DAM Knowledge The Complete Guide to Surviving Henry Stewart DAM New York 2024 Henry Stewart DAM New York 2024 has 60+ experienced & expert speakers across 40+ sessions. Use this guide to make the most of the show! October 10, 2024 Carlie Mason Director of Growth Marketing 7 min read With Henry Stewart DAM New York 2024 just around the corner, we’ve put together a complete guide to ensure you make the most of it! From October 23 – 24, 2024, Digital Asset Management (DAM) novices and veterans will gather at the New York Hilton Midtown Hotel to explore the art and practice of managing digital media. This year’s event features more than 60 experienced and expert speakers across 40+ sessions. From navigating the modern marketing ecosystem, to metadata, and artificial intelligence to mastering data management, this year’s event is going to explore the evolution of DAM to a major enterprise strategic application. But with so many topics and speakers, how can you make the most of the show? First things first, Henry Stewart is offering pre-event tutorials covering DAM metadata, taxonomy, and leadership. You can register for them here! To help you manage the tradeshow process from start to finish, we’ve assembled this complete guide to surviving Henry Stewart DAM NY. Check it out for ideas to implement before, during, and after DAM New York 2024. Before the DAM New York Show 1. Understand Your Company’s Needs If you’re heading to DAM NY to explore potential DAM solutions, make sure you have an outline of your company’s use case and requirements. Some factors to understand are: How much storage you need, Which types of files you have, What key features you need, Which departments will use the platform, Possible integrations into other IT or MarTech solutions, The business outcomes you’re hoping to achieve, and An implementation timeline. Working with your company to get a clear understanding of your digital asset management needs is crucial to having meaningful conversations with vendors at DAM NY and navigating the DAM landscape. 2. Set Your Goals Before attending (or even registering for) a tradeshow, it’s important to understand what your goals are. Take the time to write out what you want to achieve from DAM NY 2024—and be specific! Try to avoid generic phrases like “learn more about digital asset management”. Here are some examples of possible goals: Create a shortlist of 3 DAM vendors to further explore after the show Connect with consultants that understand my industry and use case Learn best practices around artificial intelligence in my DAM system Tradeshows are always more overwhelming than originally anticipated, but it’s important to stay on track. Creating goals adds clarity to what presentations you should attend and which vendors you should visit in the exhibit hall. 3. Come Up with a Game Plan With recognized industry experts and thought leaders, like Laura Curk, Director of Product Marketing at MediaValet, Jennifer White, the Senior Manager of Digital Assets at the Philadelphia Eagles and David Lipsey, there are plenty of amazing sessions at Henry Stewart DAM New York, but sadly, you can’t attend all of them. Prioritize your sessions from must-sees to nice-to-sees. From there you can set a schedule for yourself to make sure you don’t miss anything. Be sure to also leave yourself enough time to hit the exhibit hall—you can learn just as much from networking with consultants and vendors, especially if you have a specific use-case or highly technical questions. 4. Research Ahead of Time The exhibit hall isn’t where you should be first learning about the vendors – it’s where you should be asking the tough questions, getting to know the people behind the product, and understanding which vendors are the best fit for your team. Review vendors that will be at DAM New York 2024 (like MediaValet) and research them ahead of time. Knowing the general scope of their offerings will help you get the most from your conversations at the booths. You can see how some of the big DAM platforms compare against each other in our free DAM comparison guide here! 5. Book Meetings In Advance Is there a vendor or a speaker that you want to learn from? Shoot them a message and see if they’re available for a one-on-one! A quick coffee meeting is a casual way to learn more about their history, ask questions about their expertise, and get their opinion on important topics. Many of them will be flattered to be asked and more than happy to meet up. 6. Leverage Social Media If you have a specific topic you want to discuss or an industry you want to connect with, make sure to follow Henry Stewart on X and on LinkedIn to find people or companies with answers. Most Henry Stewart DAM attendees will be following the hashtag, making it a great way to interact with other attendees before the show. During the DAM New York Show 7. Double Check the Schedule The first thing to do after getting your registration badge is to double-check the schedule. Last-minute changes are rare—but they do happen! Review your schedule and make changes to your game plan, as needed. 8. Spend Your Time Efficiently You have your schedule—stick to it! Only attend the presentations you’re interested in and that will help you meet your goals, as outlined before the show. It’s easy to pass time at a trade show but before you know it, you’ll run yourself ragged before you’ve ticked off your to-dos for the day. Also, make sure you also leave some time open for impromptu meetings that come up with the attendees you meet. 9. Learn from Others’ Expertise Networking can be one of the most valuable things to do at a tradeshow, yet people get shy or busy and end up coming back home with no new contacts, besides vendors that want their business. At DAM New York, there are plenty of opportunities to meet new people during breakfast and lunch, in the exhibit room, or between sessions. Take the time to find people who have similar use cases to your own and learn from their experiences. 10. Get to Know the Vendors DAM New York is the perfect time to get a feel for the different vendors and their personalities. Check out each vendor as you’re wandering the exhibit and analyze how “keen” they are on the floor. Are they actively engaging the people at the show or just waiting for someone to approach them? It will allow you to get to know each vendor and their ability to build lasting relationships. 11. Set Post-Show Meetings At tradeshows, especially ones like DAM New York, it’s common to arrange a follow-up meeting. If you meet someone that you’d like to reconnect with, don’t wait to book a follow-up call when you get back. Take out your calendar (we all have our phones nowadays) and book one at the show! You can always move it around when you get back, but having a set day and time on the record makes it much easier to touch base. Make sure you give a realistic timeline for when you’ll be ready to jump on a call. The first week back after a tradeshow is always a little hectic, so give yourself at least a week to play catch up. 12. Don’t Just Collect Brochures When you’re walking the exhibit hall, sometimes it can be tempting to grab every brochure you can, then review each vendor later. But brochures are meant to be supplementary to the conversations you have with each exhibitor. The information found on a company’s brochures can usually be found online, so if you solely focus on brochure collecting, you won’t take advantage of the additional knowledge you can gain by having personalized, one-to-one conversations at each booth. Save the brochures for after you’ve had a chance to talk to them. 13. Request to Have Info Emailed to You You’re at a tradeshow for digital asset management! That means, hypothetically, everything should be available to you in a digital format. Save yourself the trouble of carrying around brochures (and other collateral) and request to have them emailed to you instead. Many vendors will just send them via their DAM system, which will also give you a chance to see the solution in action. Make sure you’re organizing the brochures as you go, so you can easily find them after the show. 14. Take Notes as You Go While sometimes it can be inconvenient to take a journal around with you, taking notes is a must! At DAM New York, you’ll be attending 5+ sessions each day, meeting new people, and visiting different booths, so you’ll probably overestimate how much you can actually remember. By jotting down a few key points from each presentation or interaction, you’ll be able to head home with clear, concise points of action that you can bring to your team. After the DAM New York Show 15. Summarize and Share Your Learnings The ROI on attending Henry Stewart DAM New York can increase exponentially if you share what you learned across your team (or company). One of the first things to do when you get back is to summarize your learnings into a concise and easy-to-read format (PowerPoint, Word document, email – whatever you choose), so it can be shared with relevant teams and individuals. This can include points from sessions you attended, vendors you met – anything you think is worth noting! If you’re buying a DAM, it’s even more important to share your findings with potential decision-makers, as it’ll allow you to discuss the findings and set clear next steps for the evaluation process. Interested in a more in-depth guide to finding and buying the right DAM for your organization? Check out our free eBook here! 16. Request Your Favorite Presentation Decks If there were any presentations you found particularly useful or interesting, don’t be afraid to reach out and ask the organizers from DAM New York or the speaker for the presentation slides! It’ll refresh your own memory of details from the presentation, and you’ll be able to share the slides with others on your team. 17. Read Henry Stewart DAM New York Summary Posts Tradeshow summaries can be useful for getting the “spark notes” on sessions you didn’t attend and refreshing your memory on sessions you did. They’re the perfect way to realize the key trends in digital asset management for 2025 and see some of the highlights you may have overlooked. Let’s Meet at Henry Stewart DAM NY! We hope this guide helps you have a successful two days at DAM NY, and we hope to meet you there! Make sure to stop by one of our sessions: Video Mastery in DAM: Unlocking the Potential of Your Digital Assets with MediaValet Director of Product Marketing, Laura Curk, and Honoring Jackie Robinson: How a small team’s strategic approach implemented a DAM System worthy of the legacy it honours with MediaValet’s Director of Customer Success and Support, Lina Smith. Related Articles DAM Knowledge Understanding DAM User Roles Read more DAM Knowledge Leveraging Microsoft Azure for Enhanced Digital Asset Management Read more DAM Knowledge Unlocking the Value of DAM: A Deep Dive into ROI & Business Impact Read more DAM Knowledge 5 Key Features Every DAM for Healthcare Must Have Read more What a DAM good read! 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DAM Knowledge OneDrive vs. DAM: What’s the Difference? Learn the main differences between a DAM vs OneDrive and how the addition of each solution could benefit your team. October 2, 2024 Carlie Mason Director of Growth Marketing 4 min read Organizations across many industries struggle to find effective ways to store the large number of digital files they acquire. The sheer amount of content that’s being created every single day, coupled with the boom in the remote workforce, has led most companies to look for cloud-based solutions that offer collaborative features for their geographically dispersed teams. With so many options, managers are finding themselves trying to learn the differences between tools like digital asset management software (DAM) and cloud-based file-sharing services like OneDrive. We’ve detailed digital asset management vs document management solutions here. In this post, we’ll run through the main differences between DAM solutions and OneDrive document management, explaining how the addition of either of these solutions would be beneficial to your team. To fully understand the difference between OneDrive and DAM, let’s take a look at each in more depth: OneDrive Microsoft OneDrive is a leading cloud-based file-sharing sync service where users can securely store important files and access them from almost anywhere. Part of the Microsoft 365 platform, it can be used for personal or work purposes. The collaborative appeal of easily sharing work documents with colleagues makes OneDrive a popular choice for geographically dispersed teams. It is typically used for sharing Microsoft Excel spreadsheets, Word documents, PowerPoint presentations, etc., and is enjoyed by 365 users for the seamless experience it provides. Additionally, the productivity features like project tracking and automatic file syncing make OneDrive a valuable tool for professionals. Three Key Benefits of Using OneDrive 1. File Security – The file access settings in OneDrive give control over who can view, edit and share important files. Users can also set passwords or expiration dates. 2. File Collaboration – Geographically dispersed team members can work on the same documents simultaneously, increasing productivity on projects. 3. Centralized Storage – The use of the cloud allows users to free up device storage by centralizing data into one place where it can be accessed from anywhere at any time. The Bottom Line This cloud-based solution offers many features that benefit teams that often use and collaborate on the same files. While it does allow for media uploads and sharing, it’s ultimately best for text-based file collaboration, such as Microsoft PowerPoint, Word, Excel, etc., as mentioned above. If you’re a large team looking for a broader solution for storing, organizing, and distributing vast amounts of media files, you may want to look into a DAM. Digital Asset Management (DAM) A digital asset management system is an essential part of the media content creation process and is used to help marketing teams organize, collaborate on, and distribute their digital assets all from within one central library. Typically focused on brand and marketing-related assets, it is conventionally owned by the marketing team but can be accessed by many other teams including sales, product management, communications, and partners. By providing a single source of truth for all the important content within an organization, a DAM reduces internal bottlenecks and improves brand consistency across all channels. Additionally, a DAM allows users to manage any type of digital file (videos, 3D files, documents, etc.) from within the system and perform a variety of beneficial functions. These functions include re-sizing and re-formatting media, tracking usage history, and sharing large files easily with external parties. Three Key Benefits of Using DAM 1. Asset Organization & Discovery: A DAM makes storing, managing, and finding brand and marketing material (photos, videos, etc.) easy with artificial intelligence, keywords and advanced searches. 2. Asset Control: Access permissions for internal and external users give organizations tighter rein on their digital media, plus a DAM offers version control and history tracking. 3. Easy Sharing: A DAM includes features that enable easy sharing of large media files, such as high-resolution images and videos, etc., via email, branded portals, and more. Check out this self-guided tour of a MediaValet DAM: Take a tour of MediaValet The Bottom Line While DAM allows for text-based file collaboration, it is best for companies that need a better way to produce, store, collaborate, share, and distribute large amounts of media content (photos, videos, audio, etc.) If you’re a smaller organization looking for a narrower solution in storing, organizing, and distributing text-based files, you may not need all the features a DAM provides. So, What’s the Difference? The main difference between OneDrive and a digital asset management system can be seen in the types of files they specialize in. OneDrive is a great platform to collaborate on document-based content (Word, Excel, PowerPoint, etc.) and provide a central workspace for team members. DAM, on the other hand, extends this workspace to a greater degree by adding the ability to better manage large, media-based files in a single, centralized library, secured through access rights and permissions. Key Differences OneDrive is more document-focused, designed for collaboration and communication among team members, where DAM focuses on the organization and control of digital assets (photos, videos, etc.) DAM is a much broader tool than OneDrive, as it allows users to perform a variety of functions within the system while also making it easy to share digital files internally and externally. OneDrive offers only one primary location for users to share and edit their assets, where DAM allows users to share and edit their assets in multiple different applications through integrations. What About Both? To answer the question: If I already have OneDrive, do I still need a DAM? The answer is YES! A DAM complements OneDrive by providing a much larger variety of functions and features. In fact, many organizations will have both, as they offer specialization in different areas. Use our self-assessment quiz to analyze your organization’s need for a digital asset management system. Interested in which DAM platform is right for your organization? We detail how 5 of the top digital asset management vendors compare to help you find the right fit. Check out our free resource: MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI. Related Articles DAM Knowledge Understanding DAM User Roles Read more DAM Knowledge Leveraging Microsoft Azure for Enhanced Digital Asset Management Read more DAM Knowledge Unlocking the Value of DAM: A Deep Dive into ROI & Business Impact Read more DAM Knowledge 5 Key Features Every DAM for Healthcare Must Have Read more Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
Shopping For a DAM 7 Customer Insights into Buying a DAM System In this post, seven MediaValet customers share advice on how to approach buying a DAM system and the benefits they’ve seen since. August 30, 2024 Carlie Mason Director of Growth Marketing 5 min read Think about the last time you bought a computer. The experience was more or less straightforward, wasn’t it? You narrowed down your choices based on your needs and budget, checked out a few reviews and, ultimately, made your purchase within a week. It was easy. But, if you’ve ever purchased marketing technology for your team, I’m sure you can relate, the process is rarely that easy. There are choices and competing priorities for which technology to invest in; there are multiple stakeholders involved, all with different business cases; and there are approval timelines that are constantly shifting. It’s a complex process that can be hard to manage. That’s why we’ve compiled insights from seven of our customers for anyone looking into buying a DAM system. Here’s what they have to say: 1. Do Your Research “If I had to give advice to another business thinking of adopting a DAM solution, I would say be sure to do your research. Know exactly what you need in a DAM solution and have a good sense of the range of vendors that can meet those needs.”Tiffany Dodson, ATOMIC Design It’s important to take the time to clearly understand and outline your unique internal needs and start your vendor research with a clear plan. When you enter a discovery call or demo prepared with questions and key use-cases, you make the most of your time and have a more clear outlook on which vendors match up with your “must-haves” the best. Going into a DAM project armed with your needs and wants will allow you to better find a vendor that’s suitable for your long-term growth. 2. Find a DAM That’s Easy to Use “We were able to bring our assets from a Google Drive folder (read: an unorganized mess) to an amazingly organized, well-structured system that everyone can use. Users have adapted [to] the tool quickly and love that they can find the assets they need when they need them. Our senior management team also loves it too because they can see reports of [who’s] using the tool and which assets are being download the most, in order to make more informed decisions.”Devin Littlefield, Nomad Hill When implementing any new technology, user adoption is a huge concern to organizations, especially when there are multiple departments and teams involved. There’s no point in even getting a new system if no one understands how to use it, so you want to find a digital asset management system that’s simple and easy-to-use. The quicker your users can understand how the system works, the quicker they’ll adopt it as part of their day-to-day life. It also helps to find a vendor that offers inexpensive (or free) training to all users – that way you can offer additional training to anyone that needs it without worrying about racking up your bills. 3. Understand Total Cost of Ownership of the System “Some [other systems] we did like, but there would have to be equipment that was brought in to hold the assets and such, which would be ok, but then we would have to maintain the equipment. And then if there [was] an equipment issue we would likely have to wait for a representative to come fix it and hope it works. Just too much hassle for something we basically wanted to put assets on and keep them there for distribution.”Thor Villagomez, Hard Rock Hotels When selecting a DAM there are multiple decisions to be made, such as on-premise vs. software-as-a-service, availability of add-on services, and maintenance & support costs. When comparing vendors, make sure you understand the total combined costs of the platform and how they will evolve over time, as you grow and adjust your use cases. 4. Avoid Unnecessary Add-Ons “After running trials with other DAMS with more “add-ons” I was running into issues with the site actually working. With MediaValet it was consistent, [with] no down time [or] errors, and as an admin, uploading more than half a TB onto their cloud has been smooth. Best DAM system out there.”Adele Kozlowski, All Inclusive Collection Additional integrations and features can be great, but only if they add value to your system and, of course, if they work. It’s easy to get distracted by flashy add-ons and cool features, but your first priority with a digital asset management project is to make sure that its core functions meet your needs. Start with the basics, and wait until after you narrow down your vendors to start considering integrations that work for your team. 5. Choose a Vendor That Communicates “One of the first things you’ll notice about MediaValet is that they actually communicate internally with one another, something that seems to be lacking with other DAMS companies. So, the entire team knows what’s going on. Also, unlike other DAMS, we found that MediaValet fit our taxonomy! We didn’t have to squeeze into their box and make it fit their system, which was refreshing.”John Noyner, Almond Board of California It’s important to find a vendor that communicates efficiently, not only with you but also across their own departments. Vendors that have open communication across their teams have a much easier time finding solutions to unique use-cases, and are usually faster at solving any issues that a customer might have. A good sign of an open vendor is their ability to get different departments, such as development, marketing or customer success onto a sales call to address any questions or concerns you may have in their particular area of expertise. 6. Find a Vendor with a Customer-Centric Roadmap “MediaValet has been very open to receiving feedback on the system and to adding new features – which is so refreshing! Very happy with both system functionality and customer service. I highly recommend MediaValet for anyone who wants to manage videos, photos, and other brand materials on the cloud.”Jodi Westbury, Grouse Mountain When you take on a longer-term project, like a DAM, you want to make sure your vendor is invested into your future, not just making the immediate sale. Do some research into how they decide on future integrations and upgrades. Are customers involved in decision making? A vendor that can regularly take customer feedback and apply it to the development road map is essential to ensuring you’re set for the long-run, not just for the next year. 7. Implementing a DAM is Worth It “Now that we have MediaValet, we love our DAMS because we have easy and instant access to our assets. We get to sit back and be on the receiving end of this innovative product as it evolves and increasingly raises the bar for digital asset management. This is a very different position for us to be in. I don’t know why we waited so long to adopt a DAMS! It is so much better now, I can’t even believe we waited.”Virgina Gaffney, Canadian Blood Services Taking on a DAM project can be a long process. You need to research multiple vendors, create a shortlist, get approval from various stakeholders – the works! But it’s all worth it when the return is ten-fold, on both time and money saved. It’s easy to wait until you’re drowning in your own assets, but being pro-active and implementing a cloud DAM before it becomes a desperate need sets up your company for success in the long run. Ready to start comparing digital asset management systems? Check out this vendor comparison guide. Related Articles Shopping For a DAM Why DAM is Crucial During Mergers and Acquisitions Read more Shopping For a DAM PIM vs DAM: Are They Better Together? Read more Shopping For a DAM Building a Business Case for DAM: The 6 Step Guide Read more Shopping For a DAM The Best Digital Asset Management Platform for your Organization Read more What a DAM good read! Fuel your DAM knowledge by browsing our Resource library Build My DAM Knowledge
Marketing What is Brand Management? Definition, Pillars and Examples What is brand management? Learn brand management definition, pillars, examples, and how to choose the best brand management software. August 21, 2024 Carlie Mason Director of Growth Marketing 9 min read Brand management is one of the most important responsibilities for any company, in any industry. Managing your brand and effectively communicating its message to your target audience and the world ensures that people can understand your goal and connect with your brand in meaningful ways. Successfully managing your digital assets is a huge part of effective brand management. In this post, we discuss how to choose the best brand management software in addition to answering questions to help you get started building brand loyalty, trust, and long-lasting customer relationships. Let’s dive into each question below: 1. What is Brand Management? Brand management is the strategic creation, organization, control, distribution, and consistent use of all elements that represent your brand. This includes adhering to brand guidelines, such as using the correct font in press releases, launching new brand videos, or ensuring the latest logo appears on printed materials. Every asset associated with your brand reflects its identity, making it crucial to have a robust system in place for securely storing, protecting, organizing, and responsibly distributing these assets. What is The Purpose of Brand Management and Why is it Important? The purpose of brand management is to maintain and control the usage of your brand assets and language to ensure brand consistency. Without a strategy for brand management and the right tools in place, an organization can easily lose control of the use of its logo, product images, or brand messaging. This weakens the brand and can threaten earned brand loyalty with established audiences and customers. The overall goal behind brand management and increased brand loyalty is to ultimately drive revenue and growth within your company. Brand management is important for companies to maintain consistency in brand identity and messaging, and helps them stay connected to and understood by target audiences and existing customers. Without proper brand management, your message gets lost or confused, and your core values are more likely to get missed. Your brand is your identity, and it’s integral that you protect it in every way possible. What are the Pillars of Brand Management? The pillars of brand management are fundamental principles that guide the development, maintenance, and growth of a brand. These pillars ensure that a brand remains strong, consistent, and relevant over time. Here are the key pillars of brand management: Brand Identity: Brand identity is the visual and verbal representation of the brand, including its logo, color palette, typography, tone of voice, and overall design elements. A strong brand identity helps differentiate the brand from competitors and creates a lasting impression in the minds of consumers. Learn more about brand identity and brand association here. Brand Positioning: Brand positioning involves defining where your brand stands in the market and in the minds of consumers relative to competitors. It includes the brand’s unique value proposition and the key attributes that set it apart. Effective brand positioning ensures that your brand occupies a distinct and valued place in the target audience’s mind, which drives brand preference and loyalty. Brand Equity: Brand equity refers to the value that a brand adds to a product or service beyond the functional benefits. It is built through customer perceptions, experiences, and emotional connections with the brand. High brand equity enhances customer loyalty, allows for premium pricing, and can lead to greater market share and profitability. Brand Consistency: Brand consistency involves ensuring that all brand elements, communications, and experiences are aligned and deliver a unified message across all touchpoints. Consistency builds trust and recognition, making the brand more reliable and easier for consumers to understand and remember. Brand Loyalty: Brand loyalty refers to the emotional and behavioral commitment of customers to a brand, often leading them to choose it over competitors repeatedly. Building brand loyalty leads to repeat business, word-of-mouth referrals, and a stronger competitive position. Brand Experience: The brand experience is the sum of all interactions and touchpoints a customer has with the brand, from the initial awareness to post-purchase engagement. A positive and memorable brand experience fosters deeper connections with customers, enhances satisfaction, and encourages loyalty. Each of these pillars plays a crucial role in the overall strategy of brand management, ensuring that a brand not only remains strong and consistent but also grows and adapts in a competitive marketplace. What Are The Benefits of Effective Brand Management? An effective brand management strategy will not only maintain brand consistency, which is the overarching goal, but it will also increase the value of your brand assets. Here are the top six benefits of having an effective brand management system in place: Maintain brand consistency: By controlling the use of your brand assets, you ensure that on-brand visuals and language are always used. Control your brand message: Your brand team has worked hard on developing brand messaging, like tone and voice that represents your core values. Effective brand management ensures only the right messaging is being used in all promotions and communications. Ensure all paid campaigns are on-brand: When only the right brand assets are being used, this ensures that paid campaigns never have outdated logos or messaging. Increase ROI on-brand assets: Brand assets are expensive to create. By controlling and protecting your assets you are able to reuse them, update them, avoid making duplicates and never lose them! Strengthen your overall brand: A truly strong brand always stays true to its core visuals, language, and messaging, across all channels and communications. This engrains the brand’s core values in the minds of its audiences. A strong brand creates stronger customer loyalty. Stay connected to customers. Always using on-brand materials and messaging helps to stay connected with your audiences and established clientele in a meaningful way. How to Ensure Brand Consistency Across Your Organization As mentioned above, when managing your brand organization-wide, software is typically needed to store, organize, and distribute brand assets. Brand management software features vary, but essentially it is a tool for marketing and brand managers to house brand assets, control who has access to them and how they can use them, and streamline the distribution of these assets. Dealing with outdated brand assets is a big part of brand management. A comprehensive system will have archiving functionalities to make sure only up-to-date assets are being used, as well as sophisticated search capabilities. This is where cloud-based software comes in: Cloud-based brand management software is a system where all brand assets live in one, central cloud-based hub. From this hub, the assets can be found and used. The key features of a high-performing and comprehensive cloud-based brand management system are: Organization, using tags and metadata, Advanced search functionalities, Capability to download from the cloud, Easily share brand assets from within the system, and User permission settings. A cloud-based brand management software system at its core should enable brand managers to organize and distribute the assets in a way that ensures brand consistency. This means user access permissions and version control are of enormous importance. Choosing The Best Brand Management Software As the number of digital brand assets being produced by companies continues to grow exponentially, it’s only a matter of time before you’ll need brand management software. The sheer amount of assets most marketing departments are working with is overwhelming. Not to mention the need to control who is using what, and make sure all efforts and campaigns company-wide have brand fluidity. It’s important that whatever system you choose can scale as your organization grows and can help alleviate the major pain points like asset loss, effort duplication, and productivity loss. The right solution will help achieve brand consistency across the organization, will help everyone do their jobs better, and overall, just make everyone’s lives a little easier. (No one likes looking through multiple versions of a logo, agonizing over which one is the most up-to-date.) Depending on specific user and organizational needs, there are four tiers of brand management software available: Digital asset management software (DAM) File management Online document portals Image management Below, we cover each in more detail. Tier One: Digital Asset Management (DAM) A digital asset management solution is one of the more advanced brand management software options on the market. DAMs can manage and preview images, videos, design files, 3D files, documents, and more. This type of platform allows for both manually added and AI-generated keywords and offers advanced search filters that enable users to find the images they need faster. DAM offers multiple sharing options, and advanced user permissions for actions and category-level projects. DAM is a comprehensive solution for medium and large teams, especially those with large media assets to manage, and those working remotely. Best For: medium and large organizations looking to manage an entire suite of photos and/or other high-value media assets. Example: MediaValet Pros: Advanced search functionality Asset security Sophisticated user permission settings Able to scale with the company Integrations Cloud-based Cons: Bigger price tag More training needs for users Bottom Line While the cost may be higher, a sophisticated cloud-based DAM is needed for companies with very large brand asset libraries that are looking to better manage their assets and how they are used. It is especially a fit for medium to large companies who need their solution to scale with the organization, and who have a remote workforce. Finding a DAM partner with unlimited training like MediaValet is a huge advantage. Tier Two: File Management A file management system, or file management software, is a solution to store, organize, use, and share digital files. Cloud-based file management software means that files can be accessed from anywhere, anytime. Features can vary, but most file management systems offer tagging, impressive search functionalities, and a high level of security. A good file management system will have collaboration features and offer integrations with other tools. Best For: Medium to large organizations who deal with a large number of digital files and need a cloud-based solution. Example: Microsoft Sharepoint Online Pros: Sync functionalities Seamless collaboration Well-organized file library Search capabilities Integrations Cons: Lengthy data migration Training needs for users Price tag Bottom Line File management software is valuable for companies who are collaborating on, and sharing, a voluminous number of digital files, such as word documents or PDFs. While the price tag is higher and the migration of data can take a while, for larger organizations the security, tagging, and searchability functions are highly important. Tier Three: Online Document Portals Online document portal software is a cloud-based solution for organizations looking to securely store and distribute a variety of documents. Essentially functioning as a document exchange, it offers a central location for employees, stakeholders, clients, and external partners to access documents, sign sensitive documents, and download documents. Best For: Any sized businesses that require secure document management, and document signing capabilities, and who frequently need to share documents with clients and partners. Example: Moxo Pros: Document security Streamlined workflow Client interaction capabilities Client insights Cons: Only specializes in documents Doesn’t specialize in creative assets Cannot edit design files from within Bottom Line Online document portal software is a one-dimensional system that can be used by companies that need secure access to documents. It is still a valuable system for organizations that deal mostly with documents that need review, interaction, and signatures from clients, and who don’t deal with a lot of creative assets. Tier Four: Image Management Image management software can range from a basic digital tool for storing and managing photo and video files to more sophisticated systems that allow for advanced image editing and integrations. Most photo libraries have AI-generated metadata tags and facial recognition for easy search capability, along with basic photo editing capabilities. Best For: Small businesses or individuals looking to keep photos in one centralized location. Example: Adobe Lightroom Pros: Auto-tagging of images for advanced searchability Organize images through ratings, flags, and albums Automatic backup of your images Cons: Focused only on photo and video files Does not manage some other types of digital assets Bottom Line Image management software is an affordable solution for businesses that only need to organize visual assets and have them accessible in the cloud. Brand Management FAQs 1. What is a brand manager? A brand manager is responsible for overseeing and developing a brand’s image, ensuring it remains consistent and aligns with the company’s values and goals. They manage the brand’s positioning in the market, coordinate marketing initiatives, and work on strategies that strengthen the brand’s presence and reputation. Their role often includes analyzing market trends, understanding customer insights, and managing brand equity to ensure long-term brand success. 2. What is the difference between marketing and brand management? Marketing is a broad field focused on promoting products or services to drive sales, encompassing activities like advertising, public relations, and market research. Brand management, on the other hand, is specifically concerned with building and maintaining the overall image, perception, and value of a brand over time. While marketing may be more campaign-focused and short-term, brand management is a continuous process aimed at nurturing the brand’s identity, reputation, and equity in the long term. 3. Why is brand consistency important? Brand consistency is crucial because it ensures that all brand-related messages, visuals, and experiences are aligned across all touchpoints. This uniformity helps in building trust and recognition among consumers, making it easier for them to understand and connect with the brand. Consistent digital branding also reinforces the brand’s identity and values, making it more memorable and reliable in the eyes of the audience. 4. How does brand equity impact a business? Brand equity refers to the value a brand adds to a product or service beyond its functional benefits. High brand equity allows a business to command premium pricing, foster customer loyalty, and create a competitive advantage. It also provides leverage in negotiations, attracts better partnerships, and can lead to higher market share. Essentially, strong brand equity translates into greater financial returns and long-term business success. Ready to Take Control of Your Brand? Brand management is a key part of overall success, for any company, in any industry, and controlling your brand assets is a huge part of a successful brand management strategy. When all the pieces come together to help your brand stay consistent across the entire organization, your brand is able to grow stronger. Learn how a MediaValet DAM can help your organization take control of your brand. Take the self-guided tour here: Take a tour of MediaValet Learn more about brand guidelines and best practices here, or book a demo to see how a DAM solution can become the cornerstone of your brand management solution. Related Articles Marketing Top Challenges in Marketing Operations & How to Overcome Them Read more Marketing What is Image Management? A Quick Guide Read more Marketing How DAM Helps Marketers Improve Content Marketing Strategy Read more Marketing 60+ Digital Marketing Statistics to Know in 2025 Read more What a DAM good read! 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Marketing What is Brand Association? Definition & Examples What is brand association? With a definition and examples we explain the key to a brand's value & how create a positive brand perception. August 16, 2024 Carlie Mason Director of Growth Marketing 6 min read What do customers remember about your brand? Probably much, much more than you think. From your visual branding to the experience you offer your customers, every micro-minute someone spends with your brand adds up to their perception of your company and expectation for future interactions. This, over time, builds brand association – how customers perceive and remember your brand. In this post, we’re sharing everything you need to know about brand association and how to build it. What is Brand Association? The most straightforward definition of brand association is how customers remember a brand—what’s burned in their minds from interactions with a brand. Positive emotional associations with people, places, and things connected to a brand are what define positive brand association. In order to build a strong, long-lasting brand, positive traits need to be entrenched in customers’ minds in connection to that brand. Positive brand association sells products and increases company value. Why is Brand Association Important? Positive brand association connects people to your brand in the right way. If customers relate your brand to enjoyable or high-quality experiences, they’re going to prefer you over competitors with which they don’t have as strong a brand association (or even have a negative one). Non-existent or negative brand association can harm your brand’s reputation, cause brand dilution and result in lower sales or stagnant growth. The top three reasons brand association is important are: Brand Awareness: The more memorable your brand is, the more it remains top of mind for consumers or users. Brand Loyalty: The more positive associations with your brand, the more likely you are to gain repeat and loyal customers. Increased Revenue: It goes without saying the more loyal customers you have and steadily gain, the more you grow your revenues. Types of Brand Association Brand association refers to the attributes, qualities, or concepts that come to mind when consumers think about a brand. These associations can be positive or negative and are critical in shaping consumer perceptions and decisions. Here are the key types of brand associations: Type of Brand Association #1: Product Product Attributes: Features or characteristics of a product or service, such as quality, durability, design, or performance. For example, Volvo is often associated with safety. Organizational Attributes: Traits related to the company behind the brand, such as reputation, values, or corporate social responsibility. An example is Patagonia’s association with environmental sustainability. Type of Brand Association #2: Benefits Functional Benefits: Practical or utilitarian advantages provided by the brand’s products or services. For example, Tide is associated with effective stain removal. Emotional Benefits: How the brand makes consumers feel, such as happiness, confidence, or security. Dove, for instance, is associated with promoting self-esteem and body positivity. Experiential Benefits: The experience of using the product or service, including how it feels, tastes, or sounds. Apple, for instance, is associated with a sleek, user-friendly experience. Type of Brand Association #3: Personality Brand Personality: Human characteristics attributed to a brand, like being sophisticated, rugged, fun, or reliable. Nike is often associated with being bold and inspiring, while BMW is seen as sophisticated and prestigious. Association with a Lifestyle: Brands that reflect or align with a particular lifestyle or way of living. For example, Red Bull is associated with an adventurous, active lifestyle. Brand Experiences: Associations formed through personal experiences with the brand, like customer service or in-store experiences. Disney is associated with magical, family-friendly experiences. Type of Brand Association #4: Visuals Logos and Symbols: The visual identity of a brand, including logos, colors, and designs, which trigger associations. The swoosh of Nike, for instance, instantly brings to mind the brand’s association with athleticism and performance. User Imagery: The type of person or group that is typically seen using the brand. For instance, Chanel is associated with elegant, fashion-conscious individuals. Type of Brand Association #5: Values Cultural or Social Symbols: Associations with broader cultural or social concepts, like heritage, tradition, or nationality. Harley-Davidson, for instance, is often associated with American freedom and rebellion. Core Values: Principles or standards that a brand stands for, such as integrity, innovation, or sustainability. TOMS is associated with the value of giving back through its “One for One” campaign. Type of Brand Association #6: Associations Sponsorships and Events: Associations formed through sponsorship of events, such as sports teams or music festivals. Coca-Cola is associated with major sporting events like the Olympics. Endorsements: Associations that arise from celebrities or influencers who endorse the brand. For example, Michael Jordan’s association with Nike’s Air Jordan brand. Comparative Associations: How the brand compares to its competitors. For example, Pepsi is often associated with being an alternative to Coca-Cola, with a youthful, rebellious twist. Each of these types of brand associations plays a role in how consumers perceive and interact with a brand, influencing their purchasing decisions and brand loyalty. Strong Examples of Brand Association Strong brand association can take memorable brands and turn them into iconic ones. Some of the top examples, as reported by Business Marketing Blog (BMB) are: Coca-Cola is classic; Downy is soft; Apple is simple; Tesla is electric; Nike is performance. For the most iconic brands, something as simple as the right shade of blue can stir up pleasant memories and images – that’s next-level brand association (the dream of marketing departments everywhere). Barriers to Positive Brand Association A lot of companies struggle to earn positive brand association effectively due to problems that are relatively easy to solve. Unfortunately, not finding solutions to pain points for too long can lead to negative brand association—something that’s hard to recover from. Some common barriers to positive brand association include: Lack of access to current, on-brand assets, Lack of understanding of the brand voice, and Lack of communication of brand strategy and vision. These challenges can all eventually become detrimental to a brand. There are plenty of solutions out there to move past these kinds of branding pain points, such as a digital asset management solution (DAM). How Do You Build Positive Brand Association? It’s important to understand that people associate brands with a vast array of memories, emotions, and other elements. According to BMB, other factors aside from the product or service itself include memories of past interactions; how the memories made them feel; locations to find the products or services; and influencers who have endorsed the brand. Stringent and thorough training processes can help ensure employees and other representatives understand how to portray the brand effectively. Aside from customer experiences, logos, graphics and colors are a fantastic way to entrench your brand into a customer’s mind. To do this, brand consistency is absolutely necessary at every level. This means that everyone at the company has access to the same tools. Is an office administrator using the most recent logo in their email signature? Did the latest social media graphic use the correct, on-brand fonts? All of these branding cues make a huge difference in the long run, which is why everyone needs a solution to ensure access to the right brand assets – all the time. Brand Association Building Checklist There are three key factors to consider that can help or hinder your brand association: Visuals and Graphic Design Brand Language Personification Strong Visuals and Graphic Design Visual elements like colour palette, font style, shapes and symbols help to engrain your brand in the minds of customers. These visual elements should immediately trigger memories and emotions for customers who have come in contact with your brand – good ones. To ensure consistency, it can be valuable to share brand guidelines with those representing your organization. Brand Language Slogans, jingles, brand voice and tone are all important aspects of sending a consistent brand message across all channels, at all times. This is incredibly important in the age of social media, where the brand language needs to be consistent with everything being published—including print, radio, display, email marketing, and TV advertising. Everything needs to sound like the same person. Personification While not possible for all brands, personification is very effective for companies that offer inanimate products or services. A famous example is the very successful ad campaign from Apple that used a person to represent their computer, and another person to represent a PC. This gave a relatable personality to the machine instead of just listing features. What is a Brand Association Map? One tool available when trying to get a handle on brand association is a brand association map. The map is a visual, perceptual representation of a brand and the possible connections to it, helping to understand how a brand is perceived in a relevant market. Studying attributes, attitudes, and images or visuals and their relative association to a brand, the map will show the closer attributes to the center as the stronger associations. Having a brand audit completed by a third-party company can save a lot of time and effort, plus eliminate biases when evaluating the associations. Having maps done on your competitors is also valuable. If you want to take on this project internally, Brandwatch has a great guide on discovering and measuring your brand association. Start Building Strong Brand Association There’s no denying that brand association can make or break a brand. Fostering positive brand association needs to be the underlying theme in all your company’s branding activities. Putting processes in place and using platforms to ensure strong brand assets are ready, available, and used by everyone at your company is achievable. At MediaValet, we work with clients every single day helping them to create strong brands and push for growth year-over-year. Interested in how a MediaValet DAM works? Check out our self-guided tour here. Take a tour of MediaValet Book a demo with us to find out more! Related Articles Marketing Top Challenges in Marketing Operations & How to Overcome Them Read more Marketing What is Image Management? A Quick Guide Read more Marketing How DAM Helps Marketers Improve Content Marketing Strategy Read more Marketing 60+ Digital Marketing Statistics to Know in 2025 Read more What a DAM good read! Fuel your DAM knowledge by browsing our Resource library Build My DAM Knowledge
DAM Knowledge The Top 10 Digital Asset Management Features Digital asset management features have evolved beyond asset management: But what are the core features you need from a DAM? July 30, 2024 Carlie Mason Director of Growth Marketing 7 min read As digital asset management software (DAM) evolves, so too does its functionality. Beyond the basic organization and storage – what are the functions that a DAM has to offer? In this post, we’re explaining the digital asset management features that make up the core of the DAM system. DAM functionality has significantly evolved, and for good reason. Companies are producing more content than ever, and creative teams need a comprehensive platform that can manage the entire content lifecycle, from creation to distribution. This demand has driven digital asset management vendors to innovate and add new features, transforming DAM software from a niche media solution into an essential component of the marketing tech stack. Rather see DAM features in action? Take the self-guided tour of MediaValet here. Take a tour of MediaValet With that in mind, a digital asset management system has 10 crucial features: Organizing Searching Downloading Version Control and History Sharing Access Control Video Management Reporting and Analytics Templating Artificial Intelligence What are the 10 Key Digital Asset Management Features? Digital asset management platforms can differ greatly in their abilities, but there are several key features they should offer. If you’re interested in comparing solutions, check out our free resource to understand which DAM vendor is right for you. 1. Organizing At its core, a digital asset management platform is used to centralize and organize your digital assets in a single, easy-to-access library where they can be easily found by everyone. But digital asset management is about more than just collecting your assets in one place. It’s about taking advantage of the DAM’s advanced searching, downloading and sharing capabilities to ensure your assets aren’t just stored – they’re properly leveraged by employees, agencies and partners to maximize each asset’s potential. 2. Searching Without digital asset management, finding the right asset can take time – even if you know exactly what you’re looking for. But with a DAM system in place, your assets are more easily discoverable. First and foremost are your keywords: words and phrases used to describe the assets you’re uploading. Similarly, attributes are used to describe other important information about your assets, such as the date created, photographer name and file name. Attributes can be automatically generated or manually added to your asset to make it easier for users to discover your assets. Another key feature that makes searching stress-free is a clear and concise category structure. This feature makes the library more “browseable”, as it allows you to click through multi-level folders to find the assets you’re looking for. The best DAM systems offer unlimited categories with their subscription and will help you with your initial set up. MediaValet enables artificial audio and video intelligence to reduce manual effort and automatically populate your asset with metadata spanning common objects, text and color recognition. 3. Downloading Any assets stored in the DAM are only valuable, of course, if your team can actually use them. A digital asset management system makes it easy and simple to download your digital assets, in the exact file format and resolution you need. Any user with downloading permission is able to change the format or size of your assets (ie. a rendition – learn the value of these here) on-the-fly (for example, turning a JPG into a PNG). This feature is a lifesaver for companies that have a busy design team that’s often backlogged with requests. 4. Version Control and History As soon as a change is made to any images or marketing material, you need to make sure that the correct version of the asset is used going forward. Alternatively, when the wrong changes are made, you need to go back to a previous version. DAMS can also save and track the history of previous versions and revert to an earlier asset at any time. A DAM system also offers admins the ability to track who is using, sharing and editing content within the system. Additionally, they provide extensive histories for each asset, from viewing to commenting, ensuring you’ll always know who has been interacting with an asset at any given time. 5. Sharing When collaborating with coworkers, partners or agencies, sharing a couple of low-res photos is not a problem. However, when you’re working on a large PPT deck or a video, sending files over email can becomes an issue. A DAM system allows you to easily share your large files in a variety of ways: Over Email: The most common form of sharing assets is by sending a link to an online gallery or a downloadable zip file within the DAM system. Some DAM vendors offer integrations that allow you to share assets directly from your email system (such as Outlook). Collections: For longer-term projects, many companies turn to the collections function, which allows you to aggregate assets from different categories, into specific project-based folders. Thereafter, it’s easy to share your lightboxes with whoever needs them. Brand Portals: Common use cases we typically see for brand portals include sharing brand guidelines and supporting various campaigns. Brand portals allow users to curate and share collections of assets with internal and external users as a custom-branded online library. 6. Access Control Even though your assets are all in a central location, you don’t necessarily want everyone to have the same viewing and downloading permissions. A key feature that separates a digital asset management system from other storage systems is its access control structure. To ensure your assets are only used by the right people at the right time, digital asset management systems allow you to create user groups. These groups have different viewing, uploading, downloading and sharing abilities. This means that your contributors are able to easily upload their content into your system and your users will also have confidence that any assets they are able to access are approved for their use. That includes both internal and external users. MediaValet allows you to set custom user permissions and restrictions that suit your organization. This ensures that external stakeholders can access, and share, all the assets they need with Branded Portals. 7. Video Management DAM platforms have been consistently evolving to manage rich media files like video and audio content. Rather than relying on multiple platforms like video CMS and traditional file sharing solutions, a DAM system can manage everything in one place. MediaValet’s video asset management capabilities enable users to translate, preview, and share video files seamlessly. With support for various video formats, users can easily handle large video assets and ensure they are accessible to the right teams. The platform also offers automated transcoding to different resolutions, making it simpler to distribute videos across different channels without manual intervention. 8. Reporting and Analytics Understanding how digital assets are used and which ones are impactful is critical for optimizing your content strategy. MediaValet’s DAM reporting and analytics feature provide insights into asset usage, download patterns, and user activity. This data helps organizations understand which assets are most valuable, identify content gaps, and make data-driven decisions to improve asset utilization. With comprehensive reporting tools, users can generate detailed reports that track asset performance and user engagement, ensuring that your digital asset strategy is aligned with business objectives. 9. Templating Connecting a digital asset management system with a templating solution can significantly streamline content creation and ensure brand consistency by enabling easy access to approved assets and the ability for departments across the organization to customize content, quickly. MediaValet Templating, powered by Marq allows users to create and customize templates for various types of content, such as social media posts, brochures, and presentations. By using templates, teams can quickly generate on-brand content without needing extensive design skills. This feature is particularly useful for organizations that need to maintain a consistent brand image across multiple channels and touchpoints. 10. Artificial Intelligence DAM systems have been incorporating Artificial Intelligence (AI) powered capabilities to transform the way digital assets are managed. MediaValet leverages AI to automate metadata generation, content tagging, and image recognition. These AI capabilities reduce the manual effort required to organize and categorize assets, making it easier for users to find what they need quickly. Additionally, AI-powered features such as Face Recognition, object detection, and color analysis enhance the accuracy of asset searches and improve overall efficiency in managing large libraries of digital content. With these key digital asset management features alone, companies worldwide are experiencing cost savings and team efficiency improvements. When an organization integrates their processes and existing platforms with a DAM system amazing things can happen. As a DAM vendor, MediaValet aims to consistently improve and evolve our offering; we’re always adding new features to better your business. We help businesses worldwide to accomplish objectives, find out how we can help you – book a demo here. MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI. Related Articles DAM Knowledge Understanding DAM User Roles Read more DAM Knowledge Leveraging Microsoft Azure for Enhanced Digital Asset Management Read more DAM Knowledge Unlocking the Value of DAM: A Deep Dive into ROI & Business Impact Read more DAM Knowledge 5 Key Features Every DAM for Healthcare Must Have Read more Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
DAM Knowledge Video Asset Management: Definition, Benefits & More. Find out what video asset management is and how leading organizations are using it to make the most of their video content. July 16, 2024 Carlie Mason Director of Growth Marketing 4 min read As the demand for online video content continues to increase so too does the need for video asset management. Marketing professionals in every sector are investing in strategized video production. In fact, reports show that 54% of consumers want to see more video content from brands or businesses they already support. Further to that, 87% of marketing professionals already use video as a marketing tool. Over the past few years, creative teams have been busy producing engaging video content that tells their brand stories—and putting them where they best reach their target audiences. But, how are they keeping track of all of these expensive content pieces? And how are they making sure they get the most from their investment in producing them? The solution many marketing teams are using is to employ a video asset management system. In this blog post we cover: What is video asset management? The benefits of video asset management, Who needs video asset management, and Using DAM as a video asset management system. What is Video Asset Management? Video asset management helps organizations manage, organize and share large amounts of video content. It helps improve the discoverability of videos significantly, enriching them with additional metadata, such as categories, keywords, auto-tags and automatic transcripts. Video asset management drastically improves the productivity of marketing and creative teams working with video content, as they can more easily find and use the videos they need. Video asset management is often supported by a cloud-based digital asset management (DAM) system, which manages all digital assets in a single library. A cloud-based solution ensures that videos easily accessible by team members at any time, from anywhere (with permissions). This is especially important for organizations working with distributed teams, such as marketing agencies or global offices. Cloud-based systems also enable organizations to scale quickly, without the storage restrictions caused by using internal servers or on-premises solutions. Benefits of Video Asset Management Today’s cloud-based digital asset management systems offer a number of benefits for video content creators, but here we’ll touch on the top five: 1. Centralized Location Store all of your high-quality videos, including b-roll, final footage and archived video, are in one, cloud-based location, where anyone in the company (with the right permissions) can access them. No more time spent looking through various shared folders, personal computers, or servers. Learn about Microsoft’s Azure cloud. 2. Enhanced Discoverability Tag videos with additional metadata, like categories, keywords and embedded metadata to increase the discoverability of your video assets, reducing search time. Artificial intelligence also enhances videos with timestamped auto-tags for objects, text, people, topics and more, ensuring you can find a specific moment within large videos. Learn about Advanced Search. 3. Seamless Sharing Capabilities Instantly share collections of videos with internal or external team members without getting an email bounce notification or using WeTransfer. From ZIP files to Branded Portals, you can choose how to share your video files – and in what format. Learn about Branded Portals. 4. Automated Transcription and Translation Quickly navigate to a specific scene, line of script and more, with automatic transcripts. Transcripts can also be translated and downloaded into a variety of file formats, to help your organization reach global markets with multi-language previews. Learn about Video Intelligence. 5. Enhanced Security Ensure your videos are protected from deletion, corruption or hacking with advanced security features. Many video asset management solutions are committed to the highest security levels and compliant with the top geographic and industry-specific certifications. Custom permission levels also ensure employees are only accessing videos approved for their specific use. Learn about security and compliance. Who Needs Video Asset Management? Any organization dealing with large amounts of video content can benefit greatly from employing a video asset management system. Assets could be as simple as iPhone videos for social media channels, or as complex as professionally produced b-roll footage. Whatever kind of video assets you’re dealing with, a video asset management solution is a step in the right direction. The demand for video will only continue to grow – now is the time to better manage your video content. While any industry can benefit from video asset management, for the following industries, it’s often a must-have: Sports: Sports teams need to manage a variety of videos, including game footage, content from sponsors, social media content, player interviews and more. Agencies: Marketing and creative agencies manage a huge amount of b-roll and final ad footage for a number of clients at any given time. Tourism: Tourism organizations often manage raw location footage plus the final, produced promotional videos used for TV, web and display campaigns. See how Miles Partnership uses MediaValet to deliver over 6000 hours of video footage to its nationwide tourism clients. Using a DAM for Video Asset Management Digital asset management systems like MediaValet offer comprehensive and sophisticated video and creative asset management solutions. With features like Audio/Visual Intelligence (AVI), organizations can use their DAM system to truly manage video content. MediaValet’s AVI can: Recognize people, objects, text, spoken word, topics and locations Automate AI tagging for easy sorting and organization Share videos using links, galleries, Branded Portals, and CDN links Deliver video in the optimal size and format for each device and bandwidth Create subtitles in 60+ languages for global accessibility Auto-generate transcripts that can be downloaded and translated Interested in learning more about video asset management with DAM? Three organizations share their success with DAM and video asset management to achieve higher ROI from their video content in this on-demand webinar. Watch it now! Related Articles DAM Knowledge Understanding DAM User Roles Read more DAM Knowledge Leveraging Microsoft Azure for Enhanced Digital Asset Management Read more DAM Knowledge Unlocking the Value of DAM: A Deep Dive into ROI & Business Impact Read more DAM Knowledge 5 Key Features Every DAM for Healthcare Must Have Read more Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
Product 8 DAM Integrations to Enhance Team Adoption Learn why DAM integrations are important and review 6 valuable examples of digital asset management system integrations that enhance team adoption. July 9, 2024 Carlie Mason Director of Growth Marketing 8 min read A digital asset management system (DAM) is an important investment for any company and an excellent way to increase productivity within your organization. But, like any technology investment, it’s only valuable if it gets used.How can you guarantee better DAM adoption rates? Implementing the right DAM integrations for your teams. Whether it’s a brand-new implementation or taking the next step in your DAM maturity, DAM integrations can enhance adoption and help your team to get the most out of their investment. Why DAM Integrations Matter Implementing the right DAM integrations allows companies to connect directly into the tech stack that their team already uses and loves. Not only does this help improve the adoption of the platform, but it also helps remove bottlenecks and ensures digital assets are properly used across all initiatives. Here are some of the main ways that DAM integrations can help your team work better: Increased adoption: First and foremost, DAM integrations increase the adoption of the DAM itself, by allowing users to use it within the tools they already use and love. Improved workflow: The right integrations will achieve a seamless workflow for your team, cutting out additional steps and eliminating the need to log in and out of other systems. Shortened time-to-market: When systems are connected, it saves everyone time and allows for shorter time-to-market for your projects and products. Streamlined communication: Integrations also help get rid of pesky communication silos, as communication is streamlined across all platforms. Improved data quality: Integrations help ensure better data sharing and, ultimately, improve data quality, which makes for better decision-making across the organization. Top 8 DAM Integrations While there are a ton of available DAM integrations (and even more custom options with our open API), the top six(eight?) integrations that customers explore include: Open API, Customer Relationship Management Systems, Design Software, Project Management Systems, Product Information Management Systems, Identity Management Platforms, Forensic Watermarking, and Templating Solutions. Let’s get into more detail about how a DAM integrates with each of these systems below. 1. Open API An open API enables in-house developers to select and utilize specific functionalities when building platforms or applications. Example: MediaValet’s Open API Why use an Open API? Using an open API for a DAM system allows seamless integration with other software, enabling customization, scalability, and enhanced collaboration across teams. It fosters innovation by supporting third-party development and future-proofing capabilities, while also ensuring compliance and security through tailored authentication and authorization measures. This flexibility makes it easier to adopt and integrate DAM functionalities into existing workflows, ultimately improving efficiency and utilization of digital assets within organizations. How does an Open API work? MediaValet’s Open API offers a comprehensive set of API Endpoints, Webhooks, and Powershell for seamless access, management, and utilization of digital assets. From uploading, downloading, searching, to organizing, it equips you to craft engaging experiences. By programmatically mapping metadata from third-party applications, ingestion policies, and custom data applications, your assets become easily discoverable. Everything you need to know about MediaValet’sOpen API. 2. Customer Relationship Management (CRM) A CRM is a system that helps companies manage their contacts and stay up to date on interactions with customers via email, phone, website, and more. It tracks customer data from these interactions and stores it in one central place. Example: Salesforce Sales Cloud Why integrate with CRM? Integrating a CRM with a DAM significantly reduces the time it takes for teams to share content with customers and prospects. This integration helps to optimize workflow as your digital assets, like product brochures, presentations, videos, etc., are more easily found and shared. It also gives your team secure access to up-to-date assets without ever leaving the CRM which provides a single-source-of-truth for your team, eliminating the risk of using outdated or unapproved material by mistake. How does the integration work? The Salesforce Sales Cloud and MediaValet integration gives your team instant access to digital assets by syncing assets to the CRM library upon upload to a specific category in the DAM. The most recent versions of assets will also be pushed to the CRM, making sure that teams are always using up-to-date materials. The integration allows you to track and manage all your customer-facing assets used in the CRM without leaving the DAM. Everything you need to know about MediaValet’s integration with Salesforce Sales Cloud. 3. Design Software Design software helps your creative teams secure and manage their creative files while accelerating the creative process. Files for web design, creative content, vector graphics, and more are securely managed on this platform. Example: Adobe Creative Cloud, powered by CI HUB Why integrate with design software? Integrating DAM with creative operations software ensures your creative team’s project files are always backed up and available. It accelerates and secures your creative process without adding extra steps or changing anyone’s workflow. Creative assets are available at all times, so when someone is out of the office, there are no project disruptions. How does the integration work? Integrating Adobe Creative Cloud with your DAM syncs assets from the DAM to a desktop application, allowing designers to use cloud-based files without any lag time. Designers can work from their desktop in the same way they’re used to, while their design and source files automatically sync back to the DAM. Asset links are maintained in the design file, so other designers can quickly pick up projects without needing to re-link assets.Once a project is complete, designers can export the final PDF directly to the DAM, ensuring quick access and distribution. “Using the Adobe Connector, I save those tedious steps of downloading and uploading again to make for a really seamless experience – it’s true efficiency”. UCSF Everything you need to know about integrating Adobe Cloud Connector, powered by CI Hub andMediaValet. 4. Project Management System A project management solution helps keep everyone on your team up to date on current projects and responsibilities surrounding those projects. They act as an organized space where all content is managed and assigned through tasks for each individual member of your team. Example: Wrike Why integrate with a project management solution? A DAM and project management integration streamlines the creative process, saving your team time and improving creative output. This integration ensures campaigns are always on-brand with access to the latest, relevant, pre-approved assets and improves collaboration of geographically dispersed teams by keeping project details centralized and accessible. How does the integration work? This type of integration enables users to pull and push assets between your DAM and project management solution. Using advanced search and AI capabilities, you can find assets from within the DAM and add them to various tasks, without leaving your project management platform. Once your task is complete, you’re able to publish final, approved assets back to the DAM, mapping metadata, and categories from within the project management solution. “We haven’t been able to put a dollar amount on it, but implementing MediaValet and Wrike together has most certainly saved us time and money.” Monumental Sports and Entertainment Everything you need to know about MediaValet’s integration with Wrike. 5. Product Information Management (PIM) A PIM solution provides a central hub, where you can distribute accurate product data across eCommerce channels, like your website, Amazon marketplace, social media channels, and more. It allows you to manage and enrich your product information to better market and sell your products without disruption. Example: Akeneo Why integrate with PIM? An integration between PIM and DAM allows you to seamlessly sync product information between the two systems. It establishesa single source of truth for all your product data and digital assets. This means you can quickly deliver product and branded content across all marketing channels, boosting e-commerce sales. How does the integration work? The three main functions of this integration are: sync, approve and share. The syncing capabilities mean you can automatically transfer product data and digital assets between the PIM and DAM. The approval process means you can systematically organize, manage, and enrich digital assets with relevant product data, creating pre-approved assets. This brings us to sharing, ensuring that compelling content is always presented to your customer base, across relevant channels, elevating your customers’ overall experience. Everything you need to know about MediaValet’s integration with Akeneo. 6. Identity Management Platform (IMP) An identity management platform (IMP) manages all licenses, passwords, and user access for accounts across an entire organization. It provides a single sign-on to every platform within an organization. This reduces any issues your team may have with digital accessibility. IMP simplifies user management, enabling organizations to allow or remove platform access from within a single solution. Example: Azure Active Directory Why integrate with an IMP? Integrating an identity management tool with DAM ensures an additional layer of security for your digital assets. It makes everyone’s lives easier by simplifying user access and password management for all accounts. In turn, it reduces IT support costs by centralizing user management to a solution they are already comfortable using. How does the integration work? This integration enables users to sign into the DAM using their IMP credentials and multi-factor authentication. You can automatically manage DAM users from within your IMP, plus configure user and group permissions. Other capabilities include resetting and deleting passwords; updating user info; and enabling permissions for DAM users. Additionally, it notifies the IT team about suspicious activity or access to the DAM, adding another layer of security. “As a massive organization, we have very strict procurement guidelines and security requirements for vendors… MediaValet stood out immediately as a front runner.” Experian Everything you need to know about MediaValet’s integration with Azure Active Directory. 7. Forensic Watermarking Forensic watermarking technology protects organizations from the improper or unauthorized use and distribution of digital assets like images or videos and ensures compliance and legal protections. Example: Forensic Watermarking, powered by Steg.AI Why integrate with a forensic watermarking solution? Forensic watermarking provides valuable support for compliance requirements and legal disputes by enabling evidence of asset ownership. By integrating forensic watermarking, organizations can track and identify the source of any leaked or unauthorized asset usage. How does the integration work? MediaValet’s Forensic Watermarking, powered by Steg.AI’s embedded watermarks contain unique and hidden identifiers that can be used to trace back to the origin of an asset, helping you identify potential leaks and take appropriate actions to protect your intellectual property. Everything you need to know about MediaValet’s Forensic Watermarking, powered by Steg.AI 8. Templating Solutions Templating solutions make it easy for teams to harness their creativity by enabling instant access to all approved, on-brand assets and seamlessly use them within any approved template. It is a transformative tool for sales enablement and accelerating the time-to-market of marketing campaigns all while maintaining consistent branding. Example: MediaValet Templating, powered by Marq Why integrate with a templating solution? Integrating a templating solution with your DAM helps to simplify the creation of diverse materials for every department across your organization. Your creative team can build a repository (in the DAM) of adaptable, brand consistent materials and enable other teams to easily access and customize them, integrating effortlessly into different projects, enhancing creativity across your organization, a shortening production time on campaigns and improving efficiencies on sales processes. How does the integration work? Teams can quickly and easily navigate to the templates library within a separate tab embedded in the DAM platform.You can directly access approved assets already in the DAM, customize text and tailor copy to add personalization, create templates for each team’s specific needs, and share and distribute templates directly from the DAM library! Everything you need to know about MediaValet Templating, powered by Marq. What are you waiting for? DAM integrations give the people what they want: improved usability, convenience, better security, and consistency. Improved workflows make for improved productivity while helping leaders and executives maintain control. Make your user experience seamless and easy. Teams can do their best work with integrations. You’ve already invested in a DAM—so why not take advantage of integrations that will help your team work smarter? Check out the MediaValet integrations. 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DAM Knowledge Leveraging the DAM Capability Model for Organizational Growth and Innovation In this detailed blog post, we explore the DAM Capability Model, its origins, practical applications, and the importance of community in fostering continuous improvement. June 11, 2024 Carlie Mason Director of Growth Marketing 6 min read Digital Asset Management (DAM) is essential for the efficient handling, organization, and retrieval of digital assets. At the forefront of advancing these capabilities is the DAM Capability Model, conceptualized by industry pioneer David Lipsey.Since the inception of digital asset management in 1998, David Lipsey has been at the forefront. Working with organizations on a global level, David is considered the leading expert in the field.This model has been instrumental in driving DAM adoption, growth, and innovation across organizations worldwide. The DAM Capability Model is the foundation of any DAM journey; whether you’re at beginner level or expert, the DAM Capability Model will enable you to elevate and future-ready your DAM skills.In this detailed blog post, we explore the DAM Capability Model, its origins, practical applications, and the importance of community in fostering continuous improvement.What is the DAM Capability Model?The Centrality of DAMThe Importance of Community in DAMHow to Apply the DAM Capability ModelThe DAM Capability Model Workshop (Video)This post is supplementary to the complimentary DAM Capability Model (available for download)! Read on to learn:What is the DAM Capability Model?The DAM Capability Model is a comprehensive framework designed to help organizations assess their current DAM practices and identify areas for enhancement. It serves as a roadmap for organizations at any stage of their DAM journey, from beginners to seasoned experts.Categories of the DAM Capability ModelOrganization: The “people” roles, responsibilities, technical know-how, strategic alignment and talent in an organization’s use and management of DAMInformation: The core material and related descriptors (such as metadata) that enable using an assetSystems: The related components that work together to facilitate asset lifecycleProcesses: The repeatable set of procedures and operations designed to realize each stage of an asset’s lifecycleKey Components of the DAM Capability Model:Benchmarking: The model allows organizations to evaluate their current DAM capabilities, providing a clear picture of where they stand.Structured Growth: It offers a structured approach to implementing changes, ensuring that DAM practices evolve in line with organizational goals.Future-Readiness: By following the model, organizations can prepare for future challenges and technological advancements in the DAM space.The Centrality of DAMOver the past 25 years, DAM has evolved from a niche solution to a central pillar of modern organizational operations. The exponentially growing need for digital content across myriad platforms and channels has led to the crucial need for a robust system to manage these assets.DAM systems serve as the central repository for all digital assets, ensuring that they are easily accessible, organized, and secure.But, according to David Lipsey, a DAM is a crucial component of the digital landscape and critical to an organization, not just as a central repository. He has long emphasized the importance of placing DAM at the heart of an organization’s digital strategy.“DAM does not sit in isolation.”DAM plays a larger role in the broader ecosystem of digital operations. By centralizing DAM, organizations can:ensure digital assets are leveraged to their fullest potential,drive innovation and support strategic goals,streamline workflows, reduce redundancy, andenhance collaboration across departments.This centralization not only improves efficiency but also ensures that brand consistency is maintained across all digital touchpoints, providing a cohesive and professional image to the audience.Watch the DAM Capability Model Workshop with David Lipsey here.Centralizing DAM Enables Continuous ImprovementThe centrality of DAM fosters a culture of continuous improvement, as it provides the foundation upon which advanced analytics, personalized marketing, and dynamic content strategies are built.In essence, DAM is not just a tool; it is the backbone of digital transformation, enabling organizations to thrive in an increasingly digital world.Lipsey advocates for an ongoing commitment to refining DAM practices, ensuring they meet evolving business needs and technological advancements.“Maturity in this field is never done. It’s always continual improvement in DAM.”Continuous improvement is a cornerstone of effective DAM practices. Organizations must focus on maintaining and enhancing their DAM capabilities to ensure long-term success.Strategies for Continuous Improvement:Persistent ROI: Focus on achieving a persistent return on investment by regularly evaluating and optimizing DAM practices.Documentation: Record opportunities and challenges to track progress and identify areas for enhancement. This practice helps maintain a record of what works and what needs adjustment.Regular Reviews: Periodically review and update DAM practices to ensure they align with organizational goals and industry trends. This approach keeps DAM practices relevant and effective.All of this brings us to one of Lipsey’s most valuable perspectives: working with and learning from the DAM community.The Value of Community in DAMBuilding and engaging with the DAM community is crucial for achieving sustained success. The collective knowledge and experience within the community provide invaluable resources for learning and improvement.By fostering a sense of community, organizations can tap into a wealth of expertise, staying ahead of industry trends and implementing best practices. The DAM community is not just a network of professionals; it is a dynamic ecosystem where ideas are exchanged, challenges are discussed, and solutions are crafted collaboratively.Community Benefits:Collaboration: Engaging with other DAM practitioners fosters collaboration, allowing for the exchange of ideas and best practices. Through forums, webinars, and conferences, DAM professionals can connect with peers, sharing insights on successful strategies and innovative solutions.This collaborative environment encourages creative problem-solving and helps organizations to implement more effective DAM practices. The shared goal of optimizing digital asset management brings together diverse perspectives, leading to the development of new methodologies and tools that benefit the entire community.Support: The community offers support and guidance, helping organizations navigate challenges and capitalize on opportunities. Whether dealing with technical issues, policy changes, or strategic decisions, members of the DAM community can rely on each other for advice and assistance.This support network is especially valuable for those new to DAM, providing mentorship and resources that accelerate learning and adoption. Experienced practitioners can offer practical solutions and reassurance, making the journey smoother and more manageable.Learning: Shared experiences and insights contribute to a richer understanding of DAM, driving innovation and efficiency. By learning from the successes and failures of others, organizations can avoid common pitfalls and adopt proven practices.The DAM community is a continuous learning environment where professionals can stay updated with the latest advancements and trends. Workshops, training sessions, and knowledge-sharing platforms provide opportunities for ongoing education, ensuring that DAM practitioners are always equipped with the latest skills and knowledge.Moreover, the community plays a pivotal role in shaping the future of DAM. Active participation in discussions and collaborative projects can influence the development of new standards, tools, and technologies. By contributing to the collective knowledge base, organizations not only benefit themselves but also help to advance the entire field of digital asset management.Practical Applications of the DAM Capability ModelThe DAM Capability Model is a powerful tool for driving adoption and growth within organizations. Here are some practical applications on how to use it to your advantage:Onboarding New Departments: Integrate DAM into new departments’ workflows, ensuring consistency and efficiency across the organization. This process involves educating teams on DAM best practices and demonstrating the value of centralized asset management.Mapping DAM Usage: Conduct a comprehensive mapping of current DAM usage to identify strengths and areas for improvement. This exercise helps uncover gaps and opportunities for expanding DAM capabilities.Engaging with Legal and Risk Management: Collaborate with legal and risk management teams to ensure compliance with regulations and prepare for disaster recovery scenarios. This integration helps safeguard digital assets and mitigate risks.Engaging with the DAM Capability ModelTo effectively leverage the DAM Capability Model, organizations should follow these steps:Cross-Functional Involvement: Involve teams from various departments in the assessment and implementation process. This holistic approach ensures that all perspectives are considered and that DAM practices are integrated seamlessly across the organization.Resource Utilization: Take advantage of resources such as the Center for Advanced Studies in Digital Asset Management and Henry Stewart conferences for further learning and community engagement. These resources offer valuable insights and opportunities for professional development.Steps to Get Started:Download the DAM Capability Model: Access the complimentary model to begin your journey.Conduct an Assessment: Evaluate your current DAM practices using the model as a benchmark.Develop an Action Plan: Create a roadmap for implementing necessary changes and improvements.Engage with the Community: Participate in DAM forums, webinars, and conferences to stay informed and connected.Watch the DAM Capability Model WebinarAre you interested in hearing from David Lipsey himself? To learn more about the DAM Capability Model you can watch our on-demand webinar right here.This session offers in-depth insights, practical examples and best practices for you to follow! Watch it here. 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Product DAM Templates: Benefits, Use Cases & Examples In this post, we’ll cover how MediaValet’s templating solutions alleviate common pain points, boost productivity, and protect brand identity. April 18, 2024 Carlie Mason Director of Growth Marketing 3 min read Creative teams often shoulder the weight of asset requests—whether it’s helping locate them, distributing them, making edits, or creating something completely new. This is a huge pain point for many organizations and one of the biggest challenges we help clients solve with DAM. MediaValet’s template features, in particular, empower various departments to do simple, on-brand design tasks, freeing up bandwidth for creatives.DAM template features empower various departments to do simple, on-brand design tasks, freeing up bandwidth for creatives.Templates in a DAM are vast and varied – tailored to each organization. In this post, we’ll cover:How DAM templating solutions alleviate common pain pointsDam template use casesThe future of DAM templates and AIHow DAM templating solutions alleviate common pain pointsSave Time & Boost ProductivityHaving your design team waste time on minor modifications or variations of the same document can deteriorate productivity. But oftentimes, designers are relied on to modify the asset and distribute it, for example, when a sales manager needs to alter the price list for a new location or update contact information on a brochure. How great would it be if the sales manager had the tools to update the document independently?With DAM templates, users can easily update documents independently. Designers can create master templates and even make them foolproof by locking specific elements such as graphics, images or text. Once they’re added to MediaValet, even those with limited knowledge of design software are easily able to make changes and download the file in a variety of formats, such as JPEG, PNG, PDF or HTML. The sales team gets what they need quickly, and designers are no longer flooded with small requests that we know absorb a substantial amount of their time—allowing them to focus on other important creative tasks.Protect Your Brand IdentityAnother huge benefit of using DAM templates is maintaining brand consistency and identity. As an added security, for any given template, designers are able to curate which assets can be used to customize the template (for example, a selection of 5 headers). End-users can then easily access these templates (preventing duplications and saving time) and only update specific sections or elements – ensuring everything is kept to the highest brand standards.DAM Templates Example Use CasesHere are some common use cases for DAM templating solutions.Region-Specific Marketing CollateralA home decor store is preparing a new print flyer for their upcoming patio furniture sale. As this flyer will be used in stores across three different states in the US, they each require different list pricing.With DAM templating, the head designer creates a master template for the flyer and uploads it to MediaValet. From there, the marketing manager accesses the template and edits it to customize the flyer pricing for each state and uploads the new assets to MediaValet. These flyers are then distributed to their appropriate store locations through a Branded Portal.Contact Information CustomizationA telecommunications company is producing a one-page flyer to promote their new internet packages.The marketing team creates a master template of the flyer, which will allow for individual sales representatives to add their own contact information. This master template is then added to MediaValet and shared with the sales team. Each sales representative can alter the flyer to include their name, work email and phone number, ensuring their clients can easily contact them for more information or to purchase a new internet package.Employee IdentificationA healthcare organization has recently updated their security policy and enforced that each employee wears an identification badge while in the office.The design team prepares a badge template, uploads it to MediaValet, and then shares it with the human resources team. The HR coordinator then creates a badge for each employee by quickly swapping headshot images and updating the name and job title text fields.How AI and Automation will Change DAM TemplatesLooking ahead, digital asset management systems continues to innovate, integrating AI to automate routine tasks not only save time but also anticipate the evolving needs of our users, preparing them for the next wave of digital marketing challenges.AI-Driven Efficiency GainsUtilizing advanced machine learning algorithms, DAM systems can automatically tag new assets as they are uploaded. This improves searchability and retrieval of templates, saving significant time for marketing teams, sales and revenue teams, and creative teams.The ability to automatically adjust the size and format of digital assets based on predefined criteria for different platforms ensures optimal presentation and adherence to platform-specific requirements.Predictive Analytics and User Behavior InsightsAI in DAM can track and analyze how different assets perform and how they are used across various departments. These insights can guide creatives in developing more effective materials and help managers make informed decisions about asset development and deployment.Preparing for Digital Marketing ChallengesAs the digital landscape continues to evolve, the integration of AI and automation within DAM systems and templating capabilities prepares organizations to face new content challenges with agility.From effectively managing ever-increasing asset volumes to ensuring real-time, tailored content delivery across global channels, AI-powered DAM capabilities are designed to not only keep pace with changes but also to drive innovation in how digital asset management is approached.These enhancements signal a transformative shift in managing digital assets, where technology not only supports creative tasks but actively enhances the creative process and ensures that marketing efforts are both efficient and strategically aligned with future trends. 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