Video Asset Management: Definition, Benefits & More.
Director of Growth Marketing
4 min read
As the demand for online video content continues to increase so too does the need for video asset management. Marketing professionals in every sector are investing in strategized video production. In fact, reports show that 54% of consumers want to see more video content from brands or businesses they already support. Further to that, 87% of marketing professionals already use video as a marketing tool.
Over the past few years, creative teams have been busy producing engaging video content that tells their brand stories—and putting them where they best reach their target audiences. But, how are they keeping track of all of these expensive content pieces? And how are they making sure they get the most from their investment in producing them? The solution many marketing teams are using is to employ a video asset management system.
What is Video Asset Management?
Video asset management helps organizations manage, organize and share large amounts of video content. It helps improve the discoverability of videos significantly, enriching them with additional metadata, such as categories, keywords, auto-tags and automatic transcripts. Video asset management drastically improves the productivity of marketing and creative teams working with video content, as they can more easily find and use the videos they need.
Video asset management is often supported by a cloud-based digital asset management (DAM) system, which manages all digital assets in a single library. A cloud-based solution ensures that videos easily accessible by team members at any time, from anywhere (with permissions). This is especially important for organizations working with distributed teams, such as marketing agencies or global offices. Cloud-based systems also enable organizations to scale quickly, without the storage restrictions caused by using internal servers or on-premises solutions.
Benefits of Video Asset Management
Today’s cloud-based digital asset management systems offer a number of benefits for video content creators, but here we’ll touch on the top five:
1. Centralized Location
Store all of your high-quality videos, including b-roll, final footage and archived video, are in one, cloud-based location, where anyone in the company (with the right permissions) can access them. No more time spent looking through various shared folders, personal computers, or servers.
2. Enhanced Discoverability
Tag videos with additional metadata, like categories, keywords and embedded metadata to increase the discoverability of your video assets, reducing search time. Artificial intelligence also enhances videos with timestamped auto-tags for objects, text, people, topics and more, ensuring you can find a specific moment within large videos.
3. Seamless Sharing Capabilities
Instantly share collections of videos with internal or external team members without getting an email bounce notification or using WeTransfer. From ZIP files to Branded Portals, you can choose how to share your video files – and in what format.
4. Automated Transcription and Translation
Quickly navigate to a specific scene, line of script and more, with automatic transcripts. Transcripts can also be translated and downloaded into a variety of file formats, to help your organization reach global markets with multi-language previews.
5. Enhanced Security
Ensure your videos are protected from deletion, corruption or hacking with advanced security features. Many video asset management solutions are committed to the highest security levels and compliant with the top geographic and industry-specific certifications. Custom permission levels also ensure employees are only accessing videos approved for their specific use.
Who Needs Video Asset Management?
Any company dealing with large amounts of video content can benefit greatly from employing a video asset management system. Assets could be as simple as iPhone videos for social media channels, or as complex as professionally produced b-roll footage. Whatever kind of video assets you’re dealing with, a video asset management solution is a step in the right direction. The demand for video will only continue to grow - now is the time to better manage your video content.
While any industry can benefit from video asset management, for the following industries, it’s often a must-have:
- Sports: Sports teams need to manage a variety of videos, including game footage, content from sponsors, social media content, player interviews and more.
- Agencies: Marketing and creative agencies manage a huge amount of b-roll and final ad footage for a number of clients at any given time.
- Tourism: Tourism organizations often manage raw location footage plus the final, produced promotional videos used for TV, web and display campaigns.
Make Video Asset Management Easy
MediaValet is a DAM solution that offers comprehensive and sophisticated video asset management for organizations around the globe. With advanced search features, full-screen video previews and more, MediaValet makes managing video content a breeze. Learn more about MediaValet's video capabilities.
MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.