The Best DAM Brandfolder Alternatives

Did you know that more than 1 in 3 organizations are using DAM across the entire business? According to the 2025 DAM Trends Report, the number of organizations using a DAM system as the heart of their tech stack is only trending upwards. As digital asset management systems become more ingrained within digital ecosystems, more organizations are on the lookout for the right DAM vendor.

When it comes to investing in or migrating to a new DAM solution, it can be difficult to decide which platform is right for your organization.

There are many DAM systems out there to choose from, so to help you make an easier choice, we’ll break down the most important features and functionalities to look for in a DAM system and detail Brandfolder alternatives.

We’ll cover:

• MediaValet vs. Brandfolder
• Brandfolder’s Pros and Cons
• The Top Brandfolder Alternatives
• How to Choose the Right DAM

MediaValet vs. Brandfolder

G2 is the largest and most trusted third-party software and professional services review site and according to their reports, MediaValet has been ranked as a “Market Leader” in the DAM space, based on high customer satisfaction ratings and an impressive market presence.

Market Leader is the top level in the ranking system. Products in the Market Leader level are rated highly by G2 users and have considerable market presence.

Who is MediaValet?

Voted as a leader in the Digital Asset Management space in 2025 by G2 Crowd, MediaValet makes assets instantly more searchable, discoverable and sharable.

With a roster of customers across higher education, nonprofit, manufacturing and countless other industries, MediaValet stands at the forefront of the enterprise, cloud-native, software-as-a-service digital asset management and creative operations industries.

Built exclusively on Microsoft Azure and available across 61 Microsoft data center regions in 140 countries around the world, MediaValet delivers unparalleled enterprise-class security, reliability, redundancy, compliance, and scalability; while offering the largest global footprint of any cloud DAM solution.

MediaValet is the #1 DAM on the market for security. SecurityScorecard rates MediaValet 98/100.

Based on the 2025 DAM Trends Report, MediaValet customers report incredible achievements with their DAM:

• 82% achieve ROI in just 1 year
• save an average of 13.5 hours per week on asset-related tasks
• 89% are highly satisfied with their DAM

The MediaValet Difference: Fast ROI

Based on G2 reviews, MediaValet users achieve ROI faster than Brandfolder customers.

These time savings have in turn led to exceptional business outcomes including stronger brand consistency, improved productivity, and better team collaboration and 78% of our customers are able to reallocate resources to more impactful tasks.

How does MediaValet Compare to Brandfolder?

MediaValet vs. Brandfolder: Support

Each and every MediaValet customer gets assigned a dedicated onboarding manager that ensures they’re set up for success from day one.

Once you’re confident and ready to go, a dedicated customer success manager takes over to provide ongoing coaching and training to ensure both ROI and high adoption rates.

MediaValet support is available via phone or email. Unlimited support is included in your DAM subscription to ensure you can make the most of your DAM.

The quality of support at MediaValet “has been game changing.” – Emily Hegranes, US Naval Institute

MediaValet vs. Brandfolder: Product Direction

MediaValet vs. Brandfolder: Brand Guidelines

MediaValet is the premier DAM in the enterprise space for Brand Guidelines.

Branded Portals, Advanced Search, and AI-powered tagging help to streamline the management and distribution of the most current brand assets, enabling organizations to maintain a consistent brand image across all channels and touchpoints.

“We’re an international company . . . MediaValet is effectively empowering our employees and reps to confidently grab-and-go for current assets.” – Jon Grusky, HYTORC

MediaValet vs. Brandfolder: Analytics

MediaValet’s reporting and analytics functionality is one of the best on the market.

Built-in reports and dashboards help organizations make smarter, data-backed decisions. Customers can view high-level snapshots or dive deep into data to gain powerful performance and activity insights and ultimately, do more with their DAM.

“We’re still seeing the payoff from MediaValet and we’ll continue to see more as we learn new ways to use it.” – Cori Canady, Community Associations Institute

MediaValet vs. Brandfolder: Ease of Doing Business

MediaValet excels when it comes to partnering in business.

Offering unlimited, interactive training sessions, MediaValet enables administrators and users alike to maximize the value of the DAM without compromising on access management.

“MediaValet was an easy sell – it costs way less, does way more, everybody can access it, and it’s easy to use.” Cori Candi, Community Associations Institute (CAI)

Brandfolder Pros and Cons

Simply put, Brandfolder is massive. Boasting megalith clients like Zoom and Slack, new clients will be in good company if they choose Brandfolder.

And as with any large company, comes a large slew of resources. Which is why, the number one pro of Brandfolder, is their range of features.

Pro – Impressive Feature List

Jammed with a list of available features, Brandfolder can do anything from storing your assets to applying rights management to reporting and analyzing how they perform.

There are about 100 features listed on their website – ideal for organizations who have giant libraries and massive user numbers.

Con – Pricing is High

With a ton of features however, comes a big price tag – and with Brandfolder geared so heavily towards enterprise organizations their pricing can leave some smaller businesses or smaller budgets out in the cold.

Pricing is only available on request but generally starts low year one and increases significantly in year two.

“I’d like their pricing to be more transparent – I don’t like having to ask a sales rep for every tiny detail if we want to add a collection or an admin.” SMB Financial User, G2

If you’re interested in understanding more about digital asset management pricing, we detail it here.

Other Available Brandfolder Alternatives

Canto

Canto has been in business for more than 30 years and is a good Brandfolder alternative for smaller organizations with a tighter budget.

Based on Gartner reports, easy integration and deployment are some of Canto’s top-rated features.

Want to read more about Canto alternatives? Read this blog post.

Bynder

When considering Brandfolder alternatives, Bynder will always show up as a competitor. As one of the more established DAMs on the market, Bynder works with some huge brands and organizations.

Where do they win against Brandfolder? According to Gartner, Bynder wins when it comes to scalability and ease of deployment.

Interested in more information on Bynder alternatives? Check out this post.

Acquia DAM (Widen)

With more than 20 decades on the market, Acquia DAM (Widen) is a strong Brandfolder alternative.

When compared by Gartner reviews, Acquia comes out on top with ease of deployment and integration and ties with Brandfolder on quality of support.

What Should you Look for in a Digital Asset Management System?

When choosing a digital asset management solution, it’s crucial to consider your organization’s unique needs.

• How much content will the DAM need to store?
• Are there systems that will become redundant when we implement a DAM?
• We have multiple internal and external users – how will we support and manage them all?

Your buying team needs to define your requirements and identify non-negotiable features. But as a rule of thumb, there are several key factors that will ensure a DAM can meet your more general organizational needs effectively:

Security Features: Protecting your digital assets from unauthorized access and data breaches is paramount. Look for a system that offers strong security measures such as encrypted data transfer, secure access controls, and regular backups. These features help safeguard your assets and ensure compliance with data protection regulations.

Ease of Use: The DAM system should have an intuitive interface that allows users of all technical levels to access and manage assets efficiently. This includes easy navigation, quick access to files, and simple tools for uploading, tagging, and organizing content. A user-friendly interface reduces the learning curve and helps in achieving higher adoption rates across the organization.

Advanced Search Capabilities: With the vast amount of digital assets that organizations accumulate, the ability to quickly find an exact file is crucial. Look for a DAM system that offers robust search functions including metadata tagging, keyword searches, and advanced filtering options. This ensures that users can retrieve assets efficiently without having to sift through irrelevant files.

Integration Capabilities: The DAM system should seamlessly integrate with other tools and systems used by your organization, such as content management systems (CMS), marketing automation tools, and creative software. Integration facilitates a more streamlined workflow and ensures that assets are easily accessible across different platforms and departments.

Scalability: As your organization grows, so will your digital asset needs. A good DAM system should be scalable, accommodating increased storage needs and additional users without performance issues. This includes having flexible cloud storage options and the ability to handle various file types and sizes.

Support and Maintenance: Reliable technical support and regular updates are vital to maintaining a DAM system’s efficiency and security. Choose a provider that offers excellent customer support, training resources, and proactive maintenance to ensure that the system continues to meet your needs over time.