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7 DAM Data Security Factors Marketers Often Miss When Buying a DAM

Laura Curk avatar

Laura Curk

Director of Marketing

7 min read

7 DAM Data Security Factors Marketers Often Miss When Buying a DAM

In today's rapidly evolving digital landscape, businesses of all sizes are increasingly turning to digital asset management (DAM) systems to streamline their workflows, foster collaboration, and extract maximum value from their digital assets. These versatile tools enable companies to efficiently organize, store, and distribute their media assets, resulting in significant time and resource savings.

Nevertheless, amidst the enthusiasm for harnessing the power of DAM, one critical aspect is frequently overlooked during the initial purchasing phase: DAM data security.

Data security acts as the unseen guardian of your digital assets, and its significance cannot be overstated. MediaValet understands the importance of keeping our customers’ assets safe which is why we're so proud that SecurityScorecard ranked MediaValet as the #1 DAM vendor for security on the market.

In this blog, we will delve into:

The DAM Data Security Revolution

Digital asset management systems have transformed the way businesses manage their digital assets. From marketing materials and product images to videos and design files, DAM systems provide a centralized repository that simplifies asset storage, retrieval, and distribution. They enhance collaboration, reduce redundancy, and empower organizations to optimize their digital content fully.

However, in the rush to implement DAM solutions and reap the benefits, organizations frequently neglect to give due diligence to DAM data security. In this context, when we refer to data security, we are primarily addressing the protection of these digital assets from unauthorized access, theft, tampering, and data breaches, ensuring the confidentiality, integrity, and availability of valuable media resources.

Several factors contribute to the common oversight of data security in DAM purchases:

  • Vendor Variation Dilemma
    One of the key challenges facing DAM buyers is the spectrum of security measures offered by different vendors. It's like trying to differentiate between shades of grey, and it's not always easy to spot the nuances. This vendor variation can leave buyers in a quandary. How can you tell if a DAM vendor has robust data security protocols in place or if they're merely paying lip service to this critical aspect?
  • Focus on Features and Functionality
    During the purchasing phase, organizations typically concentrate on evaluating features, user-friendliness, and integration capabilities. Although these aspects are important, they often overshadow the critical issue of data security.
  • Underestimation of Data's Value
    Some organizations underestimate the value of their digital assets, assuming they are not attractive targets for cyberattacks. However, even seemingly mundane assets can hold value for cybercriminals or competitors.
  • Lack of Awareness
    In some cases, decision-makers may simply lack awareness of the potential risks and consequences associated with inadequate data security in DAM systems.

Guarding Your Digital Treasures: The Vital Role of Data Security in DAM

In the world of DAM, data security isn't just a checkbox; it's the cornerstone of trust, compliance, and peace of mind. Let's dive into why DAM data security is a non-negotiable aspect of a digital asset management system and explore real-world examples of how it applies to your digital assets.

  • Protection of Valuable Assets
    Imagine you're a global retailer with an extensive library of high-resolution product images. These images aren't just pictures; they're the lifeblood of your online storefront. Ensuring that only authorized individuals can access, modify, or download these assets is paramount. Robust data security measures act as an impenetrable shield, safeguarding these valuable digital treasures from theft, accidental loss, or unauthorized access.
  • Compliance Requirements
    Let's say you're a healthcare provider. You manage a vast repository of patient records, including sensitive medical histories and personal information. Here, compliance with regulations like HIPAA isn't an option; it's a legal obligation. Failure to implement stringent data security measures can result in severe penalties, legal consequences, and loss of trust. Data security in DAM ensures you remain on the right side of the law and uphold the highest standards of patient privacy.
  • Preservation of Reputation
    Imagine you're a global bank, and your digital assets include confidential financial reports and customer data. A data breach, even a minor one, can irreparably tarnish your reputation. Clients, customers, and partners rely on you to keep their information safe. A robust data security system isn't just about protecting data; it's about preserving your brand's integrity and maintaining the trust that's been painstakingly built over the years.
  • Mitigation of Risks
    Consider a marketing agency managing a repository of creative assets for clients. The digital landscape is rife with evolving cyber threats, from ransomware attacks to sophisticated phishing schemes. Data security measures act as a virtual guardian, standing between your assets and emerging threats. They ensure that even in the face of rapidly evolving risks, your digital assets remain safe, accessible, and ready for action.


Ensuring Data Security in DAM

To ensure data security in your DAM system, here are the steps you should follow along with questions to ask potential DAM vendors at each stage:

Evaluate Vendor Security Measures:

Select a DAM vendor with a strong track record in data security. Assess their security certifications, protocols, and encryption standards.

Questions for Vendors:

Data Classification:

Implement a data classification system to identify and prioritize the security of different asset types based on their sensitivity.

Questions for Vendors:

  • Does your DAM system support data classification features?
  • How does your system assist in identifying and categorizing sensitive data within our assets?
  • Can you provide examples of industries or businesses that have successfully implemented data classification using your solution?

Access Controls:

Implement robust access controls to restrict asset access to authorized users only.

Questions for Vendors:

Regular Audits and Updates:

Conduct regular security audits and updates to identify vulnerabilities and ensure the system remains secure.

Questions for Vendors:

  • How often does your company conduct security audits on your DAM solution?
  • Can you describe your process for identifying and addressing security vulnerabilities?
  • Do you provide automatic updates and patches for security enhancements, and how frequently are they released?

Employee Training:

Educate employees on data security best practices to prevent accidental breaches.

Questions for Vendors:

  • Do you offer training resources or support to educate our employees on data security best practices?
  • Can you share examples of organizations that have successfully implemented employee training through your platform?
  • How does your system facilitate the enforcement of security policies among our staff?

Data Backup and Recovery:

Establish comprehensive data backup and recovery procedures to safeguard against data loss.

Questions for Vendors:

  • What data backup and recovery options are available with your DAM system?
  • Can you explain the redundancy and disaster recovery measures in place?
  • Have there been instances where your system assisted clients in recovering lost data?

Incident Response Plan:

Develop an incident response plan to swiftly and effectively address security breaches when they occur.

Questions for Vendors:

  • Does your DAM solution come with built-in incident response tools or integration options?
  • Can you provide guidance on how to create a customized incident response plan using your platform?
  • What resources and support does your company offer in case of a security breach?

By asking these questions during the vendor selection process, you can ensure that your DAM system is equipped to meet your data security needs effectively.

Why Data Security is a Crucial Aspect of a DAM System

Data security should be a central consideration when selecting a DAM system. It serves as an invisible yet essential guardian of your digital assets, protecting them from a range of threats.

By acknowledging the importance of data security in DAM and taking proactive measures to address it, organizations can ensure the safety and integrity of their valuable digital resources.

In the dynamic world of digital asset management, where the safeguarding of valuable digital assets is paramount, MediaValet stands tall as the undisputed leader in data security.

Our unwavering commitment to protecting your critical digital resources has earned us the title of #1 in data security in the DAM market.

With a track record of excellence, robust security measures, and a dedication to staying ahead of evolving threats, MediaValet empowers organizations to manage, share, and protect their assets with the utmost confidence.

Choose MediaValet as your trusted partner, and experience the peace of mind that comes with knowing your data is in the most secure hands in the industry.

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