What is Digital Asset Management Software (DAM)? A digital asset management software (DAM) is a centralized system for managing, organizing, sharing and distributing digital assets. It’s preferred by organizations looking for a secure, scalable, feature-rich asset management solution. Book a Demo Who uses digital assetmanagement software? Creative teams DAM software eliminates obstacles for creative teams enabling a seamless connection between creativity and practicality. Sales and marketing DAM ensures sales and marketing teams work with up-to-date and on-brand assets to create consistent communications at every touchpoint. Internal teams Digital asset management software centralizes asset access for internal teams ensuring they only use the right brand assets and maintain compliance. External stakeholders DAM provides a single source of truth to enable partners and contractors to manage and deliver projects at scale. What are the benefits of DAM? Make assets easily accessible to all Give self-serve access to your digital assets from anywhere in the world, so your team can get what they need more quickly and efficiently. According to the 2025 DAM Trends Report, MediaValet users spend an average of 63% less time searching for assets. Enhance organization and discoverability Regain control of and clarity on your assets with AI-powered auto-tagging and advanced search capabilities and breathe new life into existing assets. The DAM Trends Report revealed that 76% of organizations using MediaValet have saved money on asset creation because of ease of discoverability. Improve collaboration and time-to-market Streamline your collaborative abilities and workflows to ensure optimized creative processes, and faster time to value on all your assets. Organizations like The Chosen have used DAM to streamline approval workflow processes and achieve faster time-to-market. Hear their full story here. Ensure brand consistency Maintain consistent branding and avoid asset misuse across all online channels with instant access to logos, brand colors, approved imagery and more. In fact, 100% of MediaValet enterprise clients achieved stronger brand consistency. Provide a more secure experience Customize user permissions to create unique views for each user type, ensuring everyone can only access assets that are relevant to them. According to SecurityScorecard, MediaValet is rated the #1 DAM for security! See digital asset management software (DAM) in Action Interested in learning more about digital asset management software? Take our free, self-directed tour to see the best DAM software in action! Take a tour How does DAM software support your digital strategy? Extend the lifecycle and value of your content A key component of DAM ROI is extending the lifecycle and maximizing the value of your digital content. Organizations can leverage a DAM system to ensure that content is utilized to its fullest potential. According to G2, MediaValet customers achieve ROI months faster than DAM alternatives. Efficiently handle content at scale As businesses grow, DAM software can scale to meet digital assets’ increasing volume and complexity. MediaValet offers unlimited users, categories, user groups, training, and support to ensure that our customers’ growth is always supported. Boost asset use and access Centralizing your digital asset library with a DAM facilitates the reuse of and easy access to assets across your organization. According to the 2025 DAM Trends Report, 64% of DAM users have increased their use of on-brand assets due to DAM integrations, and 71% spend less than 5 hours a week searching for assets. Create and deploy projects faster Streamlining access to pre-approved assets and templates can ensure quick project turnaround without compromising brand integrity. Digital asset management software can accelerate the creation and deployment of high-quality, on-brand projects. Features such as MediaValet Templating enabled our team to publish 260X the ads for a single campaign! The features of digital asset management software Organization Store your assets in a structured asset library accessible from anywhere in the world. Version Control Save, track and audit asset versions and revert to an earlier asset anytime. Security Safeguard your brand assets with compliance, watermarks, audit logs, and expiration dates. Discoverability Find your assets faster with advanced search, AI-generated auto-tags, keywords and metadata. Sharing Share assets instantly, regardless of size, using links, Branded Portals or online galleries. Easy Distribution Easily publish and update digital assets across all channels with integrations and CDN linking. Custom Downloads Instantly download your digital assets in the exact file format and resolution you need. Asset Control Protect your assets and brand with custom permission settings for all user groups. In-Depth Reporting Use custom reporting dashboards to measure, enhance and prolong asset lifecycle. Digital asset management use cases for your business Brand management Digital asset management software can enable better brand management by ensuring easy and secure access to on-brand assets. “MediaValet has become integral to our way of working, enabling us to initiate, execute, and conclude projects with a level of efficiency and collaboration that was previously unattainable. It’s fundamentally changed how we manage our brand, marking a new era in our digital strategy.” Cheri Davidson, City of Kawartha Lakes Marketing workflows A digital asset management system streamlines workflows to ensure optimized creative processes and faster time to value on assets. “Professionally, there’s such a level of efficiency we couldn’t have achieved without MediaValet!” Todd Dubnicoff, UCSF Creative workflows DAM software enhances the creative process by bridging the gap between creative operations software and other technology. “MediaValet has solved our problem of photo and design assets disappearing into network folders never to be seen again.” Bethany Roberge, Verified G2 User Sales enablement Enabling revenue teams to access sales collateral via your DAM software can accelerate the sales processes and drive results. “We’re an international company . . . MediaValet is effectively empowering our employees and reps to confidently grab-and-go for current assets.” Jon Grusky, HYTORC DAM Pricing Interested in getting a personalized quote based on your unique platform configuration, storage and integration needs? You can learn everything you need to know about digital asset management pricing right here. Learn more about DAM pricing here! FAQs about digital asset management software What are examples of digital assets? A digital asset is a digital file such as images, logos, videos, audio, presentations, graphics, PDFs, documents, 3D files, or other design files. What is DAM SaaS and who needs a digital asset management system? DAM SaaS (Digital Asset Management Software as a Service) is a cloud-based solution designed to streamline the organization, storage, and retrieval of digital assets. It provides organizations with a scalable, accessible platform that ensures assets are efficiently managed, secured, and easily shareable across teams and stakeholders, without the need for extensive IT infrastructure. Who can benefit from a DAM? Organizations of all sizes can benefit from digital asset management systems, including government agencies, higher education institutions, agencies, and corporations across other various industries. A digital asset management system can enhance the efficiencies of entire organizations. It can enable businesses to streamline, optimize, and organize content to maximize the value of their assets. Who needs to invest in DAM? Investment in digital asset management becomes crucial when your organization faces challenges in locating, sharing, or securing digital content, leading to inefficiencies and potential risks. If your organization relies heavily on digital assets for marketing, branding, or operations, and seeks to enhance collaboration and protect intellectual property, DAM is a strategic move. Interested in DAM pricing? Read this blog post to learn more. Does DAM software produce ROI? A DAM helps companies realize substantial cost savings. According to our 2024 DAM Trends Report 80% of MediaValet users achieve ROI in 18 months. By harnessing AI-powered meta tagging and advanced search capabilities, a digital asset management software ensures assets are easily discoverable, saving countless hours. Integrations streamline collaboration and workflow efficiencies to improve productivity. Custom permissions and increased safeguarding help to maintain brand consistency and avoid asset misuse to protect brand integrity. Ultimately, the comprehensive ROI of DAM includes enhanced operational efficiencies, reduced costs, increased revenue, and strengthened brand value. How does digital asset management software work? Digital asset management software streamlines team workflows by making it easier to locate, store, and share necessary files for efficient work. DAM solutions achieve this by using metadata to tag digital content with specific attributes and keywords, simplifying the search process. Usually, DAM software is run by a digital asset manager. A digital asset manager oversees, implements and maintains the DAM. They typically work in the IT department and have project management, technical, and analytical skills. Read more about the digital asset manager role here. The history and the future of DAM software Digital asset management software has significantly evolved since the 1990s, mirroring the exponential growth in digital media. Initially, the focus of DAM was on the basic organization and retrieval of assets. However, as digital assets grew in volume and significance, so did the complexity of managing them. Traditional file management systems no longer cut it. The development of sophisticated, cloud-based DAM systems like MediaValet, featuring advanced functionalities like metadata tagging and seamless search capabilities, marked a pivotal shift towards efficiency and scalability. Today, DAM software is not just a repository but pivotal in strategic decision-making processes for organizations across industries like finance, healthcare, higher education, nonprofit, technology, and more. The integration of AI-powered capabilities such as Audio Visual Intelligence (AVI) for video asset management and Face Recognition are redefining asset creation, management, and interaction, embedding DAM software at the core of digital innovation strategies. DAM’s journey from simple storage solutions to becoming a cornerstone of digital infrastructure underscores its indispensable role in harnessing the potential of the digital age. Let’s have a DAM good time Meet with one of our product experts. 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