MediaValet Blog

5 Company-Wide Initiatives That Can Kick-Start a DAM Project

Discussing ideas

Digital asset management projects often start in the marketing department, as they experience the most pains around creating and distributing marketing collateral. They’re tasked with proving ROI, getting stakeholder approvals, and running the project through legal, which can often cause delays or get the project benched altogether. Digital asset management is often viewed as a […]

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14 Best Practices for Asset Keywording

MediaValet-Keywords

When implementing a digital asset management system, your users’ ability to quickly and easily find their assets is critical for high adoption and overall satisfaction, and creating a sound metadata strategy and a set of best practices is the first step to ensure that assets are discoverable. As a part of your metadata, your keywords […]

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CRYPTOMEDIA: Blockchain in the Digital Asset Management Space

Blockchain-DAM

As a CTO, I evaluate emerging technologies that have the potential to massively transform or disrupt the industry that we are in. So, I try to gain a comprehensive understanding of the technology, look at how various industries are adopting it and determine if it can provide a significant competitive advantage for our company. If […]

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The Future of Digital Asset Management (Feature in MarTechExec)

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As we are nearing the end of the year, it’s a perfect time to look back at developments in the digital asset management industry over the last 12 months and understand what we have to pay attention to in the coming months and years.  MarTechExec, a web publication where marketing professionals learn, share and discuss […]

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How DAM Drives Success Across Sports Teams

Spectators In Team Colors Watching Sports Event

In hosting some of the most frequent and exhilarating live events known to the entertainment world, content libraries within the sports industry are overflowing with thousands of hours of video footage. To put it into perspective, “Each game is going to give you about 25-40 hours worth of records.” Tab Butler, Major League Baseball Sports […]

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3 Reasons to Use Custom Images in Your Digital Strategy

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We have all heard statistics about the rise of visuals in content marketing and the importance of using your own visuals to drive engagement, but, while this makes sense in theory, for most marketers, creating a library of original images is easier said than done. It can require heavy investments into photographer services, finding locations […]

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6 Thought Leaders Share Top Takeaways from CMWorld 2017

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Content Marketing World attracts the best thought leaders in marketing, technology and incredible story telling. With over 100 sessions, jam-packed into three days, everyone is literally drowning in ideas and learnings at the end of the conference. Every year after the show, Magnificent Marketing challenges a select number of marketing and technology leaders to come […]

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7 Customer Insights into Buying a DAM System

customer-insights

Think about the last time you bought a computer. The experience was more or less straightforward, wasn’t it? You narrowed down your choices based on your needs and budget, checked out a few reviews and, ultimately, made your purchase within a week. It was easy. But, if you’ve ever purchased marketing technology for your team, […]

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8 Sports Analogies to Help You Manage a DAM Project

Sports Analogies for DAM

Ahh….Baseball. The crisp smell of freshly cut grass, the loud roar of the crowd, and the satisfying crack of the bat making contact with the ball. There’s nowhere in the world you’d rather be than this stadium… But….wait a second! Snap out of it! You’re not watching the baseball game. You’re watching your computer screen […]

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Dropbox or DAM? 6 Questions to Ask

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Dropbox or DAM? Just a few years years ago, the answer would have been obvious. Dropbox and digital asset management systems were miles apart in functionality, with Dropbox being seen as a file management solution and DAM only being used by media and publishing companies. But this is no longer the case. Today, both Dropbox […]

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