Empower teams to unleash creativity!

A digital asset management platform (DAM) centralizes and governs all approved brand assets, while templating tools allow teams to customize those assets without breaking brand rules.

When connected, they eliminate version chaos, reduce rework, and enable fast, on-brand content creation across distributed teams.

According to the 2026 DAM Trends Report, teams using DAM integrated templating save up to 18 hours a week on brand initiatives alone.

DAM integrated templating software solves the biggest bottlenecks in content production:

– Local teams requesting one-off creative
– Designers spending hours resizing or modifying assets
– Off-brand versions spreading through the org
– Long approval timelines

With templating, approved creative becomes self-serve. Teams get what they need instantly, and creative teams get their time back: a key reason why 71% of organizations report faster approvals with DAM-led workflows.

Because every template is pulled directly from the DAM, users can only choose on-brand, up-to-date, approved assets.

This eliminates rogue versions and outdated materials, two of the biggest contributors to brand inconsistency.

The 2026 DAM Trends Report shows that 88% of organizations using templating and DAM together see significant increases in brand consistency.

You’re ready for templating when your team needs speed, consistency, and scale, and your current workflows can’t keep up. Most organizations make the move when brand-approved assets are being recreated, regional teams need to customize content faster, or designers are overloaded with repetitive production tasks.

According to the 2026 DAM Trends data, teams using DAM templating save 18 hours a week on brand initiatives alone, a major signal that templating solves real production bottlenecks.

Here are the clearest signs your team is ready:
1. Design bottlenecks are slowing campaigns down
Designers spend too much time resizing, reformatting, or regenerating simple assets.
2. Regional or distributed teams need to customize content quickly
Localization is inconsistent or depends on designers for basic edits.
3. Brand inconsistencies keep slipping through
Off-brand logos, outdated images, and incorrect layouts show up in public channels.
4. Your team re-creates assets that already exist
You need reusable, locked-down templates that protect the brand while enabling speed.
5. You want to scale content output without scaling headcount
Templating multiplies the impact of your existing team; according to the DAM Trends Report, teams using templating software save nearly double the hours of DAM-only teams.

If these challenges sound familiar, templating can turn your DAM into a true brand execution engine, empowering more people to create, while keeping every asset on-brand and on-strategy.