MediaValet vs Brandfolder

Which DAM delivers more?

When evaluating digital asset management (DAM) platforms, Brandfolder and MediaValet often come up as leading contenders. Both deliver strong asset organization and brand enablement features, but when it comes to scalability, ROI, security, and advanced capabilities like video, MediaValet pulls ahead.

Here’s how the two platforms compare.

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Brandfolder VS MediaValet Hero

Why do customers choose MediaValet over Brandfolder? 

MediaValet delivers better ROI, better brand guidelines, better support, and better analytics. See for yourself: 

Video Management That Goes Beyond Basics

MediaValet excels in video support with AI-powered tagging, automatic transcription, and video trimming tools that empower creative teams to reuse and repurpose content faster. Brandfolder’s video capabilities remain more limited, making MediaValet the better fit for organizations heavily invested in video.

  • 80% that use AVI have discovered new insights within their video footage
  • Trimming, transcribing, and editing from one platform
  • 100% of organizations using AVI have driven digital expansion
Product Image Feature 4

Much Faster ROI

According to G2, MediaValet customers see a return on investment in an average of 11 months, compared to 18 months with Brandfolder. That’s nearly 40% faster payback, helping organizations unlock value sooner and reduce time-to-impact.

  • Average ROI: MediaValet 11 months vs Brandfolder’s 18 months
  • 40% faster DAM payback
  • Better partner at doing business: MediaValet 93% vs Brandfolder 88%
DAM ROI Feature 1

Pricing Transparency and Scalability

Brandfolder’s pricing can climb as teams scale. MediaValet offers predictable, scalable pricing with unlimited users included, making it easier for organizations to grow adoption without ballooning costs.

MediaValet offers:

  • Transparent pricing model from the first call
  • Unlimited users included to ensure your DAM grows with your team
Pricing Feature

Stronger Brand Consistency at Scale

Brandfolder helps teams manage assets, but MediaValet takes brand consistency further with embedded brand guidelines, Experience Portals, and templating tools that ensure every campaign, partner, and region stays on-brand. As organizations grow, this level of control and flexibility is critical to maintaining a unified identity.

  • Built-in brand guidelines keep teams aligned; MediaValet scores 90% vs Brandfolder’s 84%
  • Experience Portals simplify global brand distribution
  • Templating tools empower on-brand content creation
Experience Portals Feature 4

Migrating DAM from Brandfolder to MediaValet

Switching digital asset management solutions can feel like a heavy lift, especially if your team relies on Brandfolder every day. At MediaValet, we’ve built our onboarding and migration process to remove that friction. With unlimited users, intuitive UI, and built-in AI capabilities, teams don’t just migrate to MediaValet. Organizations that join MediaValet see faster adoption and ROI than their previous DAM platform.

Migrating From Brandfolder To MediaValet

Why do teams move from Brandfolder to MediaValet? 

Organizations typically make the switch when they outgrow Brandfolder or need more flexibility, scalability, and performance from their DAM. 

Common reasons customers migrate away from Brandfolder include:   

MediaValet addresses these challenges with:  
  • Increasing prices as contracts renew or users grow 
  • Transparent, all-inclusive pricing with unlimited users 
  • Not always suitable for regulated industries (SecurityScorecard of 75) 
  • Broader compliance with enterprise grade security on Microsfot Azure: SOC 2 Type II, HIPAA, ISO 27001, GDPR, FERPA. Canadian data residency (SecurityScorecard of 95) 
  • Unclear or lacking AI capabilities, roadmap or investment 
  • AI-powered auto-tagging, metadata templating, and metadata enrichment and AI depth on rich media  

The 2025 G2 DAM Vendor Report

See how MediaValet compares with other digital asset management platforms like Brandfolder, Bynder, and Canto. 

Read Now
2025 g2 page mockup

Feature Comparison

MediaValet Leads where it Matters Most 

MediaValet customers not only achieve value faster, but also enjoy better long-term partnership and support, more impactful product features, and better branding capabilities.

MV VS Brandfolder

Hear from Our Customers 

James Carter
As a massive organization, we have very strict procurement guidelines and security requirements for vendors… MediaValet stood out immediately as a front runner.

James Carter

Global Brand Manager Experian

Verified G2 User
It [MediaValet] has helped to reduce costs and improve productivity, it’s manageable, easy and very quick you have a much better control of your assets.

Verified G2 User

Todd Dubnicoff
Professionally, there’s such a level of efficiency we couldn’t have achieved without MediaValet!

Todd Dubnicoff

Visual Communication Specialist UCSF

Frequently asked questions

MediaValet leads in video with AI-powered tagging, transcription, and built-in clipping tools that save time and improve asset reuse. Brandfolder supports video storage but lacks the same core video features. Expect to pay more for features like advanced editing and AI-driven functionality.

In short; MediaValet’s enterprise-grade security goes beyond Brandfolder’s setup.  

MediaValet is built on Microsoft Azure; the most secure, scalable, and globally trusted cloud infrastructure available. 

  • SOC 2 Type II compliance, ISO 27001, HIPAA, GDPR, and FERPA readiness 
  • Full encryption at rest and in transit using AES-256 and TLS 1.2+ 
  • Enterprise Single Sign-On (SSO), SCIM provisioning, multi-factor authentication (MFA), and granular permissions across users and roles 
  • Audit logs, custom retention policies, and full compliance toolkits for regulated industries like government, healthcare, and finance 

For organizations where data integrity, access control, and compliance aren’t just nice-to-haves — they’re non-negotiable — MediaValet provides peace of mind at scale.

MediaValet includes unlimited users at no extra cost, making it easier for large or growing organizations to scale without increasing license costs. Brandfolder charges per user, which can make scaling more expensive.

According to G2, MediaValet customers achieve ROI in an average of 11 months, compared to 18 months for Brandfolder. This means organizations see value from MediaValet significantly faster.

MediaValet’s transparent pricing model with unlimited users helps organizations manage costs as they scale. Brandfolder’s per-user pricing can quickly increase total cost of ownership as adoption grows across an enterprise.

MediaValet will offer a price quote from the first call.

Our migration process is designed to minimize disruption and maximize adoption from day one. 

1. Discovery & planning 
We work with your team to audit your current Brandfolder environment, including: 

  • Asset types and volumes
  • Metadata structures and taxonomy  
  • User roles and permissions 
  • Key workflows and integrations 

2. Structured migration 
Our team handles the heavy lifting: 

  • Bulk asset migration from Brandfolder
  • Metadata mapping  
  • Folder restructuring (if needed)  
  • Version control and duplicate management  

3. Configuration & integration 
We configure MediaValet to match and improve your workflows: 

  • User roles, permissions, and governance controls  
  • A deeper, more intuitive DAM integration framework with Unify 
  • Experience Portals for distribution and brand access and management  

4. Training & onboarding 
We ensure your team is set up for success: 

  • Unlimited training sessions  
  • On-demand learning resources  
  • Dedicated onboarding support 

DAM migration from one dam vendor to another can vary depending on many factors, including the size and complexity of your DAM. 

Most MediaValet customers, however, are fully onboarded in as little as 12 weeks. 

Our structured approach ensures: 

  • No downtime for your team  
  • Clear milestones and expectations  
  • A faster path to ROI compared to traditional DAM implementations Key workflows and integrations 

No. Metadata is mapped, preserved, and often enhanced using AI-powered tagging during migration. 

During migration, we help: 

  • Clean and standardize metadata for better searchability  
  • Apply AI-driven tagging to enrich assets at scale  
  • Eliminate duplicates and outdated files  
  • Preserve version history and usage rights where applicable 

Ready to explore a better DAM solution?

Choosing MediaValet transforms how your teams work by helping you launch campaigns faster, strengthen brand consistency, and eliminate content chaos when your current DAM can’t keep up.

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