Frontify VS MediaValet Hero
MediaValet vs Frontify

Which DAM delivers more?

When it comes to Digital Asset Management, Frontify is often positioned as a strong solution for brand guidelines, but many organizations outgrow its limited scalability, user licensing model, and underdeveloped AI and video capabilities.

MediaValet delivers a more robust, enterprise-ready DAM that empowers every team member, supports video-heavy workflows, leverages AI for speed and accuracy, and ensures predictable ROI.

Here’s how the two platforms compare.

Why do customers choose MediaValet over Frontify? 

MediaValet delivers better ROI, better brand guidelines, better support, and better scalability. See for yourself: 
Smart Image Search Feature 1

A Solution that Scales with You

Frontify charges based on Monthly Active Users (MAU), which can discourage broad adoption and lead to unpredictable costs. MediaValet provides unlimited users and roles at no extra cost, making it easier to scale access across global teams, agencies, and partners without penalty.

MediaValet guarantees:

  • Unlimited users included to ensure your DAM grows with your team
  • Transparent pricing model from the first call
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Much Faster ROI

According to G2, MediaValet customers see a return on investment in an average of just 11 months, compared to 22 months with Frontify. Faster time to value means MediaValet pays for itself more than twice as quickly.

  • Average ROI: MediaValet 11 months vs Frontify’s 22 months
  • 50% faster DAM payback
  • MediaValet customers go live one month faster than Frontify’s
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Stronger Brand Consistency and Governance

Frontify’s strength is brand portals, but MediaValet takes brand governance further. With Experience Portals, you can build custom, on-brand hubs for internal or external audiences, complete with curated assets, help-desk resources, and showcase features making brand consistency seamless across global teams.

  • Experience Portals simplify global brand distribution
  • Templating tools empower on-brand content creation
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Better Video Management

MediaValet is built for the video-first world, with capabilities like in-platform preview, clipping, transcription, subtitling, and secure distribution. Frontify offers only limited video support, creating bottlenecks for organizations producing multimedia at scale.

  • G2 reviews score MediaValet’s video capabilities at 89% vs Frontify’s 80%
  • 80% that use AVI have discovered new insights within their video footage
  • 100% of organizations using AVI have driven digital expansion
Migrating From Frontify To MediaValet

Migrating DAM from Frontify to MediaValet

Switching digital asset management solutions can feel like a heavy lift, especially if your team relies on Frontify every day. At MediaValet, we’ve built our onboarding and migration process to remove that friction. With unlimited users, intuitive UI, and built-in AI capabilities, teams don’t just migrate to MediaValet. Organizations that join MediaValet see faster adoption and ROI than their previous DAM platform.

Why do teams move from Frontify to MediaValet? 

Organizations typically make the switch when they outgrow Frontify or need more flexibility, scalability, and performance from their DAM. 

Common reasons customers migrate away from Frontify include:   

MediaValet addresses these challenges with:  

  • Templating capabilities are limited with editing only available on downloaded files 
  • Native templating enables in-platform editing, a coherent experience from asset discovery to template creation and output and metadata and permissions travel between systems 
  • Monthly active user pricing (MAU) means unpredictable pricing as usage scales 
  • Transparent all-inclusive pricing with unlimited users 
  • AI tagging capabilities are limited  
  • AI-powered metadata 
  • Brand portals and Lite DAM platform offers poor scalability as requirements grow 
  • Purpose built, pure-play DAM with Brand Portals  

The 2026 G2 DAM Vendor Report

See how MediaValet compares with other digital asset management platforms like Brandfolder, Bynder, and Canto
2026 G2 Page Mockup
Feature Comparison

MediaValet Leads where it Matters Most 

When scalability, predictable pricing, AI capabilities, and video management are non-negotiables, MediaValet comes out ahead.
MV VS Frontify PPC

Hear from Our Customers 

As a massive organization, we have very strict procurement guidelines and security requirements for vendors… MediaValet stood out immediately as a front runner.

James Carter

Global Brand Manager Experian

Read Case Study

It [MediaValet] has helped to reduce costs and improve productivity, it's manageable, easy and very quick you have a much better control of your assets.

Verified G2 User

Professionally, there’s such a level of efficiency we couldn’t have achieved without MediaValet!

Todd Dubnicoff

Visual Communication Specialist UCSF

Read Case Study

Frequently asked questions

Frontify charges by Monthly Active Users (MAU), so every unique login in a month adds to your bill. This discourages occasional or external users. MediaValet includes unlimited users at no extra cost, ensuring adoption across your entire organization without surprise charges.

In short; MediaValet’s enterprise-grade security goes beyond Frontify’s setup.

MediaValet is built on Microsoft Azure—the most secure, scalable, and globally trusted cloud infrastructure available.

  • SOC 2 Type II compliance, ISO 27001, HIPAA, GDPR, and FERPA readiness
  • Full encryption at rest and in transit using AES-256 and TLS 1.2+
  • Enterprise Single Sign-On (SSO), SCIM provisioning, multi-factor authentication (MFA), and granular permissions across users and roles
  • Audit logs, custom retention policies, and full compliance toolkits for regulated industries like government, healthcare, and finance

For organizations where data integrity, access control, and compliance aren’t just nice-to-haves — they’re non-negotiable — MediaValet provides peace of mind at scale.

Yes; but MediaValet goes beyond. With Experience Portals, you can distribute brand assets globally, embed help-desk content, and showcase curated collections, ensuring consistency and compliance across teams and markets.

MediaValet offers AI auto-tagging, smart search, face recognition, and video transcription today, while Frontify is still building many of these features into their roadmap.

According to G2 data, MediaValet customers see ROI in 11 months on average, compared to 22 months with Frontify, meaning MediaValet pays for itself in half the time.

MediaValet will offer a price quote from the first call. are transparent from the very first call.

Our migration process is designed to minimize disruption and maximize adoption from day one.

  1. Discovery & planning – We work with your team to audit your current Bynder environment, including:
    • Asset types and volumes
    • Metadata structures and taxonomy
    • User roles and permissions
    • Key workflows and integrations
  2. Structured migration – Our team handles the heavy lifting:
    • Bulk asset migration from Frontify
    • Metadata mapping
    • Folder restructuring (if needed)
    • Version control and duplicate management
  3. Configuration & integration – We configure MediaValet to match and improve your workflows:
    • User roles, permissions, and governance controls
    • A deeper, more intuitive DAM integration framework with Unify
    • Experience Portals for distribution and brand access and management
  4. Training & onboarding – We ensure your team is set up for success:
    • Unlimited training sessions
    • On-demand learning resources
    • Dedicated onboarding support

DAM migration from one dam vendor to another can vary depending on many factors, including the size and complexity of your DAM.

Most MediaValet customers, however, are fully onboarded in as little as 12 weeks.

Our structured approach ensures:

  • No downtime for your team
  • Clear milestones and expectations
  • A faster path to ROI compared to traditional DAM implementations Key workflows and integrations

No. Metadata is mapped, preserved, and often enhanced using AI-powered tagging during migration.

During migration, we help:

  • Clean and standardize metadata for better searchability
  • Apply AI-driven tagging to enrich assets at scale
  • Eliminate duplicates and outdated files
  • Preserve version history and usage rights where applicable

Ready to explore a better DAM solution?

Choosing MediaValet transforms how your teams work by helping you launch campaigns faster, strengthen brand consistency, and eliminate content chaos when your current DAM can’t keep up.