Which DAM delivers more?
Let’s dive into how MediaValet compares to Canto.
MediaValet Leads where it Matters Most
Why do customers choose MediaValet over Canto?
World Class Service and Support
MediaValet earns a 95% support rating on G2, compared to Canto’s 90%. Our dedicated customer success team ensures your DAM doesn’t just launch but thrives. Customers consistently highlight MediaValet’s responsive, hands-on approach as a key reason they choose us over Canto.
- Dedicated onboarding and training
- Fast, personalized customer support
- Proven track record of customer satisfaction
Source: G2 Enterprise Grid Report for Digital Asset Management | Fall 2026
Scalable by Design
While Canto provides a capable DAM for smaller to mid-sized teams, MediaValet is built to support growth at scale with unlimited users and robust integrations. Global enterprises trust MediaValet to centralize millions of assets across departments, geographies, and partner ecosystems.
- Unlimited users included
- Enterprise-ready integrations (Wrike, Marq, Microsoft 365, and more)
- Handles massive asset libraries; for imports and exports, MediaValet scores 88% while Canto scores 86%
Source: G2 Fall 2026 Compare Reports
Security that Meets Enterprise Standards
When security and compliance matter, MediaValet leads. While both platforms are SOC 2 Type II certified, MediaValet’s Microsoft Azure infrastructure ensures adherence to over 90 global regulatory standards. MediaValet supports industries where compliance isn’t optional.
- Flexible permissions and forensic watermarking
- Rights management and governance controls
A Modern, Intuitive User Experience
MediaValet’s interface redefines usability in DAM. Built with accessibility standards (WCAG compliant) and optimized for speed, it makes asset discovery and collaboration effortless. While Canto is reliable, its legacy design feels dated compared to MediaValet’s modern, AI-driven UI.
- WCAG accessibility compliance
- A fully customizable homepage for a tailored landing experience
- Mobile access for teams on the go
Migrating DAM from Canto to MediaValet
Switching digital asset management solutions can feel like a heavy lift, especially if your team relies on Canto every day. At MediaValet, we’ve built our onboarding and migration process to remove that friction. With unlimited users, intuitive UI, and built-in AI capabilities, teams don’t just migrate to MediaValet. Organizations that join MediaValet see faster adoption and ROI than their previous DAM platform.
Why do teams move from Canto to MediaValet?
| Common reasons customers migrate away from Canto include | MediaValet addresses these challenges with |
|---|---|
| Not always suitable for regulated industries. | MediaValet has Canadian data residency and a broader, enterprise-grade security and compliance infrastructure due to Microsoft Azure. |
| Time to value can be slower with users taking at least 1 year to achieve ROI. | MediaValet users achieve ROI in as little as 11 months. |
| According to G2 Fall 2026 reports, Canto’s average adoption rate is 59% (below the industry average of 60%). | MediaValet’s unlimited user model supports broader rollout. G2 Fall 2026 reports 62% user adoption and an average of 3x the users per account of our competitors. |
| Canto’s Shopify integration runs through Canto Product Hub, which may add complexity for teams already using a PIM. | MediaValet users can connect their DAM assets to Shopify without purchasing another PIM. |
Is your asset library actually working?
Hear from our customers
We have very strict procurement guidelines and security requirements. . . MediaValet stood out immediately. It was a comprehensive, enterprise solution, that was incredibly easy to understand and use.
From day one, Media Valet has been a dream. . . the team at MediaValet helped COMMANDO figure out the best way to set up and use the DAM for our company.
We get nothing but amazing feedback from users about how much they love it (MediaValet) and use it everyday!
Frequently asked questions
MediaValet’s user interface delivers a modern, intuitive, and WCAG-compliant experience designed for speed, accessibility, and collaboration.
MediaValet released a custom homepage which allows for a tailored experience for all users.
While Canto is user-friendly, its UI is less modern and lacks the enterprise-grade accessibility standards MediaValet provides. Users complain about
According to G2 Fall 2026 Compare Reports, MediaValet’s ease of setup and organizational interface both beat out Canto.
In short; MediaValet’s enterprise-grade security is industry leading.
MediaValet is built on Microsoft Azure; the most secure, scalable, and globally trusted cloud infrastructure available.
- SOC 2 Type II compliance, ISO 27001, HIPAA, GDPR, and FERPA readiness
- Full encryption at rest and in transit using AES-256 and TLS 1.2+
- Enterprise Single Sign-On (SSO), multi-factor authentication (MFA), and granular permissions across users and roles
- Audit logs, custom retention policies, and full compliance toolkits for regulated industries like government, healthcare, and finance
For organizations where data integrity, access control, and compliance aren’t just nice-to-haves MediaValet provides peace of mind at scale.
MediaValet is rated 95% for quality of support (based on the G2 Enterprise Grid® Report for Digital Asset Management | Fall 2026), compared to Canto’s 90%.
Customers consistently highlight MediaValet’s dedicated success team, faster response times, and hands-on onboarding.
Yes. MediaValet includes AI-powered video tagging, transcription, and clipping tools that make managing and reusing video content faster and easier. Canto supports video storage, but lacks the same advanced video workflows.
MediaValet includes unlimited users and integrates seamlessly with enterprise tools like Microsoft 365, Wrike, and Marq, making it ideal for organizations that need to scale across departments, partners, and geographies.
Canto is strong for smaller teams, but MediaValet better supports enterprise growth.
Our migration process is designed to minimize disruption and maximize adoption from day one.
- Discovery & planning – We work with your team to audit your current Canto environment, including:
- Asset types and volumes
- Metadata structures and taxonomy
- User roles and permissions
- Key workflows and integrations
- Structured migration – Our team handles the heavy lifting:
- Bulk asset migration from Canto
- Metadata mapping
- Folder restructuring (if needed)
- Version control and duplicate management
- Configuration & integration – We configure MediaValet to match and improve your workflows:
- User roles, permissions, and governance controls
- A deeper, more intuitive DAM integration framework with Unify
- Experience Portals for distribution and brand access and management
- Training & onboarding – We ensure your team is set up for success:
- Unlimited training sessions
- On-demand learning resources
- Dedicated onboarding support
DAM migration from one dam vendor to another can vary depending on many factors, including the size and complexity of your DAM.
Most MediaValet customers, however, are fully onboarded in as little as 12 weeks.
Our structured approach ensures:
- No downtime for your team
- Clear milestones and expectations
- A faster path to ROI compared to traditional DAM implementations Key workflows and integrations
Interested in how to migrate from Canto to MediaValet? Follow our DAM migration guide here.
No. Metadata is mapped, preserved, and often enhanced using AI-powered tagging during migration.
During migration, we help:
- Clean and standardize metadata for better searchability
- Apply AI-driven tagging to enrich assets at scale
- Eliminate duplicates and outdated files
- Preserve version history and usage rights where applicable
Ready to explore a better DAM solution?
Choosing MediaValet transforms how your teams work by helping you launch campaigns faster, strengthen brand consistency, and eliminate content chaos when your current DAM can’t keep up.