MediaValet vs Aprimo
Which DAM delivers more?
As marketing and creative teams look to streamline operations, many Aprimo users report frustration with the platform’s complexity, slower onboarding, and limited brand governance tools. While Aprimo offers a broad suite of marketing operations capabilities, its DAM functionality often falls short when it comes to brand portals, ease of use, speed, and customer support.
MediaValet stands out as the modern choice for teams that need faster go-live times, intuitive usability, and industry-leading support—while ensuring stronger brand governance and portals.
Let’s dive into how MediaValet compares to Aprimo.
Why do customers choose MediaValet over Aprimo?
MediaValet delivers better ROI, better brand guidelines, better support, and a better templating solution.
See for yourself:
Stronger Brand Portals and Guidelines
MediaValet makes it simple to manage, share, and enforce brand standards, while Aprimo customers often report challenges with brand governance and limited capabilities.
A Templating Solution that Works
While Aprimo customers often cite frustration with its templating tools, like limited flexibility and user satisfaction, MediaValet offers a fully embedded solution powered by Marq. This built-in integration allows marketing and creative teams to deliver on-brand, adaptable content at scale without burdening designers.
White Glove Support and Onboarding
Customers consistently rate MediaValet higher in quality of support and long-term partnership than Aprimo, which struggles with slower response times and support tied to its broader suite of products.
Faster Go-Live Time and ROI
While Aprimo implementations can drag on for months, MediaValet gets teams up and running quickly, reducing disruption and accelerating ROI.
Easier to Use, Administer, and Set Up
Aprimo users often highlight challenges with platform updates, steep learning curves, and heavy admin involvement. MediaValet’s simplicity and intuitive design make adoption seamless across teams.
And the results?
Feature Comparison
MediaValet Leads where it Matters Most
For organizations frustrated with or looking for more than Aprimo’s complexity and slower time to value, MediaValet provides a smarter path forward. With faster go-live times, higher support scores, and superior brand governance tools, MediaValet gives organizations the intuitive, scalable DAM they need to centralize, govern, and deliver content with ease.
Hear from Our Customers
From day one, Media Valet has been a dream. . . the team at MediaValet helped COMMANDO figure out the best way to set up and use the DAM for our company.
Michel Hales
Director of Operations Commando Advertising
We get nothing but amazing feedback from users about how much they love it (MediaValet) and use it everyday!
Rasheda Abdullah Hairston
Marketing Communication Coordinator Emory University
The onboarding manager and customer success manager I’ve worked with have been fantastic, making the migration process super easy.
Verified G2 User
Frequently asked questions
Aprimo users often report that the platform can feel overly complex, requiring more admin involvement and training to manage effectively.
MediaValet, by contrast, is designed for simplicity—scoring higher in ease of setup (85% vs. Aprimo’s 77%), ease of use (88% vs. 86%), and ease of admin (88% vs. 80%) on G2.
In short; MediaValet’s enterprise-grade security goes beyond Acquia’s proprietary setup.
MediaValet is built on Microsoft Azure—the most secure, scalable, and globally trusted cloud infrastructure available.
– SOC 2 Type II compliance, ISO 27001, HIPAA, GDPR, and FERPA readiness
– Full encryption at rest and in transit using AES-256 and TLS 1.2+
– Enterprise Single Sign-On (SSO), SCIM provisioning, multi-factor authentication (MFA), and granular permissions across users and roles
-Audit logs, custom retention policies, and full compliance toolkits for regulated industries like government, healthcare, and finance
For organizations where data integrity, access control, and compliance aren’t just nice-to-haves — they’re non-negotiable — MediaValet provides peace of mind at scale.
MediaValet consistently leads in support with a 94% satisfaction score, compared to Aprimo’s 89%.
Customers highlight MediaValet’s white-glove onboarding, responsive service, and dedicated customer success managers as key advantages.
Aprimo’s brand governance features lag behind, with customers citing limitations around portals and enforcing brand guidelines.
MediaValet excels here, scoring 90% in Brand Portals and 89% in Brand Guidelines, making it easier to distribute on-brand content internally and externally..
MediaValet customers typically achieve go-live in about 3 months, while Aprimo averages 6 months. This means organizations can start realizing value faster with MediaValet, reducing downtime and accelerating ROI.
Ready to explore a better DAM solution?
Choosing MediaValet transforms how your teams work by helping you launch campaigns faster, strengthen brand consistency, and eliminate content chaos when your current DAM can’t keep up.