PT Solutions

When Malia Hostetler, Senior Manager of Creative Solutions at PT Solutions, joined as a graphic designer, the company had 300 clinics and 3,000 employees. Fast forward three and a half years, and both numbers had nearly doubled.  

But, while the business scaled rapidly, so did the number of creative requests. As more teams requested branded materials, PT Solutions struggled with version control, inconsistent assets, and outdated presentations—many sporting a stretched logo or off-brand color palette . . . Sound familiar? 

“Turnaround times were growing, and the cracks in our creative process were starting to show,” says Malia. “We needed a solution to help us scale while keeping our brand intact.” 

As the company expanded rapidly, so did the need for localized, on-brand materials to support referrals, events, and patient outreach.  

PT Solutions implemented the unified MediaValet and Templating, powered by Marq experience, to address the chaos. Using a crawl-walk-run approach, Malia began by building out portals for the company’s most-requested assets—logos, style guides, photography, and color palettes. 

To meet growing demands from sales teams and enable non-creatives, the creative team introduced templates, beginning with the highest-volume needs.  

Each template was built in InDesign, imported into Marq, and carefully locked down to preserve brand integrity—allowing users to customize only the content, not the design. 

“Now, when our sales team needs something, they don’t have to wait. They can open the template, drop in the details, and get it out the door the same day.” 

Real-World Applications of DAM and Templating: 

Each template includes easy-to-follow guidance on how to fill in content, upload photos, and send to print—ensuring anyone can confidently build their own materials without technical skills or marketing support. 

With editable fields for contact details, bios, and headshots (sourced directly from MediaValet), teams can create polished, compliant collateral to promote specialized services or individual clinicians in their region, in minutes. 

Teams can generate flyers for upcoming events or workshops, on demand. Design elements are locked for brand consistency, while content areas are flexible, allowing for hyper-local customization. 

“Our users can upload finished pieces directly into MediaValet from Marq, explains Malia. From there, they’re automatically pushed to branded portals. The time savings and consistency have been huge.” 

To support their expanding number of clinics and users without scaling the creative team, PT Solutions leaned into a solution that blends accessibility, automation, and control. With MediaValet and Marq working together, they’ve built a system that empowers users across departments while keeping creative content aligned with brand standards. 

1. Templating at Scale 
Sales reps now create their own approved flyers and bio cards through Marq templates, freeing up the creative team for more strategic work. 

2. Portals 
Malia created easy-access, self-updating portals for the company’s most critical creative assets—logos, photography, and signage—ensuring version control and reducing redundant requests. 

3. Face Recognition  
The team uses Face Recognition to bulk-tag and remove outdated headshots, ensuring users don’t accidentally pull in images of former staff. This has helped streamline asset clean-up and maintain up-to-date image libraries with minimal manual effort. 

4. CI HUB Integration 
Designers can now access MediaValet files directly from their Adobe tools—like InDesign and Photoshop—thanks to the CI HUB integration. It eliminates the need to switch between platforms and simplifies file management throughout the creative process. 

With MediaValet and Marq working hand-in-hand, PT Solutions has transformed its creative operations from reactive and overloaded to proactive and streamlined. The combined platform has delivered measurable efficiency gains across multiple departments—while protecting the brand at every touchpoint. 

Sales reps no longer wait weeks for creative support. With on-demand templates and access to approved assets, they can build customized flyers, and bio cards the same day they need them—empowering regional teams to move faster and more independently. 

“They used to wait weeks for one flyer. Now they can make it themselves in minutes—and it’s always on brand,” says Malia.

With templating and self-service portals in place, the volume of one-off requests to the creative team has dropped significantly. That’s allowed the marketing team to shift focus from daily production tasks to higher-impact strategic initiatives, like campaign planning and brand development. 

By locking down brand elements in Marq templates and centralizing all approved assets in MediaValet, PT Solutions has significantly reduced off-brand collateral. Whether it’s a clinic flyer, a co-branded sign, or an event promo, materials now meet consistent standards company-wide. 

PT Solutions is expanding MediaValet and Marq access across more departments while planning additional templates for brochures, one-pagers, and more. They’re also exploring a website integration to manage digital assets in real time—ensuring their DAM continues to scale with the business. 

Want to learn how MediaValet can help improve your organization’s operations? Reach out to one of our DAM experts today to find out.