DAM ROI: Unlocking the Value of Digital Asset Management
Director of Growth Marketing
4 min read
A Digital Asset Management (DAM) solution enables an organization to better organize, store, and distribute digital assets, such as images, videos, audio files, documents, and other content. When it comes to unlocking the true value of a DAM, however, we need to really delve into DAM ROI and how a DAM system can impact an entire organization.
The primary purpose of a DAM is to increase efficiency, productivity, and collaboration by enabling users to find and share digital assets quickly and easily. However, the benefits of adopting a DAM system go much further than efficiency. In fact, a DAM can provide much more value to an organization than what first meets the eye.
In this blog post, we'll explore the true value of DAM ROI and how it can benefit your organization and your bottom line.
DAM ROI Defined
Return on investment is the financial benefit that an organization receives from implementing a new system or software. However, when it comes to a solution like a DAM, qualitative benefits don’t always create a compelling enough case for executive buy-in. You need hard numbers to help justify the spending.
It’s essential to understand that the efficiencies a DAM provides create deep ripples in the core of any organization. By facilitating efficient and effective teams, a DAM can impact:
- Increased Time savings
- Improved Brand consistency
- Reduced Legal Risk
DAM ROI - The Financial Impacts
1. Increased Time Savings
One of the most significant benefits of a DAM system is increased efficiency and time savings. By centralizing your digital assets, you can reduce the time it takes to find, share, and collaborate on them. This increased efficiency can result in significant time savings for your organization, which can translate into financial benefits.
Since implementing a MediaValet DAM, The University of Windsor has saved an incredible 35 hours a week when it comes to finding and sharing digital assets.
As the Digital Media Producer at the university, Naomi Pelkey told us how she would “sometimes get bottled down for a whole week just dealing with photo requests. Now, at most, I’ll spend about five hours a week!”
Learn more about how The University of Windsor saved time with MediaValet.
2. Improved Brand Consistency
Another benefit of a DAM system is improved brand consistency. With a DAM system, you can ensure that all your digital assets are up-to-date and meet your brand guidelines. This consistency can result in increased brand recognition, customer loyalty, and ultimately, revenue.
Until they became a customer in 2016, A&W, Canada’s leading hamburger franchise was struggling to maintain brand consistency.
Now, despite having more than 950 locations across Canada, A&W has used its MediaValet DAM to ensure the integrity of brand assets being shared across the country.
They told us, “Now that everyone has instant access to the assets they need, we can spend less time on administrative tasks and focus more on developing innovative menu items, advertisements, and initiatives for the A&W brand.”
Read more about how A&W benefitted from MediaValet.
3. Reduced Legal and Security Risks
By implementing a DAM, you can reduce legal and security risks associated with the misuse or unauthorized use of digital assets. Legal fees associated with copyright infringement can be significantly reduced with a DAM in place.
But security is not just about protecting yourself from the outside world, it’s also about creating safeguards internally. You can track and manage who can access your assets. The extensive permission capabilities MediaValet offers ensure that assets are only used by the right people at the right time.
Experian has incredibly strict security guidelines in place when reviewing technologies and the MediaValet DAM met all of their requirements.
The global brand manager at Experian told us how we became a front-runner: “With clear requirements in hand, we were quickly able to [narrow our list down to] MediaValet."
Read more about Experian’s use of MediaValet here.
DAM ROI is so much more than the ability to easily search, discover, and distribute your assets. Organizations can see significant financial benefits with a DAM system in place.
By understanding the financial benefits of a DAM system, you can make a compelling case for its adoption and ensure that your organization is making the most of its digital assets.
Interested in learning more about how MediaValet could help your organization? Use our new and improved DAM ROI calculator to help justify your case.