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DAM Knowledge

The Role of DAM in Protecting Digital Assets

Nuala Cronin avatar

Nuala Cronin

Content Manager

7 min read

The Role of DAM in Protecting Digital Assets

Protecting digital assets and modern brand management may seem like separate priorities, but they are intrinsically connected.

Digital asset security has become a cornerstone of maintaining and enhancing a brand's identity. Assets, like logos, images, videos, and carefully curated branded content, are not mere digital files; they represent the heartbeat of a brand's visual and interactive presence in the market.

In this context, Digital Asset Management (DAM) systems emerge as the champions of digital asset protection and optimization. These systems don't just store and organize assets; they enable brands to unlock the full potential of their digital repertoire. From ensuring easy access and effective distribution to maintaining version control and usage rights, DAM systems are the silent yet powerful engines driving the efficiency and efficacy of digital asset management.

This article delves into the critical role of DAM in not just protecting but also enhancing the value of digital assets. We will navigate through:

Join us as we unravel the layers of Digital Asset Management and its pivotal role in shaping the future of brand identity and success in the digital era.

Why is Protecting Digital Assets a Priority?

In today's digitally driven market, digital assets not only enhance brand recognition but also foster consistency across platforms, ensuring a consistent brand presence and credibility. Their strategic use can significantly influence customer perception and loyalty, making their management and protection vital for sustained success.

Moreover, in a world where brand consistency across various platforms is not just preferred but expected, these digital assets become the guardians of uniformity. This consistency is the linchpin in creating a seamless and engaging customer experience, fostering a sense of familiarity and trust among the audience.

But aside from digital brand safeguarding, there are several other factors that have made protecting digital assets more of a priority:

  • Digital Transformation and Increased Online Presence:

Digital assets have become central to operations, marketing, and communication strategies and to ensure sustainable growth across multiple online channels, it’s imperative to safeguard these assets against unauthorized access, use, or theft.

  • Intellectual Property Rights:

Digital assets are often proprietary and hold significant intellectual property value. Protecting them ensures that these rights are not infringed upon, maintaining the uniqueness and competitive edge of a brand.

  • Increase in Cybersecurity Threats:

The surge in cyber threats, such as hacking, data breaches, and unauthorized distribution, poses a significant risk to digital assets. Sensitive information, if compromised, can lead to financial losses and damage to a brand's reputation.

  • Remote Work and Decentralization:

Remote working models have dispersed the control over digital assets, making centralized protection more challenging. Ensuring secure accessibility to digital assets has become critical.

When it comes down to it, protecting digital assets doesn’t need to be complicated. A DAM system should provide a central, secure repository for all a brand’s assets and proves to be a comprehensive solution when it comes to digital asset protection strategies.

How a Digital Asset Management System Protects Digital Assets

A DAM system is a centralized system for managing, organizing, sharing and distributing digital assets. It's preferred by organizations looking for a secure, scalable, feature-rich asset management solution.

By using a DAM system, companies of all sizes experience increased productivity, better online presence, improved brand reputation, higher ROI for content and creative programs, and faster time-to-market.

A DAM can increase accessibility and discoverability of digital assets without compromising on security. In fact, a DAM can increase protection of assets through a couple of different security features.


Most DAM systems will offer the ability to watermark assets. A watermark is an image, overlay, or text that's placed over a digital asset. Usually, the watermark will be monochromatic and transparent, to enable others to still view the asset. It ensures that asset ownership is clear.

Watermarking at work:

  • Protecting Marketing Materials:

Watermarking promotional and curated materials ensures that preliminary designs shared with clients are protected against unauthorized use or distribution before final approval.

  • Securing Photography and Artworks:

By utilizing watermarking for works shared works online, brands can safeguard against theft while still showcasing their portfolio to potential clients and the public.

MediaValet’s Forensic watermarking technology takes it one step further to deter the improper or unauthorized use and distribution of digital assets like images or videos. By embedding a unique, invisible, and unremovable identifier onto your image, GIF, PDF, or video. Our watermarking technology can stamp every single frame of a video and even works on screenshots taken from the DAM.

Happy women on her bike, smiling, looking down at her phone with white brackets around the image with the Watermark detected image popup on a magenta geometric faded background

Single Sign-On (SSO) Capabilities

Single Sign-On (SSO) enables users to securely authenticate their identity using their work account credentials, typically email addresses. It allows IT teams to configure and manage permission levels for individuals and groups from a single location.

When a DAM is integrated with SSO, users gain immediate and seamless access to digital assets, while IT teams only need to manage one account per user. It helps to manage user access in a simple, secure and scalable way and increases accessibility to a brand’s entire digital asset library without compromising on security.

Implementing SSO:

  • Streamlining Employee Access:

In a company with a large workforce, SSO allows employees to access DAM systems using their existing company credentials, simplifying the login process and reducing password fatigue.

  • Enhancing IT Security:

For IT departments, an SSO integration means a reduced number of access points to monitor and secure, leading to enhanced overall security posture. It also allows for quick deactivation of access for employees who leave the company, protecting against potential theft of assets.

MediaValet offers single sign-on integrations with any identification provider that supports SAML or OIDC/OpenID authentication protocols, including Azure Active Directory, Okta and Google SSO.

Permission Controls

DAM Systems will enable administration users to set permission controls and user access levels within their organization.

Permission controls in action:

  • Role-based Access in Large Enterprises:

In an enterprise sized corporation, different teams (marketing, sales, design) require access to specific assets. With permission controls, each department can access only what's relevant to their work, minimizing the risk of accidental or unauthorized asset distribution, modifications, or accidental deletions.

  • Freelancer and External Partner Collaboration:

For projects involving external collaborators, like freelancers or partner agencies, permissions can be set to grant temporary access to only the necessary assets, ensuring other sensitive materials remain secure.

Remember, not all DAMs are created equal. MediaValet offers unlimited users and user groups each with customizable permissions and access levels, including their ability to access, share, and download specific sets of assets. This offers additional layers of control to prevent unauthorized asset use, and ensures that your organization’s access is manageable, even as it grows.

Man with glasses on a laptop working at a table smiling with a View/Edit Group popup showing MediaValet custom permissions on a jpg file with a red background

Why MediaValet is #1 in DAM Security

MediaValet understands the importance of keeping our customers’ assets safe. Security is a priority, so much so that SecurityScorecard ranked MediaValet as the #1 DAM vendor for security on the market.

Built on Microsoft Azure, MediaValet is compliant and/or certified with more than 90 regulatory standards. SOC 2 certified by PwC for security, availability and confidentiality, MediaValet undergoes regular vulnerability and penetration testing.

Apart from the certifications, how else does a MediaValet DAM help protect your asset library? Let’s dive into some key features.

Key MediaValet Features to Promote Asset Protection

MediaValet is jam-packed with security-focused features that can ensure safe discoverability of your assets:


MediaValet’s audit logs encompass operations on digital asset usage (i.e. view, upload, download, edit, comment, etc.). They provide visibility into unauthorized asset usage to help maintain a trail of any issues you may encounter.

SecureSharing Options

MediaValet allows administration to set optional passwords, expiry dates and watermarks to ensure that files are being shared securely but internally and externally; from employees to customers and partners to vendors, sharing assets and asset libraries is secure yet easy.

A Commitment to Privacy

MediaValet is GDPR, CCPA and PIPEDA compliant, and can assist customers with DPA (Data Processing Agreement) requirements.

But don't just take our word for it, our customers think very highly of our DAM security capabilities:

As a massive organization, we have very strict procurement guidelines and security requirements for vendors... MediaValet stood out immediately as a front runner.

James Carter, Global Brand Manager


Read the full Experian and MediaValet story here!

Find out how a digital asset management system like MediaValet could both protect your organization's digital assets and safeguard your brand - speak to a rep today to learn how we can help!

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