A digital asset management system (DAM) is an important investment for any company and an excellent way to increase productivity within your organization. But, like any technology investment, it’s only valuable if it actually gets used. With that said, whether it’s a brand-new implementation or taking the next step in your DAM maturity, integrations can enhance the adoption of your DAM and help your team to get the most out of their investment.

Why DAM Integrations Matter

Integrations allow companies to connect their DAM solution with the technology that their team already uses and loves. Not only does this help improve the adoption of the platform, but it also helps remove bottlenecks and ensures digital assets are properly used across all initiatives.

Here are some of the main ways that DAM integrations can help your team work better:

• Increased adoption: First and foremost, DAM integrations increase the adoption of the DAM itself, by allowing users to use it within the tools they already use and love.
• Improved workflow: The right integrations will achieve a seamless workflow for your team, cutting out additional steps and eliminating the need to log in and out of other systems.
• Shortened time-to-market: When systems are connected, it saves everyone time and allows for shorter time-to-market for your projects and products.
• Streamlined communication: Integrations also help get rid of pesky communication silos, as communication is streamlined across all platforms.
• Improved data quality: Integrations help ensure better data sharing and, ultimately, improve data quality, which makes for better decision-making across the organization.

Top 6 DAM Integrations

While there are a ton of available integrations (and even more custom options with our API), the top six integrations that customers explore include:

1. Content Management Systems,
2. Customer Relationship Management Systems,
3. Design Software,
4. Project Management Systems,
5. Product Information Management Systems, and
6. Identity Management Platforms.

Let's get into more detail about how a DAM integrates with each of these systems below.

1. Content Management System (CMS)

A CMS is a system used to manage and modify digital content for your organization, usually most associated with website management. Everything to do with your website is in one central location where you can make changes and additions to your web pages, all from within the platform.

Example: WordPress

Why integrate with a CMS?

A DAM and CMS integration can help your web development team save time and increase efficiency by simplifying web content creation and editing. Not only that, but it can also help achieve brand consistency across all your organization’s web properties by ensuring that only approved and relevant assets are accessible to the web team through the DAM’s custom permissions.

How does the integration work?

From within a CMS post, you can access MediaValet and browse for approved assets using advanced search filters and categories. From there, you can add these assets, like videos and images, directly into your WordPress post. While using the integration, custom permission settings still apply, ensuring consistency and relevance of the assets used.

Everything you need to know about MediaValet’s integration with WordPress.

2. Customer Relationship Management (CRM)

A CRM is a system that helps companies manage their contacts and stay up to date on interactions with customers via email, phone, website, and more. It tracks customer data from these interactions and stores it in one central place.

Example: Salesforce

Why integrate with CRM?

Integrating a CRM with a DAM significantly reduces the time it takes for teams to share content with customers and prospects. This integration helps to optimize workflow as your digital assets, like product brochures, presentations, videos, etc., are more easily found and shared. It also gives your team secure access to up-to-date assets without ever leaving the CRM which provides a single-source-of-truth for your team, eliminating the risk of using outdated or unapproved material by mistake.

How does the integration work?

This integration gives your team instant access to digital assets by syncing assets to the CRM library upon upload to a specific category in the DAM. The most recent versions of assets will also be pushed to the CRM, making sure that teams are always using up-to-date materials. The integration allows you to track and manage all your customer-facing assets used in the CRM without leaving the DAM.

Everything you need to know about MediaValet’s integration with Salesforce.

3. Design Software

Design software helps your creative teams secure and manage their creative files while accelerating the creative process. Files for web design, creative content, vector graphics, and more are securely managed on this platform.

Example: Adobe Creative Cloud

Why integrate with design software?

Integrating DAM with design software ensures your creative team’s project files are always backed up and available. It accelerates and secures your creative process without adding extra steps or changing anyone’s workflow. Creative assets are available at all times, so when someone is out of the office, there are no project disruptions.

How does the integration work?

This integration syncs assets from the DAM to a desktop application, allowing designers to use cloud-based files without any lag time. Designers can work from their desktop in the same way they’re used to, while their design and source files automatically sync back to the DAM. Asset links are maintained within the design file, so other designers are able to quickly pick up projects without needing to re-link assets. Once a project is complete, designers are able to export the final PDF directly to the DAM, ensuring quick access and distribution.

Everything you need to know about CreativeSPACES, MediaValet's creative application.

4. Project Management System

A project management solution helps keep everyone on your team up to date on current projects and responsibilities surrounding those projects. They act as an organized space where all content is managed and assigned through tasks for each individual member of your team.

Example: Wrike

Why integrate with a project management solution?

A DAM and project management integration streamlines the creative process, saving your team time and improving creative output. This integration ensures campaigns are always on-brand with access to the latest, relevant, pre-approved assets and improves collaboration of geographically dispersed teams by keeping project details centralized and accessible.

How does the integration work?

This type of integration enables users to pull and push assets between your DAM and project management solution. Using advanced search and AI capabilities, you can find assets from within the DAM and add them to various tasks, without leaving your project management platform. Once your task is complete, you’re able to publish final, approved assets back to the DAM, mapping metadata, and categories from within the project management solution.

Everything you need to know about MediaValet’s integration with Wrike.

5. Product Information Management (PIM)

A PIM solution provides a central hub, where you can distribute accurate product data across eCommerce channels, like your website, Amazon marketplace, social media channels, and more. It allows you to manage and enrich your product information to better market and sell your products without disruption.

Example: Akeneo

Why integrate with PIM?

An integration between PIM and DAM allows you to seamlessly sync product information between the two systems. It establishes a single source of truth for all your product data and digital assets. This means you can quickly deliver product and branded content across all marketing channels, boosting e-commerce sales.

How does the integration work?

The three main functions of this integration are: sync, approve and share. The syncing capabilities mean you can automatically transfer product data and digital assets between the PIM and DAM. The approval process means you can systematically organize, manage, and enrich digital assets with relevant product data, creating pre-approved assets. This brings us to sharing, ensuring that compelling content is always presented to your customer base, across relevant channels, elevating your customers’ overall experience.

Everything you need to know about MediaValet’s integration with Akeneo.

6. Identity Management Platform (IMP)

An identity management platform (IMP) manages all licenses, passwords, and user access for accounts across an entire organization. It provides a single sign-on to every platform within an organization. This reduces any issues your team may have with digital accessibility. IMP simplifies user management, enabling organizations to allow or remove platform access from within a single solution.

Example: Azure Active Directory

Why integrate with an IMP?

Integrating an identity management tool with DAM ensures an additional layer of security for your digital assets. It makes everyone’s lives easier by simplifying user access and password management for all accounts. In turn, it reduces IT support costs by centralizing user management to a solution they are already comfortable using.

How does the integration work?

This integration enables users to sign into the DAM using their IMP credentials and multi-factor authentication. You can automatically manage DAM users from within your IMP, plus configure user and group permissions. Other capabilities include resetting and deleting passwords; updating user info; and enabling permissions for DAM users. Additionally, it notifies the IT team about suspicious activity or access to the DAM, adding another layer of security.

Everything you need to know about MediaValet’s integration with Azure Active Directory.

What are you waiting for?

DAM integrations give the people what they want: improved usability, convenience, better security, and consistency. Improved workflows make for improved productivity while helping leaders and executives maintain control. Make your user experience seamless and easy. Teams can do their best work with integrations. You’ve already invested in a DAM—so why not take advantage of integrations that will help your team work smarter? Check out the MediaValet integrations.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.