Setting up a digital asset management (DAM) system for your team is the first step to a more organized and efficient workflow—but not all solutions are created equal. Many cloud-based DAM systems aren’t designed to support customized user access needs. This is a major hiccup for the rollout and user adoption of a DAM, as the only way for organizations to secure sensitive documents and other materials is to completely restrict access for many people.

When not everyone can access a DAM, users need to constantly submit requests for the latest documents, photos, logos, and more. This presents a huge challenge for many teams because it eats up time and hinders productivity.

With MediaValet’s Category Level Permissions (CLP) features, organizations are able to create an unlimited number of user groups and customize their permissions and access levels, including their ability to access, share and download specific sets of assets. This means no interruption to anyone’s workflow due to asset requests, as everyone can access what they need, anytime, from anywhere.

In this post, we’ll look at three ways MediaValet customers are using Category Level Permissions (CLP) to support their category use cases:

1. Departmental,
2. Partners, and
3. Retired Assets.

Let’s dive into each use case below.

1. Departmental

Departmental use of category level permissions across an organization helps to keep the right assets in the right hands, and not to overwhelm any single user with access to too much. User permissions are set up in a way that team members only have access to, or have restricted actions to assets relevant to their department. This gives departments autonomy over their assets, keeping them up-to-date and accurate. Category access can be as nuanced as needed—with subcategories that are only visible to certain people within a department. Category level permissions can be an extremely helpful feature for any of the following departments:

• Design,
• Marketing,
• Sales,
• Finance,
• Customer Success,
• IT,
• Human Resources,
• Operations, and more.

Example

Say the marketing department at your company hired a social media coordinator. This person doesn’t need access to some of the subcategories within the marketing department bucket—like budgets and forecasting. But they do need visual brand assets. The DAM admin limits the social media coordinator’s user permissions to reflect what they need access to in their role.

2. Partners

Custom user permissions are extremely convenient when dealing with partners outside of the company who sometimes need access to the DAM. Third-party contractors like graphic designers who need access to core brand assets can easily log in and grab what they need, without having access to anything else. Category level permissions can be extremely helpful when working with any of the following external partners:

• Photographers,
• Videographers,
• Agencies,
• Suppliers,
• Distributors,
• Retailors,
• Doners,
• Printers, and more.

Example

Your advertising agency could have a login with strict user permissions to access only a category where the brand assets like logos and fonts are. They can seamlessly put together campaigns without having to request content from anyone at your company.

3. Retired Assets

One of the biggest problems companies without a DAM have is people using out-of-date, non-approved, or off-brand assets. With custom user permissions you no longer have to worry about anyone having access to old, expired content. The DAM admin can restrict access to retired assets, avoiding confusion and improving brand consistency. Category level permissions can be extremely helpful when working with any of the following retired assets:

• Images,
• Videos,
• Logos,
• Icons,
• Campaigns,
• Advertisements,
• Presentations,
• Spreadsheets, and more.

Example

Say your company did a brand refresh and updated your logos. You need to retire every old asset that shows the outdated logo to avoid anyone from accidentally using them. You can simply archive those assets, and because of user permissions, no one will even be able to see them—let alone use them.

Ready to Get Started?

MediaValet is a cloud-based DAM system designed to support customized user access needs, offering features that improve teams’ workflows by decreasing time spent filling requests for assets. Customized user access ensures better asset security and brand consistency across the organization.

Want to learn more about Category Level Permissions and how it can support your use case? Get in touch or ask your MediaValet account manager for more information!

In the realm of digital asset management, it’s crucial to understand what a watermark is, and how to use digital watermarking software to protect your digital assets.

We aim to define watermarking, and explain how MediaValet’s Forensic Watermarking is a key aspect to securing your assets and your brand.

The creation of high-quality visual content, for any organization, is a significant investment in both time and money. The entire process—from brainstorming to photoshoots to graphic design—drains valuable resources. Even when working with an agency, it can take up to one month to complete an infographic from start to finish (and cost a couple of grand).

When organizations leave their digital assets unprotected, they can face serious implications, including asset misuse, brand depreciation, and legal fines. Additionally, with the number of resources being spent to create original content, plus the repercussions of misuse, it’s shocking that some companies aren’t protecting their assets with the watermark security feature.

Once you’ve got a handle on watermarks, how they work, and why they’re so integral to your digital asset management solution, you’ll be able to safeguard those valuable assets and increase ROI.

What is a Digital Watermark?

First things first – what is a watermark? A watermark is an image, overlay, or text that’s placed over a digital asset. Usually, the image will be monochromatic and transparent, to enable others to still view the asset.

Why are Digital Watermarks Important?

It’s important to secure your assets with watermarks in order to protect content and claim ownership. Without watermarks, your valuable digital assets can be susceptible to content theft or unauthorized use. The top three benefits of watermarking include:

1. Brand Consistency – Watermarking protects your assets and helps to keep your brand safe, eliminating the risk of them being misused. Watermarks can provide clarity when assets are meant to be viewed, but not shared.
2. Asset Protection – Watermarks are used to protect images and visual files from being stolen and used or altered without the owner’s permission.
3. Increased ROI – Watermarking increases the ROI on these valuable investments by keeping them protected and ready for use, secure distribution, updating, or repurposing.

It only makes sense that increasing ROI is a top priority for any organization spending an ever-increasing amount of time and money on visual content. Watermarking helps to achieve two goals in increasing the value of your assets: it ensures that they are only being used in approved on-brand campaigns, and it protects them from being stolen or altered, which increases the longevity of their use. Watermarking should be an important part of your overall digital asset security strategy.

How to Properly Watermark Photos

Before explaining how to properly watermark your photos, you need to know when to watermark your photos. Any photos that the company owns or visual assets that have been created should be watermarked. The best time to watermark your photos is before they are shared on a network or the internet.

Depending on your tech stack and what you’re using to watermark photos, there are different processes. Here are three examples of solutions that allow you to make watermarks on certain kinds of assets.

1. Microsoft Word – Has the capabilities to add either a simple or custom watermark to a word document. Follow these simple steps to learn how.
2. Adobe Acrobat – To add, replace or update a watermark to a PDF, Adobe offers step-by-step instructions.
3. MediaValet – Instead of applying a watermark overlay, MediaValet protects your assets from misuse by generating watermarked renditions of all your image assets, ensuring asset originals are protected from unauthorized access via screenshots, right-clicking and saving, and web scraping.

When dealing with your valuable brand assets, it’s best to choose a digital watermarking software solution that is effective and user-friendly. You want the best, most secure solution for watermarking.

Digital Watermark Examples

Some simple watermark ideas include using the company logo, a copyright statement, or a website link. Without proper protection, organizations that invest time and resources in producing original content risk their assets being used by others, potentially impacting business opportunities and revenue. While usually unintentional, the unauthorized use of assets can deteriorate your brand, spread misinformation, or even have legal implications.

Digital Watermarking Software Best Practices

While it’s easy to add a watermark using various online tools, not all are created equal. When you’re looking to properly watermark photos, not every online service offers the same level of watermark security. Here are two important considerations when choosing a third-party vendor to apply a watermark:

1. Digital Watermarks Prevent Web Scraping

Although it’s easy to overlay a watermark on an asset, either manually or through an online service, it often isn’t the best option to keep the asset truly secure. While the watermark is visible and may deter a portion of people from trying to claim the photo, it’s still very easy to snag an image via web scraping.

With web scraping, users “scrape” data from websites including contact information, text, images, and video. It’s typically used for a variety of business functions, including price monitoring, market research, and website migrations, but individuals can (and do) use web scraping for personal gain.

Example

You upload a batch of new images to your photography website, using CSS and HTML coding to overlay a watermark on top of the images. Using web scraping, a visitor grabs your photos (without the watermark) and posts them as their own work on a photography marketplace.

How to Address It

The best way to protect your assets from web scraping is by creating another rendition of the asset, with the watermark embedded within. When the watermark is embedded rather than overlayed on top of the asset, web scraping is unable to separate the two, keeping your assets safe.

2. Digital Watermarks Restrict Cropping and Editing

If your embedded watermark isn’t intrusive enough the image could be usable with simple modifications. If your watermark is very transparent, or only present in a small portion of your image, it can easily be removed via cropping or basic editing.

Example

You share a collection of assets with franchisees of a fast-food chain, so they can build their own customized regional marketing materials. Each asset contains a watermark in the bottom right-hand corner. The franchisees then need to get their designs approved by your team before you provide the un-watermarked assets. Using a cropping tool, one of the franchisees removes the watermark and releases unapproved marketing material.

How to Address It

While you want your asset to still be easily viewable, it’s equally as important to keep them secure. The ideal watermark is 30-70% transparent and covers a significant portion of the asset.

Forensic Watermarking Explained

Forensic watermarking technology deters the improper or unauthorized use and distribution of digital assets like images or videos.

At MediaValet, protecting our clients’ assets has always been a core component of our product. We’ve always prioritized security, but Forensic Watermarking can further secure and protect the digital assets that your organization creates.

MediaValet’s Forensic Watermarking is powered by Steg.AI. The technology will embed a unique, invisible, and unremovable identifier onto your image, GIF, PDF, or video. In fact, our watermarking technology has the ability to stamp every single frame of a video and even works on screenshots taken from the DAM.

As one of the only DAM solutions with forensic watermarking capabilities, we’re truly excited to bring this new feature to market! But, why should you care? Let’s delve into how forensic watermarking can protect your assets, and your business.

The Key Benefits of Forensic Watermarking

1. Watermarks Ensure Intellectual Property Protection and Legal Support

It’s in your best interest to protect your digital assets. In the instance of a breach of your assets, having watermarks embedded within digital files can assist in identifying the source of the leak or infringement.

In the case that your assets are shared without consent, having watermarks embedded in your assets can provide valuable evidence in cases against copyright infringement.

2. Watermarking Enables Ownership Verification

Watermarking provides a reliable method for establishing ownership of digital assets. It enables content creators or rights holders to assert their rights and establish legal proof of ownership in case of disputes or copyright infringement.

Whether your assets are being created in-house or by a contractor or partner, you can implement forensic watermarking to protect the interests of your employees and your business.

3. Watermarking Assets Facilitates Deterrence and Detection

Watermarking your assets is the easiest way to discourage unauthorized use or distribution or potential copyright infringers.

Your copyrights are better protected, and theft or misuse is better deterred when those with access to your assets are aware that their actions can be traced.

How will MediaValet Forensic Watermarking Enhance your DAM?

Reduce Asset Leaks and Manipulations

MediaValet’s Forensic Watermarking integration enables users to securely distribute assets. Users can ensure that their assets are protected and limit unauthorized usage when sharing with external clients and vendors.

Vendor Specific Identifiers

The new integration enables users to create unique watermarks for every vendor or client. This will empower them to easily track any leaked asset back to the source and inevitably prevent future leaks.

Ease-of-Use and Time Saving

Our Forensic Watermarking is easy to use and only takes minutes to execute. The automated watermarking process will reduce user errors, allows users to safely distribute protected assets, and save your team valuable time.

MediaValet leads the charge when it comes to building a valuable product for our users. We take your security seriously, and the evolution of our product is always with users’ front of mind.

Interested in seeing a MediaValet DAM in action? Check out the self-guided tour here!

We know that understanding what a watermark is and implementing digital watermarking techniques are key to safeguarding your digital assets, and we make it easy for you.

To find out more about Forensic Watermarking or to find out if a MediaValet DAM is the right choice for your digital asset management needs, reach out to a rep now!

Heading into 2025, the tools your teams use can make or break productivity. Complicated software can create bottlenecks. If users struggle to navigate a system or complete simple tasks, it leads to frustration, wasted time, and ultimately, lower adoption rates.

When employees are reluctant to use software due to its complexity, organizations face decreased productivity and misaligned workflows. In contrast, an intuitive interface empowers teams to focus on what matters most: executing projects, collaborating efficiently, and delivering high-quality results.

Why User-Friendly Interfaces Matter in Digital Workflows

A user-friendly interface is no longer just a nice-to-have; it’s essential for ensuring efficient workflows and high team engagement. When software is intuitive, team members can get up to speed quickly, reducing the need for extensive training and minimizing downtime. This is especially crucial for growing organizations where new hires need to integrate into existing processes without a steep learning curve.

For growing teams, a simplified, easy-to-use platform is key to scalability. As organizations expand, they need systems that adapt to increased demands without adding unnecessary complexity. A well-designed interface not only keeps existing workflows smooth but also ensures that as teams grow, the digital tools in place support—not hinder—continued success.

And that’s why we’re so excited to launch V5, our new HotDAM! Experience (HTX). This new, intuitive digital asset management system user face has been built on customer feedback and ensures that teams across the globe can easily discover, streamline, and control their assets, no matter where they are or what device they’re using.

Introducing the New MediaValet Experience

At MediaValet, we’re constantly listening to feedback from our customers to make digital asset management simpler, faster, and more efficient. Today, we’re excited to introduce our brand-new user experience, The HotDAM! Experience (HDX).

This revamped UI takes DAM to the next level, offering an intuitive, streamlined experience that anyone can master—whether they’re a seasoned DAM professional or just getting started.

And HDX goes beyond just ease of use. MediaValet combines user-friendly design with powerful functionality and industry-leading accessibility, providing teams with the tools they need to work smarter, faster, and more collaboratively.

Let’s deep dive into how HDX can help you!

Seamless Navigation for Faster, Smarter Workflows

With HDX, you’ll notice an immediate improvement in how quickly and efficiently you can navigate the platform. The intuitive design, paired with lightning-fast response and upload times, ensures everything is right where you expect it to be—no more wasting time on complex workflows or multiple clicks.

Whether you’re organizing digital assets or managing a new project, HDX delivers a seamless, enjoyable experience that helps you stay productive and focused on what truly matters.

Inclusive and Accessible for Every Team Member

We believe that every team member should have the tools to manage digital assets confidently and efficiently. That’s why MediaValet is wholly accessible. HDX is fully compliant with WCAG AA standards and ISO27001 certified, ensuring accessibility and industry-leading DAM security for all users.

Whether your team is large or small, or whether users have varying levels of technical expertise, HDX offers an inclusive design that removes barriers and simplifies asset management. With mobile access and intuitive navigation, your team can manage content, launch campaigns, or analyze performance—on any device—keeping productivity high and frustrations low.

Discover, Collaborate, and Create with Cutting-Edge Tools

Finding the right asset just got a whole lot easier. MediaValet’s latest AI-powered feature, Smart Image Search allows you to go beyond keywords by understanding the context of your search, letting you quickly discover relevant content even if you don’t remember the exact file name or tags. This advanced search capability dramatically reduces the time spent hunting for assets, keeping your team on track and focused.

Interested in our other AI-powered features? Face Recognition, and Audio Visual Intelligence (AVI) facilitate even more DAM power. You can learn about them here!

When it’s time to collaborate, HDX streamlines every step. With built-in Templating and Proofing tools, teams can seamlessly preview, share, and gather feedback on assets within the platform—no more switching between apps or juggling email threads. From internal collaboration to working with external partners, MediaValet makes the review process smoother and faster, helping your team get the job done efficiently.

Save Time, Stay in Control

Time is one of your most valuable resources, and our new DAM user interface, HDX, helps you make the most of it. With faster navigation, smarter search through semantic technology, and integrated proofing tools, HDX significantly cuts down the time spent managing and organizing assets—giving your team more freedom to focus on what really matters: creating great content.

But efficiency doesn’t come at the cost of control. HDX offers robust features for managing user permissions, metadata, and organizational structures, ensuring your assets are always secure and accessible to the right users. With MediaValet’s Multi-SSO, MFA, and Category Level Permissions, you maintain full control over your content library, keeping everything organized and easily retrievable, no matter how large your collection grows.

Ready to Experience the Best DAM User Interface?

We’re confident that once you try the HotDAM! Experience, you’ll wonder how you ever managed assets without it. Want to see for yourself? Book a demo today or try the new DAM user interface firsthand—and discover just how easy digital asset management can be.

Already using HDX and want some pointers? Check out the Support Centre to find more information on how to successfully navigate HDX or watch our MediaValet Academy session on HDX here.

Cloud digital asset management (DAM) or cloud-based DAM is an online repository for organizations to store, manage, organize, and distribute digital assets. It enables teams to access digital files seamlessly, allowing employees to collaborate and get work done from anywhere at any time.

The impact of digital transformation

From small businesses to full enterprises, digital transformation is on the radar for most organizations. In fact, 91% of businesses are engaged in some form of digital initiative (Gartner). As organizations continue to embrace digital transformation, many are making the transition from on-premise DAM solutions to the cloud DAM systems.

These transitions have only been expedited by covid-19, as leading organizations were pushed towards cloud-based solutions to address their work-from-home environment. But as of 2023, there are still huge numbers working remotely. Currently, 12.7% of full-time employees work from home, while 28.2% work a hybrid model, but by 2025, 32.6 million Americans will work remotely.

With this in mind, regardless of whether you work from home, in the office, or a hybrid of both, a cloud-based digital asset management tool is critical for business continuity.

Download our free 2025 DAM Trends Report to learn more about dedicated cloud-DAM systems.

What is Cloud Digital Asset Management (DAM)?

Digital asset management software (DAM) help organizations securely manage, collaborate on, and distribute their high-value digital assets from within one centralized library. It helps teams improve productivity, increase asset ROI and drive revenue growth.

Unlike on-premise DAMs, which are stored on physical servers, cloud DAM solutions are hosted in the cloud by a service provider. It typically includes a set-up fee and a monthly or yearly subscription fee that corresponds to your storage and user needs. The provider is responsible for storage, updates, and back-ups, meaning there are no internal hardware or software requirements for the buyer.

Not sure about the differences between an on-premise DAM and a cloud-based digital asset management system? Read this blog post!

You can see a cloud-based DAM in action with our self-guided tour right here:

What are the Benefits of a Cloud DAM?

As more and more organizations find themselves overrun with assets to manage in a safe and secure way, digital asset management workflows are becoming more and more complicated. A digital asset management system (DAM) has never been more important. With a cloud-based DAM, teams are able to:

1. Centralized all digital assets,
2. Find assets faster,
3. Enable content distribution,
4. Simplify repurposing content
5. Improve brand consistency, and
6. Preserve brand history.

Let’s dive into each benefit in more detail.

1. Centralize All Digital Assets

A cloud DAM allows you to store and manage all your digital assets from within one single library, eliminating the need for multiple storage platforms or locations. Centralizing your digital assets helps to establish the organization and improve clarity throughout the entire company. Plus, custom user permissions ensure that everyone in the organization has access to the content relevant to their particular role or project, eliminating confusion and ensuring the proper assets are always used.

2. Find Assets Faster

The advanced search capabilities of a cloud-based DAM eliminate the need to spend time sifting through hundreds or thousands of digital assets, allowing all users to find things quickly and easily. Using a combination of categories, keywords, attributes, artificial intelligence (AI), and advanced search filters, a DAM enables you to find assets based on a wide range of identifiers. This reduces the time spent on manual and administrative tasks giving team members their time back to focus on high-value projects instead.

3. Enable Content Distribution

When assets are ready for distribution, a DAM streamlines this process ensuring the right team members get the right assets. With a DAM, you can easily share large, complex media files with various partners, stakeholders, agencies, vendors, or clients, using share options like web galleries and Branded Portals. Asset distribution can also be automated through integrations, allowing users to access the DAM from within other platforms that they already use and enjoy. Integrations like MediaValet and Wrike, a project management system can streamline workflows to speed up distribution. Permission settings ensure that they can only access content approved for that specific channel.

4. Simplify Repurposing Content

A cloud DAM provides easy access to all previously created media assets, including source files, work-in-progress (WIP), and final assets. This means that content can easily be re-used and repurposed into a variety of other formats, such as videos, advertisements, and more. Plus, categories and keywords ensure that assets are always discoverable down the road — even for team members who didn’t know they existed.

5. Improve Brand Consistency

When everyone across the organization has access to approved, up-to-date assets, it ensures that team members are empowered to represent your brand with confidence. Whether it’s for social media, print marketing, or events, every brand asset is always relevant and consistent. Strong brand consistency helps to better achieve brand recognition and loyalty.

6. Preserve Brand History

A DAM can store a company’s entire asset history, dating back hundreds of years. Decades of campaigns, logos, and more can be stored in one place, ready to be referenced or reused. Since the DAM stores source, work-in-progress (WIP), and final files, they can be easily looked back upon and referenced for future campaigns. This ensures the use of all your assets (which can be expensive to produce) are maximized and no asset is lost or misplaced.

Best Practices for Choosing a Cloud DAM

When it comes time to buy a cloud DAM system, there are 7 key steps to take.

1. Define Goals and Deliverables for the cloud DAM

You need to ensure you understand your organization’s specific needs and the objectives for implementing a DAM system. Are you certain you need a cloud DAM or are there other solutions that would suit your needs better?

2. Identify the Buying Group

It’s important to decide your buying group early on and to gain buy in from all departments and teams that will use the DAM.

3. Evaluate cloud DAM Vendors

Review third party review websites and vendor websites to discover the various DAM solutions available that could meet your organization’s needs.

4. Create a DAM Short List

To save yourself precious time when it comes to demoing, take the time to build a short list of roughly 3 to 5 DAM vendors worth moving forward to the demo phase with.

FAQs about Cloud DAM

As a leading cloud-based DAM, MediaValet is a top choice for businesses looking for an asset management tool. This section is curated to help you uncover the full potential of partnering with MediaValet for your DAM needs, ensuring that you have all the necessary information to make a confident decision.

Uncover insights into how MediaValet stands out against the competition, especially in terms of ease of use, security features, and integrations.

How secure is a cloud-based DAM system?

MediaValet is SOC 2 certified by PwC for security, availability and confidentiality, and leverages Azure data centers which comply with key industry standards, such as ISO/IEC 27001:2013 and NIST SP 800-53, for security and reliability.

MediaValet’s compliance initiatives include conducting vulnerability, penetration and static code testing as part of our SDLC (Secure Development Life Cycle).

MediaValet is GDPR, CCPA and PIPEDA compliant, and can assist customers with their DPA (Data Processing Agreement) requirements.

Can I migrate my existing digital assets to a cloud-based DAM easily?

MediaValet is a 100% cloud-based DAM solution and as such requires little and often no resource obligations from IT to implement. The provisioning and set up of the platform are delivered by MediaValet and typically the only IT involvement required is for enabling SSO.

Depending on the existing location of the digital assets destined for the DAM, IT may be asked to assist in the migration of files from existing servers and storage locations to the new library.

How does cloud-based DAM integrate with other software?

MediaValet offers RESTful Open API to our users, both on the no-cost Developer Plan, as well as the paid Enterprise Developer Plan. This allows our users to choose how they wish to integrate into their Technology Stack. Users can take advantage of our out-of-the-box connectors on the Web Portal or utilize the API to integrate with various platforms.

What is the cost structure for a cloud-based DAM solution?

You can get a personalized pricing quote right here.

How scalable is a cloud-based DAM?

MediaValet is infinitely expandable. Customers have the ability to add unlimited users and user groups, and have access to unlimited product training, and support. A MediaValet DAM grows with you to meet your needs when you need them met.

How does AI technology enhance cloud-based DAM systems?

MediaValet’s artificial intelligence (AI) takes the heavy lifting out of tagging, searching, and recycling content. Automatic tagging, Advanced Search, Face Recognition, and Audio Visual Intelligence (AVI), significantly boost the discoverability of your assets without the hard work.

Get Ahead with a Cloud-Based DAM

It’s clear that cloud-based DAM solutions offer several benefits to help organizations maximize their success as a company. If you’re ready to get started, you can learn more about why MediaValet is the preferred cloud-based DAM vendor for leading organizations in our latest G2 DAM Vendor Comparison report. Download your copy today.

Did you know that, according to the Video Asset Management Report, 81% of marketers use video marketing in their strategy? Video content reigns supreme, meaning that video content management and in turn, video CMS or video content management systems are now essential.

From marketing campaigns to educational resources, videos have become an indispensable tool for businesses and individuals. However, managing and distributing video content efficiently can be a daunting task without the right tools in place. Understanding how video CMS works, and how to find the right solution is key.

What is a Video CMS?

A Video CMS is a platform specifically designed to streamline the management, organization, and distribution of video content. It offers a centralized hub for uploading, storing, editing, and sharing videos across various channels.

Video content management systems provide tools for uploading, organizing, and categorizing video files, making it easier for teams to store and retrieve video content as needed.

Additionally, an enterprise video CMS offers secure options for sharing and delivering video content, ensuring that sensitive materials remain protected. Whether it’s for internal communications, marketing, or training, a video CMS streamlines the process of managing video assets, enabling teams to focus on maximizing the value of their content.

Key Features of a Video Content Management System

Video content is one of the most powerful mediums for brands to engage their audiences. In fact, Wyzowl reported that in 2024, ‍89% of shoppers want more videos from brands.

However, managing a growing library of video assets can be complex and time-consuming. This is where a video content management system comes into play, offering a suite of features designed to streamline the organization, distribution, and optimization of video content.

A robust Video CMS typically includes the following key features:

Video Hosting: Centralized, secure storage for your video content that enables easy accessibility.

Organization: Intuitive categorization and tagging systems and advanced tagging and metadata options, enable quick search and retrieval of videos, ensuring your team spends less time searching and more time creating.

Security: Advanced security measures to protect sensitive video content from unauthorized access and ensure that you adhere to any necessary regulations. Enterprise video content management software should enable Single Sign-On (SSO) and user-level permissions based on content.

Analytics: Comprehensive analytics and reporting tools to track video performance and audience engagement and behaviour and enable you to adjust your video marketing strategy.

The Benefits of a Video CMS

By leveraging the features of a video CMS, you can effectively manage your video content, enhance your brand’s storytelling capabilities, and deliver compelling video experiences that resonate with your audience.

The benefits of a video CMS extend far beyond simple storage, offering a myriad of advantages that can transform your video strategy and elevate your brand’s digital presence.

Implementing a video CMS can enable:

Efficient Content Management: Regardless of location, teams with a video CMS in place, can easily upload, edit, collaborate on and distribute video content without the need for specialized technical skills.

Streamlined Distribution: A video CMS simplifies the task of publishing videos across multiple platforms, ensuring your content is consistently delivered to your audience wherever they are.

Detailed Analytics: Users can gain valuable insights into viewer behavior, preferences, and demographics through sophisticated analytics tools and make better informed decisions that enhance viewer engagement and drive results.

Cost Savings: By streamlining video management processes, reducing the time spent on administrative tasks, and optimizing content performance through analytics, a video CMS helps you maximize the value of your video assets and achieve better outcomes with fewer resources.

6 Key Use Cases for Video CMS

A video content management system is a versatile tool that can revolutionize the way organizations across countless industries handle video content.

From streamlining workflows to enhancing viewer engagement, a video CMS offers numerous practical applications across various industries. Here are some key use cases that highlight the value and versatility of a video CMS:

1. Marketing and Advertising Campaigns: A video CMS enables marketing teams to efficiently manage and distribute promotional videos across multiple channels. With centralized storage and easy access to assets, marketers can quickly adapt and tailor content for different platforms, ensuring a consistent brand message and maximizing reach.
2. Event Management and Webinars: Organizations hosting virtual events, webinars, or live streams can benefit from a video CMS to manage and distribute event recordings. Features like scheduled publishing and automated alerts ensure that attendees have access to content before, during, and after the event.
3. Content Monetization and Subscription Services: For media companies and content creators, a video CMS can support subscription-based models or pay-per-view services. Secure access controls and integration with payment gateways ensure that only paying customers can access premium content.
4. Social Media and Influencer Marketing: Influencers and social media managers can use a video CMS to streamline the creation, scheduling, and distribution of video content across various social media platforms. This ensures consistent posting schedules and helps maintain a cohesive online presence.
5. Product Demos and Tutorials: Businesses can use a video CMS to create and manage product demonstration videos and tutorials. These videos can help educate potential customers on product features and benefits, driving engagement and sales. Easy access to these resources also supports existing customers in getting the most out of their purchases.
6. Sales Enablement: Sales teams can leverage a video CMS to create a library of video content that showcases products, success stories, and customer testimonials. These videos can be easily shared with prospects to support the sales process, providing compelling visual evidence of the product’s value and capabilities.

How to Choose the Right Video CMS

When choosing a Video CMS there are many factors that come into play. From your use case(s) to your long term goals with video content, it’s essential to consider your requirements to find the right solution.

But as first steps to finding the right solution for your organization, there are 4 key areas to focus on:

Pricing: Compare pricing plans and subscription options to find a solution that fits your budget. Ensure you review third party review sites to find out about whether other customers have encountered hidden costs or whether they are happy with value for money or achieve ROI.

Features: Evaluate the features offered by different Video CMS platforms to ensure they align with your specific needs and requirements. Ensure you address whether the solution meets specific needs, such as video editing, analytics, security, and integration capabilities.

Scalability: Consider whether the platform can grow with your needs and your organization. While the platform can handle video content right now, assess whether there will be a future need for other content formats and digital assets.

Customer Support: Evaluate the quality of customer support provided by each platform, including response times, the availability of support channels (such as chat, email, or phone), and the expertise of the support team.

The Difference Between Traditional Video CMS and DAM

Take a self-guided tour of the MediaValet DAM right here:

Here’s a comparison between traditional Video Content Management Systems (VCMS) and Digital Asset Management (DAM) systems:

1. Focus and Scope:

• VCMS: Video CMS platforms are specifically designed to manage, organize, and distribute video content. They often offer features tailored to the needs of video creators, such as video hosting, editing, and analytics.
• DAM: Digital Asset Management systems, on the other hand, have a broader focus and are designed to manage various types of digital assets, including images, documents, audio files, and videos. Systems like MediaValet include powerful features like audio video intelligence (AVI) which provides an easily searched, discovered, transcoded, translated and shareable video asset library from one location.

2. Content Types:

• VCMS: Video CMS platforms primarily focus on managing video content, including uploading, transcoding, and streaming videos. They may offer limited support for other types of digital assets.
• DAM: Digital Asset Management systems provide centralized storage and organization for all digital assets, making them ideal for organizations with diverse content needs.

3. Workflow and Collaboration:

• VCMS: Video CMS platforms often enable teams to work together on video projects, share feedback, and track changes throughout the production process.
• DAM: Digital Asset Management systems offer robust workflow and collaboration tools for all types of digital assets, including videos. They facilitate collaboration across teams, departments, and external partners by providing version control, access controls, and audit trails for all digital assets.

4. Integration and Customization:

• VCMS: Video CMS platforms may offer integrations with third-party video editing software, streaming services, and marketing automation tools. They may also provide customization options for video players, branding, and embedding videos on websites and social media platforms.
• DAM: Digital Asset Management systems offer extensive integration capabilities with a wide range of software applications, including content management systems (CMS), customer relationship management (CRM) platforms, and creative tools. They provide APIs and SDKs for custom integrations and offer flexibility in configuring metadata schemas, taxonomy, and user permissions.

5. Analytics and Reporting:

• VCMS: Video CMS platforms include analytics and reporting tools specifically tailored to video content, such as viewer engagement metrics, play rates, and audience demographics. They provide insights into how viewers interact with videos, allowing content creators to optimize their video strategies.
• DAM: Digital Asset Management systems offer analytics and reporting capabilities for all digital assets, including videos. They provide insights into asset usage, downloads, shares, and performance across channels. Organizations can track the effectiveness of their digital asset strategies and make data-driven decisions to improve content ROI.

Video CMS by Industry

Video content management systems can be used by and benefitted from across a huge number of industries. Let’s uncover how some MediaValet customers have successfully used DAM as a video CMS.

Nonprofit

The Jane Goodall Institute (JGI) has about 36 terabytes of research footage stored in MediaValet. The organization enables access for researchers to study the video files.

Using MediaValet’s Audio Video Intelligence (AVI) JGI successfully identified specific chimp faces and are even packaging video files into Branded Portals to pitch their footage to a streaming service.

Interested in learning more about how JGI utilizes DAM as a video CMS? Read their full story here.

Entertainment

Implementing a video content management system in an entertainment organization may be an obvious choice, but how The Chosen are benefitting from using their MediaValet DAM as their video CMS is amazing.

The organization has been using MediaValet’s AI powered video intelligence (AVI) to translate video and identify text within assets. They are also still discovering how AVI can be used in their targeted campaigns and captivate viewers across different cultures and regions.

Want to learn more about The Chosen’s use of MediaValet as their video CMS? Read their full story here.

Higher Education

As a training university UCSF has implemented MediaValet as their choice for video content management – to incredible results.

The DAM stores videos of surgical procedures which the neurosurgery residents, students and even faculty can access for surgical training and presentations.

Among the video collection are patient education videos which the department can share with prospective patients or their referring doctors to help them understand available medical options.

Interested in reading more on how UCSF has found their ideal video CMS in a MediaValet DAM? Read their full story here.

A Video CMS is an invaluable tool for businesses and content creators looking to streamline their video content management processes. By leveraging the features and benefits of a Video CMS, you can enhance user engagement, improve content management efficiency, and gain valuable insights into your audience’s behavior. Choose wisely, and unlock the full potential of your video content strategy.

There’s a growing pressure on organizations to deliver high-quality content quickly. But ensuring that the content published is accurate is critical for success. The solution? Implementing a robust content approval process and establishing a structured content workflow.

Many teams struggle with inefficiencies in collaboration and feedback management, which can often become bottlenecks in the content creation process.

Using digital asset management software integrated with the right technology is critical to build an effective content proofing workflow. MediaValet Proofing, powered by PageProof, offers a solution designed to streamline workflows, reduce delays, and ensure the timely delivery of exceptional content.

What is Content Proofing and Why is it Important?

Content proofing is the process of reviewing and refining content before it is finalized and distributed. It involves carefully examining assets—whether they are images, videos, documents, or any other type of content—to ensure they meet the desired quality standards and align with brand guidelines. The goal of content proofing is to catch errors, inconsistencies, and areas for improvement, allowing teams to produce polished, high-quality content that resonates with their audience.

The importance of a thorough content review process cannot be overstated. We discuss the costs of disorganized content approval processes here. In a competitive digital landscape, where first impressions matter, the quality of your content is often a direct reflection of your brand’s credibility. Content proofing helps eliminate mistakes, maintain brand consistency, and ensure that your messaging is clear and impactful. Without a thorough proofing process, content can be released with errors or inconsistencies that undermine its effectiveness and damage your brand’s reputation.

Moreover, content proofing plays a crucial role in collaboration. It brings together feedback from various stakeholders, ensuring that all voices are heard, and that the final product meets everyone’s expectations. By providing a structured and secure environment for feedback, tools like MediaValet Proofing streamline this process, making it easier to deliver high-quality content on time.

How to Accelerate Content Production Without Sacrificing Quality

Producing content quickly is essential—but so is maintaining quality. To accelerate content production without sacrificing standards, teams must be well-coordinated, efficient, and equipped with the right tools. Here are some tips to help you speed up your content creation process while ensuring the quality remains top-notch.

Establish Clear Roles and Responsibilities:

A well-coordinated team starts with clarity. Ensure that everyone involved in the content production process understands their role and responsibilities. This reduces confusion, minimizes overlap, and allows each team member to focus on what they do best, leading to faster and more efficient production.

Create a Consistent Workflow:

Consistency is key to efficiency. Develop a standardized workflow that guides your team through each stage of content production, from ideation to final review. A consistent process reduces delays, ensures that nothing falls through the cracks, and helps maintain a steady production pace.

Maintain a Strong Brand Voice:

Speed should never come at the cost of brand consistency. Establish clear brand guidelines and ensure that all content aligns with your brand’s voice and messaging. Regularly reference these guidelines during the proofing process to ensure that every piece of content is on-brand and contributes to a cohesive marketing strategy.

Prioritize Feedback and Approval:

To keep content production moving at a rapid pace, it’s essential to prioritize feedback and approval. Set clear deadlines for reviews, and use proofing tools that provide real-time status updates on each asset. This ensures that everyone stays informed, and potential delays are addressed promptly, allowing projects to stay on track.

Use Collaborative Tools:

Effective collaboration is crucial for accelerating content production. Tools like MediaValet Proofing enable real-time feedback and centralized communication, allowing teams to collaborate seamlessly, even across different locations. By consolidating feedback and approvals within a single platform, these tools help eliminate bottlenecks and keep projects moving forward.

By following these tips and utilizing effective tools like MediaValet Proofing, you can accelerate your content production process while maintaining the high-quality standards that your brand demands.

Introducing MediaValet Proofing

MediaValet Proofing is an integrated feature within the MediaValet DAM, powered by the advanced capabilities of PageProof. This integration allows teams to manage the entire content review and approval process within a secure, centralized environment.

Teams can initiate a content proof from the Proofing tab within MediaValet. They are automatically redirected to the PageProof platform to execute content reviews and approvals.

When an asset is under review with MediaValet Proofing, it remains locked within the DAM until approved, ensuring that content is not used until it has been reviewed and approved. Key features like real-time commenting, markup tools, version control, and a cohesive workflow simplify collaboration, accelerate feedback, and help teams produce high-quality content on time.

Key Features of MediaValet Proofing

Real-Time Commenting and Markup Tools: Collaborators can provide feedback directly on assets in real time, using intuitive markup tools that make it easy to highlight areas that need attention. This immediate exchange of ideas and suggestions helps teams address issues quickly and move projects forward without unnecessary delays.

Version Control: Managing multiple versions of assets can be challenging, but MediaValet Proofing simplifies this with robust version control. Users can easily upload content and compare different versions of a file, ensuring that all updates are tracked and that the final product aligns with the team’s vision.

Secure, Centralized Environment: Security is a top priority in content management, and MediaValet Proofing ensures that all feedback and approvals occur within a secure, centralized environment. This reduces the risk of miscommunication or data breaches, giving teams peace of mind that their assets are protected.

Compliance with Brand Guidelines: A more effective review process helps to ensure consistent brand voice and messaging across assets published to various marketing channels. MediaValet Proofing enables team members to better manage the editing process and in turn, better comply with brand guidelines.

Content proofing benefit #1: Initiate Proofing Directly from MediaValet

Initiating proofing directly from MediaValet simplifies the content approval process, making it easier to establish an effective workflow and improve efficiency. Now, there’s no need to search through emails, chat logs, or other communication channels to find feedback. Click the Proofing tab within MediaValet to directly open the Proofing platform where you’ll find all comments and suggestions on the asset in review, ensuring that everyone is on the same page and that feedback is aligned among stakeholders.

Content proofing benefit #2: Invite External Collaborators

MediaValet Proofing makes it easy to involve external collaborators, such as clients or partners, in the review process. For example, you can invite external collaborators to review a blog post, ensuring it meets all content goals before publication. They can provide feedback directly on assets within the platform, streamlining the review process across teams and organizations. This ensures that all relevant input is captured without the friction often associated with external collaboration.

Content proofing benefit #3: Real-Time Content Approval Process Status

Keeping track of the progress of each asset can be challenging, especially in large projects with multiple stakeholders. MediaValet Proofing provides real-time status updates on each proof. When a proof is initiated, that asset becomes ‘locked’ in the DAM and the status changes to “in review”. DAM users cannot use this asset while it is being proofed. When it’s approved, it changes the status to “approved” and the asset is again usable, ensuring that everyone is informed and that potential bottlenecks are identified and addressed before they become problematic.

Content proofing benefit #4: Version Comparison

Once proofing is done and assets are approved, it’s crucial to ensure that different versions of an asset are easily accessible. MediaValet’s version comparison feature allows users to easily identify differences between versions, providing a transparent record of updates. This simplifies decision-making and ensures that the final product meets all requirements.

Why MediaValet Proofing is Ideal for Growth-Oriented Teams

For teams looking to grow and scale their operations, maintaining secure and organized digital assets is essential. MediaValet Proofing is specifically tailored for such teams, offering a solution that saves time, enhances collaboration, and improves workflow efficiency. By centralizing feedback, simplifying external collaboration, and providing robust version control, MediaValet Proofing helps teams deliver high-quality content faster and more efficiently. Additionally, MediaValet Proofing enhances the content workflow for growth-oriented teams by streamlining the entire content production process. This makes it an ideal tool for growth-oriented teams that need to scale without sacrificing quality or security.

MediaValet Proofing offers a powerful set of tools designed to enhance collaboration, streamline workflows, and ensure the secure handling of feedback. By integrating these capabilities directly within the MediaValet DAM platform, teams can reduce delays, improve communication, and deliver high-quality content on time.

If you’re looking to enhance your team’s workflow and improve your content review process, now is the perfect time to explore MediaValet Proofing. Schedule a demo today or try it out for yourself to see how it can transform your content review and approval process, helping your team deliver better results faster.

A digital asset management system (DAM) is an important investment for any company and an excellent way to increase productivity within your organization. But, like any technology investment, it’s only valuable if it gets used.How can you guarantee better DAM adoption rates? Implementing the right DAM integrations for your teams.

Whether it’s a brand-new implementation or taking the next step in your DAM maturity, DAM integrations can enhance adoption and help your team to get the most out of their investment.

Why DAM Integrations Matter

Implementing the right DAM integrations allows companies to connect directly into the tech stack that their team already uses and loves. Not only does this help improve the adoption of the platform, but it also helps remove bottlenecks and ensures digital assets are properly used across all initiatives.

Here are some of the main ways that DAM integrations can help your team work better:

Increased adoption: First and foremost, DAM integrations increase the adoption of the DAM itself, by allowing users to use it within the tools they already use and love.

Improved workflow: The right integrations will achieve a seamless workflow for your team, cutting out additional steps and eliminating the need to log in and out of other systems.

Shortened time-to-market: When systems are connected, it saves everyone time and allows for shorter time-to-market for your projects and products.

Streamlined communication: Integrations also help get rid of pesky communication silos, as communication is streamlined across all platforms.

Improved data quality: Integrations help ensure better data sharing and, ultimately, improve data quality, which makes for better decision-making across the organization.

Top 8 DAM Integrations

While there are a ton of available DAM integrations (and even more custom options with our open API), the top six(eight?) integrations that customers explore include:

• Open API,
• Customer Relationship Management Systems,
• Design Software,
• Project Management Systems,
• Product Information Management Systems,
• Identity Management Platforms,
• Forensic Watermarking, and
• Templating Solutions.

Let’s get into more detail about how a DAM integrates with each of these systems below.

1. Open API

An open API enables in-house developers to select and utilize specific functionalities when building platforms or applications.

Example: MediaValet’s Open API

Why use an Open API?

Using an open API for a DAM system allows seamless integration with other software, enabling customization, scalability, and enhanced collaboration across teams. It fosters innovation by supporting third-party development and future-proofing capabilities, while also ensuring compliance and security through tailored authentication and authorization measures. This flexibility makes it easier to adopt and integrate DAM functionalities into existing workflows, ultimately improving efficiency and utilization of digital assets within organizations.

How does an Open API work?

MediaValet’s Open API offers a comprehensive set of API Endpoints, Webhooks, and Powershell for seamless access, management, and utilization of digital assets. From uploading, downloading, searching, to organizing, it equips you to craft engaging experiences. By programmatically mapping metadata from third-party applications, ingestion policies, and custom data applications, your assets become easily discoverable.

Everything you need to know about MediaValet’sOpen API.

2. Customer Relationship Management (CRM)

A CRM is a system that helps companies manage their contacts and stay up to date on interactions with customers via email, phone, website, and more. It tracks customer data from these interactions and stores it in one central place.

Example: Salesforce Sales Cloud

Why integrate with CRM?

Integrating a CRM with a DAM significantly reduces the time it takes for teams to share content with customers and prospects. This integration helps to optimize workflow as your digital assets, like product brochures, presentations, videos, etc., are more easily found and shared. It also gives your team secure access to up-to-date assets without ever leaving the CRM which provides a single-source-of-truth for your team, eliminating the risk of using outdated or unapproved material by mistake.

How does the integration work?

The Salesforce Sales Cloud and MediaValet integration gives your team instant access to digital assets by syncing assets to the CRM library upon upload to a specific category in the DAM. The most recent versions of assets will also be pushed to the CRM, making sure that teams are always using up-to-date materials. The integration allows you to track and manage all your customer-facing assets used in the CRM without leaving the DAM.

Everything you need to know about MediaValet’s integration with Salesforce Sales Cloud.

3. Design Software

Design software helps your creative teams secure and manage their creative files while accelerating the creative process. Files for web design, creative content, vector graphics, and more are securely managed on this platform.

Example: Adobe Creative Cloud, powered by CI HUB

Why integrate with design software?

Integrating DAM with creative operations software ensures your creative team’s project files are always backed up and available. It accelerates and secures your creative process without adding extra steps or changing anyone’s workflow. Creative assets are available at all times, so when someone is out of the office, there are no project disruptions.

How does the integration work?

Integrating Adobe Creative Cloud with your DAM syncs assets from the DAM to a desktop application, allowing designers to use cloud-based files without any lag time. Designers can work from their desktop in the same way they’re used to, while their design and source files automatically sync back to the DAM. Asset links are maintained in the design file, so other designers can quickly pick up projects without needing to re-link assets.Once a project is complete, designers can export the final PDF directly to the DAM, ensuring quick access and distribution.

“Using the Adobe Connector, I save those tedious steps of downloading and uploading again to make for a really seamless experience – it’s true efficiency”. UCSF

Everything you need to know about integrating Adobe Cloud Connector, powered by CI Hub andMediaValet.

4. Project Management System

A project management solution helps keep everyone on your team up to date on current projects and responsibilities surrounding those projects. They act as an organized space where all content is managed and assigned through tasks for each individual member of your team.

Example: Wrike

Why integrate with a project management solution?

A DAM and project management integration streamlines the creative process, saving your team time and improving creative output. This integration ensures campaigns are always on-brand with access to the latest, relevant, pre-approved assets and improves collaboration of geographically dispersed teams by keeping project details centralized and accessible.

How does the integration work?

This type of integration enables users to pull and push assets between your DAM and project management solution. Using advanced search and AI capabilities, you can find assets from within the DAM and add them to various tasks, without leaving your project management platform. Once your task is complete, you’re able to publish final, approved assets back to the DAM, mapping metadata, and categories from within the project management solution.

“We haven’t been able to put a dollar amount on it, but implementing MediaValet and Wrike together has most certainly saved us time and money.” Monumental Sports and Entertainment

Everything you need to know about MediaValet’s integration with Wrike.

5. Product Information Management (PIM)

A PIM solution provides a central hub, where you can distribute accurate product data across eCommerce channels, like your website, Amazon marketplace, social media channels, and more. It allows you to manage and enrich your product information to better market and sell your products without disruption.

Example: Akeneo

Why integrate with PIM?

An integration between PIM and DAM allows you to seamlessly sync product information between the two systems. It establishesa single source of truth for all your product data and digital assets. This means you can quickly deliver product and branded content across all marketing channels, boosting e-commerce sales.

How does the integration work?

The three main functions of this integration are: sync, approve and share. The syncing capabilities mean you can automatically transfer product data and digital assets between the PIM and DAM. The approval process means you can systematically organize, manage, and enrich digital assets with relevant product data, creating pre-approved assets. This brings us to sharing, ensuring that compelling content is always presented to your customer base, across relevant channels, elevating your customers’ overall experience.

Everything you need to know about MediaValet’s integration with Akeneo.

6. Identity Management Platform (IMP)

An identity management platform (IMP) manages all licenses, passwords, and user access for accounts across an entire organization. It provides a single sign-on to every platform within an organization. This reduces any issues your team may have with digital accessibility. IMP simplifies user management, enabling organizations to allow or remove platform access from within a single solution.

Example: Azure Active Directory

Why integrate with an IMP?

Integrating an identity management tool with DAM ensures an additional layer of security for your digital assets. It makes everyone’s lives easier by simplifying user access and password management for all accounts. In turn, it reduces IT support costs by centralizing user management to a solution they are already comfortable using.

How does the integration work?

This integration enables users to sign into the DAM using their IMP credentials and multi-factor authentication. You can automatically manage DAM users from within your IMP, plus configure user and group permissions. Other capabilities include resetting and deleting passwords; updating user info; and enabling permissions for DAM users. Additionally, it notifies the IT team about suspicious activity or access to the DAM, adding another layer of security.

“As a massive organization, we have very strict procurement guidelines and security requirements for vendors… MediaValet stood out immediately as a front runner.” Experian

Everything you need to know about MediaValet’s integration with Azure Active Directory.

7. Forensic Watermarking

Forensic watermarking technology protects organizations from the improper or unauthorized use and distribution of digital assets like images or videos and ensures compliance and legal protections.

Example: Forensic Watermarking, powered by Steg.AI

Why integrate with a forensic watermarking solution?

Forensic watermarking provides valuable support for compliance requirements and legal disputes by enabling evidence of asset ownership. By integrating forensic watermarking, organizations can track and identify the source of any leaked or unauthorized asset usage.

How does the integration work?

MediaValet’s Forensic Watermarking, powered by Steg.AI’s embedded watermarks contain unique and hidden identifiers that can be used to trace back to the origin of an asset, helping you identify potential leaks and take appropriate actions to protect your intellectual property.

Everything you need to know about MediaValet’s Forensic Watermarking, powered by Steg.AI

8. Templating Solutions

Templating solutions make it easy for teams to harness their creativity by enabling instant access to all approved, on-brand assets and seamlessly use them within any approved template. It is a transformative tool for sales enablement and accelerating the time-to-market of marketing campaigns all while maintaining consistent branding.

Example: MediaValet Templating, powered by Marq

Why integrate with a templating solution?

Integrating a templating solution with your DAM helps to simplify the creation of diverse materials for every department across your organization. Your creative team can build a repository (in the DAM) of adaptable, brand consistent materials and enable other teams to easily access and customize them, integrating effortlessly into different projects, enhancing creativity across your organization, a shortening production time on campaigns and improving efficiencies on sales processes.

How does the integration work?

Teams can quickly and easily navigate to the templates library within a separate tab embedded in the DAM platform.You can directly access approved assets already in the DAM, customize text and tailor copy to add personalization, create templates for each team’s specific needs, and share and distribute templates directly from the DAM library!

Everything you need to know about MediaValet Templating, powered by Marq.

What are you waiting for?

DAM integrations give the people what they want: improved usability, convenience, better security, and consistency. Improved workflows make for improved productivity while helping leaders and executives maintain control. Make your user experience seamless and easy. Teams can do their best work with integrations. You’ve already invested in a DAM—so why not take advantage of integrations that will help your team work smarter? Check out the MediaValet integrations.

Creative teams often shoulder the weight of asset requests—whether it’s helping locate them, distributing them, making edits, or creating something completely new. This is a huge pain point for many organizations and one of the biggest challenges we help clients solve with DAM. MediaValet’s template features, in particular, empower various departments to do simple, on-brand design tasks, freeing up bandwidth for creatives.

DAM template features empower various departments to do simple, on-brand design tasks, freeing up bandwidth for creatives.

Templates in a DAM are vast and varied – tailored to each organization. In this post, we’ll cover:

• How DAM templating solutions alleviate common pain points
• Dam template use cases
• The future of DAM templates and AI

How DAM templating solutions alleviate common pain points

Save Time & Boost Productivity

Having your design team waste time on minor modifications or variations of the same document can deteriorate productivity. But oftentimes, designers are relied on to modify the asset and distribute it, for example, when a sales manager needs to alter the price list for a new location or update contact information on a brochure. How great would it be if the sales manager had the tools to update the document independently?

With DAM templates, users can easily update documents independently. Designers can create master templates and even make them foolproof by locking specific elements such as graphics, images or text. Once they’re added to MediaValet, even those with limited knowledge of design software are easily able to make changes and download the file in a variety of formats, such as JPEG, PNG, PDF or HTML. The sales team gets what they need quickly, and designers are no longer flooded with small requests that we know absorb a substantial amount of their time—allowing them to focus on other important creative tasks.

Protect Your Brand Identity

Another huge benefit of using DAM templates is maintaining brand consistency and identity. As an added security, for any given template, designers are able to curate which assets can be used to customize the template (for example, a selection of 5 headers). End-users can then easily access these templates (preventing duplications and saving time) and only update specific sections or elements – ensuring everything is kept to the highest brand standards.

DAM Templates Example Use Cases

Here are some common use cases for DAM templating solutions.

Region-Specific Marketing Collateral

A home decor store is preparing a new print flyer for their upcoming patio furniture sale. As this flyer will be used in stores across three different states in the US, they each require different list pricing.

With DAM templating, the head designer creates a master template for the flyer and uploads it to MediaValet. From there, the marketing manager accesses the template and edits it to customize the flyer pricing for each state and uploads the new assets to MediaValet. These flyers are then distributed to their appropriate store locations through a Branded Portal.

Contact Information Customization

A telecommunications company is producing a one-page flyer to promote their new internet packages.

The marketing team creates a master template of the flyer, which will allow for individual sales representatives to add their own contact information. This master template is then added to MediaValet and shared with the sales team. Each sales representative can alter the flyer to include their name, work email and phone number, ensuring their clients can easily contact them for more information or to purchase a new internet package.

Employee Identification

A healthcare organization has recently updated their security policy and enforced that each employee wears an identification badge while in the office.

The design team prepares a badge template, uploads it to MediaValet, and then shares it with the human resources team. The HR coordinator then creates a badge for each employee by quickly swapping headshot images and updating the name and job title text fields.

How AI and Automation will Change DAM Templates

Looking ahead, digital asset management systems continues to innovate, integrating AI to automate routine tasks not only save time but also anticipate the evolving needs of our users, preparing them for the next wave of digital marketing challenges.

AI-Driven Efficiency Gains

Utilizing advanced machine learning algorithms, DAM systems can automatically tag new assets as they are uploaded. This improves searchability and retrieval of templates, saving significant time for marketing teams, sales and revenue teams, and creative teams.

The ability to automatically adjust the size and format of digital assets based on predefined criteria for different platforms ensures optimal presentation and adherence to platform-specific requirements.

Predictive Analytics and User Behavior Insights

AI in DAM can track and analyze how different assets perform and how they are used across various departments. These insights can guide creatives in developing more effective materials and help managers make informed decisions about asset development and deployment.

Preparing for Digital Marketing Challenges

As the digital landscape continues to evolve, the integration of AI and automation within DAM systems and templating capabilities prepares organizations to face new content challenges with agility.

From effectively managing ever-increasing asset volumes to ensuring real-time, tailored content delivery across global channels, AI-powered DAM capabilities are designed to not only keep pace with changes but also to drive innovation in how digital asset management is approached.

These enhancements signal a transformative shift in managing digital assets, where technology not only supports creative tasks but actively enhances the creative process and ensures that marketing efforts are both efficient and strategically aligned with future trends.

In today’s fast-paced environment, staying ahead of the game requires more than just creativity — it demands innovation, efficiency, and adaptability. The challenges we face are numerous — content chaos, budget constraints, and complex processes, to name a few. But don’t panic, because MediaValet is here to be your unwavering partner on the road to success.

Our pure-play Digital Asset Management (DAM) solution isn’t just another tool; it’s the cornerstone of your success. It not only enhances operational efficiency but also enables scalable content delivery, supporting the achievement of your business goals.

We’re excited to share MediaValet’s2024 product vision, and how our upcoming product releases can help you! This year, you can expect:

• Powerful HotDAM! Experience
• MediaValet’s AI Algorithms
• Our Expanding Integration Catalogue

Introducing MediaValet’s 2024 Product Roadmap

See the MediaValet 2024 Roadmap here!

Our carefully crafted 2024 Product Roadmap is designed to empower you to become the MVP of your organization. With a focus on a powerful new user experience, innovative AI-driven functionality, and an expanding integrations catalogue, we’re dedicated to transforming your DAM journey into a resounding success.

Optimize the Use of Digital Assets with a Powerful New HotDAM! Experience

Given the economic challenges and tighter budgets in 2024, we’re enhancing your experience by introducing an even friendlier user interface, making it effortless to leverage your existing content. Marketers are compelled to achieve more with limited resources, and our improvements in asset discoverability are designed to empower you to maximize the ROI from your valuable content resources, all while maintaining budget-conscious strategies.

Key Features:

New HotDAM! Experience: An enhanced user experience with a revamped interface, optimizing accessibility, discoverability and security of your digital files. Beyond a new interface, it will offer a refreshed search experience, a modernized approach to managing asset collections, improved attribute grouping, and additional modules catering to both general and power users.

MediaValet Mobile (already released!): Seamlessly upload, browse, share, and download assets while on-the-go with MediaValet Mobile. Enjoy the flexibility of accessing your digital assets from your mobile browser, making your workflow more efficient and convenient while also providing granular control.

Save Valuable Time by Minimizing Metadata Dependency with AI

In 2024, AI is poised to revolutionize digital asset management. Beyond reaping the benefits of automated metadata enrichment, organizations will experience a remarkable shift towards metadata independence. This means that MediaValet’s AI algorithms will not only proficiently tag and organize assets but will also continually evolve, giving marketers a more hands-free approach to managing metadata.

Key Features:

Similar Image Search: Empowers users to effortlessly find duplicate or similar images using a sample image. For instance, when your web team needs to edit a web page image, even if it’s been renamed and stripped of metadata, they can quickly locate the source image within the DAM using the web page image itself.

Semantic Search: Enhances user experience by allowing image searches using plain language descriptions, eliminating the need for metadata. This means that when a marketer searches for an image in MediaValet depicting “two people standing side by side with arms crossed” for a campaign, their DAM will promptly retrieve relevant matches, providing an intuitive and efficient search experience.

Drive Operational Efficiency with an Expanding Integration Catalogue

Our unwavering commitment to simplifying your work continues to grow in significance. We understand the frustration of losing valuable time when you’re constantly jumping between different systems that don’t communicate with each other. That’s why we’re expanding our integration capabilities, bridging the gaps that often lead to these time-consuming inefficiencies. Our aim is to foster collaboration seamlessly and accelerate content approvals, recognizing the critical need for marketers to have an integrated software setup.

Key Features:

PageProof: Empowers teams to collaborate on creative files in their DAM through a top-tier online proofing tool — streamlining the review and approval process. Marketers will be able to easily collaborate within their DAM, creating powerful and impactful content that tells stories and prompts their target audiences to take action.

Asset Picker: Empowers customers and partners to swiftly create integrations through the provision of a MediaValet component. This component can facilitate user actions like searching, browsing, and selecting assets they have access to for seamless integration into the host application.

Your Path to MVP Status

With MediaValet’s 2024 Product Roadmap, you’re well on your way to unleashing the full potential of DAM as a force multiplier for your entire organization. We’re deeply committed to empowering you at every step. Our Support Centre offers a wealth of additional resources to supercharge your journey toward DAM excellence.

Want to learn more about our Product Roadmap? Join me for an upcoming webinar, A Deep Dive into MediaValet’s 2024 Product Roadmap, to get a more details on what’s to come in 2024.

The speed and performance of web content have a major impact on user experience. Whether it be a customer browsing your e-commerce photo gallery, new hires watching company training videos, or a potential customer looking to download an information sheet, you want to deliver the fastest experience possible for your users. As the number of online platforms needed by organizations continues to grow, it’s getting harder and harder to ensure the fluidity of your company’s information, data, services, and/or product accuracy across the board. As a result of this growing demand, companies need a solution to help push updated assets to all platforms efficiently and serve them in the fastest way possible: That’s where MediaValet’s Content Delivery Network (CDN) Linking feature comes in.

In this post, we will dive into the benefits of CDN Linking with digital asset management (DAM), and help determine if it is something that your organization is missing.

Top 3 Benefits of CDN Linking

To put it simply, MediaValet’s CDN Linking feature creates a single source of truth for all your published assets. It helps enable different teams and departments to manage and track their digital content across various platforms and channels (both internally and externally) all from within the DAM. This not only creates a simple, seamless way to grab direct links for all file types, update versions from within the DAM, and embed codes for images, videos, and audio files, but it also helps with keeping track of who has access to what. Three benefits of CDN Linking include:

1. Enhanced Speed and Performace,
2. Secure Web Experience, and
3. Maximum Asset Performance

Let’s dive into each benefit in more detail below.

1. Enhanced Speed and Performance

Instead of trying to locate the right content, and wasting valuable time manually updating their outdated branding, organizations need an easy way to manage their digital assets across the several websites and channels their audience visits. With MediaValet’s CDN Linking feature, teams can publish their assets (documents, videos, photos, and more) across the web directly from their DAM library. This allows organizations to experience faster load times by providing end users with the content from their closest cache server to ensure the best website performance.

2. Secure Web Experience

In order to maintain good conversion rates, brand reputation, and generally steady traffic, organizations must provide a fast and reliable web experience for users at all times. With CDN Linking, your content will be delivered faster, more reliably, and securely than ever before and provide a superior online experience thanks to MediaValet’s enterprise-grade infrastructure. Microsoft’s network ensures there are always surrounding servers ready to serve assets immediately in the rare event of an outage and has more security certifications than other cloud providers.

3. Maximum Asset Performance

Content plays an important role in communication, advertising, education, and more, which is why it is important to ensure the quality of your assets when sharing them across various channels. CDN Linking helps to maximize your asset performance and ensure consistency throughout your content. With this feature you can:

• Track asset performance across various channels by creating multiple unique links for specific assets,
• Learn how your audience engages with content by monitoring asset views from within the DAM, and
• Ensure assets are delivered to end-users in the fastest load time possible by serving cache content from a distributed network.

Additional benefits of CDN Linking include being able to:

• Generate asset links or embed codes from within the DAM to post in the platform of your choice,
• Configure settings for a CDN link—including format and asset size,
• Monitor asset performance with the number of views recorded into the DAM,
• View when and who generated CDN links, and
• Deliver assets to end-users with the fastest load time possible.

Use Case: Web–Serving Video Files

Nicole is the front-end developer at Acme Association, a company that produces personal health devices. As part of developing the public-facing and the partner-facing websites, she combs through the DAM looking for assets appropriate for their various web properties. Once she has found an informational product video suitable for their audiences, she uses CDN Linking to generate an embed code that can be input onto the webpage she’s developing. By using CDN Linking, there is no need to find and apply a video/media player onto their website as it’s already hosted by MediaValet.

What Are You Waiting For?

CDN Linking is already a best practice for any organization that relies on online content, especially those that market globally, providing the fastest and most reliably served content to your customers should be a standard practice in today’s market. For a maximized ROI on CDN Linking, it’s best to use a DAM system as the connection allows seamless asset updates and dramatically improves workflows for anyone working with your company’s online platforms. Not only that, but it also makes for the best end-user experience for prospective clients as it ensures content about your company is always up-to-date and reliably served.

To learn more about CDN Linking, check out our product page or reach out to contact us with any questions, we’re happy to help!