Clients are at the heart of every agency’s business—but standing out can be a challenge. As marketing and creative agencies work with a growing amount of digital assets year after year, many are finding that they need professional support in effectively storing, managing, and distributing these massive amounts of client assets. In searching for this support, it is important to note that being able to efficiently communicate, quicken turn-around times, and provide immediate access to project assets are differentiators that can help build long-lasting relationships with customers. If your agency is looking to stand out from their competition and improve client experience, digital asset management is the perfect solution.
What is Digital Asset Management?
A digital asset management (DAM) system helps agencies manage, organize, share, and distribute digital assets all from within one central library. It improves productivity and increases the ROI of content and creative programs. Additionally, it helps top agencies improve their creative production process and efficiently manage and distribute projects to clients.
Most agencies that are currently not using a DAM struggle with similar issues:
- They are storing client information in multiple locations, making it hard to find what they need,
- There are challenges with giving clients access to assets in a timely manner,
- Finding assets is taking up way too much time, which is slowing down projects, and
- They don’t feel their assets are truly secure.
In this post, we’ll look at the different reasons why agencies should consider DAM as a long-term solution to these pain points, as well as review the additional benefits that agencies see from implementing one.
Benefits of Digital Asset Management for Agencies
According to a recent Forbes article: “Many brands lack an enterprise-wide system to manage their creative assets, which reduces a marketer's ability to produce effective, timely campaigns at scale”. DAM solutions tackle these challenges head-on, giving agencies that use them a major competitive advantage.
Here are 3 specific reasons why agencies should consider a DAM:
Improve Client Delivery
Providing a single source of truth for all client assets, including source and final files, solves a variety of problems most agencies have. DAM allows for agencies to organize all clients’ current and past projects into one, easily accessible and searchable library. No more time wasted tracking down assets in various locations. Additionally, you can create granular access for each client, using custom permissions, user rights, and structures, allowing clients to have direct access to their asset library, while keeping other clients’ projects secure.
Accelerate Creative Production
The efficiency gains of using a DAM free up time for teams to work on other projects. By eliminating time spent on tedious tasks, such as searching for assets or trying to share large files unsuccessfully, productivity levels increase—meaning more creative production. A DAM ensures accessibility to assets from anywhere, at any time—making everyone more efficient at their jobs, meaning more work gets done. Plus, creative integrations allow designers to synchronize work-in-progress assets between their desktop and the DAM while providing access to source material from within platforms they’re already familiar with.
By storing all past and current assets in one, easily accessible location, DAM gives agencies and its clients the opportunity to repurpose and reuse the content they have already produced. Agencies can easily find and use source files, b-roll and archived assets that otherwise would have been buried and almost impossible to dig up. We all know how expensive producing visual content is, so the ability to reuse this content for future projects represents huge cost savings.
6 Critical Features for Agencies
If you’re not yet convinced that DAM is the total package for agencies in search of the perfect solution, here are 6 critical features of a DAM that we know will help.
- Organization: Manage multiple clients' content in a single location using a multi-library structure.
- Enhanced Search: Easily find content by client, keywords, categories, AI-tags and more.
- Accessibility: Enable clients and teams with self-serve access to a library of current and past projects.
- Distribution: Preview and share collections of assets, regardless of file size or type.
- Uploading: Enable photographers, videographers, and other contractors to upload files from anywhere in the world.
- Security: Secure client marketing collateral with enterprise-level security and asset recovery.
Stand out with a DAM
Agencies should consider implementing a DAM not only to increase efficiencies throughout their own organization, but also to improve their client experience. They can get ahead of the competition with functionalities that allow projects to run more smoothly and ultimately, make their jobs easier. Not to mention the time and money saved on repurposing previously produced assets.
With a DAM, agencies can build better, long-term relationships with their clients simply by doing their best work. Interested in learning more? Check out our DAM demo today!
MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI. See MediaValet in action today.