DAM Templates: Benefits, Use Cases & Examples
Director of Growth Marketing
4 min read
Creative teams often shoulder the weight of asset requests—whether it's helping locate them, distributing them, making edits, or creating something completely new. This is a huge pain point for many organizations and one of the biggest challenges we help clients solve with DAM. MediaValet's template features, in particular, empower various departments to do simple, on-brand design tasks, freeing up bandwidth for creatives.
Templates in a DAM are vast and varied - tailored to each organization. In this post, we’ll cover how MediaValet’s templating solutions alleviate common pain points, boost productivity, and protect brand identity.
Save Time & Boost Productivity
Having your design team waste time on minor modifications or variations of the same document can deteriorate productivity. But oftentimes, designers are relied on to modify the asset and distribute it, for example, when a sales manager needs to alter the price list for a new location or update contact information on a brochure. How great would it be if the sales manager had the tools to update the document independently?
With DAM templates, users are able to easily update documents independently. Designers can create master templates and even make them foolproof by locking specific elements such as graphics, images or text. Once they’re added to MediaValet, even those with limited knowledge of design software are easily able to make changes and downloaded the file in a variety of formats, such as JPEG, PNG, PDF or HTML. The sales team gets what they need quickly, and designers are no longer flooded with small requests that we know absorb a substantial amount of their time—allowing them to focus on other important creative tasks. Read more examples at the end of this post.
Protect Your Brand Identity
Another huge benefit of using DAM templates is maintaining brand consistency and identity. As an added security, for any given template, designers are able to curate which assets can be used to customize the template (for example, a selection of 5 headers). End-users can then easily access these templates (preventing duplications and saving time) and only update specific sections or elements - ensuring everything is kept to the highest brand standards.
DAM Templates Example Use Cases
Here are some common use cases for MediaValet’s templating solutions.
Region-Specific Marketing Collateral
A home decor store is preparing a new print flyer for their upcoming patio furniture sale. As this flyer will be used in stores across three different states in the US, they each require different list pricing. With the PrintUI plugin, the head designer creates a master template for the flyer and uploads it to MediaValet. From there, the marketing manager accesses the template and uses the PrintUI editor to customize the flyer pricing for each state and uploads the new assets to MediaValet. These flyers are then distributed to their appropriate store locations through a Branded Portal.
Contact Information Customization
A telecommunications company is producing a one-page flyer to promote their new internet packages. The marketing team uses the EasyBuild plugin to create a master template of the flyer, which will allow for individual sales representatives to add their own contact information. This master template is then added to MediaValet and shared with the sales team. Using the EasyBuild editor, each sales representative can alter the flyer to include their name, work email and phone number, ensuring their clients can easily contact them for more information or to purchase a new internet package.
A healthcare manufacturer has recently updated their security policy and enforced that each employee wears an identification badge while in the office. The design team prepares a badge template using the PrintUI plugin, uploads it to MediaValet, then shares it with the human resources team. The HR coordinator then uses the PrintUI editor to create a badge for each employee by quickly swapping headshot images and updating the name and job title text fields.
These are just a few of the many uses of DAM templates, using our integrations with PrintUI and EasyBuild. To explore new ideas for how this feature can be applied to your specific use case, reach out today! We have lots more where those came from.