Shopping For a DAM

Is it Time for a DAM System Migration? Here are 7 Steps to Make it Easier

Sometimes, organizations outgrow their tech stacks. For many, the time has come for a DAM system migration, but what are the steps to do so?

July 24, 2024

Nuala Cronin

Content Manager

4 min read

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Effectively managing digital assets is crucial for businesses of all sizes. A Digital Asset Management (DAM) system plays a pivotal role in organizing, storing, and distributing digital assets. But some organizations are already working with a DAM vendor and aren’t necessarily happy with their service. That’s why we’re building out the steps organizations need to take for a DAM system migration.

As businesses grow and DAM technology evolves, organizations may find that their current solution just isn’t doing what they need it to anymore. The need to migrate to a new DAM platform may arise, but it doesn’t need to be complicated.

This blog post will outline the essential steps to successfully migrate DAM platform, ensuring a seamless transition with minimal disruption to the organization’s workflows.

We break down how to:

Assess your current system
Define your migration goals and requirements
Prepare your data for migration
Select your new DAM vendor
Plan and execute the DAM vendor migration process
Train your users
Evaluate your new DAM solution

If you’d rather listen to a webinar on this topic, check out A Strategic Approach to Planning your DAM Migration here!

7 Steps to a Successful DAM System Migration

If you’re here, you probably already know that your current DAM vendor isn’t working out. Maybe it’s not evolving fast enough, maybe it hasn’t scaled as your organization has, or maybe you’re just not happy with your existing service.

Whatever your reasoning, you need to evaluate how to move forward, and how to find a better solution. These 7 steps will make a DAM system migration a little bit easier!

1. Assess your Current DAM System

It’s time to evaluate the strengths and weaknesses of the existing DAM system.

Interested in learning more about DAM Vendors? Check out the G2 DAM Vendor Comparison Report here!

Can you add all the new users and employees in your organization?
Is there ongoing training to ensure new features are adopted?
Is the DAM able to not only store new asset formats?
How do your existing users feel about the platform?
Would a migration to a new DAM vendor alleviate your problems?

2. Define Migration Goals and Requirements

If you’ve decided it’s time to migrate DAM vendors and you need to find a new, more long-term DAM solution, you need to define what the goals of a migration look like. Remember, getting stakeholders on board to switch isn’t always the easiest thing.

You should clearly outline the goals and expected outcomes of the migration process.

Identify the features and functionalities required in the new DAM system.

Does the new DAM vendor need to be scalable?
Will the new vendor meet security requirements?
What integration capabilities are non-negotiables?

3. Prepare Data for Migration

Once you’ve decided on the necessaries for your new DAM vendor, you need to put some time into preparing the data that needs to be migrated. Like when you initially prepared to move your assets to a digital asset management solution, you need to conduct a comprehensive audit of existing digital assets.

Take the time to clean up and organize your digital assets library.

Conduct a thorough asset audit and eliminate duplicates or irrelevant content.
Ensure metadata is accurate, consistent, and standardized to facilitate easy migration.
Review your category structure and be sure it’s clean and relevant.

4. Select a New DAM Vendor

You’ve done it before, but now the industry has grown, and your options have expanded massively. Digital asset management vendors have evolved way beyond simple asset management. Vendors like MediaValet have expanded AI capabilities and technology to truly serve customers.

Don’t take our word for it though, check out the G2 Crowd DAM Vendor Comparison Report here.

Carry out some thorough research on DAM vendors to ensure your choice aligns with your requirements.

Check out third party review sites like G2.
Evaluate case studies and success stories.
Request demos and trials to test the usability and functionality of the platform.

5. Plan and Execute the Migration Process

Once you’ve chosen the right vendor, you need to thoroughly plan how to migrate your library over to the new DAM platform. You should work with your DAM vendor and internal teams to detail each step.

Create a detailed process with clear stakeholder involvement, deadlines, and responsibilities.

Assign a dedicated team to oversee the migration process.
Define backup and data recovery strategies to prevent data loss during migration.
Schedule the migration during off-peak hours to minimize disruptions.

6. Train Users and Provide Support

When you undertake a DAM system migration, it’s crucial that you get stakeholders on board ASAP to ensure widespread adoption and use. Your new vendor should offer comprehensive training to users on the new DAM system to ensure fast time-to-value, and prolonged success on their platform.

Provide stakeholders with access to documentation and resources for future reference.
Ensure your stakeholders have access to continuous support during and after implementation.
Involve key stakeholders to provide feedback and identify any issues or shortcomings they find on the new DAM platform.

7. Post-Migration Evaluation

Congratulations! You’ve come to the last phase of a successful DAM system migration. Your work isn’t done though, now, you need to conduct a post DAM migration evaluation to measure the success of the process, and ensure continued success going forward.

Seek feedback from users and address any lingering concerns with your vendor.
Request any features you feel are crucial to your success.

Migrating DAM systems can be a complex endeavor, but with proper preparation, goal-setting, and vendor selection, it becomes a manageable task. By following these 7 steps, businesses can ensure a smooth and successful DAM migration, empowering them to optimize their digital asset management, enhance productivity, and drive better results in the long run.

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Glossary

What is Media Asset Management?

What is media asset management? Discover how a MAM system works, how media asset management solutions are used, and the future of MAM.

May 21, 2024

Nuala Cronin

Content Manager

4 min read

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Efficient media asset management is paramount for organizations across various industries. Media Asset Management (MAM) systems play a crucial role in streamlining workflows, enhancing collaboration, and ensuring the seamless delivery of content.

The surge in and growing need for digital content, especially video content, has lead to an urgent need for effective storage options; traditional file management systems simply don’t cut it anymore.

A media asset management system can step in to help organizations trying to manage large libraries of files.

In this comprehensive guide, we’ll delve into:

Definition of Media Asset Management

At its core, media asset management involves the organization, storage, and retrieval of digital media files. These assets can range from images and videos to audio clips and documents.

MAM systems provide a centralized repository for storing, cataloging, and managing these assets, along with robust metadata capabilities to facilitate easy search and retrieval.

Key Features and Functions of MAM Systems

A robust MAM solution offers a plethora of features designed to streamline content management workflows. These include:

Cataloging and metadata management: MAM systems are able to tag assets with relevant metadata, specific criteria like keywords, creation date, project, or any other relevant information to improve searchability.
Search and retrieval functionalities: MAM systems are equipped with advanced search capabilities to quickly locate specific assets.
Workflow automation: MAM systems can help to automate the more repetitive tasks to improve efficiency and reduce the likelihood of human error.
Collaboration tools: Media asset management systems facilitate seamless collaboration among teams, and with external users, even those that are dispersed.
Integration capabilities: A MAM system can integrate into existing tech stacks and other relevant systems such as content management platforms.

Media Asset Management Examples and Use Cases

Industries such as entertainment, marketing, and education rely heavily on MAM systems to manage their vast libraries of media assets. Organizations can streamline content creation processes by implementing a cloud-based MAM solution, resulting in significant time and cost savings.

Media Asset Management (MAM) systems are powerful tools designed to streamline the storage, organization, and retrieval of media files. Here are some core use cases for such systems:

Centralized storage: MAM systems provide a centralized repository for all media assets, including videos, images, audio files, and documents. This centralization helps organizations manage their assets efficiently, ensuring that all files are stored in a single, accessible location.
Access control: MAM systems enable detailed access control, ensuring that only authorized users can access certain assets. This is crucial for maintaining security, especially when dealing with sensitive or proprietary content.
Version control: They help in managing different versions of a file, allowing users to access and revert to previous versions when needed. This is particularly useful in collaborative environments where multiple revisions are common.
Integration with other tools: MAM systems often integrate with other software tools used in content creation, marketing, and publishing workflows. This integration enhances efficiency by allowing seamless transitions between different stages of content management.
Archiving and backup: Ensuring that media assets are not only stored but also backed up and archived according to organizational policies. This protects against data loss and ensures compliance with data retention policies.
Distribution and sharing: MAM systems facilitate the distribution and sharing of media assets across different platforms and with various stakeholders. This can include automated publishing to social media, embedding in websites, or simply sharing files with external partners.
Analytics and reporting: Advanced MAM solutions offer analytics features that help track asset usage, performance, and user activity. This data can inform strategic decisions about content creation and management.

Benefits of Media Asset Management

Media Asset Management (MAM) systems offer numerous benefits that can greatly enhance the efficiency and effectiveness of managing digital media assets in various organizational contexts. Here are some key advantages:

Enhanced organization and searchability: MAM systems provide sophisticated tools for organizing digital assets through categorization, tagging, and metadata. This structure makes it easier to search for and retrieve assets quickly, reducing the time spent hunting for specific files.
Improved collaboration: By centralizing media assets, MAM systems facilitate collaboration among teams, regardless of geographical location. Users can access and work on files simultaneously, streamlining the creative asset management process and ensuring everyone is working with the most up-to-date versions.
Cost savings: By improving the retrieval and reuse of existing assets, MAM systems help organizations avoid unnecessary expenses related to recreating or repurchasing media assets. Additionally, the time saved in managing assets can significantly reduce labor costs.
Effective asset distribution: MAM systems enable organizations to distribute their media assets easily across multiple channels. Whether it’s publishing videos directly to social media or providing press with access to high-resolution images, MAM systems simplify the distribution process.

Challenges and Considerations of MAM

While the benefits of MAM are undeniable, organizations may face certain challenges if they choose to implement one.

High initial costs: The cost of purchasing and implementing a MAM system can be substantial, especially for large organizations that need extensive customization or integration with existing systems. The infrastructure, software licenses, and professional services for setup and training contribute to the upfront expenses.
Complexity in implementation: Setting up a MAM system can be complex, particularly in organizations with diverse and extensive media assets. The need to import and tag large volumes of existing assets with appropriate metadata can be time-consuming and requires detailed planning.
User adoption: Resistance to change is a common challenge. Training users and encouraging them to adopt new workflows can be difficult. The success of a MAM system heavily depends on whether users fully adopt and utilize all its features.
Integration challenges: While MAM systems are designed to integrate with other software, the actual process of integration can be complex and may require custom development work. This can involve compatibility issues with other enterprise tools, leading to additional costs and delays.
Scalability: As organizations grow, their needs change, and the MAM system may need to scale accordingly. Some systems might not be as scalable as needed, leading to performance issues or necessitating a costly upgrade or system change.
Metadata management: Effective search and retrieval of media assets depend on the quality and consistency of metadata tagging. Inconsistent or poor metadata practices can reduce the system’s effectiveness, making it hard to locate specific assets.
Security and compliance: Ensuring that the MAM system is secure and complies with industry regulations (such as GDPR or HIPAA) can be challenging. The system must protect sensitive data and manage user permissions accurately, which requires ongoing management and auditing.

Addressing these challenges requires careful planning, sufficient budget allocation, thorough training programs, and choosing a MAM system that aligns well with the organization’s specific needs and future growth plans.

Media Asset Management Trends

As technology continues to evolve, so do MAM systems. Emerging trends such as Artificial Intelligence (AI) and cloud computing are reshaping the MAM landscape, offering new opportunities for efficiency and innovation. The future of MAM holds exciting possibilities, with advancements in AI-driven metadata tagging and intelligent content analytics.

Interested in how media asset management differs from digital asset management? We detail it all here.

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Security

Digital Rights Management Explained

Digital rights management (DRM) can protect digital assets. We explain how a dedicated DAM system can facilitate effective digital rights management.

April 10, 2024

Nuala Cronin

Content Manager

5 min read

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In today’s digital age it is crucial for organizations to understand the importance of digital rights management (DRM).

Content creation and distribution have become more important and far reaching than ever while content management is becoming more and more difficult to control. To top it off, copyright infringement has increased exponentially.

So, as an organization with terabytes worth of digital assets, and an asset library that is guaranteed to grow, how can you protect your brand and your brand assets?

Even if you catch the individual or entity that has stolen your digital property, engaging in a lawsuit will probably cost you hundreds of thousands of dollars, so what is the best course of action?

Preemptive protection or digital rights management.

Digital rights management can significantly protect digital property, and a dedicated digital asset management (DAM) system can massively support rights management initiatives.

But let’s delve into it in detail. This blog post will cover:

What is Digital Rights Management?
Who Needs to Understand Digital Rights Management?, and
How Does a DAM Help Support Digital Rights Management?

What is Digital Rights Management and Why is it Necessary?

Digital rights management refers to the legal access, licensing, and copyrights of digital assets. The scope of DRM can protect organizations and stakeholders from asset misuse through access control and usage restrictions, licensingand expirationdates,

It’s important to uphold digital rights management across entire organizations but there are three main stakeholders that carry the responsibility. Digital Asset Managers, Marketing teams, and Creative teams need to have a clear understanding of how DRM impacts their work, and in turn protects the organization’s brand.

Who Needs to Understand Digital Rights Management?

Digital Asset Managers:

Digital asset managers oversee, implement and maintain the DAM. Responsibilities of a digital asset manager include acquiring, organizing and cataloguing digital assets. They also oversee the security of digital assets, enforce DAM best practices.

By implementing DRM measures, digital asset managers can control access to their valuable content, preventing unauthorized individuals from reproducing, distributing, or profiting from their creative works without permission.

DRM is instrumental in safeguarding intellectual property. It provides robust protection against unauthorized use, piracy, and plagiarism of digital assets.

Marketers:

When it comes to marketing teams, DRM practices can help to effectively safeguard brand integrity by preventing unauthorized use of logos, images, and other brand assets. can effectively protect brand assets, ensure secure distribution of digital marketing materials, and gain actionable insights through metrics and analytics.

Following digital rights management procedures enables marketing teams to have strict control over the distribution and usage of their valuable assets, reducing the risk of unauthorized use and ultimately, protecting the brand’s visual identity.

Creative Professionals:

Creative professionals need to understand that effective digital rights management helps to deter unauthorized use of creative works by clearly indicating ownership, copyright information, plagiarism protection and usage rights.

By incorporating DRM, creatives can assert ownership over their brand assets, ensuring that their rights are clearly defined and legally protected. This protection not only deters unauthorized use and distribution but also facilitates the secure sharing of their work, allowing for collaboration without compromising control.

How Does a DAM Help Support Digital Rights Management?

Digital asset management systems like MediaValet are an integral tool in supporting digital rights management (DRM) efforts. It provides a centralized repository for storing and organizing assets, making it easier to track ownership and usage rights.

By implementing a DAM, organizations can effectively manage, protect, and control their digital assets and facilitate DRM through watermarking, metadata management, and access controls.

Digital Asset Managers:

Asset managers can use custom permission settings to define and enforce specific permissions for different user groups, ensuring that only authorized individuals can access, modify, or distribute digital assets. This level of control helps maintain the integrity and exclusivity of their content, reducing the risk of unauthorized or inappropriate use.

They can use DAM reporting and audit logs to efficiently track and monitor digital asset usage. This feature is particularly valuable in ensuring compliance with licensing agreements. Audit logs can provide insights into how, when, and by whom the content is being utilized.

By leveraging DAM, digital asset managers can enforce licensing terms, monitor usage restrictions, and identify any potential violations or misuse of their assets to maximize the value and profitability of their digital assets while ensuring compliance with licensing agreements.

Marketers:

A digital asset management solution plays a critical role in secure content distribution for digital marketing materials. Clear labelling of assets with metadata and the application of expiration dates can provide a secure framework for content distribution. It can prevent unauthorized sharing, duplication, or modification of the digital marketing assets, thereby preserving campaign effectiveness and maintaining the desired message consistency across various channels.

DAM systems also offer valuable metrics and analytics capabilities that provide insights into content performance and audience engagement.

These systems can track and monitor the usage of digital marketing assets, enabling marketers to gather data on how their content is being consumed, shared, and engaged with by the target audience. This information allows for data-driven decision-making, helping to optimize marketing strategies, identify successful campaigns, and refine future content creation efforts.

Creative Professionals:

Forensic watermarking can help deter unauthorized use of creative works by clearly indicating ownership. Visible and invisible watermarks help deter unauthorized use of creative works by clearly indicating ownership. Metadata, such as copyright information and usage rights, embedded within digital assets, assists in tracking and establishing ownership, providing evidence of authorship and protecting against plagiarism.

Licensing agreements should clearly define how their works can be used, ensuring that their intellectual property is not exploited without proper consent.

A DAM system can enforce licensing terms, track usage permissions, and facilitate secure distribution, protecting the creative professional’s rights and ensuring compliance with licensing agreements.

A digital asset management solution can also enable secure collaboration by providing granular access controls, allowing creative professionals to share assets with clients, colleagues, and stakeholders while ensuring that permissions are strictly adhered to. This ensures that sensitive or unfinished work is protected and shared only with authorized individuals, mitigating the risk of unauthorized use or premature release of creative assets.

Digital Rights Management is a critical aspect of modern content management, enabling digital asset managers, marketers, and creative professionals to protect their valuable intellectual property and maintain control over its distribution and usage.

By implementing a digital asset management system like MediaValet organizations can safeguard their digital assets, ensure compliance and protect their brand as they continue to grow.

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Marketing

Leveraging DAM for Marketing Asset Management

DAM is a critical component of the tech stack. It revolutionizes marketing asset management to enhance an organizations' cross-functional collaboration.

April 8, 2024

Nuala Cronin

Content Manager

6 min read

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Organizations are facing the daunting challenge of efficiently managing a vast array of marketing assets across multiple digital channels. But maintaining brand consistency and authority is not just a marketing team responsibility: it lies with the entire organization.

It’s imperative that organizations enable and foster collaboration across various departments, and marketing asset management (MAM) is the foundation of this.

What is Marketing Asset Management?

Marketing asset management refers to the processes and tools used to manage marketing and brand assets effectively. This includes digital assets like images, videos, presentations, documents, logos, and more that are used across various marketing efforts.

The goal is to ensure that these assets are organized, easily accessible, consistent, and utilized efficiently to maximize their value and impact in marketing strategies.

Crucial aspects to marketing asset management include:

Centralization: Storing all marketing assets in a central location (often cloud-based) to ensure easy access.
Organization: Categorizing and tagging assets in an intuitive way so that they can be quickly found and reused.
Control and Security: Implementing permissions and access controls to ensure that only authorized personnel can access, edit, or distribute the assets.
Distribution: Facilitating the easy sharing and distribution of assets to internal teams, partners, and external platforms.
Version Control: Keeping track of different versions of assets to ensure that the most current and approved versions are used.
Compliance and Brand Consistency: Ensuring that all marketing materials meet legal requirements and brand guidelines to maintain consistency across all channels and touchpoints.
Performance Analysis: Tracking the usage and performance of assets to understand their impact and effectiveness in marketing campaigns.

What are the Benefits of Marketing Asset Management?

Marketing asset management enables organizations to maximize the value of their marketing assets, leading to more effective and cohesive marketing efforts. The benefits of marketing asset management include:

Effective marketing asset management enables:

Increased Efficiency and Productivity: Reduces the time spent searching for and recreating existing materials leading to more efficient workflows.
Improved Brand Consistency: Ensures that all marketing materials adhere to brand guidelines, regardless of who creates them or where they are distributed.
Enhanced Collaboration: Facilitates easier collaboration between team members, departments, and external partners.
Better Asset Utilization: Effective organization and tagging, marketing assets become more visible and accessible, reducing the likelihood of duplicates and ensuring valuable assets are fully utilized.
Control and Security: Granular control over who can access, edit, and distribute assets not only protects intellectual property but also ensures that only approved, on-brand content is released.
Cost Savings: Reduced need for redundant asset creation to enable quicker, more effective marketing campaigns, MAM can lead to significant cost savings.

Marketing asset management inefficiencies often lead to operational challenges like inconsistent brand messaging, and a fragmented work environment.

Enter Digital Asset Management (DAM) — a critical component of the modern tech stack that promises to revolutionize the way marketing assets are managed and how collaboration is conducted across functions within the organization.

DAM stands at the forefront of enabling more efficient marketing asset management and enhancing cross-functional collaboration, thereby unlocking an organization’s full potential.

The Impact of DAM on Marketing Asset Management

Without a cloud DAM system in place, organizations often grapple with asset silos, inefficient workflows, and inconsistent branding — barriers that significantly hamper effective collaboration across marketing, sales, design, and IT departments.

DAM addresses these challenges head-on by centralizing assets, streamlining workflows, and ensuring brand consistency.

This centralization not only eliminates redundancies and inefficiencies but also fosters a unified branding approach, crucial for maintaining a competitive edge in today’s market.

But it’s not just better marketing asset management, there are trickle-down economics at work. DAM can enable marketing teams to accomplish so much more than organization:

Ensuring Brand Consistency Across Channels

Brand consistency is paramount in today’s fragmented media landscape.

A DAM system helps maintain this consistency by providing a repository for brand guidelines, logos, and templated materials. This ensures that all marketing assets adhere to the same branding standards, regardless of the channel or platform on which they are used.

By having centralized control over the distribution and usage of assets, organizations can prevent off-brand content from being published, thereby reinforcing brand identity and trust with their audience.

Measuring Asset Performance and Informing Strategy

Advanced DAM systems offer analytics and reporting tools that help marketing teams measure the performance of their assets across different channels.

By understanding which assets are performing well and which are not, teams can make data-driven decisions to optimize their marketing strategies.

These insights are invaluable for refining asset creation and distribution strategies, ensuring that marketing efforts are aligned with audience preferences and behaviors.

MediaValet UI showing reporting functionality to see recent activity dashboard on a faded blue geometric background

Enhancing Cross-Functional Collaboration with DAM

In addition to improving marketing asset management, DAM systems play a crucial role in facilitating collaboration between marketing and other departments such as sales, CX, and IT.

Seamless collaboration is not just beneficial—it’s essential. DAM serves as the linchpin for these cross-functional efforts, offering tools and features that enhance communication, streamline processes, and ensure consistency across all touchpoints.

Centralizing Communication and Feedback

Leveraging a DAM system to enable efficient and centralized marketing asset management facilitates communication and feedback on marketing assets.

This centralization is crucial for aligning marketing strategies with sales objectives, CX goals, and IT requirements.

Integrating the DAM with a PM software like Wrike enables two-way collaboration and feedback facilitating clear and actionable communication.

Integrated feedback loops mean that designers, writers, and project managers can quickly iterate content based on real-time input from stakeholders across the organization. This not only speeds up the approval process but also ensures that final assets are crafted with a holistic view of the company’s objectives in mind.

MediaValet offers several out-of-the box integrations and also offers an open API for organizations to customize the DAM to their integration needs.

Version Control and Real-Time Updates

Version control is another key feature of DAM systems that enhances marketing asset management and enables cross-functional collaboration.

By maintaining a history of revisions for each asset, DAM ensures that everyone has access to the latest version, eliminating confusion and preventing the use of outdated materials.

Real-time updates alert users to changes or new versions of assets they’re following or working on, ensuring that all team members are informed of the latest developments.

This feature is particularly valuable in fast-paced environments where marketing campaigns and materials need to be rapidly updated or repurposed across different channels and departments

MediaValet’s version control and Check in/ Check out feature enables teams to review and regulate asset versions in just a couple of clicks.

Role-Based Access and Permissions

Using a DAM system to enhance marketing asset management can also support collaboration through role-based access controls and permissions.

By assigning specific access rights to different users or groups, organizations can ensure that sensitive assets are protected while still being accessible to those who need them. Sales teams can access the latest product brochures, CX can retrieve up-to-date branding materials, and IT can manage technical documentation—all within the same system.

This feature is particularly valuable in fast-paced environments where marketing campaigns and materials need to be rapidly updated or repurposed across different channels and departments.

This approach not only streamlines asset management but also supports compliance with data protection regulations by controlling who can view, edit, or distribute assets.

MediaValet customers can do more with unlimited users and user groups enhanced with our custom permission controls.

On-the-Go Access and Mobile Collaboration

In today’s mobile-first world, the ability to access and collaborate on assets from anywhere is critical.

DAM systems often offer mobile-friendly interfaces or apps that enable team members to view, comment on, and approve assets while on the go. This mobility is particularly beneficial for teams that are geographically dispersed or frequently work remotely.

It ensures that collaboration doesn’t stop when team members step away from their desks, keeping projects moving forward and allowing for timely responses to market changes or opportunities.

MediaValet Mobile enables internal teams and external stakeholders to have uninterrupted access to the DAM, from anywhere in the world, ensuring no disruptions to your workflows!

A digital asset management solution is essential to overcoming the challenges of marketing asset management and in turn, fostering a collaborative work environment.

When used cross-functionally, DAM unlocks the full potential of teams and drives organizational success. The expanding use of DAM and its evolving capabilities underscore its critical nature in the digital transformation of marketing to not only overcome current challenges but to enable organizations to position themselves for sustained success in the dynamic digital landscape.

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DAM Knowledge

Why DAM is the Premier Enterprise Content Management System

Enterprise content management systems have evolved from traditional file sharing solutions to robust, secure digital asset management systems. Learn why MediaValet is the premier Enterprise DAM!

March 28, 2024

Nuala Cronin

Content Manager

5 min read

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Elevating enterprise efficiency has never been more critical, as organizations worldwide navigate the complexities of managing an ever-expanding volume of documents and digital assets. This challenge demands a solution that not only ensures security and accessibility but also bolsters effective enterprise content management to support operations, compliance, and strategic initiatives.

Traditional document management systems frequently struggle to meet the multifaceted needs of large-scale organizations. Enter the era of Digital Asset Management (DAM).

The Critical Role of Content Management in Enterprises

At the heart of operational efficiency, regulatory compliance, and information security within any large organization lies effective content management. It encompasses a broad array of processes, systems, and practices dedicated to managing the lifecycle of content and digital assets—from their inception and storage to their retrieval, distribution, and eventual archival.

These days, data represents a pivotal asset so mastering its efficient management is indispensable for the success of any organization.

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Understanding how to better enable an ever-growing distributed workforce
Critical questions to ask to uncover your organization’s DAM needs
The top considerations when evaluating a DAM vendor

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Traditional Content Management: A Foundation with Flaws

Historically, enterprises have leaned on platforms like Google Drive, SharePoint, and various legacy on-premises solutions to meet their content management needs.

These systems marked the advent of digital asset storage and collaboration, providing essential features such as file sharing, version control, and basic access permissions. But they’re limited.

Challenges and Limitations

The scalability of these traditional file management solutions often fails to align with the evolving needs of growing or large organizations, revealing significant limitations:

Security Vulnerabilities: Traditional platforms may lack the advanced security features necessary to safeguard sensitive information, exposing organizations to the risks of data breaches and cyber threats.
Data Silos: These solutions can foster the creation of data silos, compartmentalizing information and making it inaccessible to other organizational segments, thereby impeding collaboration and informed decision-making.
Scalability and Integration Issues: Conventional systems may not scale effectively with an enterprise’s expanding demands and might exhibit poor integration with other tools, leading to operational inefficiencies and information bottlenecks.

The Advancement to Digital Asset Management

DAM represented a pivotal advancement in the enterprise arena, transforming the management, security, and utilization of digital assets.

DAM systems introduce a centralized, secure, and scalable framework that transcends the limitations inherent in traditional document management approaches, thereby redefining the paradigm for digital content management across the board.

Leading the charge in the DAM revolution, contemporary solutions meet the intricate demands of enterprise-level organizations. These solutions enable efficiency, higher user satisfaction, and substantial value.

Key Features of Advanced DAM Solutions for Enterprises

Exploring the capabilities of top-tier DAM solutions, it becomes clear how these platforms cater to the specific needs of large organizations, positioning themselves as essential tools for comprehensive enterprise document management:

Global Reach with Local Performance: Top DAM solutions offer a global infrastructure, ensuring swift access to digital assets from any worldwide location, thereby eliminating the hurdles of geographical constraints and remote teams on performance and accessibility.
Unmatched Security and Compliance: With robust security measures such as encryption and secure access controls, coupled with adherence to stringent industry standards, leading DAM platforms guarantee an unparalleled level of protection for enterprise assets.
Scalability and Reliability: Designed to grow with an organization’s evolving needs, these platforms support an unlimited influx of users, assets, and storage demands, all while maintaining a steadfast uptime guarantee.
Seamless Integrations and Open API: The integration capabilities of premier DAM systems, bolstered by open APIs and pre-built connections, facilitate smooth interoperability with existing enterprise ecosystems, including ERP, CRM, and marketing automation tools, thus streamlining workflows across various departments.
AI-Driven Insights and Automation: Leveraging the power of artificial intelligence, top DAM solutions offer functionalities like auto-tagging and intelligent search, dramatically reducing manual effort and enhancing the efficiency of asset management and discoverability.
Dedicated Customer Success: A hallmark of leading DAM platforms is their commitment to exceptional customer support. Through dedicated teams focused on implementation, training, and ongoing assistance, organizations are empowered to fully leverage their investment in digital asset management.

By providing a comprehensive, secure, and highly adaptable platform, advanced DAM solutions empower enterprise organizations to effectively manage their digital content, fostering enhanced operational efficiency, collaboration, and strategic growth.

MediaValet’s Impact: A Case for Enterprise DAM

A MediaValet DAM is the premier choice in enterprise content management.

Global distribution, customizable access, and hyper scale volume ingestion all matched with best-in-class security make MediaValet the best DAM software to meet enterprise-grade requirements.

Enhancing Collaboration Across the Enterprise

A crucial advantage of MediaValet, is the ability to foster collaboration across different departments, external teams and geographical locations. Branded Portals enable seamless sharing of assets, ensuring that all team members have access to the latest versions. While CDN Linking allows organizations to accelerate content updates across CTAs, catalogues, and web properties.

Securing Digital Assets in a Vulnerable World

With cybersecurity threats on the rise, the advanced security features of DAM systems are more important than ever. MediaValet offers robust protection for sensitive information, including encryption, secure access controls, and compliance with industry standards.

With SSO and a robust suite of security compliance certifications, according to SecurityScorecard, MediaValet is the #1 DAM for security.

Man's hands typing on a laptop with pop-up screen of MediaValet's single-signon SSO

Driving Innovation with AI and Machine Learning

The use of artificial intelligence and machine learning within DAM systems like MediaValet is revolutionizing asset management. By automating tasks such as tagging and categorizing content, AI enhances efficiency and frees up valuable time for creative and strategic endeavors.

MediaValet is the leading video asset management DAM on the market with Audio Visual Intelligence (AVI) and Face Recognition, organizations can increase the potential of their entire asset libraries.

As enterprises continue to navigate the complexities of digital transformation, the role of Digital Asset Management systems in enhancing efficiency, security, and collaboration has become undeniable.

MediaValet is the ultimate choice in enterprise DAM, offering a comprehensive solution that not only addresses the limitations of traditional content management but also paves the way for innovation and strategic growth. By centralizing digital assets in a secure, accessible, and scalable platform, MediaValet empowers organizations to leverage their digital content to its fullest potential.

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Project Management and Workflows

Boosting Global Campaigns With Project and Digital Asset Management Integration

Discover how integrating project and digital asset management tools, like Wrike and MediaValet, can turbocharge your global campaigns.

February 9, 2024

Nuala Cronin

Content Manager

6 min read

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We all know that rapid campaign deployment is no longer optional in the current digital marketing landscape — it’s essential. Ensuring campaigns are well structured, targeted, and integrated is equally essential. That’s where the power of integrating modern project management (PM) and digital asset management (DAM) systems comes into play.

Tools like Wrike and MediaValet are designed to ensure the path to fast and efficient campaign deployment is smooth.

Tip: For a deeper dive into the role of Wrike in rapid campaign deployment, check out this recent blog post.

Integrating Wrike and MediaValet will help your team quickly find the correct files, streamline approvals, and accelerate timelines for every project. Let’s dive in and see why integrating a PM with a DAM like MediaValet is just what your team needs to accelerate their go-to-market campaigns.

We cover:

Breaking down silos with PM and DAM integration
How DAM accelerates market entry
How effective project management can accelerate campaigns
Integrating PM and DAM for global team collaboration
How Knute Nelson used MediaValet and Wrike

Breaking down silos with integrated PM and DAM

Separate departments, duplicated work, and unclear objectives can make running go-to-market campaigns a real headache. Alleviate this pain by bringing together PM and DAM systems to make everything run smoother. It’s all about breaking down those walls and working together to get things done faster and more efficiently.

The challenges of siloed departments

Organizations face several critical challenges when PM and DAM tools operate in isolation. Can you relate to any of these?

Information is trapped within each department.
- This makes it challenging to share vital assets and updates across the organization in real time.
Work is duplicated and resources are wasted.
- Teams may inadvertently recreate existing assets or pursue overlapping tasks without a centralized view of everything in progress.
There is inconsistency in branding and messaging.
- Using outdated or incorrect assets leads to inconsistent messaging and a disjointed brand image across different campaigns.
There are barriers to speed and agility.
- Each change requires time-consuming manual updates across multiple platforms, slowing campaign execution and reducing the organization’s ability to respond to market changes.

Let’s see how an integrated approach can help tackle these challenges head on.

Bridging the gap with Wrike and MediaValet

Integrating PM and DAM systems, like Wrike and MediaValet, can help you keep brand messaging consistent and share information consistently and accurately, leading to a more cohesive and efficient workflow. This integration creates a unified platform where teams can easily communicate, collaborate, and share digital assets in real time.

Wrike’s comprehensive work management platform allows teams to automate, manage, analyze, and track projects in one place. By integrating Wrike with DAM solutions like MediaValet, teams can eliminate even more friction from their workflows and focus on their most impactful projects.

How DAM meets the growing need for quick market entry

The rapid expansion of digital channels and the surge in online competition have increased the pressure on organizations to launch campaigns quickly and efficiently. T

his is where DAM systems like MediaValet shine. They’re not just tools; they’re a secret weapon in meeting the rising demand for quick market entry, helping launch campaigns swiftly in this highly competitive space.

The pressure of speed in a digital age

Today, consumers have access to unprecedented information and options at their fingertips. This means businesses must quickly capture attention and convert interest into sales. Failure to bring a campaign to market can result in missed opportunities and lost revenue.

MediaValet’s role in accelerating time to market

By providing a centralized platform for storing, managing, and distributing digital assets, MediaValet streamlines the entire campaign process.

Teams can quickly locate and use the assets they need without searching through disorganized files or waiting for files to be sent from other departments. This means significant time savings, ensuring you can go to market quicker.

If you’re looking to boost your team’s productivity and accelerate your campaign execution, investing in a robust DAM system could be the key.

Rows of blue folders in the Wrike UI showing spring/summer campaign assets above a social media posting task on a green background

Ensuring consistency across all campaign elements

Getting to market fast is great, but it’s not as meaningful or impactful if you don’t have consistency throughout your campaign. Maintaining a consistent brand message and aesthetic can be challenging, especially with multiple team members working on different campaign elements.

With MediaValet, all digital assets are stored and managed in one place. All team members can access the same assets, ensuring a consistent look and feel across all campaign elements. Additionally, MediaValet’s version control features ensure everyone is constantly working with the most current assets, avoiding inconsistencies due to outdated or incorrect versions.

By integrating Wrike and MediaValet and creating a unified platform for project management and digital asset management, teams work together more effectively and efficiently, accelerating campaign execution and ensuring a consistent, brand-aligned output.

Let’s see why PM systems are becoming more important in increasing campaign success.

Effective project management: The backbone of speedy campaigns

While a unified DAM accelerates campaign deployment, PM tools are the backbone of speedy campaigns. They provide the structure and organization needed to execute tasks promptly. Wrike’s project management capabilities are instrumental in facilitating faster project completion and, thus, expedited campaign timelines.

Efficient project tracking with Wrike

One of the critical features of Wrike is its efficient project tracking capabilities. With Wrike, teams can visualize their project timelines, track progress in real time, and adjust plans on the fly. This constant visibility allows for timely identification and resolution of potential bottlenecks or delays, ensuring projects stay on track and within the set timelines.

Wrike’s project dashboards, in particular, provide an overview of all ongoing projects, their current status, and upcoming deadlines. This allows managers to gauge project health and progress quickly, ensuring no tasks or milestones fall through the cracks.

Rows of skincare photos that are attached files from MediaValet cloud connector over top Wrike task for social media posting with green background

Streamlined project execution

Wrike also shines in streamlining project execution. It allows team members to collaborate in a shared space, reducing the need for endless email threads or disjointed communication channels. Collaborators can comment on tasks, share updates, and discuss real-time changes, accelerating decision making and task execution.

The platform also provides features like Gantt charts with task dependencies, highlighting the sequence of tasks and how they relate. This helps prioritize tasks, ensuring the team focuses on what’s most critical for moving the project forward.

Wrike’s automation capabilities can further speed up project execution. Routine tasks like task assignment, status updates, and report generation can be automated, saving valuable time and allowing your team to focus more on strategic, high-value tasks.

Accelerating campaign timelines

By overseeing project tracking and execution on one platform, Wrike plays a significant role in accelerating campaign timelines. It ensures projects stay on course, while tasks are completed promptly.

The integration of Wrike with MediaValet means your project management process is seamlessly linked with digital asset management, ensuring the necessary assets are readily available within the same platform.

Integrating PM and DAM for global team collaboration

With teams working from various locations today, time zone differences can add complexity to collaboration. This is where the integration of Wrike and MediaValet can make a world of difference.

Overcoming geographical challenges

Integrating PM and DAM tools is not just about managing projects and assets more effectively. It’s about bringing global teams closer together, fostering a culture of collaboration and leveraging the diverse talents and perspectives a global team brings. With today’s technology, geographical barriers are no longer at the forefront.

Wrike and MediaValet combine to provide a unified, cloud-based platform for teams to collaborate, regardless of location. They break down the barriers of distance, making it easier for teams to communicate, share ideas, and work efficiently.

Now that we’ve covered the benefits of integrating PM and DAM solutions, a real-world example may help you get a clearer picture of the power of combining tools like Wrike and MediaValet.

Knute Nelson drives marketing efficiency with Wrike and MediaValet

Non-profit organization Knute Nelson stored all of its assets on a private server to ensure the privacy and security of its customers. However, with many requests and individuals needing assets, the teams struggled to manage the workload and easily share content and assets for publishing.

Knute Nelson realized it didn’t need to share any assets with customers’ personal health information; it only needed to share their product and service collateral. It just didn’t have a secure, user-friendly digital asset management to do so.

As the team researched different DAM tools, MediaValet stood out, and a significant selling point was the option to integrate with Wrike. As soon as an asset is approved through the production process, Knute Nelson can select a document in Wrike, and it will upload directly into MediaValet without ever leaving the application. The benefits of this integration include:

Improved organization
Enhanced discoverability
Increased productivity

The Knute Nelson team realized these tools checked all their boxes when searching for the perfect systems, and now they “couldn’t function” without them.

“We invested in [Wrike and Media Valet] to allow us to personalize our experiences, making it as easy as possible for our teams and end users to make database decisions about our strategies. Because of this, we are doing more with less and are now able to scale as our industry grows by having the right tools to manage our work.” – Knute Nelson

Check out this case study for the full Knute Nelson story.

Setting a new standard in campaign management

As we navigate an era marked by digital acceleration and intensifying competition, the way we manage campaigns must evolve. Integrated project management and digital asset management tools are setting new standards in campaign management.

These systems enable teams in the same office or across the globe to work together seamlessly, not only accelerating campaign execution but also ensuring a consistent, brand-aligned output.

As tools like Wrike and MediaValet continue to evolve and innovate, we can expect to see even more transformative changes in the way we manage campaigns in the future. Learn more about how a DAM can help your organization by scheduling a demo with MediaValet today.

If you’re not already using Wrike to accelerate your campaign management, it’s time you give it a test drive. Try Wrike for free and discover how your go-to-market campaigns can improve.

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Marketing

Enhancing Brand Management Operations with DAM

Discover how MediaValet, a leading DAM system, revolutionizes brand management to transform a brand's digital presence & maintain its consistency.

January 31, 2024

Nuala Cronin

Content Manager

4 min read

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In the fast-paced world of marketing, brand management stands as a cornerstone for businesses in any industry. But what exactly is brand management? Simply put, brand management is the process of maintaining, improving, and upholding a brand so that it resonates with current and potential customers, stays consistent across all platforms, and ultimately contributes to a company’s goals.

The Impact of Digital Transformation on Brand Management

Digital transformation has radically altered how brands interact with their audience. It’s not just about adopting new technologies; it’s a profound shift in business operations, centered around customer needs and experiences. This transformation means more than just an online presence – it’s about integrating digital processes in every aspect of business to enhance customer engagement and satisfaction.

Brand management faces unprecedented challenges. Digital platforms have not only changed how consumers interact with brands but also how brands maintain their presence and reputation in the market.

Amidst this flux, digital asset management (DAM) systems have emerged as a vital tool for companies seeking to navigate the complexities of the digital age.

This blog post explores the evolving landscape of brand management in the era of digital transformation and how DAM systems offer a strategic solution to its challenges.

In this blog post, we’ll delve into:

Challenges in modern brand management
Harnessing DAM for effective brand management
How MediaValet helped Experian through digital transformation and brand management

Challenges in modern brand management:

The digital era has significantly transformed brand management. With the advent of social media, mobile technology, and digital channels, brands now have more platforms than ever to engage with their audience, meaning a higher volume of digital assets to manage and expectations to quickly adapt.

For some brands, digital channels may even represent the only customer-business interaction. For brand management, this means adapting strategies to meet the expectations of a digitally savvy audience.

The primary challenges include:

Consistency and Coherence: With multiple digital platforms, maintaining brand consistency becomes harder to manage.
Volume of Digital Assets: The sheer volume of digital content required to engage customers across various platforms can become overwhelming.
Brand Agility: The rapid pace of change in digital trends demands agility in brand strategies.
Brand Integrity: Safeguarding intellectual property and brand image in the digital space is increasingly complex.

Brand management has evolved to be more dynamic, data-driven, and customer-centric than ever before.

It requires tools and software that not only integrates seamlessly with the existing tech stack, but that also serves entire organizations.

A Digital Asset Management (DAM) system is a powerful tool in the arsenal of modern brand management. It serves as a centralized repository for all digital assets, ensuring that the latest and most accurate versions of brand materials are accessible to stakeholders.

At its core, a DAM system is a centralized repository that stores, organizes, manages, and distributes an organization’s digital assets. This includes images, videos, audio files, and other digital content. Beyond just storage, DAM systems enable efficient asset retrieval, version control, rights management, and integration with other marketing and business tools.

Harnessing DAM Systems for Effective Brand Management

DAM software streamlines the process of organizing and retrieving digital assets by becoming a single source of truth for all of an organization’s assets.

It can help to reduce the risk of using outdated materials and facilitate easy sharing of brand-compliant resources.

Let’s break down a few of the most impactful effects a DAM can have on brand management:

Enhanced efficiencies: A DAM streamlines workflows by making it easier to find, share, and repurpose assets and collaboration by enabling secure access to non-DAM users helping to maintain a cohesive brand image and save time in marketing operations.
Accelerated time-to-market: A DAM enables your team to bring your most impactful assets to market faster and to secure customer and target audience engagement ahead of the competition, helping to enhance brand reputation.

Consistent brand representation: CDN linking enables you to expertly manage web content – published changes to assets are instantly reflected to save time and maintain consistency across channels and properties.
In-depth analytics: A DAM can aid in brand strategy by providing insights into asset usage and performance. Track which assets are most effective, helping to inform and refine brand strategy and development based on data-driven insights.

Scalability: As your brand grows, a DAM system grows with you, managing increasing volumes of assets seamlessly.

Interested in how a DAM works in a real-world setting? Experian partnered with MediaValet in 2016 to help manage their brand refresh and have seen it massively aid brand management across distributed teams and external stakeholders.

How a MediaValetDAM helped Experian’s Brand Management

Experian is one of the world’s largest global information companies and must manage brand consistency across 45 countries.

Before undergoing a brand refresh, the team at Experian knew that it was crucial to maintain consistency across all regions and campaigns.

They wanted to:

“Ensure that our brand is cohesive and consistent [and] that we’re all speaking with a single voice and brand vision.”

With the sheer volume of brand assets created during the refresh, and the number of stakeholders that needed to access them, Experian wanted to build a central library that was accessible even to their distributed teams.

To do this, they needed new tools and technology. Something that could help them work collaboratively across regions, borders and business units.

They turned to MediaValet.

The platform has proven to be particularly valuable to manage the brand even with distributed, remote teams.

They’ve worked closely with the MediaValet team (a complimentary, unlimited aspect to partnering with MediaValet) to ensure widespread adoption of the platform.

Managing more than 10,000 assets within the library, they’ve leaned on the LightBox function to streamline sharing capabilities and to save time.

Experian has seen their brand transform worldwide and have maintained it seamlessly with the help of the MediaValet DAM.

“It was a comprehensive, enterprise solution, that was incredibly easy to understand and use.”

Read the full Experian story here.

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DAM Knowledge

The Role of DAM in Protecting Digital Assets

Discover how DAM uses watermarking, permission controls, and more to protect digital assets and the integrity and safety of your brand.

January 22, 2024

Nuala Cronin

Content Manager

6 min read

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Protecting digital assets and modern brand management may seem like separate priorities, but they are intrinsically connected.

Digital asset security has become a cornerstone of maintaining and enhancing a brand’s identity. Digital assets, like logos, images, videos, and carefully curated branded content, are not mere digital files; they represent the heartbeat of a brand’s visual and interactive presence in the market.

In this context, Digital Asset Management (DAM) systems emerge as the champions of digital asset protection and optimization. These systems don’t just store and organize assets; they enable brands to unlock the full potential of their digital repertoire. From ensuring easy access and effective distribution to maintaining version control and usage rights, DAM systems are the silent yet powerful engines driving the efficiency and efficacy of digital asset management.

This article delves into the critical role of DAM in not just protecting but also enhancing the value of digital assets. We will navigate through:

Why protecting digital assets should be a priority,
The intricate functionalities of DAM systems in protecting brand assets, and
Why a MediaValet DAM is the #1 DAM on the market for security

Join us as we unravel the layers of Digital Asset Management and its pivotal role in shaping the future of brand identity and success in the digital era.

Why is Protecting Digital Assets a Priority?

In today’s digitally driven market, digital assets not only enhance brand recognition but also foster consistency across platforms, ensuring a consistent brand presence and credibility. Their strategic use can significantly influence customer perception and loyalty, making their management and protection vital for sustained success.

Moreover, in a world where brand consistency across various platforms is not just preferred but expected, these digital assets become the guardians of uniformity. This consistency is the linchpin in creating a seamless and engaging customer experience, fostering a sense of familiarity and trust among the audience.

But aside from digital brand safeguarding, there are several other factors that have made protecting digital assets more of a priority:

Digital Transformation and Increased Online Presence:

Digital assets have become central to operations, marketing, and communication strategies and to ensure sustainable growth across multiple online channels, it’s imperative to safeguard these assets against unauthorized access, use, or theft.

Intellectual Property Rights:

Digital assets are often proprietary and hold significant intellectual property value. Protecting them ensures that these rights are not infringed upon, maintaining the uniqueness and competitive edge of a brand.

Increase in Cybersecurity Threats:

The surge in cyber threats, such as hacking, data breaches, and unauthorized distribution, poses a significant risk to digital assets. Sensitive information, if compromised, can lead to financial losses and damage to a brand’s reputation.

Remote Work and Decentralization:

Remote working models have dispersed the control over digital assets, making centralized protection more challenging. Ensuring secure accessibility to digital assets has become critical.

When it comes down to it, protecting digital assets doesn’t need to be complicated. A DAM system should provide a central, secure repository for all a brand’s assets and proves to be a comprehensive solution when it comes to digital asset protection strategies.

How a Digital Asset Management System Protects Digital Assets

A DAM system is a centralized system for managing, organizing, sharing and distributing digital assets. It’s preferred by organizations looking for a secure, scalable, feature-rich asset management solution.

By using a DAM system, companies of all sizes experience increased productivity, better online presence, improved brand reputation, higher ROI for content and creative programs, and faster time-to-market.

A DAM can increase accessibility and discoverability of digital assets without compromising on security. In fact, a DAM can increase protection of assets through a couple of different security features.

Watermarking

Most DAM systems will offer the ability to watermark assets. A watermark is an image, overlay, or text that’s placed over a digital asset. Usually, the watermark will be monochromatic and transparent, to enable others to still view the asset. It ensures that asset ownership is clear.

Watermarking at work:

Protecting Marketing Materials:

Watermarking promotional and curated materials ensures that preliminary designs shared with clients are protected against unauthorized use or distribution before final approval.

Securing Photography and Artworks:

By utilizing watermarking for works shared works online, brands can safeguard against theft while still showcasing their portfolio to potential clients and the public.

MediaValet’s Forensic watermarking technology takes it one step further to deter the improper or unauthorized use and distribution of digital assets like images or videos. By embedding a unique, invisible, and unremovable identifier onto your image, GIF, PDF, or video. Our watermarking technology can stamp every single frame of a video and even works on screenshots taken from the DAM.

Single Sign-On (SSO) Capabilities

Single Sign-On (SSO) enables users to securely authenticate their identity using their work account credentials, typically email addresses. It allows IT teams to configure and manage permission levels for individuals and groups from a single location.

When a DAM is integrated with SSO, users gain immediate and seamless access to digital assets, while IT teams only need to manage one account per user. It helps to manage user access in a simple, secure and scalable way and increases accessibility to a brand’s entire digital asset library without compromising on security.

Implementing SSO:

Streamlining Employee Access:

In a company with a large workforce, SSO allows employees to access DAM systems using their existing company credentials, simplifying the login process and reducing password fatigue.

Enhancing IT Security:

For IT departments, an SSO integration means a reduced number of access points to monitor and secure, leading to enhanced overall security posture. It also allows for quick deactivation of access for employees who leave the company, protecting against potential theft of assets.

MediaValet offers single sign-on integrations with any identification provider that supports SAML or OIDC/OpenID authentication protocols, including Azure Active Directory, Okta and Google SSO.

Permission Controls

DAM Systems will enable administration users to set permission controls and user access levels within their organization.

Permission controls in action:

Role-based Access in Large Enterprises:

In an enterprise sized corporation, different teams (marketing, sales, design) require access to specific assets. With permission controls, each department can access only what’s relevant to their work, minimizing the risk of accidental or unauthorized asset distribution, modifications, or accidental deletions.

Freelancer and External Partner Collaboration:

For projects involving external collaborators, like freelancers or partner agencies, permissions can be set to grant temporary access to only the necessary assets, ensuring other sensitive materials remain secure.

Remember, not all DAMs are created equal. MediaValet offers unlimited users and user groups each with customizable permissions and access levels, including their ability to access, share, and download specific sets of assets. This offers additional layers of control to prevent unauthorized asset use, and ensures that your organization’s access is manageable, even as it grows.

Why MediaValet is #1 in DAM Security

MediaValet understands the importance of keeping our customers’ assets safe. Security is a priority, so much so that SecurityScorecard ranked MediaValet as the #1 DAM vendor for security on the market.

Built on Microsoft Azure, MediaValet is compliant and/or certified with more than 90 regulatory standards. SOC 2 certified by PwC for security, availability and confidentiality, MediaValet undergoes regular vulnerability and penetration testing.

Apart from the certifications, how else does a MediaValet DAM help protect your asset library? Let’s dive into some key features.

Image highlighting MediaValet's A security rating, 99/100 from Security Scorcard.

Key MediaValet Features to Promote Asset Protection

MediaValet is jam-packed with security-focused features that can ensure safe discoverability of your assets:

AuditTrails

MediaValet’s audit logs encompass operations on digital asset usage (i.e. view, upload, download, edit, comment, etc.). They provide visibility into unauthorized asset usage to help maintain a trail of any issues you may encounter.

SecureSharing Options

MediaValet allows administration to set optional passwords, expiry dates and watermarks to ensure that files are being shared securely but internally and externally; from employees to customers and partners to vendors, sharing assets and asset libraries is secure yet easy.

A Commitment to Privacy

MediaValet is GDPR, CCPA and PIPEDA compliant, and can assist customers with DPA (Data Processing Agreement) requirements.

But don’t just take our word for it, our customers think very highly of our DAM security capabilities:

As a massive organization, we have very strict procurement guidelines and security requirements for vendors… MediaValet stood out immediately as a front runner.

James Carter, Global Brand Manager

Experian

Read the full Experian and MediaValet story here!

Find out how a digital asset management system like MediaValet could both protect your organization’s digital assets and safeguard your brand – speak to a rep today to learn how we can help!

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DAM Knowledge

Navigating the Digital Transformation Wave: The Crucial Role of DAM Systems

Learn to navigate digital transformation and enhance your tech stack with a digital asset management system at the centre of your transition.

January 16, 2024

Nuala Cronin

Content Manager

4 min read

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As we head into 2024, businesses face a critical transition: digital transformation. It’s a comprehensive shift that goes beyond technology adoption, by integrating digital technology into all aspects of business. The goal is to change how organizations operate and deliver value to customers, with customer-centricity at its core.

Digital transformation reshapes business strategies, ensuring they are agile and responsive to customer needs and market changes. It’s about creating a digital, customer-centric approach, where understanding and responding to customer behaviors and preferences is key.

Businesses are not just changing though; they are undergoing a complete digital overhaul. The most successful businesses of the past few years have embraced digital means to enhance customer experiences and streamline operations.

This transition is increasingly vital as companies face tightening budgets, the need to expand campaigns and digital reach, and the proliferation of digital channels.

Let’s uncover how digital transformation will impact 2024:

Why does Digital Transformation Matter?
Key Trends in Digital Transformation
How to Prioritize for a Successful Digital Transformation
The Role of Digital Asset Management (DAM) in Digital Transformation

Why Digital Transformation Matters Now

Staying competitive means being able to quickly adapt to evolving customer expectations and market conditions. Digital transformation enables businesses to leverage technology for better customer engagement, operational agility, and integration of digital technologies, leading to improved efficiency and innovation.

The impact of digital transformation varies across industries. In healthcare, for instance, digital technology is revolutionizing patient care through telemedicine and electronic health records. In finance, it’s reshaping customer interactions with mobile banking and personalized financial advice using AI. These industry-specific transformations underscore the versatility and necessity of digital strategies in today’s diverse business landscape.

But while embracing digital transformation is critical, it’s not without its challenges. Businesses often struggle with integrating new technologies with existing systems, managing data security, and ensuring employee adaptation. Overcoming these hurdles requires a strategic approach: prioritizing user-friendly technologies, investing in cybersecurity, and providing comprehensive training for employees. Addressing these challenges head-on ensures that the digital transformation journey is smooth and productive.

As organizations grow and expand their reach, their tech stack needs to adapt. But to successfully do so, it’s important that a technology stack:

Aligns with Business Goals: The chosen technology should align with the company’s strategic goals and the evolving digital landscape.
Ensures Scalability: Technologies should scale and adapt as the business grows and as the market evolves.
Optimizes Customer Experience: Tech solutions should enhance customer engagement and satisfaction.

Applying this method can help to ensure each piece of technology chosen serves an organization, but an awareness of key digital transformation trends is foundational to a successful transition.

Key Trends in Digital Transformation

Understanding key trends can enable organizations to leverage technology for innovation, efficiency, and competitive advantage.

It’s crucial to understand trends to make informed decisions that foster long-term success, adaptability, and resilience in a rapidly changing digital environment.

Trends include:

Increased Emphasis on Data Management: Effective management and analysis of data are critical for making informed decisions and personalizing the customer experience.

Adoption of Cloud Technologies: Cloud technology offers scalability, flexibility, and cost-efficiency, aiding businesses in their digital transformation efforts.

Enhanced Focus on Customer Experience: Utilizing digital technologies to enhance customer experience is a priority. This includes personalized marketing and responsive customer service platforms.

Growth of AI and Machine Learning: These technologies are being increasingly used for predictive analytics, customer service, and personalization.

Rise of Digital Asset Management (DAM): A crucial trend is the growing importance of DAM systems in managing digital assets efficiently and effectively.

How to Prioritize for a Successful Digital Transformation

Technology is constantly evolving and revolutionizing how businesses operate. This future landscape calls for frameworks that are not only adaptive to current trends but also flexible enough to embrace future technological breakthroughs.

The digital transformation journey should encompass several key elements and be based on:

Customer Experience: Focusing on the customer experience is paramount. It’s about understanding and responding to customer needs at every stage of the journey, and your tech stack should centre around this.

Operational Agility: Being able to respond rapidly to market changes and internal demands is crucial. This involves optimizing processes and incorporating agile methodologies. Technologies should serve several departments, if not entire organizations.

Digital Technology Integration: This involves integrating digital technologies into all areas of a business, resulting in fundamental changes to operations and how value is delivered to customers. Ensuring your tech stack integrates seamlessly across your organization and enhances your workflows is key.

The Role of Digital Asset Management (DAM) in Digital Transformation

One of the main challenges in digital transformation is managing the volume and variety of digital content. A DAM system addresses this by offering a central, structured, searchable platform for easy asset accessibility, crucial in a fast-paced digital environment.

This centralization ensures consistency in branding and messaging across various digital platforms and facilitates better collaboration among teams by providing easy access to needed assets which are crucial for maintaining a strong online presence.

When it comes to digital transition, DAM plays a multifaceted role. In marketing, it’s about ensuring that digital assets are easily accessible for creating consistent, engaging content across all channels. In sales, DAM systems facilitate the quick sharing of updated resources, ensuring that the sales team represents the brand accurately. In internal communications, DAM ensures that employees have access to the latest training materials and company updates, fostering a well-informed workforce.

These varied applications highlight DAM’s essential role in streamlining and enhancing various facets of a business.

And while a DAM system streamlines the process of managing digital assets, saving time and resources, there is so much more a DAM solution can do to positively impact an organization’s digital transformation.

Brand Consistency: DAM ensures that all digital assets are aligned with brand guidelines, maintaining consistency across all channels.

MediaValet’s Branded Portals enable organizations to securely share on-brand, approved assets with external stakeholders to ensure correct asset usage across a multitude of channels.

Improved Asset Utilization: By having a central repository, the reuse of assets is promoted, ensuring that resources are fully utilized.

According to the 2024 DAM Trends Report, 64% of DAM users have increased their use of on-brand assets due to DAM integrations, and 71% spend less than 5 hours a week searching for assets.

Security and Compliance: DAM systems offer secure storage and management of assets, ensuring compliance with copyright and data protection regulations.

MediaValet has the highest security rating of any DAM vendor, as ranked by SecurityScorecard.

Scalability: As businesses grow, DAM systems can scale to meet the increasing volume and complexity of digital assets.

MediaValet offers an unlimited package of users, categories, user groups, training, and support to ensure that our customers’ growth is always supported.

Integration with Other Tools: DAM systems can integrate with other digital tools, enhancing the overall digital ecosystem of an organization.

MediaValet integrates seamlessly across the tech stack ensuring streamlined workflows and processes.

As businesses navigate the digital transformation wave, the role of Digital Asset Management systems becomes increasingly crucial. They not only enhance efficiency and productivity but also play a key role in maintaining brand consistency and ensuring effective use of digital assets. As part of a broader digital transformation strategy, DAM systems like MediaValet provide the foundation for a robust and dynamic digital presence, crucial for business success in the digital age.

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DAM Knowledge

The Benefits of DAM for Banks and Financial Institutions

Digital Asset Management (DAM) systems for banking and financial institutions are becoming increasingly critical. Learn why.

December 6, 2023

Nuala Cronin

Content Manager

3 min read

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Digital Asset Management (DAM) systems are increasingly becoming a cornerstone for banks and financial organizations aiming to enhance their operational efficiency, secure sensitive information, and maintain a consistent brand identity.

In a world where digital assets are as valuable as physical ones, especially in the financial sector, the strategic implementation of a DAM system can provide a competitive edge.

This blog post will explore:

the benefits of DAM systems for financial organizations, and
real-life examples of DAM benefitting financial institutions.

The Benefits of DAM Systems for Banking and Financial Institutions

1. Enhanced Security: Safeguarding Sensitive Information

In the financial sector, security is not just a feature; it’s a necessity. Financial institutions deal with sensitive client information, transaction details, and proprietary financial data.

A MediaValetDAM system provides robust security measures like SSO, encryption, access control, and Forensic Watermarking providing an additional layer of security over traditional file storage systems.

MediaValet is ranked the #1 DAM vendor for security by SecurityScorecard and is SOC 2 certified and compliant with numerous industry standards, including HIPAA, GDPR, and more.

2. Branded Portals: Maintaining a Cohesive Brand Identity

Financial organizations often operate across multiple channels and regions, making consistent brand representation a challenging task.

Whether it’s for marketing, communication, internal use, or alignment with the organization’s brand guidelines, centralized management of all brand-related assets is essential. But sharing these, especially externally, can be challenging.

MediaValet’s Branded Portals ensure that every stakeholder has access to the right content, ensuring consistent branding to help build customer trust and recognition among clients.

3. Scalability and Flexibility: Facilitating Growing Operations

The financial sector is dynamic, with organizations often undergoing changes in size, structure, and operations.

Whether it’s increasing storage capacity, adding new users, or integrating with emerging technologies, DAM systems can evolve without disrupting existing workflows. This flexibility is crucial for financial organizations that need to stay agile and responsive to market changes.

MediaValet offers unlimited users and training to ensure that as you expand, your DAM can scale with you.

4. Improved Workflows: Enhancing Collaboration and Productivity

Collaboration is key in any financial organization, where teams often work on complex projects requiring a high degree of coordination both within and outside of core teams.

DAM systems facilitate smoother collaboration by providing tools for quick asset discovery, version control, workflow management, and real-time asset sharing. These features ensure that everyone is working on the most current version of an asset, reducing errors and saving time.

MediaValet’s AI-powered metadata and Advanced Search allow you to discover the right assets, in seconds, while MediaValet analytics to make smarter, data-backed decisions with detailed reports, straight from the DAM.

Use Cases for DAM for Banking and Financial Institutions

ACAMS is the largest global membership organization dedicated to fighting financial crime.

Spread across three main locations; Miami, London and Hong Kong, ACAMS found it increasingly difficult to manage its growing library of digital assets.

They began searching for a DAM platform in 2019 and have since been a client with MediaValet.

At the beginning, they use their DAM to store mostly brand assets like JPGs, PNGs, PDFs and Microsoft files like Excel, Word and PowerPoint.

Eventually, they started to incorporate their creative team‘s work including production files into the DAM to enable collaboration across the creative team. With the addition of Audio/Video Intelligence, they’re also focusing more on video assets.

ACAMS has seen massive returns on their MediaValet DAM, it has saved them time on asset discovery and limits colleagues having to recreate files.

Why did ACAMS choose MediaValet as their DAM provider?

What really made MediaValet stand out was the unlimited support and training. It’s so valuable for us and we’re still taking advantage of it!

James Langan, Senior Global Brand Specialist, ACAMS

Want to learn more about ACAMS DAM Journey? Read their full story here.

A DAM system for banking and financial institutions is not just a tool for managing digital assets; it’s a strategic investment that can enhance security, improve efficiency, and foster a stronger brand identity.

Investing in a robust DAM system can yield significant dividends in terms of operational efficiency, compliance, and competitive advantage. As the financial sector continues to evolve, the role of DAM systems in supporting and streamlining these changes becomes increasingly vital.

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