Effectively managing digital assets is crucial for businesses of all sizes. A Digital Asset Management (DAM) system plays a pivotal role in organizing, storing, and distributing digital assets. But some organizations are already working with a DAM vendor and aren’t necessarily happy with their service. That’s why we’re building out the steps organizations need to take for a DAM system migration.

As businesses grow and DAM technology evolves, organizations may find that their current solution just isn’t doing what they need it to anymore. The need to migrate to a new DAM platform may arise, but it doesn’t need to be complicated.

This blog post will outline the essential steps to successfully migrate DAM platform, ensuring a seamless transition with minimal disruption to the organization's workflows.

We break down how to:

• Assess your current system
• Define your migration goals and requirements
• Prepare your data for migration
• Select your new DAM vendor
• Plan and execute the DAM vendor migration process
• Train your users
• Evaluate your new DAM solution

If you'd rather listen to a webinar on this topic, check out A Strategic Approach to Planning your DAM Migration here!

7 Steps to a Successful DAM System Migration

If you’re here, you probably already know that your current DAM vendor isn’t working out. Maybe it’s not evolving fast enough, maybe it hasn’t scaled as your organization has, or maybe you’re just not happy with your existing service.

Whatever your reasoning, you need to evaluate how to move forward, and how to find a better solution. These 7 steps will make a DAM system migration a little bit easier!

1. Assess your Current DAM System

It’s time to evaluate the strengths and weaknesses of the existing DAM system.

Interested in learning more about DAM Vendors? Check out the G2 DAM Vendor Comparison Report here!

• Can you add all the new users and employees in your organization?
• Is there ongoing training to ensure new features are adopted?
• Is the DAM able to not only store new asset formats?
• How do your existing users feel about the platform?
• Would a migration to a new DAM vendor alleviate your problems?

2. Define Migration Goals and Requirements

If you’ve decided it’s time to migrate DAM vendors and you need to find a new, more long-term DAM solution, you need to define what the goals of a migration look like. Remember, getting stakeholders on board to switch isn’t always the easiest thing.

You should clearly outline the goals and expected outcomes of the migration process.

Identify the features and functionalities required in the new DAM system.

• Does the new DAM vendor need to be scalable?
• Will the new vendor meet security requirements?
• What integration capabilities are non-negotiables?

3. Prepare Data for Migration

Once you’ve decided on the necessaries for your new DAM vendor, you need to put some time into preparing the data that needs to be migrated. Like when you initially prepared to move your assets to a digital asset management solution, you need to conduct a comprehensive audit of existing digital assets.

Take the time to clean up and organize your digital assets library.

• Conduct a thorough asset audit and eliminate duplicates or irrelevant content.
• Ensure metadata is accurate, consistent, and standardized to facilitate easy migration.
• Review your category structure and be sure it's clean and relevant.

4. Selecting a New DAM Vendor

You’ve done it before, but now the industry has grown, and your options have expanded massively. Digital asset management vendors have evolved way beyond simple asset management. Vendors like MediaValet have expanded AI capabilities and technology to truly serve customers.

Don’t take our word for it though, check out the G2 Crowd DAM Vendor Comparison Report here.

Carry out some thorough research on DAM vendors to ensure your choice aligns with your requirements.

• Check out third party review sites like G2.
• Evaluate case studies and success stories.
• Request demos and trials to test the usability and functionality of the platform.

5. Plan and Execute the Migration Process

Once you’ve chosen the right vendor, you need to thoroughly plan how to migrate your library over to the new DAM platform. You should work with your DAM vendor and internal teams to detail each step.

Create a detailed process with clear stakeholder involvement, deadlines, and responsibilities.

• Assign a dedicated team to oversee the migration process.
• Define backup and data recovery strategies to prevent data loss during migration.
• Schedule the migration during off-peak hours to minimize disruptions.

6. Train Users and Provide Support

When you undertake a DAM system migration, it's crucial that you get stakeholders on board ASAP to ensure widespread adoption and use. Your new vendor should offer comprehensive training to users on the new DAM system to ensure fast time-to-value, and prolonged success on their platform.

• Provide stakeholders with access to documentation and resources for future reference.
• Ensure your stakeholders have access to continuous support during and after implementation.
• Involve key stakeholders to provide feedback and identify any issues or shortcomings they find on the new DAM platform.

7. Post-Migration Evaluation

Congratulations! You've come to the last phase of a successful DAM system migration. Your work isn't done though, now, you need to conduct a post DAM migration evaluation to measure the success of the process, and ensure continued success going forward.

• Seek feedback from users and address any lingering concerns with your vendor.
• Request any features you feel are crucial to your success.

Migrating DAM systems can be a complex endeavor, but with proper preparation, goal-setting, and vendor selection, it becomes a manageable task. By following these 7 steps, businesses can ensure a smooth and successful DAM migration, empowering them to optimize their digital asset management, enhance productivity, and drive better results in the long run.