Welcome to the final part of our three-part series: Marketing and AI! Part three covers using AI to enhance marketing strategies. Learn how to leverage AI to build better-targeted and tailored marketing campaigns that reach a wider, more qualified audience.

In case you missed earlier posts, read how AI is revolutionizing marketing efforts, and how AI can act as an extra team member.

Artificial intelligence (AI) is constantly evolving and it’s impacting the way marketing professionals reach their target audiences. Most organizations are, at the very least, dabbling in AI-powered tools to elevate their marketing, but some are still skeptical.

AI has raised the stakes though, and teams that aren’t leveraging AI to enhance marketing strategies are falling behind their competition.

By leveraging AI, marketers can gain valuable insights into customer behaviors and preferences. These can help to create better targeted, and better tailored campaigns for their target markets.

As AI continues to evolve, marketers can look forward to even more powerful capabilities. Marketers should use AI-powered tools to:

1. Review the past through data-driven insights,
2. Prepare for the future with predictive analytics, and
3. Truly optimize resource allocation.

Using AI to Enhance Marketing Strategies

There are multiple ways marketers can use AI to enhance marketing strategies. By automating marketing tasks like content creation and scheduling, marketers can free up time to focus on more strategic tasks.

Marketers can leverage AI to uncover past insights they’ve never had time to review. They can also anticipate customer needs and identify trends to create more impactful strategies that drive long-term business value.

Read about the 8 AI Tools that can Enhance your Marketing Strategy

Reviewing the Past with Data-Driven Insights

With quickly changing markets and customer expectations to compete with, it’s essential that marketers truly understand their audience. How have they behaved? And which campaigns have yielded the highest conversions or engagement rates in the past?

AI significantly reduces the time it takes for marketers to understand their target audience’s behaviours, preferences, and engagement patterns. These insights enable teams to understand the true value of prior efforts including campaign messaging and channel use.

Using tools like Google Analytics or Salesforce Analytics to analyze historical data enables marketers to gain a comprehensive understanding of their audience segments. They can also help to identify key trends and patterns to strategically curate campaigns going forward.

Preparing for the Future with Predictive Analytics

It’s crucial for marketers to be agile and ready to switch gears to meet evolving market trends and customer expectations to ensure the most impactful strategic tactics.

AI-powered tools can provide real-time insights and recommendations, allowing marketers to adapt their strategies promptly. By continuously monitoring and analyzing customer interactions, AI tools can identify emerging trends, customer sentiments, or potential issues. This enables marketers to make agile decisions and adjust their marketing strategies accordingly.

Using tools like Microsoft Azure Machine Learning and RapidMiner, marketers can identify the most effective channels and touchpoints, refine their messaging, tailor their campaigns, and optimize their marketing strategies. All of this to better resonate with their target audience to result in more effective and personalized marketing campaigns.

Optimizing Resource Allocation with AI-Powered Tools

Operating with stagnant or reduced budgets means that the pressure is on to achieve more with the same or even fewer resources. It’s essential that teams invest in tools that increase effectiveness.

The most effective options? AI-powered tools that can automate data analysis, reporting, performance tracking, and reduce the manual efforts required to support efforts and optimize budget and time management.

Let’s uncover how a digital asset management (DAM) system can help marketing teams operate more effectively and build better strategies.

The Benefits of Using an AI-Powered Digital Asset Management System

Digital Asset Management (DAM) systems are a great example of how AI is being used to help marketing teams both review past campaigns and influence future strategies.

MediaValet uses AI-powered technology to effectively and securely organize, store, and even recognize digital assets, such as images, videos, and documents and enabling teams to quickly find the assets they need, when they need them.

Reporting

Reporting capabilities within MediaValet provide insights into how assets are being used, allowing marketing teams to track the performance of their campaigns and make adjustments as needed.

Audio and Visual Intelligence

The advanced audio and video intelligence (AVI) MediaValet offers enables easy management, discoverability, and sharing of video files. It detects and tags objects, people, topics, and on-screen text, and transcribes and translates in 60+ languages allowing teams to easily find, analyze and repurpose videos in their library.

Digital asset management systems like MediaValet can seamlessly integrate into the martech ecosystem. These integrations optimize and streamline marketing processes and workflows. From social media integrations to CMS options to project management systems, integrating your DAM can help enhance and expedite marketing abilities to quickly react to new and emerging needs.

As marketing professionals, it’s important to stay on top of the latest trends and technologies. AI is quickly becoming an integral part of strategic marketing plans. It’s essential to understand how it can help enhance your efforts. AI can help with a variety of tasks, from digital asset management (DAM) to creating targeted campaigns.

AI has the potential to revolutionize how we market and reach potential customers. With the right tools in place, marketing teams can use AI to enhance their marketing strategies and drive invaluable advantages including massive pipeline impact and exponential business growth.

Marketing teams are usually tasked with creating sales collateral that helps move prospects along the funnel and helps sales teams win deals against competitors.

From brochures & case studies to ROI calculators, sales collateral takes time, effort and budget. The most frustrating part about it? Without clarity on sales teams’ needs, they probably won’t use half the collateral you generate! So what are you doing wrong?

It’s not enough to just make content. You have to make content that’s directly applicable to the sales people’s needs and find ways to easily get that content into their hands.

Here are 5 steps to getting sales teams using your collateral:

1. Collaborate on sales collateral ideas

This may seem like an obvious one, but you’d be surprised by how many teams skip this step. The easiest way to get sales using your collateral is to ask them what they want and need. Specifically, you need to know what their leads are asking for, and what they don’t already have.

Whether it’s quarterly, monthly or weekly, schedule regular meetings with the sales team to touch base and get updates on what’s needed. This way, you can prioritize projects and have a steady flow of collateral that will actually help with sales enablement.

Using a software to collaborate will allow both revenue generating and marketing teams to clearly understand what’s needed, and when it can be completed. A digital asset management (DAM) system facilitates an easy, intuitive collaborative process.

2. Make finding collateral easy and intuitive

It is essential to provide salespeople with a reliable source of information. This source should be accurate and up-to-date to ensure potential customers are not receiving outdated information.

It’s not enough to keep all your collateral organized on hard drives or other hard-to-reach locations – if the process to get the collateral is too complicated, salespeople will likely choose to use old versions of brochures that they already have saved to their desktop.

Adding all your sales collateral into a DAM solution or content hub can streamline sales processes. It also allows you to organize and manage your sales enablement materials to ultimately drive better sales results.

3. Categorize your collateral in a meaningful way

Once all your collateral is in a central library, you want to make sure it’s as easy as possible for your sales team to find the resource they need. While getting your collateral in the library is important, if your sales team is spending hours hunting, it’s only a matter of time before they give up altogether.

To make the process easier, you need to add intuitive categories that make logical sense to your sales team. Should you categorize it by stages in the buyer journey? What about by collateral type? The choice is ultimately up to you and your sales team, but a smart category structure is necessary to get sales finding and using your sales collateral.

A DAM system facilitates a structured library that makes sense for your organization. Teams can quickly find and use the approved assets they need.

4. Use metadata to add keywords and tags

If your sales team is looking for a specific piece of content, intuitive search capabilities can be very useful. Searching should go so much further than just the title of the document. Who is really going to remember the title of your brochure as “Summer_2023_MVBrchr_V3”?

This is where metadata comes in. Make it easier for your sales team to find and use their preferred content. Include relevant keywords and tags in each piece of collateral.

You can choose a system with more advanced search options like filtering by date, file type, and photographer. Digital asset management platforms often have AI-powered metadata and enhanced search capabilities. This can make it easier to store and find sales collateral. By leveraging these features, you can improve the discoverability of your content and boost your team’s productivity.

5. Integrate with their existing tools

While we can do everything to get our sales collateral into a DAM system or other repository and can tag and categorize all day long, let’s face it, it can be a pain to actually go and get the collateral from a separate system.

From logging in to downloading PDFs & PPTs to your own files, the system can be long and dreary. Integrating your asset library with systems already in use, is the most important step in getting your sales team to use your collateral.

Giving salespeople direct access to these tools will reduce any resistance they may have to using your corporate-approved materials and requires minimal changes to their behaviour.

Digital Asset Management systems (DAMs) can be integrated with productivity solutions, like Office 365. This integration allows salespeople to insert videos, documents, and photos without leaving the platform. It can also allow them to easily draft media-rich presentations and send product information over their email expediting the sales cycle.

Bringing sales and marketing teams together, throughout the creative process and the content lifecycle, is essential for creating relevant sales collateral. But ensuring easy access to approved materials, is crucial to ensuring sales teams actually use the right assets!

Implementing a digital asset management platform can help to break down siloes between revenue and marketing teams. Building better content creation processes, and accessibility can ultimately lead to more opportunities and sales.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.

Welcome to part two of our three-part series, Marketing and AI: Using AI as an Extra Team Member.

In case you missed it, last week we covered how to use AI to enhance your marketing efforts. We discussed the world of AI-powered marketing and explored its potential. The post covered three possible applications: content generation, SEO, and campaign optimization.

Today, our blog uncovers the time- and resource-saving possibilities AI can unlock for marketing teams who treat AI-powered tools as extra team members.

Imagine a marketing team member that can do all the grunt work. They cover all the tedious tasks, and the research, and they even evolve as they’re completing those tasks. No, it’s not a marketing intern that never sleeps, it’s what happens when marketing teams embrace emerging, groundbreaking AI tools.

As marketing strategies continue to evolve, AI has emerged as a valuable tool for businesses to gain a competitive edge. AI has been shown to be effective in streamlining routine tasks and improving marketing campaigns. It can provide invaluable insights into customer behaviours and preferences.

In part two of our Marketing and AI series, we explore how AI can become an integral marketing team. AI tools enable marketers to work smarter, not harder. By utilizing AI, they can save extensive time to better their marketing efforts and enhance their skillset to evolve their careers.

Using AI as an Extra Team Member

1. AI Can Automate Repetitive and Time-Consuming Tasks

AI can help marketing professionals massively reduce the amount of time they spend on repetitive tasks and ensure better accuracy than a human ever could. Using artificial intelligence to power simple tasks like scheduling social media posts, monitoring campaign performance, and enhancing email marketing campaigns can save countless hours and resources.

One of the most powerful elements of AI in marketing is personalization. By analyzing consumer data, AI can help marketers create highly personalized content that speaks directly to the consumer. This helps build stronger relationships between marketers and their audiences, making it easier to convert leads into customers.

2. AI Can Help Marketers Gather Insights

AI can step in to help analyze vast amounts of customer data patterns and mine more in-depth insights, in a fraction of the time. This allows marketers to better understand customer behaviours and develop strategies around more effective campaigns.

AI can gather valuable insights into customer behaviour. By collecting and analyzing consumer data, AI-powered tools can highlight the types of content and messaging that resonates with potential customers and areas where marketers should focus their efforts. Machine learning can analyze and suggest patterns that humans would spend hours and hours trying to do, providing insights into buying patterns, behaviours and even predictive analysis in order to better serve and reach the customer.

3. AI Can Help Identify Trends and Opportunities

In addition to gathering valuable insights, AI can also help identify emerging marketing trends and opportunities in real-time. This can help marketing teams respond quickly to changes in the market and adjust their strategies accordingly.

AI can scan and analyze the overall industry and its customers to identify potential new leads, competitors and even social trends that a human cannot cover alone. By using machine learning algorithms, marketers can predict customer behaviour, the success of marketing campaigns and identify larger target audiences.

4. AI can Analyze Consumer Sentiment

One of the most significant advantages of AI in marketing is its ability to analyze consumer sentiment. With the help of natural language processing (NLP), AI can read and analyze comments, reviews, and social media discussions. This enables marketers to understand how consumers feel about a particular product or service.

This analysis provides businesses with invaluable insights on how to improve their products or services and engage customers more effectively. This understanding can enable them to invest resources in the most appropriate areas. It can also help to predict the effectiveness of a marketing campaign before it’s even executed.

Using AI as an extra team member can help teams to streamline routine tasks and enhance their creative capabilities. By reducing the time spent on mundane tasks, marketing professionals can focus on creating compelling campaigns that resonate with target audiences and drive conversions.

Ultimately, AI can become a valuable member of any marketing team. It can exponentially enhance existing team member capabilities, rather than undermine them. Leveraging AI helps to build stronger brands and achieve innovative marketing strategies. It’s time to embrace it and see how it can propel your efforts!

Next week, join us as we dig into how AI can impact and enhance marketing strategies!

Welcome to our three-part blog series, Marketing and AI! Over the next three weeks, we delve into the different ways AI is revolutionizing marketing and how to take advantage. From enhanced marketing efforts to additional team members to optimized strategies, AI and Marketing, the series will cover multiple angles on AI-powered technology and how it can strengthen your marketing team.

It’s no secret, artificial Intelligence or AI is revolutionizing marketing and streamlining how we approach, execute, and optimize our efforts. With the emergence of ChatGPT, other AI tools are getting more attention, and the way marketers work is changing before our eyes.

It can be hard to know which technologies to embrace (if any at all) but even if you’re still feeling resistant, you should understand how AI technology is now essential to optimizing marketing workflows and output.

In today’s fast-paced digital age, staying relevant and innovative is no longer a luxury—it’s a necessity. AI tools are emerging as the ultimate sidekick for any marketing team looking to compete and make a lasting impact.

Today, we’ll explore the different types of AI technology that marketers can leverage to enhance their efforts.

Let’s dive deep into the world of AI-powered marketing, exploring its unparalleled potential, real-world applications in three key areas:

• Content Generation,
• SEO, and
• Campaign Optimization.

Driving Marketing Results With Video

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Three Ways AI is Revolutionizing Marketing

Content Generation

Content marketing is going nowhere, but how we approach it has drastically changed, especially this past year.

The ability to create content at scale has never been easier with tools like ChatGPT at our fingertips. The AI-powered chat bot has taken the world by storm with incredible capabilities but, it’s not perfect. Essentially, ChatGPT scrapes what already exists on the internet, so using its generated answers to build content is a great start, but not really ideal.

There are other AI tools out there that can help marketing teams generate content at unprecedented levels, without compromising on quality.

JasperAI

JasperAI not only generates the content you need, but it learns your brand voice, tailors its responses to your target audience, and streamlines your content creation by eliminating writer’s block. Ask JasperAI for writing prompts, blog topic ideas, video scripts, and to even summarize your Zoom transcripts.

Grammarly

As an AI-powered writing assistant, Grammarly has been around for years. It provides real-time grammar and spelling checks, style suggestions, and even tone analysis to ensure your content is always polished and engaging.

SEO

Search Engine Optimization or SEO is essential for marketing teams to succeed. SEO has always been a crucial aspect of marketing strategy but nowadays, you need to be even better, even faster, even stronger to compete on SEO.

There are millions of results for every keyword you can think of so staying ahead of your competitors requires an acute ability to produce measurable amounts of SEO-focused campaigns, webpages, and blog posts.

AI-powered tools are a marketing teams best chance at winning against competitors, and maintaining search enging results page (SERP) presence.

BrightEdge

BrightEdge is an SEO-focused, AI-powered platform that comprehensively enables marketers to manage and improve SEO strategy. The platform uncovers valuable insights into search trends and competitor performance, facilitating better informed SEO decisions.

SEMRush

The AI-powered SEO platform helps marketers identify trends, audit site health, and make data-driven decisions on SEO strategy. Moreover, SEMRush can automate time-consuming tasks, such as keyword research, content optimization, and competitor analysis.

Campaign Optimization

In an increasingly competitive digital environment, the optimization of marketing campaigns to reach target audiences with tailored messaging it essential to a brand’s success.

It’s crucial that marketing teams are agile and easily adapt to meet changing and evolving trends efficiently.

By harnessing the power of AI-powered tools, marketing teams can analyze vast amounts of data, identify trends, and make informed decisions that drive better results.

HubSpot

HubSpot is an AI-driven platform that provides a comprehensive suite of tools for inbound marketing, sales, and customer service. It enables marketers to automate processes, personalize interactions, and track performance across various channels.

MediaValet

The MediaValet digital asset management (DAM) system streamlines the management of and access to marketing materials. MediaValet uses AI technology to power robust search capabilities, metatag files, and transcode and translate audio and video files. The DAM increases marketing productivity, brand consistency, and optimize campaign performance.

There’s no doubt about it, AI is revolutionizing marketing efforts, driving content generation at scale, optimizing output, effort, and reach. Embracing AI-powered marketing tools is essential for marketing teams wanting to beat the competition, impact their audience, and developing effective marketing strategies that truly deliver leads and pipeline.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.