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Marketing and AI: Using AI to Enhance Marketing Strategies

Nuala Cronin avatar

Nuala Cronin

Content Manager

4 min read

Marketing and AI: Using AI to Enhance Marketing Strategies

Welcome to the final part of our three-part series: Marketing and AI! Part three covers using AI to enhance marketing strategies. Learn how to leverage AI to build better-targeted and tailored marketing campaigns that reach a wider, more qualified audience.

In case you missed earlier posts, read how AI is revolutionizing marketing efforts, and how AI can act as an extra team member.

Artificial intelligence (AI) is constantly evolving and it's impacting the way marketing professionals reach their target audiences. Most organizations are, at the very least, dabbling in AI-powered tools to elevate their marketing, but some are still skeptical.

AI has raised the stakes though, and teams that aren't leveraging AI to enhance marketing strategies are falling behind their competition.

By leveraging AI, marketers can gain valuable insights into customer behaviors and preferences. These can help to create better targeted, and better tailored campaigns for their target markets.

As AI continues to evolve, marketers can look forward to even more powerful capabilities. Marketers should use AI-powered tools to:

  1. Review the past through data-driven insights,
  2. Prepare for the future with predictive analytics, and
  3. Truly optimize resource allocation.

Using AI to Enhance Marketing Strategies

There are multiple ways marketers can use AI to enhance marketing strategies. By automating marketing tasks like content creation and scheduling, marketers can free up time to focus on more strategic tasks.

Marketers can leverage AI to uncover past insights they've never had time to review. They can also anticipate customer needs and identify trends to create more impactful strategies that drive long-term business value.

Reviewing the Past with Data-Driven Insights

With quickly changing markets and customer expectations to compete with, it's essential that marketers truly understand their audience. How have they behaved? And which campaigns have yielded the highest conversions or engagement rates in the past?

AI significantly reduces the time it takes for marketers to understand their target audience's behaviours, preferences, and engagement patterns. These insights enable teams to understand the true value of prior efforts including campaign messaging and channel use.

Using tools like Google Analytics or Salesforce Analytics to analyze historical data enables marketers to gain a comprehensive understanding of their audience segments. They can also help to identify key trends and patterns to strategically curate campaigns going forward.

Preparing for the Future with Predictive Analytics

It's crucial for marketers to be agile and ready to switch gears to meet evolving market trends and customer expectations to ensure the most impactful strategic tactics.

AI-powered tools can provide real-time insights and recommendations, allowing marketers to adapt their strategies promptly. By continuously monitoring and analyzing customer interactions, AI tools can identify emerging trends, customer sentiments, or potential issues. This enables marketers to make agile decisions and adjust their marketing strategies accordingly.

Using tools like Microsoft Azure Machine Learning and RapidMiner, marketers can identify the most effective channels and touchpoints, refine their messaging, tailor their campaigns, and optimize their marketing strategies. All of this to better resonate with their target audience to result in more effective and personalized marketing campaigns.

Optimizing Resource Allocation with AI-Powered Tools

Operating with stagnant or reduced budgets means that the pressure is on to achieve more with the same or even fewer resources. It's essential that teams invest in tools that increase effectiveness.

The most effective options? AI-powered tools that can automate data analysis, reporting, performance tracking, and reduce the manual efforts required to support efforts and optimize budget and time management.

Let's uncover how a digital asset management (DAM) system can help marketing teams operate more effectively and build better strategies.

The Benefits of Using an AI-Powered Digital Asset Management System

Digital Asset Management (DAM) systems are a great example of how AI is being used to help marketing teams both review past campaigns and influence future strategies.

MediaValet uses AI-powered technology to effectively and securely organize, store, and even recognize digital assets, such as images, videos, and documents and enabling teams to quickly find the assets they need, when they need them.


Reporting capabilities within MediaValet provide insights into how assets are being used, allowing marketing teams to track the performance of their campaigns and make adjustments as needed.

Example of reporting dashboard with recent activity and library overview, charts are in different shades of blue

Audio and Visual Intelligence

The advanced audio and video intelligence (AVI) MediaValet offers enables easy management, discoverability, and sharing of video files. It detects and tags objects, people, topics, and on-screen text, and transcribes and translates in 60+ languages allowing teams to easily find, analyze and repurpose videos in their library.


Digital asset management systems like MediaValet can seamlessly integrate into the martech ecosystem. These integrations optimize and streamline marketing processes and workflows. From social media integrations to CMS options to project management systems, integrating your DAM can help enhance and expedite marketing abilities to quickly react to new and emerging needs.

As marketing professionals, it's important to stay on top of the latest trends and technologies. AI is quickly becoming an integral part of strategic marketing plans. It's essential to understand how it can help enhance your efforts. AI can help with a variety of tasks, from digital asset management (DAM) to creating targeted campaigns.

AI has the potential to revolutionize how we market and reach potential customers. With the right tools in place, marketing teams can use AI to enhance their marketing strategies and drive invaluable advantages including massive pipeline impact and exponential business growth.

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