Use these digital marketing statistics to inform your marketing strategy, identify market trends, and measure and evaluate your marketing programs.

Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite audiences. From trusted and true digital strategies to creative experiments, it is helpful to understand what works well across marketers and industries.

Here, we’ve compiled 70+ powerful digital marketing statistics to help you navigate the digital marketing landscape and build a strong strategy in 2023.

Digital Marketing
Visual Content
Blogging
SEO
Landing PagesPhotos
Videos
Infographics
Social Media
InstagramFacebook
Twitter
Instagram
YouTube

Digital Marketing Statistics

• 45% of organizations don’t have a clearly defined digital marketing strategy.
  Source: Smart Insights, 2020
• Marketing teams that document their strategy are 313% more likely to report success than those that don't.
  Source: CoSchedule, 2019
• 75% of marketers increased their company’s credibility and trust with digital marketing tactics.
  Source: Content Marketing Institute, 2020

Despite digital being a key component of marketing for several years, almost half of marketing teams still aren’t properly documenting their digital marketing strategy. However, those that do report greater success compared to those that don't. This could represent an advantage for those with a documented digital marketing strategy.

Visual Content

• 74% of surveyed online marketers said they used visuals in their content more than 70% of the time.
  Source: Venngage, 2020
• 34% of marketers create their own graphics.
  Source: Venngage, 2020
• Visual content is the biggest challenge for 23.7% of content marketers.
  Source: HubSpot, 2020
• 28% of marketers spend up to 5 hours per week creating visual content.
  Source: Venngage, 2020

Visual content is no longer a nice-to-have – it’s table stakes to rank higher and attract consumers better than the competition. It makes content more memorable and builds trust among consumers. In 2022, building beautiful, eye-catching visuals is essential to any digital marketing strategy.

Blogging

• Blog content creation is a top priority for 55% of marketers
  Source: HubSpot, 2018
• Blog posts with 2000+ words are more likely to have strong SEO results.
  Source: OptinMonster, 2020
• Articles with images get 94% more views than their visual-lacking counterparts.
  Source: Jeff Bullas, 2018
• 48% of companies that have a content marketing strategy leverage blogging.
  Source: HubSpot, 2021
• Content marketing costs 62% less than traditional marketing and generates 3x as many leads.
  Source: 99Firms, 2019
• Organizations that prioritize blogging achieve 13x the ROI of those that don't.
  Source: HubSpot, 2020
• 60% of people purchase a product after reading a blog post about it.
  Source: Demand Metric, 2022

Blog posts with 2000+ words typically rank higher in search engines, as they are more likely to include higher quality content than short-term blog posts. However, it’s still important to enrich the text with visuals, headers and highlights to make it easily digestible to both readers and search engines.

SEO

• 74% of all search traffic worldwide comes from Google.
  Source: NetMarketShare, 2019
• There are over 98,000 searches per second on Google.
  Source: Internet Live Stats, 2019
• Video content in emails can improve click-through rates by up to 300%.
  Source: Omnicore, 2022
• On the first page of a Google search result, the first five organic results account for 67% of all clicks.
  Source: Zero Limit Web, 2022
• Only 0.78% of Google searchers will click on the second page.
  Source: Backlinko, 2019

Search engines frequently prioritize video content to appear first. Using a combination of relevant written and visual content is important to rank higher on Google and capture a larger audience. Long-form keywords can be incredibly effective, as people are getting more specific about what they’re looking for to sift through the vast amounts of content available.

Landing Pages

• Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10.
  Source: HubSpot, 2022
• On average, using videos on landing pages increases conversions by 86%.
  Source: Wordstream, 2018
• Companies that have over 40 landing pages typically generate 12x more leads than ones with 1 to 5 landing pages.
  Source: HubSpot, 2022
• Adding videos to landing pages can improve conversions by up to 86%.
  Source: EyeView, 2022
• Only 22% of businesses are satisfied with their conversion rates.
  Source: Business2Community, 2018

Landing pages require testing and adapting for success. They provide a rare ability to experiment and gain a deep understanding of audience preferences but require discipline and commitment over time to generate significant results.

Photos

• On average, posts that include images get 650x more engagement than text-only posts
  Source: Medium, 2018
• 88% of marketers stated that they incorporated images in more than 50% of all the articles they published.
  Source: Venngage, 2019
• When information is paired with images, people retain 65% of the information, rather than 10% without.
  Source: Brain Rules, 2022
• The brain processes images 60,000 times faster than text.
  Source: Piktochart, 2018
• 93% of organizations reported managing their photos in a central library (DAM, file sharing solution, server, etc.)
  Source: MediaValet, 2022

It's easier for brains to process visuals over text, so using photos makes it easier for your audience to retain information and, ultimately, remember you. Photos are a core part of most marketers’ strategy, making unique, custom photography an important component to consider across both B2B and B2C industries.

Video

• By 2023, 83% of the world’s internet traffic will be video.
  Source: Biteable, 2020
• Product videos can increase purchases by 144%.
  Source: StacksandStacks, 2018
• 86% of marketers use video as a content tool.
  Source: Oberlo, 2020
• Companies who utilize video content in their marketing strategy experience a 41% increase in traffic through web searches
  Source: Forbes, 2018
• 83% of organizations reported managing their videos in a central library (DAM, file sharing solution, server, etc.)
  Source: MediaValet, 2022
• 88% of marketers are satisfied with the ROI of their video marketing efforts on social media.
  Source: Animoto, 2018
• As of 2018, 35% of marketers use live video on social media
  Source: SocialMediaExaminer, 2018
• 54% of consumers want to see more video from the brands they follow.
  Source: HubSpot, 2018

Video has been gaining importance exponentially in the marketing industry, expanding into live video, webinars, social stories, and more. Improvements in mobile technology and a surge in video tools available have made a video strategy possible for any budget, allowing smaller marketing teams to take advantage of this popular form of content.

Infographics

• 65% of B2B marketers are creating infographics.
  Source: Content Marketing Institute, 2018
• Infographics are shared 3x more than any other visual content on social media.
  Source: HubSpot, 2018
• 40% of marketers site original graphics, like infographics, as their best performing content.
  Source: Venngage, 2020
  
• 41.5% of marketers state that infographics and unique visuals are the most engaging form of content.
  Source: Jeff Bullas, 2018

Infographics remain an important element of a B2B marketer's content plan, especially those that have complex offerings. They not only allow marketers to summarize information into something more digestible, they also tend to get better engagement than most other content types.

Digital Marketing Statistics: Social Media

• More than half the world is now active on social media.
  Source: Smart Insights, 2020
• 75% of marketers say that their social media marketing efforts have led to increased traffic.
  Source: Ignite Visibility, 2018
• On average, social media users spend over 2 hours a day on social media.
  Source: Global Web Index, 2020
• 97% of digital consumers have used social media within the last month.
  Source: Hootsuite, 2020

With billions of social media users worldwide, businesses have the opportunity to get in front of ideal customers and create deep emotional engagement with their brands. As a significant driver of traffic and, in some cases, sales, understanding where your customers and competitors are active on social media is important to success.

Instagram

• Instagram has the second-highest ROI among social channels for marketers.
  Source: HubSpot, 2022
• Instagram has 84x more engagement than Twitter and 10x more than Facebook.
  Source: Ignite Visibility, 2018
• On average, Instagram followers are worth an order value of $65, compared to $55 on Facebook.
  Source: Ignite Visibility
• There are over 1 billion users on Instagram that are active monthly.
  Source: Omnicore, 2021
• Photos on Instagram showing faces get 30% more likes than photos without faces.
  Source: Louise Myers Visual Social Media, 2020

Instagram is quickly becoming one of the most engaging social media platforms - and not just among Generation Z. With users making purchases based on the products they see on their feeds, Instagram offers the opportunity to drive business, especially in highly-visual B2C industries.

Facebook

• Facebook has 1.91 billion users that are active daily.
  Source: Zephoria, 2021
• 79% of internet users in the United States have Facebook (beating out Instagram, at only 32%).
  Source: Ignite Visibility, 2018
• The average CTR for Facebook ads is 0.9%.
  Source: WordStream, 2020
• The average US Facebook user is expected to be online 38 minutes per day.
  Source: eMarketer, 2021
• 85% of videos on Facebook are watched without sound.
  Source: WordStream, 2020

Video represents a large opportunity for businesses on Facebook. But, with such a high percentage of video being watched while users are on-the-go, videos need to be digestible without relying on sound (using subtitles and adding clarity). This will allow users to watch from anywhere, without having to use headphones or disturb people around them.

Twitter

• Approximately 52% of all Twitter users are on the platform daily.
  Source: Omnicore, 2020
• 80% of active users access Twitter from their phone.
  Source: Brandwatch, 2020
• On average, brands that use Twitter for business experience a 7% improvement in brand preference.
  Source: Twitter, 2020
• 77% of Twitter users feel more positive about a brand after their Tweet has been replied to.
  Source: Brandwatch, 2020
• Twitter is the lowest ranking ROI driver for ad buyers in the United States.
  Source: eMarketer, 2018

Twitter, while not renowned for its ability to drive sales, gives businesses a fantastic platform for updating customers and responding to customer service inquiries. Businesses can use Twitter to improve relationships with their customers and increase positive feelings for the brand.

LinkedIn

• Over 1 million LinkedIn members publish content weekly.
  Source: Omnicore, 2022
• The typical LinkedIn user only spends 17 minutes per month on the platform.
  Source: Ignite Visibility, 2021
• 61 million LinkedIn users are senior-level influencers and 40 million are in decision-making positions.
  Source: Foundation Inc., 2019
• 91% of marketing executives list LinkedIn as the top place to find quality content.
  Source: Foundation Inc, 2019
• 57% of traffic on LinkedIn is mobile.
  Source: Hootsuite, 2020
• LinkedIn drives more than half of all social traffic to B2B websites and blogs.
  Source: Foundation Inc, 2019

While it’s important for both B2B and B2C organizations to have an active profile on LinkedIn, in terms of marketing, LinkedIn offers the most success in the B2B industry. Connecting companies with high-level influencers and decision-makers, LinkedIn helps drive relevant traffic and impact sales.

YouTube

• One billion hours of videos are watched per day on YouTube.
  Source: YouTube, 2021
• YouTube is the second most popular site worldwide, after Google.
  Source: Alexa, 2022
• The average time spent on YoutTube daily is 18 minutes.
  Source: Omnicore, 2022
• YouTube is the preferred source of video for 83% of consumers globally.
  Source: HubSpot, 2019
• Over 70% of watch time on YouTube is done from mobile devices.
  Source: Sprout Social, 2020

As it becomes harder and harder to reach customers with video advertisements, thanks to the addition of PVRs and streaming services, YouTube represents a massive opportunity for marketers. But, it’s important to note that companies only have about 2 seconds to grab attention, so video ads need to start with a bang.

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