Skip to main content


70+ Digital Marketing Statistics to Know in 2023

Carlie Hill avatar

Carlie Hill

Director of Growth Marketing

9 min read

team discussing documents

Use these digital marketing statistics to inform your marketing strategy, identify market trends, and measure and evaluate your marketing programs.

Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite audiences. From trusted and true digital strategies to creative experiments, it is helpful to understand what works well across marketers and industries.

Here, we’ve compiled 70+ powerful digital marketing statistics to help you navigate the digital marketing landscape and build a strong strategy in 2023.

Digital Marketing
Visual Content
Landing PagesPhotos
Social Media

Digital Marketing Statistics

Despite digital being a key component of marketing for several years, almost half of marketing teams still aren’t properly documenting their digital marketing strategy. However, those that do report greater success compared to those that don't. This could represent an advantage for those with a documented digital marketing strategy.

Visual Content

Visual content is no longer a nice-to-have – it’s table stakes to rank higher and attract consumers better than the competition. It makes content more memorable and builds trust among consumers. In 2022, building beautiful, eye-catching visuals is essential to any digital marketing strategy.


Blog posts with 2000+ words typically rank higher in search engines, as they are more likely to include higher quality content than short-term blog posts. However, it’s still important to enrich the text with visuals, headers and highlights to make it easily digestible to both readers and search engines.


Search engines frequently prioritize video content to appear first. Using a combination of relevant written and visual content is important to rank higher on Google and capture a larger audience. Long-form keywords can be incredibly effective, as people are getting more specific about what they’re looking for to sift through the vast amounts of content available.

Landing Pages

Landing pages require testing and adapting for success. They provide a rare ability to experiment and gain a deep understanding of audience preferences but require discipline and commitment over time to generate significant results.


  • On average, posts that include images get 650x more engagement than text-only posts
    Source: Medium, 2018
  • 88% of marketers stated that they incorporated images in more than 50% of all the articles they published.
    Source: Venngage, 2019
  • When information is paired with images, people retain 65% of the information, rather than 10% without.
    Source: Brain Rules, 2022
  • The brain processes images 60,000 times faster than text.
    Source: Piktochart, 2018
  • 93% of organizations reported managing their photos in a central library (DAM, file sharing solution, server, etc.)
    Source: MediaValet, 2022

It's easier for brains to process visuals over text, so using photos makes it easier for your audience to retain information and, ultimately, remember you. Photos are a core part of most marketers’ strategy, making unique, custom photography an important component to consider across both B2B and B2C industries.


Video has been gaining importance exponentially in the marketing industry, expanding into live video, webinars, social stories, and more. Improvements in mobile technology and a surge in video tools available have made a video strategy possible for any budget, allowing smaller marketing teams to take advantage of this popular form of content.


Infographics remain an important element of a B2B marketer's content plan, especially those that have complex offerings. They not only allow marketers to summarize information into something more digestible, they also tend to get better engagement than most other content types.

Digital Marketing Statistics: Social Media

With billions of social media users worldwide, businesses have the opportunity to get in front of ideal customers and create deep emotional engagement with their brands. As a significant driver of traffic and, in some cases, sales, understanding where your customers and competitors are active on social media is important to success.


Instagram is quickly becoming one of the most engaging social media platforms - and not just among Generation Z. With users making purchases based on the products they see on their feeds, Instagram offers the opportunity to drive business, especially in highly-visual B2C industries.


Video represents a large opportunity for businesses on Facebook. But, with such a high percentage of video being watched while users are on-the-go, videos need to be digestible without relying on sound (using subtitles and adding clarity). This will allow users to watch from anywhere, without having to use headphones or disturb people around them.


Twitter, while not renowned for its ability to drive sales, gives businesses a fantastic platform for updating customers and responding to customer service inquiries. Businesses can use Twitter to improve relationships with their customers and increase positive feelings for the brand.


While it’s important for both B2B and B2C organizations to have an active profile on LinkedIn, in terms of marketing, LinkedIn offers the most success in the B2B industry. Connecting companies with high-level influencers and decision-makers, LinkedIn helps drive relevant traffic and impact sales.


As it becomes harder and harder to reach customers with video advertisements, thanks to the addition of PVRs and streaming services, YouTube represents a massive opportunity for marketers. But, it’s important to note that companies only have about 2 seconds to grab attention, so video ads need to start with a bang.

The Annual DAM Trends Report

Learn about the benefits that come from implementing the right digital asset management and how to get started.

Download My Copy

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.

Related articles


What a DAM good read!

Fuel your DAM knowledge by browsing our Resource library