Webinar Improving Marketing Efficiency and Customer Experiences with DAM During this exciting and informative webinar, guest speaker Fernando Pena, Principal Analyst at Forrester and digital marketing/technology expert, where he speaks about how a digital asset management (DAM) platform is an integral part of a best-in-breed tech stack and critical to driving marketing efficiency and optimizing the customer experience. How DAM is solving content volume, velocity and rich media asset challengesHow to design your tech stack to solve your specific use caseAn overview of DAM functionality and differentiating capabilitiesIndustry case studies from global marketing teams that are solving digital content challenges
