Use these digital marketing statistics to inform your marketing strategy, identify market trends, and measure and evaluate your marketing programs.

Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite audiences. From trusted and true digital strategies to creative experiments, it is helpful to understand what works well across marketers and industries.

Here, we’ve compiled 70+ powerful digital marketing statistics to help you navigate the digital marketing landscape and build a strong strategy in 2025.

Digital Marketing Statistics

According to Hubspot, “A digital marketing strategy is a plan for using online channels to establish an internet presence and achieve specific marketing objectives.”

Building, and following through on a high-level strategy is key to marketing success.

Despite digital being a key component of marketing for several years, almost half of marketing teams still aren’t properly documenting their digital marketing strategy. However, those that do report greater success compared to those that don’t. This could represent an advantage for those with a documented digital marketing strategy.

• 42% of organizations do not clearly define their digital marketing strategy (SmartInsights, 2025).

• 77% of marketers say organizational silos make aligning on a strategy difficult (Smart Insights, 2025).

• 20% of marketers had to pivot from their established plan due to the potential for recession (OmniCoreAgency, 2024).

But! Taking the time to build a strategy and sharing it with your organization can improve marketing successes massively. And being agile is sometimes crucial.

• Organized marketers are 397% more likely to report success. (SmartInsights, 2025).

SEO Statistics

In 2025, SEO strategy is proving to be as important as ever, if not even more so. As part of a marketing strategy, high-quality content is crucial for encouraging organic search and link-building.

Search engines frequently prioritize video content to appear first. Using a combination of relevant written and visual content is important to rank higher on Google and capture a larger audience.

Long-form keywords can be incredibly effective, as people are getting more specific about what they’re looking for to sift through the vast amounts of content available.

• Less than 1% of searchers go to the second page of Google results (SixthCityMarketing, 2025).

• 92% of marketers plan to increase or maintain their SEO investment into 2025 (Forbes, 2023).

• Ranking #1 on Google results in a 27.6% organic click-through rate. (Backlinko, 2024).

• The top three organic search results capture over 54.4% of clicks (Backlinko, 2024).

Using AI to inform your SEO strategy can revolutionize how you optimize for search engines and engage with audiences. AI tools provide deep insights into user behavior, search intent, and emerging trends, enabling marketers to craft more targeted and effective strategies.

Additionally, AI-driven automation simplifies tasks like content auditing and competitor analysis. Leveraging AI ensures your SEO strategy stays agile, data-driven, and aligned with evolving search engine algorithms.

• 86.07% of SEO professionals have integrated AI into their strategy (SEOmator, 2025).

• Companies leveraging AI in their SEO strategies saw a 30% improvement in search engine rankings within six months (SEOmator, 2025).

• AI overviews now appear in 7.6% of Google searches (Clutch, 2024).

And further to using AI, optimizing for AI is another key initiative for 2025. As AI-driven search engines like SearchGPT and ChatGPT-powered systems gain popularity, optimizing for AI engines is also becoming an essential aspect of digital marketing. Unlike traditional search engines, AI engines prioritize context, conversational relevance, and semantic understanding over keyword density.

This shift means businesses must focus on creating high-quality, structured content that aligns with user intent and answers specific questions comprehensively. AI engines also favor concise, actionable, and authoritative responses, making expertise and clarity critical. By optimizing for AI engines, businesses can improve their visibility in these emerging platforms, capture a new audience base, and stay competitive in an increasingly AI-dominated digital landscape. Integrating AI optimization strategies ensures you’re not just adapting to change but leveraging it for growth.

• Businesses that tailored their content for AI search engines experienced a 40% boost in organic traffic (Seerinteractive, 2024).

• Implementing Generative Engine Optimization (GEO) strategies can enhance visibility in AI-generated search results, leading to better search rankings (Forbes, 2025).

Mobile Marketing Statistics

Did you know that Google has prioritized mobile-first indexing since 2019, meaning it primarily uses the mobile version of a website’s content for indexing and ranking in search results. This shift reflects the growing dominance of mobile users in global web traffic.

Websites that are not optimized for mobile may face reduced visibility, as Google favors mobile-friendly sites that provide a seamless user experience. Ensuring that your site is optimized for mobile not only improves your SEO performance but also enhances user engagement, making it a crucial strategy in today’s mobile-first digital landscape.

In 2025, mobile channels can not just be an alternative, secondary option but must become a primary focus in a comprehensive marketing strategy.

• Mobile devices account for approximately 63.38% of global web traffic. (DemandSage, 2024).

• 85% of adults think that a company’s mobile website should be as good or better than their desktop website. (GridHooks, 2024)

• In the United States, $511.8 billion in retail e-commerce sales came from mobile devices (DemandSage, 2024).

Visual Content Statistics

According to RockContent, “Visual marketing is the use of images, videos, and other pieces of multimedia content to strengthen your brand and communicate with your target audience.”

Visual content is no longer a nice-to-have – it’s table stakes to rank higher and attract consumers better than the competition. It makes content more memorable and builds trust among consumers.

In 2025, building beautiful, eye-catching visuals is essential to any digital marketing strategy.

• Infographics are 30 times more likely to be read than a written article (DemandSage, 2024).

• People retain 65% of information when content is paired with relevant images (DemandSage, 2024).

• Content with relevant images gets 94% more views than content without relevant images (HubSpot, 2023).

• 32% of content requests take more than a week to fulfill, highlighting potential delays in content production that templating can help mitigate (Marq).

• 82% of organizations use templates to aid in content creation (Marq).

• 75% of marketing teams that use a DAM and a templating solution save money. (MediaValet DAM Trends, 2025)

Video Statistics

Video has been gaining importance exponentially in the marketing industry, expanding into live video, webinars, social stories, and more. Improvements in mobile technology and a surge in video tools available have made a video strategy possible for any budget, allowing smaller marketing teams to take advantage of this popular form of content.

• 88% of video marketers report that video gives them a positive ROI (Wyzowl, 2025).

• 90% of video marketers say video has helped them generate leads (Wyzowl, 2025).

• 96% of marketers agree that videos increase users’ understanding of their product or service (G2, 2025).

• 100% of organizations using video intelligence software expand their digital presence (MediaValet DAM Trends, 2025).

• The average user spends 88% more time on websites that have videos (DemandSage, 2025).

• Video accounts for 82.5% of global internet traffic (DemandSage, 2025).

Landing Page Statistics

Landing pages require testing and adapting for success. They provide a rare ability to experiment and gain a deep understanding of audience preferences but require discipline and commitment over time to generate significant results.

• Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10 (TechJury, 2024).

• The average landing page conversion rate is 2.35% across all industries (BloggingWizzard, 2025).

• Long landing pages can generate up to 220% more leads than above-the-fold call-to-actions (TechJury, 2024).

• 38.6% of marketers say that videos have the biggest impact on landing page conversion rates (BloggingWizzard, 2025).

Blogging Statistics

According to MasterBlogging, as of 2025, there are over 600 million blogs worldwide, accounting for approximately one-third of the 1.9 billion websites on the internet.

Blog posts with 2000+ words typically rank higher in search engines, as they are more likely to include higher quality content than short-term blog posts. However, it’s still important to enrich the text with visuals, headers and highlights to make it easily digestible to both readers and search engines.

Maintaining an active blog with consistent, high-quality posts tailored to your audience’s preferences to drive engagement and conversions.

• 79% of marketers actively run a blog (DemandSage, 2025).

• 75% of readers prefer reading blog posts under 1,000 words, while the average blog post has around 2,330 words (DemandSage, 2025).

• Over half (54.5%) of businesses plan to spend more on content marketing. (DemandSage, 2025).

• AI boosts results, with 68% of businesses seeing higher content marketing ROI. (DemandSage, 2025).

Digital Marketing Statistics: Social Media

With billions of social media users worldwide, businesses have the opportunity to get in front of ideal customers and create deep emotional engagement with their brands. As a significant driver of traffic and, in some cases, sales, understanding where your customers and competitors are active on social media is important to success.

• There are 5.22 billion social media users worldwide, accounting for 63.8% of the global population (DemandSage, 2025).

• Short-form video content on social media is 2.5 times more engaging than other content types (DemandSage, 2025).

• Active TikTok users spend an average of 34 hours on the platform each month (BloggingWizard, 2025).

Let’s break it down by social media channel.

Instagram Statistics

Instagram is quickly becoming one of the most engaging social media platforms – and not just among Generation Z. With users making purchases based on the products they see on their feeds, Instagram offers the opportunity to drive business, especially in highly-visual B2C industries.

• 33% of marketers say Instagram offers the highest ROI among social media platforms (DemandSage, 2025).

• Instagram has 2 billion monthly active users (datareportal, 2024).

• 16.5% of internet users say Instagram is their favorite social media platform (BloggingWizard, 2025).

• 30.8% of Instagram users are aged between 18-24 (GeekFlare, 2024).

Meta Statistics (Formerly Known as Facebook)

Video represents a large opportunity for businesses on Meta. But, with such a high percentage of video being watched while users are on-the-go, videos need to be digestible without relying on sound (using subtitles and adding clarity). This will allow users to watch from anywhere, without having to use headphones or disturb people around them.

• Meta has 3.07 billion monthly active users (Datareportal, 2024).

• 84% of businesses rely on Meta as a key platform for video marketing (SocialPilot, 2024).

• Live video engagement is 26% on Meta, higher than any other social media platform (SocialPilot, 2024).

• Over 60 million businesses maintain an active presence on Meta, utilizing the platform to connect with customers and promote their services (WebsiteRating, 2024).

• Meta’s ad reach is projected to encompass 2.2 billion users in 2025, providing businesses with extensive opportunities to target potential customers (Maestra, 2024).

• Meta’s advertising revenue is expected to reach $170 billion in 2025, reflecting the platform’s significant role in digital marketing strategies (WebFX, 2024).

X Statistics (Formerly Known as Twitter)

X, formerly known as Twitter, gives businesses a fantastic platform for updating customers and responding to customer service inquiries. Businesses can use Twitter to improve relationships with their customers and increase positive feelings for the brand.

• X has approximately 353 million total active users (BloggingWizard, 2025).

• 82% of B2B content marketers use X for organic content marketing (BloggingWizard, 2025).

• 52% of X users in the U.S. access the platform daily, providing businesses with opportunities for regular engagement (BloggingWizard, 2025).

LinkedIn Statistics

While it’s important for both B2B and B2C organizations to have an active profile on LinkedIn, in terms of marketing, LinkedIn offers the most success in the B2B industry. Connecting companies with high-level influencers and decision-makers, LinkedIn helps drive relevant traffic and impact sales.

• LinkedIn has over 1.15 billion monthly active users worldwide, with the United States accounting for 230 million users (DemandSage, 2025).

• Over half of LinkedIn users are aged between 25 and 34, aligning with a prime professional demographic (DemandSage, 2025).

• LinkedIn is the most popular social media platform among 92% of Fortune 500 companies, highlighting its importance in corporate networking and recruitment (BloggingWizard, 2025).

• Video content on LinkedIn receives 5 times more engagement, while images and infographics get twice the average engagement rates, emphasizing the effectiveness of visual content (DemandSage, 2025).

YouTube Statistics

As it becomes harder and harder to reach customers with video advertisements, thanks to the addition of PVRs and streaming services, YouTube represents a massive opportunity for marketers. But, it’s important to note that companies only have about 2 seconds to grab attention, so video ads need to start with a bang.

• YouTube has 2.5 billion monthly active users (ClearVoice, 2024).

• Active YouTube users spend an average of 28 hours and five minutes on the platform each month (BloggingWizard, 2025).

• Social media marketers saw the most audience engagement on YouTube (23%), Instagram (23%), and Facebook (22%) (Hubspot, 2024).

In the highly competitive world of digital marketing and content creation, efficiency is key. Yet, many organizations struggle with disorganized content feedback and slow approval processes, making it difficult to provide feedback efficiently, which can lead to significant financial losses and poor brand reputation.

Incorporating content feedback forms at the end of each blog post can gather ideas and enhance customer interaction, helping to streamline these processes. In this post, we’ll explore how these inefficiencies impact your bottom line and what you can do to streamline your content workflows.

The Financial Impact of Inefficient Content Approval Process

When feedback is disorganized, and approval processes are slow, the financial ramifications can be severe. This is especially critical for marketing content, where timely feedback and approval can significantly impact campaign success and ROI. The content approval process often involves multiple stages and multiple team members, which can contribute to delays if not managed properly. Here are some ways these inefficiencies can hurt your business:

Missed Deadlines and Delayed Campaigns: Timing is crucial in marketing. Whether launching a new product, executing a time-sensitive campaign, or responding to market trends, delays in content approval can cause you to miss critical deadlines. These delays result in missed revenue opportunities, reduced market impact, and potential loss of competitive advantage.

Increased Operational Costs: The longer it takes to approve content, the more it costs your business. Extended review cycles lead to higher labor costs as teams spend more time revising and resubmitting content. This not only inflates operational expenses but also diverts resources from other valuable projects, reducing overall productivity.

Production Bottlenecks: Disorganized feedback often creates bottlenecks in the content production pipeline. When one piece of content is held up, it can delay the entire project, leading to a backlog that slows down subsequent tasks. These bottlenecks can significantly reduce your team’s ability to deliver content efficiently, impacting your ability to meet business goals.

The Brand Reputation Damage of Slow Content Review Processes

In addition to the financial costs, slow and disorganized approval processes can also damage your brand’s reputation. Adhering to brand guidelines is crucial for maintaining a consistent brand voice, which helps in avoiding inconsistencies in branding and ensures that you maintain consistency across all content:

Inconsistent Branding: When feedback is scattered across multiple channels, it can lead to inconsistencies in your branding. Conflicting input from different stakeholders can result in content that doesn’t align with your brand voice or messaging, confusing your audience and weakening your brand identity.

Reduced Audience Engagement: Delayed content releases can lead to missed opportunities for engagement. Timely, relevant content is key to capturing and maintaining your audience’s attention. If your content arrives late, it may no longer be relevant, resulting in lower engagement rates and diminished impact.

Client Dissatisfaction: For agencies or businesses working with clients, inefficient approval processes can lead to dissatisfaction. Clients expect timely delivery of high-quality content. Consistently missing deadlines or delivering content that doesn’t meet expectations due to disorganized feedback can damage client relationships and lead to lost business.

How to Avoid the Pitfalls of Disorganized Content Feedback

To avoid the costly consequences of disorganized feedback, it’s essential to implement strategies that streamline your content review and approval processes. A structured content review process is crucial to maintaining high-quality output:

Centralize Feedback Channels: Consolidate feedback into a single, organized platform to eliminate confusion and ensure that everyone is on the same page. This reduces the time spent tracking down comments and ensures that all feedback is considered in the final product. Feedback collection plays a vital role in improving content and measuring its effectiveness.

Set Clear Deadlines and Expectations: Establish clear timelines for each stage of the content approval process. Establishing clear timelines for each of the review stages can prevent delays and keep projects moving forward. By setting expectations upfront, you can prevent delays and keep projects moving forward. Final approval is essential as the concluding stage of the content review process.

Use Version Control Systems: Implement a robust version control system to manage revisions effectively. This helps ensure that the most current version of a content asset is always being reviewed and that changes are tracked accurately. Maintaining consistency in content reviews ensures quality and alignment with established standards.

Foster Collaborative Communication: Encourage open and efficient communication among all stakeholders. Use tools that facilitate real-time collaboration and feedback, reducing the time spent waiting for approvals and revisions. Providing positive feedback enhances the performance and learning of content creators.

Invest in Training and Processes: Equip your team with the skills and processes needed to handle feedback efficiently. Regular training on best practices for content review and approval can help streamline workflows and reduce the risk of delays. Writing tools are important to assist in improving writing in various contexts.

A DAM platform can be incredibly effective when it comes to managing content and enhancing brand management operations. The next step? Integrating with a content proofing tool!

Introducing MediaValet Proofing

Disorganized content feedback and inefficient approval processes can have serious financial and reputational consequences for your business. By implementing strategies to streamline these processes, you can protect your bottom line, maintain your brand’s reputation, and ensure that your content always meets the highest standards.

While the strategies mentioned above can significantly improve your content approval process, leveraging a specialized tool like MediaValet Proofing can further enhance your efficiency. MediaValet Proofing offers centralized feedback management, real-time collaboration, and version control—all designed to streamline your workflow and help you deliver high-quality content on time.

If you’re looking for a way to further optimize your content approval process, consider exploring tools like MediaValet Proofing. Even a small improvement in efficiency can have a significant impact on your overall success.

It’s no surprise that artificial intelligence (AI) has been a major topic of conversation as of late. Promising significant cost and time savings, organizations from almost every industry are eager to see how they can leverage AI to improve their businesses and products and gain a competitive advantage.

However, despite 80% of enterprise organizations having already implemented some form of AI, around 91% still say they expect significant barriers to adoption. Why? Because, regardless of all the excitement around AI, there are very few people familiar, let alone comfortable, with how to effectively use it.

The truth is, depending on your use case, artificial intelligence can often be as complex or as simple as you need it to be. With an increasing number of AI-focused solutions ranging from plug-and-play to fully customized, it’s easier than ever to get started with AI.

For marketers, one of the key areas that AI can be impactful is in content marketing. Here are 4 ways you can use artificial intelligence to enhance your content marketing.

1. Optimize Your Content for SEO

Every content marketer’s fear is investing a ton of time, money and energy into a piece of content, only to see it underperforming. Improving the reach of your content is more complex than selecting key topics that may resonate with your audience. With 93% of all online experiences beginning with a search engine, it’s more important than ever to optimize your content for discoverability and readability.

Without AI, optimizing content is a lengthy, manual process that can often involve a good amount of guesswork. While over time you can start to see similarities between your highest performing content, it can be a challenge to truly identify the individual aspects that, when combined, result in a highly-successful piece of content.

How AI Can Help

Optimization tools that leverage artificial intelligence can help you create, edit and optimize content to perform better across all channels. Using machine learning algorithms, they analyze your text in real-time to determine how well it will perform with your intended target audience and offer suggestions on the fly to improve future performance. Over time, the algorithms of such tools will analyze your published content and provide you with suggestions of what time to post in order to achieve the most engagement, and what words and phrases will resonate best with your audience.

Tool to Try: Atomic Reach

2. Create Better Content Than Your Competitors

Content has become key to building trust with your customers and, ultimately, driving sales. In fact, it was found that the average B2B buyer will read at least 13 pieces of content before making a purchase decision. It can be a challenge to keep up with the amount of content required to stay competitive, especially when 80% of content creators are doing all the work in-house, without outsourcing any tasks. With restricted time and resources, the content that you create needs to consistently deliver value and drive traffic. To achieve this, your keywords need to be optimized for your target audience and your writing needs to be on point. You don’t want to risk losing a potential customer by not delivering what they were searching for.

Using a suite of tools, you can access the analytics you need to create a solid content strategy and optimize the content you create. The part that’s missing, however, is the ability to ensure your content is optimized to cover the topic more comprehensively than your competitors.

How AI Can Help

Artificial intelligence takes content optimization to the next level, analyzing your own content, as well as hundreds (or thousands) of other pieces of content to understand what performs well and why. It’s then able to offer topics, keywords and other suggestions to ensure your content is not only optimized for search engines but also leaves your visitors satisfied.

Tool to Try: MarketMuse

3. Get Sales Using the Best Content

More often than not, marketing teams are tasked with creating the collateral that sales teams need to spark interest with potential customers, move them along the sales funnel, and, ultimately, win deals against competitors. From eBooks and brochures to case studies and ROI calculators, this collateral takes time, effort and budget, which makes it that much more frustrating when you discover the sales team isn’t using the collateral you’ve created for them. In fact, the range of content that goes unused can be as high as 70%.

More often than not, sales content follows a similar cycle: there’s a spike in use when the piece is first released, followed by a steady decline as the sales team returns to their typical content cadences. This problem often stems from a lack of communication of what’s actually helping sales to close deals – both between departments and individual sales reps. This can be combatted by hosting content success meetings and creating feedback loops, but even that is dependent on everyone sharing honestly and applying any given advice. Even with a small local team, this can be challenging to maintain.

How AI Can Help

AI-driven tools can provide a platform for salespeople to discover the content that’s proven to close deals. Over time, these tools learn which pieces of content perform best in any given situation to help move prospects down the funnel. They can also give your team insights into which content needs improvement so you can prioritize what needs to be updated.

Tool to Try: Showpad AI

4. Improve the ROI of Your Content

In recent years, there has been a steady increase in consumer demand for personalized content across multiple channels. It’s required teams to build more and more content, more and more frequently. But the more content you create, the more challenging it becomes to manage and keep track of it, leading to issues with version control and discoverability. When your content is hosted across various systems or even worse – on isolated hard-drives – it can be near impossible to for you to scale your content creation engine effectively. A study by M-Files found that 83% of organizations have had to recreate content – at least once – because they couldn’t find it.

To better manage, distribute and track their collateral and brand assets, marketing teams often turn to digital asset management systems. However, putting a central library in place is not the final solution; you need to tag your content to make it discoverable, which can be a lengthy and resource-intensive process. While this process is manageable on a small scale when you’re uploading hundreds or thousands of files each month, the process can be daunting.

How AI Can Help

Cloud based DAM systems enhanced with AI capabilities can relieve some of this burden, tagging your content with common object, facial and text recognition. Some solutions even offer custom AI solutions, that allow you to tag your content with tags specific to your business and products. While AI isn’t meant to completely replace manual tagging, it does give you a strong jumping-off point to improve the discoverability and re-use of past, current and future content.

Tool to Try: MediaValet

Getting a Head Start on AI

As you can see, implementing artificial intelligence doesn’t need to be intimidating. By starting small, using some of the plug-and-play solutions, you can begin infusing your content with AI with minimal requirements from your team.

This post is an excerpt from our eBook 8 Ways AI Can Power Your Digital Strategy. Download the full eBook today to learn more ways you can use AI in your marketing and tools that can help you get started today.

In today’s fast-paced digital landscape, it’s more important than ever to ensure your assets are easily accessible to improve collaboration and ensure your organization is accurately reflected across all channels. A brand portal is the key!

While distributing your assets is important, equally as critical is ensuring they’re distributed in a way that reflects your brand. Not only is brand consistency reported to generate a 33% increase in overall growth, but it’s also been linked to improving employee morale. Ensuring asset security is crucial in this process, as it protects digital assets while providing appropriate access for users.

With this in mind, it’s no longer enough to share assets using traditional distribution solutions like Dropbox, Flickr, or WeTransfer. You need a solution that looks and feels like your unique brand.

Brand portals, like MediaValet’s Branded Portals, enable you to extend the reach of your assets while maintaining your brand identity.

Brand portals can be used across numerous industries for better content distribution initiatives. From brand management to agency collaboration, brand portals can streamline and enhance organizations across various industries. They also enhance process efficiency and provide a streamlined digital experience for internal teams.

In this blog post we cover:

• What is a Brand Portal?
• What are the Benefits of Brand Portals?
• Common Brand Portal Examples and Use Cases
• A Quick Peek at MediaValet Branded Portals

Understanding what Brand Portals Are

A brand portal enables organizations to curate and share collections of digital assets with internal and external users as a custom-branded online library. With an easy-to-use page builder, you can customize portal sections to organize your assets by project, campaign, file type, and more.

Connected to your digital asset management system, brand portals update in real time as you upload new asset versions or delete assets within your digital asset management (DAM) system. This ensures your portal is always up-to-date, without having to manually swap-out images, re-upload PDFs, etc.

What are the Benefits of Brand Portals?

Brand portals help brand and marketing teams get their files to the right people, while maintaining their visual identity. They alleviate a number of pain points and introduce countless benefits, including:

Streamlined Brand Consistency: Brand portals allow organizations to maintain a consistent brand image while sharing vital assets. Whether for internal team members or external stakeholders, these portals ensure that all shared content aligns with the company’s brand guidelines. This feature is particularly useful for distributing marketing campaigns, brand guidelines, and onboarding materials, where the brand portal sets the tone for the engagement.

Effortless Sharing and Management: Each portal can be shared through customizable URLs, making it simple to direct stakeholders to relevant content. This ease of management not only saves time but also enhances the effectiveness of communication campaigns. By organizing portal sections by asset type, campaigns, or projects, users can find what they need quickly and efficiently, streamlining the user experience.

Unrestricted File Sharing: Brand portals eliminate the common barriers associated with file size limitations by enabling you to share large collections of assets effortlessly through a simple, customizable URL. This feature is especially beneficial for sharing high-quality multimedia files (such as videos), extensive document sets, and other large-scale resources without compromise.

Optimized for All Devices: Accessibility is key in today’s mobile-first world. Brand portals are designed to provide a seamless viewing experience on any device, including a responsive mobile platform. This ensures that users can access content conveniently, whether they are on desktop computers or mobile devices, enhancing user engagement and satisfaction.

Enhanced Security and Accessibility: With the option to add a password and expiration date, brand portals offer flexibility in controlling who can view your content. This security feature is crucial for safeguarding sensitive information while making it readily available to authorized users. The added convenience of password-protected access helps maintain the integrity and exclusivity of your content.

Brand Portal Examples and Use Cases

Brand portals can be used for countless projects, including sharing brand guidelines and supporting various campaigns. Below are 4 common use cases and examples for brand portals including:

1. Brand Management,
2. Approval and Collaboration,
3. Post-Event Asset Sharing, and
4. Partner Enablement.

Let’s dive into each in more detail below.

Brand Portal Examples 1: Brand Management

Brand Portals are a prime tool to use when sharing assets that enable those in your organization (or external parties) to represent your brand. You can share your brand guidelines, logos, brand colors and more all in a single, branded location that’s always up-to-date, eliminating the risk for old logo versions or the pain of constantly re-sending lost brand assets.

Brand Management Example

Erin is a Brand Manager at Urban Square, a leading Canadian furniture retailer. Her role is to ensure that all internal and external stakeholders use the correct logos and assets to maintain Urban Square’s brand identity. Recently, Urban Square rebranded as part of its 50th anniversary. With this rebranding, Erin has received multiple emails from colleagues and agency partners, requesting the new brand assets.

Erin curates all of the new brand assets (JPEGs, PNGs, videos, etc.) in a Branded Portal and shares it with all employees and partners, ensuring everyone has access to the new brand assets. When new versions of the shared assets are uploaded to the DAM, the Portal is instantly updated.

Brand Portals Example 2: Approval and Collaboration

When working with external parties, such as agencies, clients or partners, brand portals can help keep everyone on the same page and streamline any approvals needed. You can add assets for review in a view-only portal, or enable downloads for final assets.

Approval and Collaboration Example

Digital Agency, BEAR, is currently working on a new social media campaign for their client, Tourism Express. The Art Director, Monica, needs to submit the final assets for approval to the marketing team at Tourism Express. Email is not an option to share the multiple assets that need to be shared.

To securely share the assets with Tourism Express’ Marketing Manager, Monica creates a password-protected Branded Portal. The Marketing Manager of Tourism Express accesses the Portal using the password provided. They are able to view the assets for the upcoming campaign. She is not able to download them as Monica did not select this option when setting up the Portal.

Brand Portals Example 3: Post Event Asset Sharing

Brand Portals are the perfect way to re-engage with event attendees with visuals from the event or additional information. They can be leveraged to share on-demand recordings of any live sessions, professional photography taken during the day, additional material about your products or services, and more.

Post-Event Asset Sharing Example

In June, Hill University will host its graduation ceremonies for its Science, Education, Business and Art faculties. As there are four faculties and multiple grad classes, Hill University will need a system to organize and share ceremony photos with the graduates.

Using Brand Portals, Hill University is able to share a single portal for each graduating class. The appropriate degree program name is added to each section, allowing visitors to quickly jump to their graduating class photos. Each section is synced with a category within the DAM, so as each photographer adds photos to the category, the Branded Portal is automatically updated. With this portal, the university can easily share the ceremony photos with each graduating class, using the same custom URL, without needing to continually update the portal.

Brand Portals Example 4: Partner Enablement

Brand portals can allow you to better enable your external team members and partners, such as franchisees, distributors and re-sellers. It enables them with seamless access to the product collateral, specs, pricing sheets, and anything else they may need to effectively sell your products – both in the office and on-the-road.

Partner Enablement Example

Leed Lighting, one of North America’s largest lighting manufacturers, is preparing to launch its newest LED flood light. For the launch, the Leed team wants to ensure that all of its distributors are equipped with the necessary product collateral – including product images, specification sheets, product pamphlets etc.

To prepare for the launch, Leed’s Marketing Manager, Dominic, creates a Branded Portal and organizes it into several sections: Product Photos, Specification Sheets, Brochures, and Videos; making it easy for distributors to find and download what they need.

Learn More About MediaValet Brand Portals

Introduce a new level of asset shareability with MediaValet’s Branded Portals. Curate content, maintain brand identity, and share collections via simple URLs without file size limitations.

According to the DAM Vendor Comparison Guide (based on G2 reviews), MediaValet customers report enhanced brand guidelines at a higher rate than alternative DAMs.

A DAM system is pivotal in reinforcing brand guidelines across an organization, ensuring that all marketing and communication efforts are aligned with the brand’s core identity and values.

According to G2, MediaValet stands out as the premier DAM in the enterprise space for this critical function.

Customers across industries have achieved amazing results with Brand Portals:

“I LOVE Branded Portals! I can just quickly throw together a portal and share some amazing content. It’s so easy to update a portal quarterly to share current photo assets of staff volunteering and working events with HR to use in their recruitment efforts.”

Jannette Whippy, United Way of King County

Start distributing your content, while maintaining your brand identity - Learn more about MediaValet’s Branded Portals here.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.