When it comes to investing in or migrating to a new DAM solution, it can be difficult to decide which platform is right for your organization. There are so many DAM platforms available that it can become overwhelming. So, to help you make an easier choice, this post will break down the most important features and functionalities to look for in a DAM system and detail Frontify alternatives. 

We’ll cover: 

• MediaValet vs. Frontify 
• Frontify’s Pros and Cons 
• The Top Frontify Alternatives 
• How to Choose the Right DAM 

MediaValet vs. Frontify 

G2 is the largest and most trusted third-party software and professional services review site and according to their reports, MediaValet has been ranked as a “Market Leader” in the DAM space, based on high customer satisfaction ratings and an impressive market presence. 

Market Leader is the top level in the ranking system. Products in the Market Leader level are rated highly by G2 users and have considerable market presence. 

Who is MediaValet? 

Voted as a leader in the Digital Asset Management space in 2025 by G2 Crowd, MediaValet makes assets instantly more searchable, discoverable and sharable. 

With a roster of customers across higher education, nonprofit, manufacturing and countless other industries, MediaValet stands at the forefront of the enterprise, cloud-native, software-as-a-service digital asset management and creative operations industries. 

Built exclusively on Microsoft Azure and available across 61 Microsoft data center regions in 140 countries around the world, MediaValet delivers unparalleled enterprise-class security, reliability, redundancy, compliance, and scalability; while offering the largest global footprint of any cloud DAM solution. 

MediaValet is the #1 DAM on the market for security. SecurityScorecard rates MediaValet 98/100. 

Based on the 2025 DAM Trends Report, MediaValet customers report incredible achievements with their DAM: 

• 82% achieve ROI in just 1 year 

• save an average of 13.5 hours per week on asset-related tasks 

• 89% are highly satisfied with their DAM 

Take a self-guided tour of MediaValet here!

How Does MediaValet Compare to Frontify? 

MediaValet vs Frontify: Fast ROI 

Based on G2 reviews, MediaValet users achieve ROI 9 months faster than Frontify customers. 

These time savings have in turn led to exceptional business outcomes including stronger brand consistency, improved productivity, and better team collaboration and 78% of our customers can reallocate resources to more impactful tasks. 

MediaValet vs. Frontify: Support 

Every MediaValet customer is partnered with a dedicated onboarding manager from the start—someone who understands your goals and ensures you’re set up for long-term success. 

Once implementation is complete, your journey continues with a dedicated customer success manager who provides tailored training and best practices to drive adoption and ROI. 

Support is unlimited and included with your subscription. Whether you prefer phone or email, our North America-based support team is ready to help—no extra cost, no ticketing tiers. 

“The quality of support has been game changing.” – Emily Hegranes, US Naval Institute 

By contrast, while Frontify also offers onboarding, G2 reviewers give MediaValet a higher rating for Quality of Support (9.4 vs. Frontify’s 8.8). 

MediaValet vs. Frontify: Product Direction 

At MediaValet, we believe product development should be a two-way street. Our customers get full visibility into our roadmap and have direct input into what we build next. 

We don’t just listen—we act. Recent feature releases like MediaValet Templating, powered by Marq, and our new, more intuitive UI are the result of customer feedback and evolving industry needs. 

“It’s great to have a DAM that is constantly evolving into a better platform.” – James Langan, ACAMS 

Frontify focuses heavily on brand guideline features, but MediaValet’s commitment to continuous innovation and customer-driven updates is reflected in our higher Product Direction score on G2 (9.1 vs. 8.7). 

MediaValet vs. Frontify: Video Management 

Video content is one of the most powerful tools for marketing, education, and communication—but only if your DAM can handle it. 

MediaValet is built for video. With support for high-resolution video formats, AI-powered transcription and speech-to-text capabilities, and built-in tools for video previewing, clipping, and sharing, MediaValet helps you manage, distribute, and get more value from every frame. 

Users can generate closed captions automatically, search for spoken words across their video library, and clip highlight reels—all from within the DAM. 

“Our video production workflow has never been smoother. MediaValet lets us centralize and organize hundreds of hours of footage for quick access and reuse.” – Columbia Business School Executive Education 

Based on G2 reviews, users note that Frontify lacks the depth of native video functionality MediaValet provides. MediaValet scores 89% on video management vs Frontify’s 80%. 

MediaValet vs. Frontify: Analytics 

MediaValet’s built-in analytics go far beyond surface-level metrics. Visual dashboards and exportable reports provide deep insight into asset usage, adoption, and engagement—helping you optimize your content strategy. 

From tracking top-performing assets to monitoring portal engagement, MediaValet turns data into action. 

“We’re still seeing the payoff from MediaValet and we’ll continue to see more as we learn new ways to use it.” – Cori Canady, Community Associations Institute 

While Frontify offers basic analytics, MediaValet scores higher with 82% vs Frontify 79%, ensuring you’re not only tracking performance—but actively improving it. 

MediaValet vs. Frontify: Ease of Doing Business 

MediaValet isn’t just a vendor—we’re a partner. We believe a DAM should be easy to buy, easy to launch, and even easier to use. 

That’s why we provide unlimited training sessions, user-friendly administration, and responsive support to ensure your team is always set up for success—without the red tape. 

“MediaValet was an easy sell – it costs way less, does way more, everybody can access it, and it’s easy to use.” – Cori Canady, Community Associations Institute (CAI) 

On G2, MediaValet earns a 9.3 for Ease of Doing Business With, outperforming Frontify’s 8.9—proof that the right DAM partner makes all the difference. 

When evaluating Frontify and MediaValet, both platforms offer distinct advantages tailored to different organizational needs.  

Frontify Pros and Cons 

Pro—Brand Management and Guidelines 

Frontify excels in providing comprehensive brand management tools, making it ideal for organizations focused on maintaining brand consistency. 

• Brand Guidelines: Frontify offers robust brand guideline features, scoring 9.3 on G2.

• User-Friendly Interface: Users appreciate Frontify’s intuitive and user-friendly interface, facilitating ease of use.

Con— Less Powerful for Large Libraries and Complex Needs 

While Frontify is a solid tool for managing brand guidelines, users managing large volumes of content or more complex asset libraries may find its capabilities limiting. 

• Search Functionality: Some users report that Frontify’s search functionality can be clunky, returning all text around the search term.

• Versioning Capabilities: Frontify’s versioning capabilities are rated at 8.0, which is lower compared to MediaValet’s 8.7.

Other Available Frontify Alternatives 

Canto 

Canto has been in business for more than 30 years and is a good Frontify alternative for smaller organizations with a tighter budget. 

Based on Gartner reports, easy integration and deployment are some of Canto’s top-rated features. 

Interested in more information? You can learn more about Canto alternatives here.

Bynder 

When considering Frontiffy alternatives, Bynder will always show up as a competitor. As one of the more established DAMs on the market, Bynder works with some huge brands and organizations. 

Where do they win against Frontify? According to Gartner, Bynder wins when it comes to scalability and ease of deployment. 

You can read more information on Bynder alternatives here. 

Acquia DAM (Widen) 

With more than 20 decades on the market, Acquia DAM (Widen) is a strong Frontify alternative. 

When compared by Gartner reviews, Acquia comes out on top with ease of deployment and integration. 

Brandfolder 

When considering Frontify alternatives, Brandfolder will always show up as a solid DAM competitor. Boasting an incredible strong market presence, and massive client logos, Brandfolder is usually better suited to larger organizations. 

Where do they win against Frontify? According to Gartner, Brandfolder wins when it comes to scalability and pricing flexibility. 

Learn more about Brandfolder alternatives here.

What Should you Look for in a Digital Asset Management System? 

When choosing a digital asset management solution, it’s crucial to consider your organization’s unique needs. 

• How much content will the DAM need to store? 

• Are there systems that will become redundant when we implement a DAM? 

• We have multiple internal and external users – how will we support and manage them all? 

Your buying team needs to define your requirements and identify non-negotiable features. But as a rule of thumb, there are several key factors that will ensure a DAM can meet your more general organizational needs effectively: 

Security Features: Protecting your digital assets from unauthorized access and data breaches is paramount. Look for a system that offers strong security measures such as encrypted data transfer, secure access controls, and regular backups. These features help safeguard your assets and ensure compliance with data protection regulations. 

Ease of Use: The DAM system should have an intuitive interface that allows users of all technical levels to access and manage assets efficiently. This includes easy navigation, quick access to files, and simple tools for uploading, tagging, and organizing content. A user-friendly interface reduces the learning curve and helps in achieving higher adoption rates across the organization. 

Advanced Search Capabilities: With the vast amount of digital assets that organizations accumulate, the ability to quickly find an exact file is crucial. Look for a DAM system that offers robust search functions including metadata tagging, keyword searches, and advanced filtering options. This ensures that users can retrieve assets efficiently without having to sift through irrelevant files. 

Integration Capabilities: The DAM system should seamlessly integrate with other tools and systems used by your organization, such as content management systems (CMS), marketing automation tools, and creative software. Integration facilitates a more streamlined workflow and ensures that assets are easily accessible across different platforms and departments. 

Scalability: As your organization grows, so will your digital asset needs. A good DAM system should be scalable, accommodating increased storage needs and additional users without performance issues. This includes having flexible cloud storage options and the ability to handle various file types and sizes. 

Support and Maintenance: Reliable technical support and regular updates are vital to maintaining a DAM system’s efficiency and security. Choose a provider that offers excellent customer support, training resources, and proactive maintenance to ensure that the system continues to meet your needs over time. 

Did you know that more than 1 in 3 organizations are using DAM across the entire business? According to the 2025 DAM Trends Report, the number of organizations using a DAM system as the heart of their tech stack is only trending upwards. As digital asset management systems become more ingrained within digital ecosystems, more organizations are on the lookout for the right DAM vendor.

When it comes to investing in or migrating to a new DAM solution, it can be difficult to decide which platform is right for your organization.

There are many DAM systems out there to choose from, so to help you make an easier choice, we’ll break down the most important features and functionalities to look for in a DAM system and detail Brandfolder alternatives.

We’ll cover:

• MediaValet vs. Brandfolder
• Brandfolder’s Pros and Cons
• The Top Brandfolder Alternatives
• How to Choose the Right DAM

MediaValet vs. Brandfolder

G2 is the largest and most trusted third-party software and professional services review site and according to their reports, MediaValet has been ranked as a “Market Leader” in the DAM space, based on high customer satisfaction ratings and an impressive market presence.

Market Leader is the top level in the ranking system. Products in the Market Leader level are rated highly by G2 users and have considerable market presence.

Who is MediaValet?

Voted as a leader in the Digital Asset Management space in 2025 by G2 Crowd, MediaValet makes assets instantly more searchable, discoverable and sharable.

With a roster of customers across higher education, nonprofit, manufacturing and countless other industries, MediaValet stands at the forefront of the enterprise, cloud-native, software-as-a-service digital asset management and creative operations industries.

Built exclusively on Microsoft Azure and available across 61 Microsoft data center regions in 140 countries around the world, MediaValet delivers unparalleled enterprise-class security, reliability, redundancy, compliance, and scalability; while offering the largest global footprint of any cloud DAM solution.

MediaValet is the #1 DAM on the market for security. SecurityScorecard rates MediaValet 98/100.

Based on the 2025 DAM Trends Report, MediaValet customers report incredible achievements with their DAM:

• 82% achieve ROI in just 1 year
• save an average of 13.5 hours per week on asset-related tasks
• 89% are highly satisfied with their DAM

The MediaValet Difference: Fast ROI

Based on G2 reviews, MediaValet users achieve ROI faster than Brandfolder customers.

These time savings have in turn led to exceptional business outcomes including stronger brand consistency, improved productivity, and better team collaboration and 78% of our customers are able to reallocate resources to more impactful tasks.

How does MediaValet Compare to Brandfolder?

MediaValet vs. Brandfolder: Support

Each and every MediaValet customer gets assigned a dedicated onboarding manager that ensures they’re set up for success from day one.

Once you’re confident and ready to go, a dedicated customer success manager takes over to provide ongoing coaching and training to ensure both ROI and high adoption rates.

MediaValet support is available via phone or email. Unlimited support is included in your DAM subscription to ensure you can make the most of your DAM.

The quality of support at MediaValet “has been game changing.” – Emily Hegranes, US Naval Institute

MediaValet vs. Brandfolder: Product Direction

MediaValet vs. Brandfolder: Brand Guidelines

MediaValet is the premier DAM in the enterprise space for Brand Guidelines.

Branded Portals, Advanced Search, and AI-powered tagging help to streamline the management and distribution of the most current brand assets, enabling organizations to maintain a consistent brand image across all channels and touchpoints.

“We’re an international company . . . MediaValet is effectively empowering our employees and reps to confidently grab-and-go for current assets.” – Jon Grusky, HYTORC

MediaValet vs. Brandfolder: Analytics

MediaValet’s reporting and analytics functionality is one of the best on the market.

Built-in reports and dashboards help organizations make smarter, data-backed decisions. Customers can view high-level snapshots or dive deep into data to gain powerful performance and activity insights and ultimately, do more with their DAM.

“We’re still seeing the payoff from MediaValet and we’ll continue to see more as we learn new ways to use it.” – Cori Canady, Community Associations Institute

MediaValet vs. Brandfolder: Ease of Doing Business

MediaValet excels when it comes to partnering in business.

Offering unlimited, interactive training sessions, MediaValet enables administrators and users alike to maximize the value of the DAM without compromising on access management.

“MediaValet was an easy sell – it costs way less, does way more, everybody can access it, and it’s easy to use.” Cori Candi, Community Associations Institute (CAI)

Brandfolder Pros and Cons

Simply put, Brandfolder is massive. Boasting megalith clients like Zoom and Slack, new clients will be in good company if they choose Brandfolder.

And as with any large company, comes a large slew of resources. Which is why, the number one pro of Brandfolder, is their range of features.

Pro – Impressive Feature List

Jammed with a list of available features, Brandfolder can do anything from storing your assets to applying rights management to reporting and analyzing how they perform.

There are about 100 features listed on their website – ideal for organizations who have giant libraries and massive user numbers.

Con – Pricing is High

With a ton of features however, comes a big price tag – and with Brandfolder geared so heavily towards enterprise organizations their pricing can leave some smaller businesses or smaller budgets out in the cold.

Pricing is only available on request but generally starts low year one and increases significantly in year two.

“I’d like their pricing to be more transparent – I don’t like having to ask a sales rep for every tiny detail if we want to add a collection or an admin.” SMB Financial User, G2

If you’re interested in understanding more about digital asset management pricing, we detail it here.

Other Available Brandfolder Alternatives

Canto

Canto has been in business for more than 30 years and is a good Brandfolder alternative for smaller organizations with a tighter budget.

Based on Gartner reports, easy integration and deployment are some of Canto’s top-rated features.

Want to read more about Canto alternatives? Read this blog post.

Bynder

When considering Brandfolder alternatives, Bynder will always show up as a competitor. As one of the more established DAMs on the market, Bynder works with some huge brands and organizations.

Where do they win against Brandfolder? According to Gartner, Bynder wins when it comes to scalability and ease of deployment.

Interested in more information on Bynder alternatives? Check out this post.

Acquia DAM (Widen)

With more than 20 decades on the market, Acquia DAM (Widen) is a strong Brandfolder alternative.

When compared by Gartner reviews, Acquia comes out on top with ease of deployment and integration and ties with Brandfolder on quality of support.

What Should you Look for in a Digital Asset Management System?

When choosing a digital asset management solution, it’s crucial to consider your organization’s unique needs.

• How much content will the DAM need to store?
• Are there systems that will become redundant when we implement a DAM?
• We have multiple internal and external users – how will we support and manage them all?

Your buying team needs to define your requirements and identify non-negotiable features. But as a rule of thumb, there are several key factors that will ensure a DAM can meet your more general organizational needs effectively:

Security Features: Protecting your digital assets from unauthorized access and data breaches is paramount. Look for a system that offers strong security measures such as encrypted data transfer, secure access controls, and regular backups. These features help safeguard your assets and ensure compliance with data protection regulations.

Ease of Use: The DAM system should have an intuitive interface that allows users of all technical levels to access and manage assets efficiently. This includes easy navigation, quick access to files, and simple tools for uploading, tagging, and organizing content. A user-friendly interface reduces the learning curve and helps in achieving higher adoption rates across the organization.

Advanced Search Capabilities: With the vast amount of digital assets that organizations accumulate, the ability to quickly find an exact file is crucial. Look for a DAM system that offers robust search functions including metadata tagging, keyword searches, and advanced filtering options. This ensures that users can retrieve assets efficiently without having to sift through irrelevant files.

Integration Capabilities: The DAM system should seamlessly integrate with other tools and systems used by your organization, such as content management systems (CMS), marketing automation tools, and creative software. Integration facilitates a more streamlined workflow and ensures that assets are easily accessible across different platforms and departments.

Scalability: As your organization grows, so will your digital asset needs. A good DAM system should be scalable, accommodating increased storage needs and additional users without performance issues. This includes having flexible cloud storage options and the ability to handle various file types and sizes.

Support and Maintenance: Reliable technical support and regular updates are vital to maintaining a DAM system’s efficiency and security. Choose a provider that offers excellent customer support, training resources, and proactive maintenance to ensure that the system continues to meet your needs over time.

Over the last couple of years digital asset management systems, especially those powered by AI, have landed on the radar for many organizations shifting toward a new digital-first, rich content-focused environment. 

In fact, we’ve seen a growing number of organizations benefiting from DAM systems usage across their entire organizations. DAM is no longer part of the MarTech stack – it’s crucial to an organization’s technological success. 

As the digital transformation wave continues to change how business is done online, there are several factors worth considering, including why DAM is such an important investment for the coming years. 

Why Digital Asset Management Is Important in 2025 

In today’s dynamic digital landscape, effectively managing and utilizing digital assets has become a critical component of success. As organizations strive to meet rising demands for personalized, high-quality content and seamless collaboration, digital asset management software (DAM) emerges as a pivotal solution. 

With innovations in AI-driven automation, video optimization, and rich media management, DAM systems like MediaValet are transforming how businesses streamline workflows, enhance brand consistency, and adapt to the challenges of 2025. 

According to the latest DAM Trends Report, organizations that integrate DAM across their operations report significant improvements in efficiency, collaboration, and return on investment (ROI). By aligning with key digital marketing trends—such as AI adoption, the growth of video content, and hyper-personalization—DAM is becoming an indispensable part of the modern tech stack. 

In this post, we’ll dive into how DAM helps organizations stay competitive in 2025 while future-proofing their digital strategy. 

Why are Digital Assets Important?

Organizations are feeling the pressure to address the need to create more content for more channels…but with less resources.

Specifically, they need to find ways to both produce and disseminate more digital assets than ever before. Maintaining digital presence is one challenge, the next is evolving digital presence to compete!

To accomplish an impactful, effective digital transformation, it’s necessary to properly manage massive or growing amounts of digital assets like rich media and video content and enable seamless access across entire organizations.

Digital assets are indispensable in the digital marketing ecosystem, serving as the lifeblood of content strategies that engage, inform, and convert audiences. They encompass everything from images and videos to documents and multimedia presentations, each playing a pivotal role in storytelling and brand representation.

Digital Assets are Essential to Engaging Audiences

Digital assets are the cornerstone of modern marketing, crucial for capturing and maintaining audience engagement in a digital-first landscape. Through compelling visuals, interactive content, and personalized experiences, these assets connect emotionally and intellectually with viewers and drive conversions.

Rich media ads deliver engagement rates of 16.54%, compared to 2.14% with standard ads, so as organizations undergo a pivotal shift to more dynamic visuals, and we see videos become central to engaging audiences, there is a higher demand for more sophisticated management and distribution tools. It’s critical to enhance both effectiveness of and visibility to campaigns with the right digital assets.

Digital Assets Showcase Brand Values

Beyond their practical utility, digital assets carry the essence of a brand’s culture and values. They are not just tools for communication but are embodiments of the brand’s identity, enabling organizations to connect with their audiences on a more personal and emotional level.

Through careful curation and management, these assets become the voice of the brand, conveying messages that resonate with values, aspirations, and the unique character that distinguishes one brand from another.

As we see organizations struggle to produce and manage the sheer number of assets required to simply maintain their online presence, it’s important to look to AI as a method to improve productivity.

The Challenges of Modern Marketers and How DAM Can Solve Them

According to Forbes Business Council, in 2025, most organizations will face four common challenges when it comes to managing digital assets and digital presence. 

1. AI-Powered Automation: Working Smarter, Not Harder 

AI continues to transform how organizations manage tasks, freeing teams to focus on creative and strategic work.

DAM systems like MediaValet leverage AI for: 

Auto-tagging and search: Automatically tag and organize assets upon upload, reducing manual effort and increasing discoverability. 

Content personalization: AI-driven tools enable hyper-targeted campaigns by analyzing user behavior and segmenting audiences effectively. 

By integrating AI into DAM, businesses can streamline workflows, reduce bottlenecks, and deliver personalized customer experiences at scale. 

2. Video Content Dominance: Winning Engagement in the Digital Era 

Video remains one of the most effective tools for capturing audience attention, and platforms like YouTube, TikTok, and Instagram are leading the charge.

DAM systems empower teams to manage the complexities of video production and distribution by: 

Optimizing storage and access: Centralizing high-quality video content ensures seamless collaboration across teams. 

Facilitating multi-platform sharing: DAM tools simplify the distribution of video content optimized for different platforms, increasing reach and engagement. 

Enhancing production workflows: Features like automated transcription and version control ensure content is delivered quickly and accurately. 

Organizations using DAM systems report faster project deployment and improved campaign performance, underscoring the value of investing in video asset management. 

3. Personalization at Scale: Elevating Customer Experiences 

In 2025, consumers expect brands to know their preferences and deliver hyper-relevant content.

DAM systems support personalization by: 

Creating dynamic user journeys: Use AI to map customer behavior and predict needs, tailoring content accordingly. 

Ensuring consistency: Maintain brand integrity by managing all assets from a single, unified platform. 

With DAM, marketing teams can create campaigns that resonate with audiences at every stage of their journey, improving conversion rates and customer loyalty. 

4. Shopable Content and Influencers: Bridging Social Media and E-commerce 

The line between social media and shopping has blurred, with platforms like Instagram and Pinterest introducing in-app shopping features.

DAM systems help brands stay ahead of this trend by: 

Organizing influencer content: Centralize user-generated and influencer-created content for easy reuse across campaigns. 

Streamlining approvals: Integrated proofing tools like MediaValet Proofing ensure assets are on-brand and ready for publication. 

Driving engagement: Enable quick access to shoppable content that aligns with campaign goals. 

By simplifying how assets are managed and shared, DAM enhances the impact of shoppable content and influencer marketing campaigns. 

Why a Digital Asset Management System is so Important

As businesses adapt to the sweeping changes brought about by digital transformation trends, Digital Asset Management (DAM) systems like MediaValet provide critical solutions. MediaValet, with its robust features, is uniquely positioned to help organizations navigate these trends efficiently, enhancing their digital asset ROI, reach, and distribution. Let’s explore how MediaValet addresses these key digital transformation challenges.

1. Leveraging AI for Enhanced Asset Organization and Discovery

The evolution of AI is a significant trend in digital transformation, offering smarter ways to handle vast amounts of digital content.

MediaValet’s AI-driven approach reduces manual tagging and searching time, ensuring that teams can focus on high-value creative and analytical tasks. By streamlining the discovery process, MediaValet enhances operational efficiency and accelerates project timelines.

Auto-tagging and Advanced Search Ensure Accurate Asset Usage

Auto-tagging abilities in a MediaValet DAM automate the most tedious, human-error-prone tasks like meta tagging assets. On upload, the DAM automatically tags content with relevant keywords to significantly boost the discoverability of assets.

Advanced Search optimizes how teams search for assets and uses object, color, and text recognition to ensure the right content is found and meets audience and campaign needs effectively.

Face Recognition Streamlines Campaign Creation

MediaValet’s Face Recognition technology streamlines campaign creation by automatically tagging and organizing photos of people across an entire library.

It allows for better image management enabling teams to easily comply with usage rights and model releases and to quickly identify and compile all images featuring a specific person for a targeted campaign, reducing manual search time and enhancing campaign relevance.

2. Supporting Rich Media to Meet Market Demands

As the demand for rich media content grows, organizations face the challenge of managing and storing diverse and sizeable digital files.

MediaValet addresses this need by offering high-capacity storage solutions that support a wide range of file types, including high-resolution images, 3D models, and interactive content. This capability ensures that organizations can store and access all their rich media assets in one place, maintaining brand consistency across all digital touchpoints and meeting the market’s demand for engaging content.

3. Optimizing Video Content for Greater Engagement

With the increase in the use of video content, businesses require sophisticated tools to manage, share, and publish videos effectively.

MediaValet offers specialized video management features, AVI includes automated video translation and transcription, version control to keep track of edits, scene, object, person, and text identification and isolation, and rendering to enable easy distribution across various channels. These features enable organizations to leverage video content fully, enhancing audience engagement and maximizing the impact of their digital marketing efforts.

AudioVisual Intelligence (AVI) Accelerates Time to Market

MediaValet’s AVI is an industry-leading feature that can accelerate campaign time to market for organizations, even those targeting global markets.

By automatically searching, discovering, translating, and transcoding an entire video library it enables team to swiftly adapt marketing materials, ensuring consistent messaging while significantly reducing the turnaround time for campaign launches with rich media files.

AVI not only propels organizations towards more dynamic and responsive online strategies but also underscores the critical role of DAM in amplifying the value of video assets in an increasingly digital-first world.

4. Maximizing Digital Asset ROI, Reach, and Distribution

Understanding the performance of digital assets is crucial for maximizing ROI, reach, and distribution. MediaValet provides detailed analytics and reporting tools that offer insights into how assets are being used and performing across different channels. This data enables organizations to make informed decisions about content strategy, helping them to allocate resources more effectively and tailor their content to meet audience needs better.

MediaValet Mobile also enables teams to access the DAM from anywhere with a Wi-Fi connection, accelerating content uploads and downloads, sales pitches, and campaign deployments!

MediaValet’s DAM system offers powerful solutions to the challenges posed by current digital transformation trends. By leveraging AI for smarter asset management, supporting rich media content, optimizing video content use, and providing insights into asset performance, organizations can maximize their digital asset ROI, reach, and distribution.

As businesses continue to navigate the evolving digital landscape, MediaValet stands as a crucial partner in achieving their digital transformation goals.

The Benefits of Digital Asset Management for 2025 

Organizations that invest in a robust digital asset management strategy see transformative results: 

• 81% improve collaboration across teams. 
• 100% achieve faster project timelines. 
• 80% streamline creative processes. 
• Save an average of 13.5 hours per week on asset-related tasks. 

The benefits of a digital asset management system extend beyond storage and organization—DAM drives efficiency, boosts ROI, and future-proofs your digital marketing and asset management efforts. 

Get Ahead with a Digital Asset Management

It is evident that organizations are facing new hurdles with the digital transformation wave but it’s also clear that a DAM can help teams mitigate these challenges and enhance online performance. By simplifying processes and centralizing all high-value media into a secure cloud-based library, a DAM will help teams maximize success in 2025.

The benefits that a DAM can provide to your team, however, do not end here. Learn more about how a DAM can help your organization by scheduling a demo with us today.

A digital asset management (DAM) system is a critical aspect of your organization’s tech stack – but when it comes time to buy a DAM, finding the right one can be tricky.

So we’ve built out the essential 7 steps you need to follow to determine the scope and objectives of a DAM project and find the right DAM vendor for your organization.

Following these 7 steps, you can successfully get your DAM project off the ground, communicate its value across your organization and determine your needs.

Learn how to buy a DAM, accelerate your DAM project, and find the right vendor to partner with, long-term.

How to Buy a DAM Step 1

Your Objective: Understand your organization’s specific needs and the objectives for implementing a DAM system.

Here are some key examples of how a DAM can deliver:

• Simplified access to on-brand assets for departments (Internal and External)
• Reduce resources spent on reproducing work
• Increased creative efficiencies
• Better brand consistency
• Streamlined GTM campaigns and faster time-to-market

And some other considerations to help understand the scope of your DAM project:

• How much content will the DAM need to store?
• Are there systems that will become redundant when we implement a DAM?
• We have multiple internal and external users – how will we support and manage them all?

PS. Reviewing your security requirements is critical!

You should have a clear grasp on how vendors comply with regulations, their data breach history, and their data center reliability. Learn more about MediaValet’s security offering here.

How to Buy a DAM Step 2

Your Objective: Identify who needs to be involved and gain buy in from all departments and teams that will use the DAM.

Cross-functional teams have become integral to the tech acquisition process and so, securing consensus is more complex than ever.

It’s crucial to navigate through the complexities of stakeholder approval and achieve unanimous buy-in for your DAM initiative, but first, you need to identify key players in the buying group:

• CMO
• Head of IT
• CFO
• Head of Sales Enablement

How to Buy a DAM Step 3

Your Objective: Discover various DAM solutions available that could meet your needs.

It’s time to weigh up your DAM vendor options against each other and find out which digital asset management system fit your organization.

There are several ways to dig into research but for unbiased, reliable feedback on a vendor, the best place to start is third party review sites like G2.

If a vendor is rated over 4.5 stars – that’s considered a great rating! You can check out the G2 DAM Vendor Comparison guide here.

How to Buy a DAM Step 4

Your Objective: Build a short list of roughly 3 to 5 DAM vendors worth moving forward to the demo phase with.

Each vendor that makes the short list should meet (at the very least) your desired functionalities, integration capabilities with your existing tech stack, and budget constraints.

It’s also time to decide on your demo group.

Are you going to do one or two rounds of demos, and will there be multiple stakeholders involved or just you? When 2 or more people are involved, it can help to streamline the process.

How to Buy a DAM Step 5

Your Objective: Plan for a comprehensive demonstration of the DAM system.

Take the time to develop scenarios or use cases that you want the vendor to demonstrate.

Your questions should revolve around the system, its features, accessibility, integrations, scalability, security, and support.

Ask if there is a DAM Specialist available to help you work through taxonomy and other DAM best practices!

And above all, ensure that the vendor can offer your team sufficient support – throughout onboarding and the rest of your lifecycle!

Interested in seeing a DAM in action? Check out this self-guided tour of MediaValet:

How to Buy a DAM Step 6

Your Objective: Consider all cost factors involved in implementing and maintaining the DAM system.

Buying a DAM system is a long-term decision. It’s important to choose carefully and ensure that the technology you’re integrating into your operations can enhance collaboration across departments, and safeguard your digital assets against ever-evolving security threats, and ultimately, prove to be a worthwhile investment.

You need to build an informed cost analysis to ensure you prove the value of your DAM system and secure appropriate funding.

Start with how much the DAM system subscription will cost and ensure you cover everything in between that and the potential costs saved against software you will no longer need or use.

How to Buy a DAM Step 7

Your Objective: Work with the vendor to plan for migration, training, and ongoing support.

Once you’re sure your vendor can meet your technical requirements, you need to ensure they are experienced in and capable of fostering adoption through effective partnership.

Make a detailed plan for:

• Onboarding
• Migration Plan
• Training
• Support

Why is MediaValet the Premier Choice in DAM?

Accelerate Impactful ROI

80% of our customers achieve ROI in just 18 months, and according to G2, MediaValet customers achieve ROI 3.2 months faster than our competitors’.

How? We implement MediaValet and onboard customers to facilitate a 57% faster go live time than our competitors. This manifests in:

• Saved money on asset creation for 76% of MediaValet customers and
• Stronger brand consistency for 100% of enterprise DAM customers.

“With MediaValet in place, our team can now better perform. [The DAM] helped improve productivity and the ROI of our assets!”

Dennis Washington, TD Industries

Rest Assured with Premier Security

MediaValet is the #1 DAM Vendor on the market for security as rated by SecurityScorecard.

MediaValet is:

• SOC 2 certified by PwC,
• GDPR, CCPA and PIPEDA compliant, and can assist customers with DPA (Data Processing Agreement) requirements,
• HIPAA compliant and able to assist with any BAA (Business Associate Agreement) requirements, and
• Built on Microsoft Azure, which is compliant and/or certified with more than 90 regulatory standards.

“As a massive organization, we have very strict procurement guidelines and security requirements for vendors… MediaValet stood out immediately as a front runner.”

James Carter, Experian

Achieve More with Top Tier Support

Your success is our success. Our customers rate us higher than our competitors for support. In fact, according to G2 reports, we score 95% for support – ahead of the average 91%.

• We offer unlimited product support,
• a comprehensive training program, and
• resident DAM experts to help you achieve your goals.

“The quality of support at MediaValet has been game changing . . . small issues we report are addressed by the end of the day!”

Emily Hegranes, US Naval Institute

Scale, Cost-Effectively,at your Own Pace

Our solution meets you where you are today and will be your partner in growth as you progress on your DAM journey.

• Add unlimited users at no extra cost
• Build a DAM without restrictions with unlimited categories and tags

“MediaValet was an easy sell – it costs way less, does way more, everybody can access it, and it’s easy to use.”

Cori Canady, Community Associations Institute (CAI)

Are you interested in learning more in-detail steps on how to buy a DAM? You can download the full DAM Buying Guide here to find more in-depth information on each step! Alternatively, reach out to find out how MediaValet can help your organization!