DAM Knowledge The Top 10 Digital Asset Management Features Digital asset management features have evolved beyond asset management: But what are the core features you need from a DAM? July 30, 2024 Carlie Mason Director of Growth Marketing 7 min read As digital asset management software (DAM) evolves, so too does its functionality. Beyond the basic organization and storage – what are the functions that a DAM has to offer? In this post, we’re explaining the digital asset management features that make up the core of the DAM system. DAM functionality has significantly evolved, and for good reason. Companies are producing more content than ever, and creative teams need a comprehensive platform that can manage the entire content lifecycle, from creation to distribution. This demand has driven digital asset management vendors to innovate and add new features, transforming DAM software from a niche media solution into an essential component of the marketing tech stack. Rather see DAM features in action? Take the self-guided tour of MediaValet here. Take a tour of MediaValet With that in mind, a digital asset management system has 10 crucial features: Organizing Searching Downloading Version Control and History Sharing Access Control Video Management Reporting and Analytics Templating Artificial Intelligence What are the 10 Key Digital Asset Management Features? Digital asset management platforms can differ greatly in their abilities, but there are several key features they should offer. If you’re interested in comparing solutions, check out our free resource to understand which DAM vendor is right for you. 1. Organizing At its core, a digital asset management platform is used to centralize and organize your digital assets in a single, easy-to-access library where they can be easily found by everyone. But digital asset management is about more than just collecting your assets in one place. It’s about taking advantage of the DAM’s advanced searching, downloading and sharing capabilities to ensure your assets aren’t just stored – they’re properly leveraged by employees, agencies and partners to maximize each asset’s potential. 2. Searching Without digital asset management, finding the right asset can take time – even if you know exactly what you’re looking for. But with a DAM system in place, your assets are more easily discoverable. First and foremost are your keywords: words and phrases used to describe the assets you’re uploading. Similarly, attributes are used to describe other important information about your assets, such as the date created, photographer name and file name. Attributes can be automatically generated or manually added to your asset to make it easier for users to discover your assets. Another key feature that makes searching stress-free is a clear and concise category structure. This feature makes the library more “browseable”, as it allows you to click through multi-level folders to find the assets you’re looking for. The best DAM systems offer unlimited categories with their subscription and will help you with your initial set up. MediaValet enables artificial audio and video intelligence to reduce manual effort and automatically populate your asset with metadata spanning common objects, text and color recognition. 3. Downloading Any assets stored in the DAM are only valuable, of course, if your team can actually use them. A digital asset management system makes it easy and simple to download your digital assets, in the exact file format and resolution you need. Any user with downloading permission is able to change the format or size of your assets (ie. a rendition – learn the value of these here) on-the-fly (for example, turning a JPG into a PNG). This feature is a lifesaver for companies that have a busy design team that’s often backlogged with requests. 4. Version Control and History As soon as a change is made to any images or marketing material, you need to make sure that the correct version of the asset is used going forward. Alternatively, when the wrong changes are made, you need to go back to a previous version. DAMS can also save and track the history of previous versions and revert to an earlier asset at any time. A DAM system also offers admins the ability to track who is using, sharing and editing content within the system. Additionally, they provide extensive histories for each asset, from viewing to commenting, ensuring you’ll always know who has been interacting with an asset at any given time. 5. Sharing When collaborating with coworkers, partners or agencies, sharing a couple of low-res photos is not a problem. However, when you’re working on a large PPT deck or a video, sending files over email can becomes an issue. A DAM system allows you to easily share your large files in a variety of ways: Over Email: The most common form of sharing assets is by sending a link to an online gallery or a downloadable zip file within the DAM system. Some DAM vendors offer integrations that allow you to share assets directly from your email system (such as Outlook). Collections: For longer-term projects, many companies turn to the collections function, which allows you to aggregate assets from different categories, into specific project-based folders. Thereafter, it’s easy to share your lightboxes with whoever needs them. Brand Portals: Common use cases we typically see for brand portals include sharing brand guidelines and supporting various campaigns. Brand portals allow users to curate and share collections of assets with internal and external users as a custom-branded online library. 6. Access Control Even though your assets are all in a central location, you don’t necessarily want everyone to have the same viewing and downloading permissions. A key feature that separates a digital asset management system from other storage systems is its access control structure. To ensure your assets are only used by the right people at the right time, digital asset management systems allow you to create user groups. These groups have different viewing, uploading, downloading and sharing abilities. This means that your contributors are able to easily upload their content into your system and your users will also have confidence that any assets they are able to access are approved for their use. That includes both internal and external users. MediaValet allows you to set custom user permissions and restrictions that suit your organization. This ensures that external stakeholders can access, and share, all the assets they need with Branded Portals. 7. Video Management DAM platforms have been consistently evolving to manage rich media files like video and audio content. Rather than relying on multiple platforms like video CMS and traditional file sharing solutions, a DAM system can manage everything in one place. MediaValet’s video asset management capabilities enable users to translate, preview, and share video files seamlessly. With support for various video formats, users can easily handle large video assets and ensure they are accessible to the right teams. The platform also offers automated transcoding to different resolutions, making it simpler to distribute videos across different channels without manual intervention. 8. Reporting and Analytics Understanding how digital assets are used and which ones are impactful is critical for optimizing your content strategy. MediaValet’s DAM reporting and analytics feature provide insights into asset usage, download patterns, and user activity. This data helps organizations understand which assets are most valuable, identify content gaps, and make data-driven decisions to improve asset utilization. With comprehensive reporting tools, users can generate detailed reports that track asset performance and user engagement, ensuring that your digital asset strategy is aligned with business objectives. 9. Templating Connecting a digital asset management system with a templating solution can significantly streamline content creation and ensure brand consistency by enabling easy access to approved assets and the ability for departments across the organization to customize content, quickly. MediaValet Templating, powered by Marq allows users to create and customize templates for various types of content, such as social media posts, brochures, and presentations. By using templates, teams can quickly generate on-brand content without needing extensive design skills. This feature is particularly useful for organizations that need to maintain a consistent brand image across multiple channels and touchpoints. 10. Artificial Intelligence DAM systems have been incorporating Artificial Intelligence (AI) powered capabilities to transform the way digital assets are managed. MediaValet leverages AI to automate metadata generation, content tagging, and image recognition. These AI capabilities reduce the manual effort required to organize and categorize assets, making it easier for users to find what they need quickly. Additionally, AI-powered features such as Face Recognition, object detection, and color analysis enhance the accuracy of asset searches and improve overall efficiency in managing large libraries of digital content. With these key digital asset management features alone, companies worldwide are experiencing cost savings and team efficiency improvements. When an organization integrates their processes and existing platforms with a DAM system amazing things can happen. As a DAM vendor, MediaValet aims to consistently improve and evolve our offering; we’re always adding new features to better your business. We help businesses worldwide to accomplish objectives, find out how we can help you – book a demo here. MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI. Related Articles DAM Knowledge DAM vs CMS: How Are They Different? Read more DAM Knowledge The Essential Guide to Digital Asset Management Workflows Read more DAM Knowledge The Beginners Guide to Building a DAM Taxonomy Read more DAM Knowledge Understanding DAM User Roles Read more Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
Shopping For a DAM Is it Time for a DAM System Migration? Here are 7 Steps to Make it Easier Sometimes, organizations outgrow their tech stacks. For many, the time has come for a DAM system migration, but what are the steps to do so? July 24, 2024 Nuala Cronin Content Manager 4 min read Effectively managing digital assets is crucial for businesses of all sizes. A Digital Asset Management (DAM) system plays a pivotal role in organizing, storing, and distributing digital assets. But some organizations are already working with a DAM vendor and aren’t necessarily happy with their service. That’s why we’re building out the steps organizations need to take for a DAM system migration. As businesses grow and DAM technology evolves, organizations may find that their current solution just isn’t doing what they need it to anymore. The need to migrate to a new DAM platform may arise, but it doesn’t need to be complicated. This blog post will outline the essential steps to successfully migrate DAM platform, ensuring a seamless transition with minimal disruption to the organization’s workflows. We break down how to: Assess your current system Define your migration goals and requirements Prepare your data for migration Select your new DAM vendor Plan and execute the DAM vendor migration process Train your users Evaluate your new DAM solution If you’d rather listen to a webinar on this topic, check out A Strategic Approach to Planning your DAM Migration here! 7 Steps to a Successful DAM System Migration If you’re here, you probably already know that your current DAM vendor isn’t working out. Maybe it’s not evolving fast enough, maybe it hasn’t scaled as your organization has, or maybe you’re just not happy with your existing service. Whatever your reasoning, you need to evaluate how to move forward, and how to find a better solution. These 7 steps will make a DAM system migration a little bit easier! 1. Assess your Current DAM System It’s time to evaluate the strengths and weaknesses of the existing DAM system. Interested in learning more about DAM Vendors? Check out the G2 DAM Vendor Comparison Report here! Can you add all the new users and employees in your organization? Is there ongoing training to ensure new features are adopted? Is the DAM able to not only store new asset formats? How do your existing users feel about the platform? Would a migration to a new DAM vendor alleviate your problems? 2. Define Migration Goals and Requirements If you’ve decided it’s time to migrate DAM vendors and you need to find a new, more long-term DAM solution, you need to define what the goals of a migration look like. Remember, getting stakeholders on board to switch isn’t always the easiest thing. You should clearly outline the goals and expected outcomes of the migration process. Identify the features and functionalities required in the new DAM system. Does the new DAM vendor need to be scalable? Will the new vendor meet security requirements? What integration capabilities are non-negotiables? 3. Prepare Data for Migration Once you’ve decided on the necessaries for your new DAM vendor, you need to put some time into preparing the data that needs to be migrated. Like when you initially prepared to move your assets to a digital asset management solution, you need to conduct a comprehensive audit of existing digital assets. Take the time to clean up and organize your digital assets library. Conduct a thorough asset audit and eliminate duplicates or irrelevant content. Ensure metadata is accurate, consistent, and standardized to facilitate easy migration. Review your category structure and be sure it’s clean and relevant. 4. Select a New DAM Vendor You’ve done it before, but now the industry has grown, and your options have expanded massively. Digital asset management vendors have evolved way beyond simple asset management. Vendors like MediaValet have expanded AI capabilities and technology to truly serve customers. Don’t take our word for it though, check out the G2 Crowd DAM Vendor Comparison Report here. Carry out some thorough research on DAM vendors to ensure your choice aligns with your requirements. Check out third party review sites like G2. Evaluate case studies and success stories. Request demos and trials to test the usability and functionality of the platform. 5. Plan and Execute the Migration Process Once you’ve chosen the right vendor, you need to thoroughly plan how to migrate your library over to the new DAM platform. You should work with your DAM vendor and internal teams to detail each step. Create a detailed process with clear stakeholder involvement, deadlines, and responsibilities. Assign a dedicated team to oversee the migration process. Define backup and data recovery strategies to prevent data loss during migration. Schedule the migration during off-peak hours to minimize disruptions. 6. Train Users and Provide Support When you undertake a DAM system migration, it’s crucial that you get stakeholders on board ASAP to ensure widespread adoption and use. Your new vendor should offer comprehensive training to users on the new DAM system to ensure fast time-to-value, and prolonged success on their platform. Provide stakeholders with access to documentation and resources for future reference. Ensure your stakeholders have access to continuous support during and after implementation. Involve key stakeholders to provide feedback and identify any issues or shortcomings they find on the new DAM platform. 7. Post-Migration Evaluation Congratulations! You’ve come to the last phase of a successful DAM system migration. Your work isn’t done though, now, you need to conduct a post DAM migration evaluation to measure the success of the process, and ensure continued success going forward. Seek feedback from users and address any lingering concerns with your vendor. Request any features you feel are crucial to your success. Migrating DAM systems can be a complex endeavor, but with proper preparation, goal-setting, and vendor selection, it becomes a manageable task. By following these 7 steps, businesses can ensure a smooth and successful DAM migration, empowering them to optimize their digital asset management, enhance productivity, and drive better results in the long run. Related Articles Shopping For a DAM Why DAM is Crucial During Mergers and Acquisitions Read more Shopping For a DAM PIM vs DAM: Are They Better Together? Read more Shopping For a DAM Building a Business Case for DAM: The 6 Step Guide Read more Shopping For a DAM The Best Digital Asset Management Platform for your Organization Read more Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
Design 3 Requests That Are Slowing Down Your Creative Team (and Easy Fixes) Here are three requests slowing down your creative team, and quick & easy fixes you can use to address them. July 17, 2024 Jeffrey Bates Creative Director 4 min read The world is becoming increasingly visual – across industries, geographic locations, and platforms. To this end, it’s no surprise that marketing, sales, and other departments have turned to high-quality, visual content to attract attention and achieve business goals. In fact, visuals can increase someone’s desire to read a piece of content by 80%.While it’s undeniable that original, visual content can contribute to tangible business results, the creation of this content can put a considerable burden on the creative department. With increased pressure to continuously release creative, well-designed visuals, it’s more important than ever to ensure this team can put its hours towards initiatives that move the needle. This means reducing any unnecessary administrative and tedious tasks.While easier said than done, there are a few kinds of requests that are slowing down your creative team considerably – that are quick and easy to fix! Here are three we frequently hear about, and how they can be addressed with a digital asset management system (DAM).Assets RequestsWhere’s our most recent logo? Do you mind resending me the social images for our spring campaign? Which sales brochure is the most up-to-date? These are the kinds of questions your creative teams get almost daily.When other teams don’t have access to your company’s most up-to-date campaign and brand assets, your creatives get bogged down with requests for logos, images, videos, and more. While this usually only takes a quick 5 minutes, the minutes can quickly add up – not to mention the break in their creative flow.The fix: Aggregating your assets into a single, centralized library is the first step to reducing these kinds of requests. Small organizations, working with only a few assets, often get by using a file-sharing system, like Dropbox. Larger organizations, however, require a more advanced solution, like a digital asset management system, which can provide additional search and permission capabilities.Some DAMs, like MediaValet, also offer the ability to make Branded Portals for frequently requested content. Using portals, creative teams can make branded, well-organized “micro-sites” for logos, campaign-specific assets, and more. They can then share the portals with departments or partners, using a public or password-protected link.Reformatting & ResizingEven when people do have access to assets, all too often they’re in the wrong format. Collaborative departments, like marketing, often need to send logos, print materials, digital ads, etc. to partners, tradeshow organizers, and other stakeholders – each in a specific size and format. While there are online converters and workarounds, many don’t work well or adhere to the organization’s security policies.When this is the case, creatives are often the ones that take the brunt of these requests. In addition to slowing down your team, this can also risk the relationship between your marketing and creative teams. The creative team will be frustrated that they constantly need to make these small updates, while the marketing team will be frustrated that their project is bottlenecked by the request.The fix: Teams outside of the creative department need to be enabled to reformat the organization’s brand assets, quickly and on-the-fly. With a digital asset management system, users can convert JPGs to PNGs, word documents to PDFs, Mp4s to MOVs, and more – all in any resolution they need! Never again will creatives need to waste their time on these small changes.For certain use cases, cropping capabilities can also help reduce requests considerably. With an easy-to-use cropping solution, teams are able to make quick dimension and size changes without needing to ask a designer for help. For example, social media teams can quickly crop a single image to meet the optimal dimensions for each social channel.Small UpdatesAll too often, the creative team is relied on to make insignificant updates to pieces of content. Whether it’s updating the contact information on a business card or changing a logo on a brochure, a significant amount of a creative’s time can be spent on activities that don’t drive much business value.More often than not, these requests come because the other individual lacks the technology that’s needed to make the changes themselves. And with good reason – creative software can run anywhere from $10 – $30 per month. Multiply that by every person in the office, and it becomes very pricey. This challenge also increases tenfold for people that don’t have a high level of design expertise and education. While it’s not a perfect solution, it makes more financial and efficient sense to keep this software for the creative team.The fix: Teams need the ability to make simple changes to branded content, without relying on the creative team. Templating software, enables creative teams to provide other teams with customizable templates – all without putting a significant dent in your budget. These templates don’t require any design expertise and are incredibly easy to use.What’s more, templating software can connect directly to your DAM, making creative asset management so much simpler. Your users can make quick edits to approved digital assets without needing to leave the platforms they use already. For example, a salesperson can access a brochure in your DAM, and quickly edit the contact information to their own – all without leaving their DAM!Get Started with MediaValet TemplatingMediaValet Templating, powered by Marq allows teams to create customizable and easy-to-use templates for their team. Users can easily access templates on-demand, within MediaValet, and make changes without asking for designer support. Learn more about the new integration here. Related Articles Design What is a Rendition? Read more Design The Best Creative Conferences to Attend in 2025 Read more Design The Benefits of Digital Asset Management for Video Read more Design Building a House: UX and UI Explained Read more What a DAM good read! Fuel your DAM knowledge by browsing our Resource library Build My DAM Knowledge
DAM Knowledge Video Asset Management: Definition, Benefits & More. Find out what video asset management is and how leading organizations are using it to make the most of their video content. July 16, 2024 Carlie Mason Director of Growth Marketing 4 min read As the demand for online video content continues to increase so too does the need for video asset management. Marketing professionals in every sector are investing in strategized video production. In fact, reports show that 54% of consumers want to see more video content from brands or businesses they already support. Further to that, 87% of marketing professionals already use video as a marketing tool. Over the past few years, creative teams have been busy producing engaging video content that tells their brand stories—and putting them where they best reach their target audiences. But, how are they keeping track of all of these expensive content pieces? And how are they making sure they get the most from their investment in producing them? The solution many marketing teams are using is to employ a video asset management system. In this blog post we cover: What is video asset management? The benefits of video asset management, Who needs video asset management, and Using DAM as a video asset management system. What is Video Asset Management? Video asset management helps organizations manage, organize and share large amounts of video content. It helps improve the discoverability of videos significantly, enriching them with additional metadata, such as categories, keywords, auto-tags and automatic transcripts. Video asset management drastically improves the productivity of marketing and creative teams working with video content, as they can more easily find and use the videos they need. Video asset management is often supported by a cloud-based digital asset management (DAM) system, which manages all digital assets in a single library. A cloud-based solution ensures that videos easily accessible by team members at any time, from anywhere (with permissions). This is especially important for organizations working with distributed teams, such as marketing agencies or global offices. Cloud-based systems also enable organizations to scale quickly, without the storage restrictions caused by using internal servers or on-premises solutions. Benefits of Video Asset Management Today’s cloud-based digital asset management systems offer a number of benefits for video content creators, but here we’ll touch on the top five: 1. Centralized Location Store all of your high-quality videos, including b-roll, final footage and archived video, are in one, cloud-based location, where anyone in the company (with the right permissions) can access them. No more time spent looking through various shared folders, personal computers, or servers. Learn about Microsoft’s Azure cloud. 2. Enhanced Discoverability Tag videos with additional metadata, like categories, keywords and embedded metadata to increase the discoverability of your video assets, reducing search time. Artificial intelligence also enhances videos with timestamped auto-tags for objects, text, people, topics and more, ensuring you can find a specific moment within large videos. Learn about Advanced Search. 3. Seamless Sharing Capabilities Instantly share collections of videos with internal or external team members without getting an email bounce notification or using WeTransfer. From ZIP files to Branded Portals, you can choose how to share your video files – and in what format. Learn about Branded Portals. 4. Automated Transcription and Translation Quickly navigate to a specific scene, line of script and more, with automatic transcripts. Transcripts can also be translated and downloaded into a variety of file formats, to help your organization reach global markets with multi-language previews. Learn about Video Intelligence. 5. Enhanced Security Ensure your videos are protected from deletion, corruption or hacking with advanced security features. Many video asset management solutions are committed to the highest security levels and compliant with the top geographic and industry-specific certifications. Custom permission levels also ensure employees are only accessing videos approved for their specific use. Learn about security and compliance. Who Needs Video Asset Management? Any organization dealing with large amounts of video content can benefit greatly from employing a video asset management system. Assets could be as simple as iPhone videos for social media channels, or as complex as professionally produced b-roll footage. Whatever kind of video assets you’re dealing with, a video asset management solution is a step in the right direction. The demand for video will only continue to grow – now is the time to better manage your video content. While any industry can benefit from video asset management, for the following industries, it’s often a must-have: Sports: Sports teams need to manage a variety of videos, including game footage, content from sponsors, social media content, player interviews and more. Agencies: Marketing and creative agencies manage a huge amount of b-roll and final ad footage for a number of clients at any given time. Tourism: Tourism organizations often manage raw location footage plus the final, produced promotional videos used for TV, web and display campaigns. See how Miles Partnership uses MediaValet to deliver over 6000 hours of video footage to its nationwide tourism clients. Using a DAM for Video Asset Management Digital asset management systems like MediaValet offer comprehensive and sophisticated video and creative asset management solutions. With features like Audio/Visual Intelligence (AVI), organizations can use their DAM system to truly manage video content. MediaValet’s AVI can: Recognize people, objects, text, spoken word, topics and locations Automate AI tagging for easy sorting and organization Share videos using links, galleries, Branded Portals, and CDN links Deliver video in the optimal size and format for each device and bandwidth Create subtitles in 60+ languages for global accessibility Auto-generate transcripts that can be downloaded and translated Interested in learning more about video asset management with DAM? Three organizations share their success with DAM and video asset management to achieve higher ROI from their video content in this on-demand webinar. Watch it now! Related Articles DAM Knowledge DAM vs CMS: How Are They Different? Read more DAM Knowledge The Essential Guide to Digital Asset Management Workflows Read more DAM Knowledge The Beginners Guide to Building a DAM Taxonomy Read more DAM Knowledge Understanding DAM User Roles Read more Ready to see what the DAM hype’s about? 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Product 8 DAM Integrations to Enhance Team Adoption Learn why DAM integrations are important and review 6 valuable examples of digital asset management system integrations that enhance team adoption. July 9, 2024 Carlie Mason Director of Growth Marketing 8 min read A digital asset management system (DAM) is an important investment for any company and an excellent way to increase productivity within your organization. But, like any technology investment, it’s only valuable if it gets used.How can you guarantee better DAM adoption rates? Implementing the right DAM integrations for your teams. Whether it’s a brand-new implementation or taking the next step in your DAM maturity, DAM integrations can enhance adoption and help your team to get the most out of their investment. Why DAM Integrations Matter Implementing the right DAM integrations allows companies to connect directly into the tech stack that their team already uses and loves. Not only does this help improve the adoption of the platform, but it also helps remove bottlenecks and ensures digital assets are properly used across all initiatives. Here are some of the main ways that DAM integrations can help your team work better: Increased adoption: First and foremost, DAM integrations increase the adoption of the DAM itself, by allowing users to use it within the tools they already use and love. Improved workflow: The right integrations will achieve a seamless workflow for your team, cutting out additional steps and eliminating the need to log in and out of other systems. Shortened time-to-market: When systems are connected, it saves everyone time and allows for shorter time-to-market for your projects and products. Streamlined communication: Integrations also help get rid of pesky communication silos, as communication is streamlined across all platforms. Improved data quality: Integrations help ensure better data sharing and, ultimately, improve data quality, which makes for better decision-making across the organization. Top 8 DAM Integrations While there are a ton of available DAM integrations (and even more custom options with our open API), the top six(eight?) integrations that customers explore include: Open API, Customer Relationship Management Systems, Design Software, Project Management Systems, Product Information Management Systems, Identity Management Platforms, Forensic Watermarking, and Templating Solutions. Let’s get into more detail about how a DAM integrates with each of these systems below. 1. Open API An open API enables in-house developers to select and utilize specific functionalities when building platforms or applications. Example: MediaValet’s Open API Why use an Open API? Using an open API for a DAM system allows seamless integration with other software, enabling customization, scalability, and enhanced collaboration across teams. It fosters innovation by supporting third-party development and future-proofing capabilities, while also ensuring compliance and security through tailored authentication and authorization measures. This flexibility makes it easier to adopt and integrate DAM functionalities into existing workflows, ultimately improving efficiency and utilization of digital assets within organizations. How does an Open API work? MediaValet’s Open API offers a comprehensive set of API Endpoints, Webhooks, and Powershell for seamless access, management, and utilization of digital assets. From uploading, downloading, searching, to organizing, it equips you to craft engaging experiences. By programmatically mapping metadata from third-party applications, ingestion policies, and custom data applications, your assets become easily discoverable. Everything you need to know about MediaValet’sOpen API. 2. Customer Relationship Management (CRM) A CRM is a system that helps companies manage their contacts and stay up to date on interactions with customers via email, phone, website, and more. It tracks customer data from these interactions and stores it in one central place. Example: Salesforce Sales Cloud Why integrate with CRM? Integrating a CRM with a DAM significantly reduces the time it takes for teams to share content with customers and prospects. This integration helps to optimize workflow as your digital assets, like product brochures, presentations, videos, etc., are more easily found and shared. It also gives your team secure access to up-to-date assets without ever leaving the CRM which provides a single-source-of-truth for your team, eliminating the risk of using outdated or unapproved material by mistake. How does the integration work? The Salesforce Sales Cloud and MediaValet integration gives your team instant access to digital assets by syncing assets to the CRM library upon upload to a specific category in the DAM. The most recent versions of assets will also be pushed to the CRM, making sure that teams are always using up-to-date materials. The integration allows you to track and manage all your customer-facing assets used in the CRM without leaving the DAM. Everything you need to know about MediaValet’s integration with Salesforce Sales Cloud. 3. Design Software Design software helps your creative teams secure and manage their creative files while accelerating the creative process. Files for web design, creative content, vector graphics, and more are securely managed on this platform. Example: Adobe Creative Cloud, powered by CI HUB Why integrate with design software? Integrating DAM with creative operations software ensures your creative team’s project files are always backed up and available. It accelerates and secures your creative process without adding extra steps or changing anyone’s workflow. Creative assets are available at all times, so when someone is out of the office, there are no project disruptions. How does the integration work? Integrating Adobe Creative Cloud with your DAM syncs assets from the DAM to a desktop application, allowing designers to use cloud-based files without any lag time. Designers can work from their desktop in the same way they’re used to, while their design and source files automatically sync back to the DAM. Asset links are maintained in the design file, so other designers can quickly pick up projects without needing to re-link assets.Once a project is complete, designers can export the final PDF directly to the DAM, ensuring quick access and distribution. “Using the Adobe Connector, I save those tedious steps of downloading and uploading again to make for a really seamless experience – it’s true efficiency”. UCSF Everything you need to know about integrating Adobe Cloud Connector, powered by CI Hub andMediaValet. 4. Project Management System A project management solution helps keep everyone on your team up to date on current projects and responsibilities surrounding those projects. They act as an organized space where all content is managed and assigned through tasks for each individual member of your team. Example: Wrike Why integrate with a project management solution? A DAM and project management integration streamlines the creative process, saving your team time and improving creative output. This integration ensures campaigns are always on-brand with access to the latest, relevant, pre-approved assets and improves collaboration of geographically dispersed teams by keeping project details centralized and accessible. How does the integration work? This type of integration enables users to pull and push assets between your DAM and project management solution. Using advanced search and AI capabilities, you can find assets from within the DAM and add them to various tasks, without leaving your project management platform. Once your task is complete, you’re able to publish final, approved assets back to the DAM, mapping metadata, and categories from within the project management solution. “We haven’t been able to put a dollar amount on it, but implementing MediaValet and Wrike together has most certainly saved us time and money.” Monumental Sports and Entertainment Everything you need to know about MediaValet’s integration with Wrike. 5. Product Information Management (PIM) A PIM solution provides a central hub, where you can distribute accurate product data across eCommerce channels, like your website, Amazon marketplace, social media channels, and more. It allows you to manage and enrich your product information to better market and sell your products without disruption. Example: Akeneo Why integrate with PIM? An integration between PIM and DAM allows you to seamlessly sync product information between the two systems. It establishesa single source of truth for all your product data and digital assets. This means you can quickly deliver product and branded content across all marketing channels, boosting e-commerce sales. How does the integration work? The three main functions of this integration are: sync, approve and share. The syncing capabilities mean you can automatically transfer product data and digital assets between the PIM and DAM. The approval process means you can systematically organize, manage, and enrich digital assets with relevant product data, creating pre-approved assets. This brings us to sharing, ensuring that compelling content is always presented to your customer base, across relevant channels, elevating your customers’ overall experience. Everything you need to know about MediaValet’s integration with Akeneo. 6. Identity Management Platform (IMP) An identity management platform (IMP) manages all licenses, passwords, and user access for accounts across an entire organization. It provides a single sign-on to every platform within an organization. This reduces any issues your team may have with digital accessibility. IMP simplifies user management, enabling organizations to allow or remove platform access from within a single solution. Example: Azure Active Directory Why integrate with an IMP? Integrating an identity management tool with DAM ensures an additional layer of security for your digital assets. It makes everyone’s lives easier by simplifying user access and password management for all accounts. In turn, it reduces IT support costs by centralizing user management to a solution they are already comfortable using. How does the integration work? This integration enables users to sign into the DAM using their IMP credentials and multi-factor authentication. You can automatically manage DAM users from within your IMP, plus configure user and group permissions. Other capabilities include resetting and deleting passwords; updating user info; and enabling permissions for DAM users. Additionally, it notifies the IT team about suspicious activity or access to the DAM, adding another layer of security. “As a massive organization, we have very strict procurement guidelines and security requirements for vendors… MediaValet stood out immediately as a front runner.” Experian Everything you need to know about MediaValet’s integration with Azure Active Directory. 7. Forensic Watermarking Forensic watermarking technology protects organizations from the improper or unauthorized use and distribution of digital assets like images or videos and ensures compliance and legal protections. Example: Forensic Watermarking, powered by Steg.AI Why integrate with a forensic watermarking solution? Forensic watermarking provides valuable support for compliance requirements and legal disputes by enabling evidence of asset ownership. By integrating forensic watermarking, organizations can track and identify the source of any leaked or unauthorized asset usage. How does the integration work? MediaValet’s Forensic Watermarking, powered by Steg.AI’s embedded watermarks contain unique and hidden identifiers that can be used to trace back to the origin of an asset, helping you identify potential leaks and take appropriate actions to protect your intellectual property. Everything you need to know about MediaValet’s Forensic Watermarking, powered by Steg.AI 8. Templating Solutions Templating solutions make it easy for teams to harness their creativity by enabling instant access to all approved, on-brand assets and seamlessly use them within any approved template. It is a transformative tool for sales enablement and accelerating the time-to-market of marketing campaigns all while maintaining consistent branding. Example: MediaValet Templating, powered by Marq Why integrate with a templating solution? Integrating a templating solution with your DAM helps to simplify the creation of diverse materials for every department across your organization. Your creative team can build a repository (in the DAM) of adaptable, brand consistent materials and enable other teams to easily access and customize them, integrating effortlessly into different projects, enhancing creativity across your organization, a shortening production time on campaigns and improving efficiencies on sales processes. How does the integration work? Teams can quickly and easily navigate to the templates library within a separate tab embedded in the DAM platform.You can directly access approved assets already in the DAM, customize text and tailor copy to add personalization, create templates for each team’s specific needs, and share and distribute templates directly from the DAM library! Everything you need to know about MediaValet Templating, powered by Marq. What are you waiting for? DAM integrations give the people what they want: improved usability, convenience, better security, and consistency. Improved workflows make for improved productivity while helping leaders and executives maintain control. Make your user experience seamless and easy. Teams can do their best work with integrations. You’ve already invested in a DAM—so why not take advantage of integrations that will help your team work smarter? Check out the MediaValet integrations. 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