DAM Knowledge The Benefits of DAM for Banks and Financial Institutions Digital Asset Management (DAM) systems for banking and financial institutions are becoming increasingly critical. Learn why. December 6, 2023 Nuala Cronin Content Manager 3 min read Digital Asset Management (DAM) systems are increasingly becoming a cornerstone for banks and financial organizations aiming to enhance their operational efficiency, secure sensitive information, and maintain a consistent brand identity.In a world where digital assets are as valuable as physical ones, especially in the financial sector, the strategic implementation of a DAM system can provide a competitive edge.This blog post will explore:the benefits of DAM systems for financial organizations, andreal-life examples of DAM benefitting financial institutions.The Benefits of DAM Systems for Banking and Financial Institutions1. Enhanced Security: Safeguarding Sensitive InformationIn the financial sector, security is not just a feature; it’s a necessity. Financial institutions deal with sensitive client information, transaction details, and proprietary financial data.A MediaValetDAM system provides robust security measures like SSO, encryption, access control, and Forensic Watermarking providing an additional layer of security over traditional file storage systems.MediaValet is ranked the #1 DAM vendor for security by SecurityScorecard and is SOC 2 certified and compliant with numerous industry standards, including HIPAA, GDPR, and more.2. Branded Portals: Maintaining a Cohesive Brand IdentityFinancial organizations often operate across multiple channels and regions, making consistent brand representation a challenging task.Whether it’s for marketing, communication, internal use, or alignment with the organization’s brand guidelines, centralized management of all brand-related assets is essential. But sharing these, especially externally, can be challenging.MediaValet’s Branded Portals ensure that every stakeholder has access to the right content, ensuring consistent branding to help build customer trust and recognition among clients.3. Scalability and Flexibility: Facilitating Growing OperationsThe financial sector is dynamic, with organizations often undergoing changes in size, structure, and operations.Whether it’s increasing storage capacity, adding new users, or integrating with emerging technologies, DAM systems can evolve without disrupting existing workflows. This flexibility is crucial for financial organizations that need to stay agile and responsive to market changes.MediaValet offers unlimited users and training to ensure that as you expand, your DAM can scale with you.4. Improved Workflows: Enhancing Collaboration and ProductivityCollaboration is key in any financial organization, where teams often work on complex projects requiring a high degree of coordination both within and outside of core teams.DAM systems facilitate smoother collaboration by providing tools for quick asset discovery, version control, workflow management, and real-time asset sharing. These features ensure that everyone is working on the most current version of an asset, reducing errors and saving time.MediaValet’s AI-powered metadata and Advanced Search allow you to discover the right assets, in seconds, while MediaValet analytics to make smarter, data-backed decisions with detailed reports, straight from the DAM.Use Cases for DAM for Banking and Financial InstitutionsACAMS is the largest global membership organization dedicated to fighting financial crime.Spread across three main locations; Miami, London and Hong Kong, ACAMS found it increasingly difficult to manage its growing library of digital assets.They began searching for a DAM platform in 2019 and have since been a client with MediaValet.At the beginning, they use their DAM to store mostly brand assets like JPGs, PNGs, PDFs and Microsoft files like Excel, Word and PowerPoint.Eventually, they started to incorporate their creative team‘s work including production files into the DAM to enable collaboration across the creative team. With the addition of Audio/Video Intelligence, they’re also focusing more on video assets.ACAMS has seen massive returns on their MediaValet DAM, it has saved them time on asset discovery and limits colleagues having to recreate files.Why did ACAMS choose MediaValet as their DAM provider?What really made MediaValet stand out was the unlimited support and training. It’s so valuable for us and we’re still taking advantage of it!James Langan, Senior Global Brand Specialist, ACAMSWant to learn more about ACAMS DAM Journey? Read their full story here.A DAM system for banking and financial institutions is not just a tool for managing digital assets; it’s a strategic investment that can enhance security, improve efficiency, and foster a stronger brand identity.Investing in a robust DAM system can yield significant dividends in terms of operational efficiency, compliance, and competitive advantage. As the financial sector continues to evolve, the role of DAM systems in supporting and streamlining these changes becomes increasingly vital. Related Articles DAM Knowledge DAM vs CMS: How Are They Different? Read more DAM Knowledge The Essential Guide to Digital Asset Management Workflows Read more DAM Knowledge The Beginners Guide to Building a DAM Taxonomy Read more DAM Knowledge Understanding DAM User Roles Read more What a DAM good read! Fuel your DAM knowledge by browsing our Resource library Build My DAM Knowledge
DAM Use Cases DAM for Mobile: 4 Use Cases for Accessing Your Assets On the Go Business is no longer confined to the office; it's dynamic, agile, and mobile, and your DAM should be too. Learn how the optimized MediaValet mobile experience can impact your business. November 29, 2023 Clare McVeigh Product Marketing Specialist 4 min read In the current digital era, the ability to manage, access, and share digital assets efficiently has become a cornerstone for successful business operations. With the advent of digital asset management (DAM) solutions, organizations can store, organize, and retrieve media files or other digital content with ease.But business is no longer just confined to the office; it’s dynamic, agile, and mobile, and your DAM should be too.Mobile access to DAM can have a transformative impact on how quickly teams can share and access assets and influence online presence.How DAM on the Go Streamlines OperationsMediaValet’s optimized interface is meticulously designed to cater to the needs of users who are constantly on the move, providing mobile access to their asset library, no matter which device they’re using.The MediaValet mobile interface is compatible across various mobile devices, ensuring a consistent and efficient user experience no matter where you sign on.When a user accesses MediaValet through their mobile device, a pop-up will automatically appear prompting them to switch to MediaValet Mobile. By clicking the button, they will be re-directed to the Mobile web-app.As long as the device is able to access a browser and has an internet connection, users can utilize MediaValet Mobile.Digital Asset Management on the GoThe concept of digital asset management on the go is centered around the ability to manage digital assets effectively, irrespective of location. MediaValet’s approach ensures that whether you are in a remote location, traveling for business, or working from different sites, your digital asset library is just a few taps away on your mobile device. This mobility fundamentally changes how businesses interact with their digital content, making processes more streamlined and responsive.Uploading Assets on the GoOne of the key features of MediaValet Mobile is the ability to upload digital assets from anywhere, at any time. Whether it’s capturing live event photos, recording on-site client testimonials, or creating digital content on the fly, users can easily upload these assets to their DAM system directly from their mobile devices. This feature is crucial for teams that require real-time updates and content sharing, ensuring that they can capture, share, and store valuable assets as they happen.Downloading Assets on the GoDownloading assets on the go is another significant advantage of MediaValet Mobile. Users can access and download required files from their mobile asset library with ease, ensuring they have the necessary documents, images, or videos for presentations, meetings, or on-site client interactions. This capability not only enhances productivity but also provides a level of agility and responsiveness that is essential in today’s fast-paced business environment.Practical Applications of MediaValet MobileAccelerated Marketing: Higher Education and DAM MobileConsider a university during graduation day. The atmosphere is buzzing with excitement and pride. In such moments, capturing and sharing memories instantly becomes crucial.MediaValet Mobile offers a seamless solution for the university’s social media team. They can swiftly capture high-quality images and upload them to a designated category in the DAM system. These images are then automatically synced to a Branded Portal, this is a tailored digital gallery, accessible to students, families, and even those who could not attend.The ability to share these moments in real-time exemplifies the power of uploading assets on the go, enhancing the overall experience of the event and streamlining marketing efforts.Streamlined Workflows: Entertainment Organizations and DAM MobileImagine a high-stakes sports game where capturing and sharing every moment is critical. With MediaValet Mobile, a team’s marketing team can snap photos of key plays, scores, and other moments and instantly upload them to the DAM system.The design team can access these photos in real-time, add necessary enhancements, and send them back for immediate posting.This streamlined workflow captures the essence of downloading and uploading assets on the go, enabling the team to engage with fans through timely and relevant content.Agile Sales Enablement: Sales Teams in the Field and DAM MobileMobility is a key factor in sales teams’ success. MediaValet Mobile empowers these teams with mobile access to their comprehensive digital asset library.During client visits, conferences, or on-the-fly meetings, a sales representative can quickly access and present relevant product images or marketing materials directly from their smartphone.This instant access to digital assets not only aids in delivering compelling pitches but also demonstrates the company’s efficiency and preparedness. Furthermore, the ability to share these assets instantly with clients enhances the customer experience and can accelerate the sales process.With responsive, optimized mobile access to a DAM, businesses can keep pace with the dynamic demands of the modern world. Whether uploading assets on the go, downloading files for immediate use, or accessing and sharing a vast library of digital content from a mobile device, MediaValetMobile stands as a testament to the power of technology in enhancing business efficiency and connectivity. Related Articles DAM Use Cases DAM vs. Video Hosting: Which Is Better? Read more DAM Use Cases How DAM for Manufacturing Organizations Enables Global Content Distribution Read more DAM Use Cases How to Choose a DAM for Video Distribution Read more DAM Use Cases Video Asset Management with DAM: Optimize Your Video Content Strategy Read more Join our family of happy customers Book a demo with one of our product experts. Book a demo
DAM Knowledge Understanding Digital Asset Management Pricing Learn about digital asset management pricing to get the most out of your DAM and avoid any unnecessary costs. November 7, 2023 Carlie Mason Director of Growth Marketing 5 min read When companies first start looking into DAM software to better organize their content, understanding digital asset management pricing models can quickly become complicated. What most organizations don’t fully realize in these early stages of searching for a DAM vendor is that their needs may change over time.This means the initial price tag for a DAM may not stick for very long. It’s important to fully understand DAM pricing. What the initial cost includes, and what kinds of increases you’re looking at as you grow as a company.But before you start planning, let’s explain digital asset management pricing in detail.Digital Asset Management CostsHow much does a DAM cost? There are various factors at play when it comes to determining the cost of a DAM. The size of your organization, your unique use case, storage needs, and more can determine the DAM solution you need. Although there is a lot of information out there about the costs of DAM solutions, there are three main components:Subscription costs,Upfront costs, andOngoing costs.Let’s take a closer look at each of these costs below.Subscription CostsAll DAM solutions have a base subscription cost, which is usually dependent on a combination of things. Storage needs, user numbers, administrators, and user groups. To receive an accurate quote for the subscription price for your DAM solution, you’ll need to answer these four questions:Storage: How many terabytes (TBs) of digital assets will you store?Users: How many people will use (or could use) the DAM?Administrators: How many people will manage the library?User Groups: How many different customized user groups will be needed?Each DAM vendor has a slightly different approach in how they price their base subscription, as well as what they include with it. For example, MediaValet’s core DAM subscription-only charges for storage, and includes unlimited users, administrators, and custom user groups.Understanding This CostThis is often the most variable cost, so it’s important to consider how each vendor’s digital asset management pricing structure will impact your organization’s long-term growth. Some pricing structures can prevent organizations from extending DAM access to other users, such as additional departments or marketing agencies, as it would increase the price of the DAM’s base cost substantially. A subscription model that’s based on just storage, with unlimited users, can greatly improve the scalability and reach of your DAM. This should be a priority if you’re expecting to grow your user base.Want a more personalized understanding of dam pricing? Check out our MediaValet Pricing page here.Upfront CostsThere are often one-time fees to cover the upfront costs of implementing the DAM. First, an onboarding fee is an extra cost associated with the initial DAM setup for your organization and may increase with additional storage or integrations. Another is a consultation fee. Many DAMs will either offer consultation internally or have partners that can provide additional support with navigating more complex DAM implementations. Both of these fees are normal but can vary across vendors and quickly add up if they’re estimated based on an hourly rate. With MediaValet, the onboarding fee is a flat rate that covers the entire onboarding process, followed by unlimited training and support over the customer’s lifetime. We also have several partners that can help with additional implementation needs.Understanding This CostIn many cases, implementations can take longer than expected, so take care to understand what’s included with these fees to avoid getting caught with an unexpected bill. Make sure you understand if the onboarding and consulting fees are based on a set number of hours and the implications of going over and above what’s included. Understanding the kinds of services that are included also set clear expectations between the DAM vendor and you, the customer.Ongoing CostsA typical ongoing cost is for DAM training which involves booking time in with the DAM vendor to train new users on the platform or update users on how to take advantage of new features. This can be in the form of one-on-one training or group training sessions and is usually priced based on a set number of hours and/or sessions. Another ongoing cost is for DAM support, which covers technical challenges with the DAM (system bugs, setting up new users, recovering deleted assets, etc.). Like training costs, support costs are usually bundled or billed hourly. Both DAM training and support are critical to the adoption and usability of the platform, so it should be an expected cost. Again, with MediaValet, unlimited training and support are included in the base subscription cost.Understanding This CostWhile “optional” training and support can be tempting to pass up, ensuring new users understand how to use the platform ensures better long-term adoption and increased ROI. It can also save you from wasting valuable time trying to solve technical problems yourself, only to make matters worse. In most cases, investing in training and support inevitably saves you time and stress down the road. With this in mind, consider using a vendor that offers unlimited training, or be sure to thoughtfully budget for this additional cost.Digital Asset Management Cost ComparisonWhen shopping around for DAM solutions, it’s important to ensure you’re comparing apples to apples. In this section, we’ll cover all the basics you should know about DAM costs before you start comparing digital asset management pricing structures. The three major considerations you’ll need to understand prior to comparing DAM prices are:Features and Integrations,User Needs, andAbility to Scale.Let’s take a closer look at each consideration below.1. Features and IntegrationsSince every organization has unique needs, the DAM you decide to go with should reflect that. A very important part of comparing the costs of different DAM solutions is only looking at systems that have the features you’ll need. Be sure to deep dive into the DAM’s features on asset organization, search capabilities, distribution solutions, archiving, security, and the ability to scale—and don’t forget to look into their training and support.What’s the use of investing in a DAM if it doesn’t work with the rest of your tech solutions? Running into a problem with the right integrations can be a major roadblock in choosing a successful DAM. MediaValet integrates with many of the most-used programs like Microsoft 365, Adobe Creative Cloud, and much more.2. User NeedsThe right DAM partner will take into account how the DAM needs to work for your team, and how they can offer ongoing support that will boost user adoption, and foster confident usage. MediaValet offers a customer success program where you’re partnered with one of our customer success managers to make sure your DAM works the way you need it to with unlimited training and support.3. Ability to ScaleWhere you’re at today is not likely where you’ll be six months, a year, or five years down the road. Most organizations are looking to grow, making scalability an important factor to consider when comparing DAM vendors. It’s important to take into account how your costs may grow as your business does. Are these costs are sustainable? MediaValet offers unlimited users and user groups at no extra cost to help our clients who are looking to scale.Whether you have a library of digital assets already, or you’re starting fresh, MediaValet works with you. We work to develop an intuitive and future-proof taxonomy that will scale and grow along with your business.Get the Full PictureWhen embarking on a digital asset management pricing comparison, it’s important to understand how each vendor’s pricing works, as well as what features and benefits they provide. This will help optimize productivity, get the most out of your DAM, and avoid any unforeseen costs.To avoid surprises and going over budget it’s important to:Map out features and benefits the DAM is providing,Take time to choose a partner that will help you find the right plan, andMake sure there’s room for you to scale up if needed.Ensure you understand the subscription, upfront, and ongoing costs of your DAM. Also, clarify what’s included in what you’re paying for. It’s just as important to choose a DAM partner that you trust to find the right solution for you.We believe in investing in the success of our clients by offering unlimited onboarding, training, support, users, and user groups. Why wouldn’t we help our customers get the most out of their DAM? Get your custom MediaValet pricing today. Related Articles DAM Knowledge DAM vs CMS: How Are They Different? Read more DAM Knowledge The Essential Guide to Digital Asset Management Workflows Read more DAM Knowledge The Beginners Guide to Building a DAM Taxonomy Read more DAM Knowledge Understanding DAM User Roles Read more What a DAM good read! Fuel your DAM knowledge by browsing our Resource library Build My DAM Knowledge
DAM Knowledge How AI-Powered DAM Metadata Fuels Asset Accessibility Learn how DAM metadata, powered by AI, enables universal asset accessibility for organizations. October 25, 2023 Nuala Cronin Content Manager 3 min read Recently, artificial intelligence (AI) has recently been changing the way we do many things. From the way we work, to the way we communicate, the surge in available AI technology has impacted us significantly.But AI is not a new aspect to most digital asset management (DAM) systems. Over the past several years, AI has been quietly revolutionizing the way DAM systems manage and access assets.At the heart of this transformation is DAM metadata.But why is it important and how does it increase asset accessibility for organizations?To further explain the purpose and benefits of DAM metadata, this blog post will delve into:What DAM metadata is,Why asset accessibility is crucial for organizations, andWhy AI-powered DAM metadata is the key to accessibility.What is DAM metadata?DAM metadata is the descriptive information and data assigned to digital assets within a DAM. It plays a crucial role in organizing, categorizing, and retrieving digital assets efficiently. It provides context and information about the assets, making it easier for users to search for, locate, and manage their digital files.DAM systems have evolved significantly, thanks to AI-powered features. Metadata, particularly metadata tagging, plays a pivotal role in making assets easily accessible.Universal accessibility to assets is crucial to an organizationImagine a scenario where your organization’s valuable digital assets are scattered across various servers, cloud storage, and individual devices. Finding the right asset becomes a needle-in-a-haystack situation.Employees waste precious time searching for assets, recreating content that already exists, or using outdated versions. This not only hampers productivity but also creates silos within the organization, hindering collaboration and consistency.Enabling easy, centralized, and secure access to entire asset libraries is the best way to facilitate universal accessibility. This can benefit organizations in a multitude of ways:1. Removes SilosCentralizing your digital assets, helps to break down the silos that typically exist within an organization. Everyone in your organization can access the same assets from a single source, ensuring consistency in branding and messaging.2. Saves TimeTime is money, and searching for assets manually consumes valuable hours. With universal accessibility, employees can quickly locate the assets they need, leading to increased efficiency and reduced duplication of efforts.3. Enhances CollaborationEasy access to assets promotes collaboration among teams. Whether it’s marketing, design, or sales, teams can work seamlessly together, sharing and repurposing assets without friction.4. Maintains Brand ConsistencyConsistency in branding is crucial for brand identity and recognition. Universal access ensures that everyone uses the latest and approved brand assets, helping maintain a consistent brand image.Now that we understand the importance of asset accessibility, let’s explore how DAM systems leverage AI to enhance this accessibility.AI-Powered DAM Metadata is KeyDAM systems, enhanced by AI, provide organizations with a secure and streamlined approach to asset accessibility.AI-powered metadata tagging and search capabilities simplify asset discovery, while robust permission controls ensure data security. This harmonious blend of technology empowers organizations to efficiently access and manage their digital assets while safeguarding sensitive information.When it comes to DAM systems, MediaValet stands out with its AI-powered features that enhance DAM metadata and, consequently, asset accessibility:Advanced SearchMediaValet’s Advanced Search leverages AI to provide robust search capabilities. Users can search based on keywords, content within assets, metadata, and even visual attributes. This makes finding assets a breeze, regardless of the size of your asset library.Auto TaggingMediaValet’s AI-driven auto tagging feature saves significant time in the metadata tagging process. It can automatically generate relevant tags based on the content of the asset, improving the accuracy of categorization.Face RecognitionMediaValet’s face recognition technology simplifies the tagging of people in images and videos. Whether you’re managing a library of employee headshots or customer photos, MediaValet’s face recognition ensures accurate and consistent tagging.Universal accessibility to digital assets is no longer a luxury but a necessity for organizations of all sizes.DAM systems, especially those leaning in to AI powered features and robust metadata tagging, are the key to achieving this accessibility.By honing it’s advanced AI-features MediaValet is at the forefront of the DAM market and ensures that customers’ asset accessibility is smoother and more efficient than ever.If you’re looking to unlock the true value of your assets with AI, it’s time to invest in a MediaValet DAM. Related Articles DAM Knowledge DAM vs CMS: How Are They Different? Read more DAM Knowledge The Essential Guide to Digital Asset Management Workflows Read more DAM Knowledge The Beginners Guide to Building a DAM Taxonomy Read more DAM Knowledge Understanding DAM User Roles Read more What a DAM good read! 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Shopping For a DAM Purchasing a Digital Asset Management System in an Uncertain Economy Purchasing a digital asset management system has never been more important. But with the uncertain economy, a detailed, thorough plan to implement the right DAM in your organization is crucial. October 19, 2023 Nuala Cronin Content Manager 3 min read Purchasing a digital asset management system has never been more important. The expanding need for content across multiple channels requires a level of digital asset organization many organizations simply aren’t prepared for.But buying a DAM, or any new software is meeting new challenges with in the current, uncertain economy.The tech landscape has been experiencing a significant shift in how businesses purchase tech solutions.The sales cycle, which has traditionally been predictable, has taken an unexpected turn, impacting not only tech companies but also the customers.This change means that selecting the right DAM vendor for your organization is even more important. It’s crucial to have a clear plan in place to prove how a digital asset management system can provide value to all stakeholders.Whether the world is experiencing an economic downturn or not, organizations are almost always aiming to reduce or maintain costs. The result is constant competition for available funds and resources.Buyers are almost always facing tightened budgets and intense scrutiny on the security, value, and costs of software. Every solution under consideration is now subject to extra scrutiny, and further demand to prove its worth.In this blog post, we’ll briefly explore:the evolving purchase cycle,articulating the value of a digital asset management (DAM) system, andthe importance of selecting the right DAM vendor.Why is the Sales Cycle Changing?One of the most noticeable trends in the tech industry has been the prolonged sales cycle. This change has affected startups and enterprise companies alike, with startups experiencing a 24% increase and enterprises facing a whopping 36% increase in their sales cycles.The primary driver behind this transformation is the looming financial uncertainty that seems to lurk around every corner. Tech companies are feeling the pinch and are looking to do more with less. As a result, every software solution under consideration is subject to extra scrutiny, demanding proof of its worth.This means that on identifying a DAM platform or solution provider, those leading the project will have to come prepared with a long-term impact plan.To ensure your projects stay on track and your team’s achievements are not delayed, you need to navigate the involvement of all stakeholders effectively.Consider the following questions:Who is Going to Be Involved? Identify all key stakeholders, including C-Suite executives.How to Navigate Their Involvement? Develop strategies to engage and educate all stakeholders in the decision-making process.Proving Value to Executives: For C-Suite executives who may not have been involved in the buying process before, it’s essential to demonstrate the value of the digital asset management system, and how it aligns with long-term organizational and financial goals.How a Digital Asset Management (DAM) System can impact your whole organizationIn this era of economic uncertainty, it’s crucial to build an exceptional core tech stack. A DAM system is a crucial component that can help you manage and optimize your digital assets, such as images, videos, documents, and creative content.In times when resources are tight, efficiently managing your digital assets becomes a critical aspect of your tech stack.Digital asset management systems ensure that your organization can:Streamline Content Access: Enable quick and easy access to digital assets for all stakeholders.Enhance Collaboration: Facilitate collaboration on digital assets across departments and teams.Maintain Brand Consistency: Ensure that branding elements and assets are consistently used across various channels.Improve Compliance: Meet regulatory and compliance requirements for asset management.Boost Productivity: Save time and effort in searching for and repurposing digital assets.Choosing the Right DAM VendorA robust and well-developed or best-of-breed DAM system like MediaValet can positively impact an entire organization.Effective, central asset organization with easy yet secure access to the correct assets, whether that be images, videos, logos, documents, or other files, ensures all stakeholders within an organization can benefit transformative.The 2024 DAM Trends Report provided some excellent insight into the tangible benefits MediaValet customers experience with their DAM.The benefits include:Increase marketing efficiencies to speed up time-to-marketImprove sales enablement to expedite sales cyclesOptimize creative resources to save timeEnhance customer success and support to improve customer satisfactionEnable secure access to external or remote teams to promote better brand consistencySeamlessly integrate with existing tech stacks to protect company and customer dataMediaValet offers customers a partnership to ensure that growth and success are supported. Built on Microsoft Azure, MediaValet customers benefit from unmatched accessibility, scalability, and security for their valuable digital assets.Though it may take longer to complete, by having your ducks in a row, your DAM journey can be successful! Having a thorough understanding of your options, how to navigate the buying journey and each stakeholder, and how best to communicate value can help streamline your project and push it over the line!Not sure where to start your market research? Read the G2 DAM Vendor Comparison Guide to see how a MediaValet DAM measures up against our competitors. Related Articles Shopping For a DAM Why DAM is Crucial During Mergers and Acquisitions Read more Shopping For a DAM PIM vs DAM: Are They Better Together? Read more Shopping For a DAM Building a Business Case for DAM: The 6 Step Guide Read more Shopping For a DAM The Best Digital Asset Management Platform for your Organization Read more Ready to see what the DAM hype’s about? 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Shopping For a DAM Best-of-Breed vs. Full Suite: Which is Superior for DAM? Choosing the right DAM for your business? Compare best-of-breed DAMs with full-suite solutions and uncover why experts prefer specialized systems. October 12, 2023 Nuala Cronin Content Manager 4 min read Implementing a digital asset management (DAM) system is vital for organizations that handle large volumes of digital assets. The growing need for content creations and distribution across multiple channels means that organization and centralization of, and secure access to digital assets is crucial. As the need for DAM grows and the market matures, the array of available DAM system options can be difficult to keep up with. Organizations that are comparing DAM systems must make one very important distinction: do they need a full suite DAM or a best-of-breed (BoB) DAM? In this post, we explain: What is a Best-of-Breed DAM? What is a Full-Suite DAM? Why is a Best-of-Breed DAM the superior choice? Let’s delve deeper to understand the differences, the most important considerations, and help you decide which DAM might be the best fit for your organization. If you’re already sure you want a pure-play DAM, check out the best DAM options on the market with a free copy of the G2 DAM Comparison Guide. What is a pure-play or best-of-breed DAM? A pure-play or best-of-breed (BoB) DAM is a system that specializes exclusively in digital asset management. It is tailor-made for this function, ensuring that every feature and function is designed with asset management in mind. MediaValet is a prime example of a pure-play DAM. Such systems are often regarded as having higher specialization, offering a comprehensive set of features that cater specifically to the needs of DAM. Key Features of a BoB DAM: Specialized functionalities. Scalability and customization. Rapid adaptation to new technological trends, like DAM AI. Focused user experience tailored to asset management tasks. What is a full-suite DAM platform? A full-suite DAM platform, such as Adobe, is a comprehensive system that offers digital asset management as one of its many integrated modules. Unlike a pure-play DAM, a full-suite system provides a range of tools and functionalities beyond just asset management, often developing tools like content management, design software, analytics, and more. Key Features of a Full Suite DAM: Integrated solutions for various digital tasks. One platform for multiple operations, from designing to asset management. Consistent user interface across various modules. Offers the convenience of a single-vendor relationship. Why is a best-of-breed DAM a superior choice? There are several reasons why many industry experts view a best-of-breed DAM as a superior choice. There are many reasons a pure-play DAM is a better choice for organizations looking to implement a digital asset management system. A critical point brought up by Gartner is the risk associated with full-suite platforms. Gartner mentions: “Although platform vendors offer numerous enterprise applications and claim that their integrated system is a superior solution, all modules in a platform system are rarely best-of-breed [and also not best-in-class].” But it’s not just capabilities, there are other downsides that might not seem apparent upfront. “These [full-suite] platforms often require long-term contracts, which compounds the ultimate cost to your organization to use these tools, and require you to change the way you work in order to get the value from the platform… Finally, you run the risk of putting all your eggs in one basket, creating an often-overlooked continuity risk.” This points out that while integrated systems might seem appealing, they often present hidden costs, slower adaptation rates, and potential continuity risks that can adversely affect businesses in the long run. Best-of-breed DAMs offer users long-term benefits and the option to pick and choose the features that work for them. 1. Depth Over Breadth: A BoB DAM like MediaValet focuses entirely on delivering the best digital asset management system. This concentration ensures that all resources and research go into creating a cutting-edge DAM, often resulting in a product that outpaces full-suite platforms in terms of functionality and efficiency. 2. Rapid Evolution and Adaptability: A key benefit of digital asset management systems that are best-of-breed is their ability to quickly adapt. Their specialized nature often allows them to implement new technologies, such as AI, faster than broader platforms. 3. Flexibility and Scalability: With a best-of-breed cloud-based digital asset management system, organizations can often tailor the system more effectively to their specific needs. This ensures that as a business grows, the DAM can grow and adapt with them. Choosing the right solution for you Choosing between a full-suite DAM and a best-of-breed DAM boils down to the specific needs of an organization. If a business is looking for a platform offering multiple functionalities under one roof, a full-suite DAM might be suitable. However, for those seeking something more specialized, adaptable, and scalable, a best-of-breed DAM, like MediaValet, is often the superior choice. Whatever the choice, understanding the benefits and potential drawbacks of each is crucial to making an informed decision. Interested in moving forward with a best-of-breed DAM? Download our free guide: How to Buy a DAM, and implement the right DAM for your organization in just 7 steps. Related Articles Shopping For a DAM Why DAM is Crucial During Mergers and Acquisitions Read more Shopping For a DAM PIM vs DAM: Are They Better Together? Read more Shopping For a DAM Building a Business Case for DAM: The 6 Step Guide Read more Shopping For a DAM The Best Digital Asset Management Platform for your Organization Read more What a DAM good read! Fuel your DAM knowledge by browsing our Resource library Build My DAM Knowledge
DAM Knowledge The Benefits of Digital Asset Management for Governments Understand the transformative power of digital asset management (DAM) for government: Simplify, secure, and streamline asset management like never before. October 10, 2023 Nuala Cronin Content Manager 3 min read As government teams struggle with the exponential growth of digital media and materials, and the need to distribute these across numerous new channels, efficient systems to manage these assets has become even more important.There’s a solution. A DAM allows governments to securely take control of ever-growing asset banks and also protect historical assets.Why is a DAM beneficial for governments and municipalities over other file management solutions?Because digital asset management systems enable governments and municipalities to:Centralize asset libraries,Enhance brand consistency,Ensure secure asset distribution and access,Improve workflows, andSave costs.DAM isn’t just a fancy tool—it’s a game-changer. Digital asset management benefits for governments are countless, but we’l break down some of the most important ones here.1. Centralized StorageHistorically, government agencies have relied on multiple shared drives, often located in different departments and locations. This lack of centrality leads to duplication, loss of assets, and hours wasted in searching for the right file.A DAM creates a centralized repository where assets are systematically stored, automatically tagged, and easily searchable. Whether it’s for municipalities or larger government bodies, everyone has access to what they need, when they need it, eliminating the chaos of traditional storage methods.Time Reduction88%Of MediaValet government customers reduced time searching for digital assets to less than 5 a week2. Enhanced Brand ConsistencyGovernments, just like businesses, have a brand to uphold. With multiple departments and teams accessing and using brand assets, there’s a risk of inconsistencies cropping up.A DAM ensures that every team has access to the same set of updated brand assets, fostering consistent branding across all communications.3. Improved WorkflowsCollaboration is at the heart of government functioning and when teams are each working from different tools, it can create chaos.A DAM for municipalities and larger agencies can streamline workflows. Whether it’s reviewing a public campaign or updating official documents, DAM’s collaborative tools and integrations allow multiple stakeholders and external teams or agencies to work in tandem, reducing bottlenecks and improving efficiency.Hours saved400DAM workflows could have saved The City of Kawartha Lakes weeks worth of work building websites4. Secured Distribution & AccessMore so than most businesses, digital asset security is paramount for government agencies.With DAM, not only are assets stored securely, but distribution is controlled. User permissions ensure that only authorized individuals can access, modify, or distribute specific assets. This reduces the risk of unauthorized use or leaks.5. Saved CostsThough there’s an initial investment in setting up a DAM system, the long-term savings are considerable, especially when compared with other asset management solutions.From reducing the need for physical storage to cutting down on lost man-hours searching for assets, the efficiencies brought by DAM translate to tangible cost savings.Costs Saved66%Of MediaValet’s government customers have saved on asset creationWhy Choose a MediaValet DAM for Government?In the 2024 DAM Trends Report, government and municipalities reported incredible feedback on MediaValet:87.5% of government customers are satisfied with their MediaValet DAM.80% of government customers achieved ROI in just 1 year, and 100% achieved ROI in just 18 months.MV government customers have a high approval with an average rating of 4.4 out of 5.Want to learn more about how governments are benefitting from a digital asset management system? Get a free copy of the report here!In an age where digital is omnipresent, efficient management of digital assets has become essential. For government agencies, this isn’t merely about convenience. It’s about upholding a standard of excellence in public communication, maintaining brand consistency, ensuring security, and, most importantly, serving the public more efficiently.Digital Asset Management for government entities is more than just a tool—it’s a strategic ally in effective and transparent governing. As the digital landscape continues to evolve, government and municipalities that adopt and leverage DAM are set to be at the forefront, leading with efficiency and innovation. Related Articles DAM Knowledge DAM vs CMS: How Are They Different? Read more DAM Knowledge The Essential Guide to Digital Asset Management Workflows Read more DAM Knowledge The Beginners Guide to Building a DAM Taxonomy Read more DAM Knowledge Understanding DAM User Roles Read more Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
Marketing Marketing and AI: Using AI to Enhance Marketing Strategies Learn how marketing teams can use AI to enhance marketing strategies through better campaign targeting and tailoring. September 19, 2023 Nuala Cronin Content Manager 4 min read Welcome to the final part of our three-part series: Marketing and AI! Part three covers using AI to enhance marketing strategies. Learn how to leverage AI to build better-targeted and tailored marketing campaigns that reach a wider, more qualified audience.In case you missed earlier posts, read how AI is revolutionizing marketing efforts, and how AI can act as an extra team member.Artificial intelligence (AI) is constantly evolving and it’s impacting the way marketing professionals reach their target audiences. Most organizations are, at the very least, dabbling in AI-powered tools to elevate their marketing, but some are still skeptical.AI has raised the stakes though, and teams that aren’t leveraging AI to enhance marketing strategies are falling behind their competition.By leveraging AI, marketers can gain valuable insights into customer behaviors and preferences. These can help to create better targeted, and better tailored campaigns for their target markets.As AI continues to evolve, marketers can look forward to even more powerful capabilities. Marketers should use AI-powered tools to:Review the past through data-driven insights,Prepare for the future with predictive analytics, andTruly optimize resource allocation.Using AI to Enhance Marketing StrategiesThere are multiple ways marketers can use AI to enhance marketing strategies. By automating marketing tasks like content creation and scheduling, marketers can free up time to focus on more strategic tasks.Marketers can leverage AI to uncover past insights they’ve never had time to review. They can also anticipate customer needs and identify trends to create more impactful strategies that drive long-term business value.Read about the 8 AI Tools that can Enhance your Marketing StrategyReviewing the Past with Data-Driven InsightsWith quickly changing markets and customer expectations to compete with, it’s essential that marketers truly understand their audience. How have they behaved? And which campaigns have yielded the highest conversions or engagement rates in the past?AI significantly reduces the time it takes for marketers to understand their target audience’s behaviours, preferences, and engagement patterns. These insights enable teams to understand the true value of prior efforts including campaign messaging and channel use.Using tools like Google Analytics or Salesforce Analytics to analyze historical data enables marketers to gain a comprehensive understanding of their audience segments. They can also help to identify key trends and patterns to strategically curate campaigns going forward.Preparing for the Future with Predictive AnalyticsIt’s crucial for marketers to be agile and ready to switch gears to meet evolving market trends and customer expectations to ensure the most impactful strategic tactics.AI-powered tools can provide real-time insights and recommendations, allowing marketers to adapt their strategies promptly. By continuously monitoring and analyzing customer interactions, AI tools can identify emerging trends, customer sentiments, or potential issues. This enables marketers to make agile decisions and adjust their marketing strategies accordingly.Using tools like Microsoft Azure Machine Learning and RapidMiner, marketers can identify the most effective channels and touchpoints, refine their messaging, tailor their campaigns, and optimize their marketing strategies. All of this to better resonate with their target audience to result in more effective and personalized marketing campaigns.Optimizing Resource Allocation with AI-Powered ToolsOperating with stagnant or reduced budgets means that the pressure is on to achieve more with the same or even fewer resources. It’s essential that teams invest in tools that increase effectiveness.The most effective options? AI-powered tools that can automate data analysis, reporting, performance tracking, and reduce the manual efforts required to support efforts and optimize budget and time management.Let’s uncover how a digital asset management (DAM) system can help marketing teams operate more effectively and build better strategies.The Benefits of Using an AI-Powered Digital Asset Management SystemDigital Asset Management (DAM) systems are a great example of how AI is being used to help marketing teams both review past campaigns and influence future strategies.MediaValet uses AI-powered technology to effectively and securely organize, store, and even recognize digital assets, such as images, videos, and documents and enabling teams to quickly find the assets they need, when they need them.ReportingReporting capabilities within MediaValet provide insights into how assets are being used, allowing marketing teams to track the performance of their campaigns and make adjustments as needed.Audio and Visual IntelligenceThe advanced audio and video intelligence (AVI) MediaValet offers enables easy management, discoverability, and sharing of video files. It detects and tags objects, people, topics, and on-screen text, and transcribes and translates in 60+ languages allowing teams to easily find, analyze and repurpose videos in their library.Digital asset management systems like MediaValet can seamlessly integrate into the martech ecosystem. These integrations optimize and streamline marketing processes and workflows. From social media integrations to CMS options to project management systems, integrating your DAM can help enhance and expedite marketing abilities to quickly react to new and emerging needs.As marketing professionals, it’s important to stay on top of the latest trends and technologies. AI is quickly becoming an integral part of strategic marketing plans. It’s essential to understand how it can help enhance your efforts. AI can help with a variety of tasks, from digital asset management (DAM) to creating targeted campaigns.AI has the potential to revolutionize how we market and reach potential customers. With the right tools in place, marketing teams can use AI to enhance their marketing strategies and drive invaluable advantages including massive pipeline impact and exponential business growth. Related Articles Marketing The Ultimate Guide to Content Proofing (Tools & Process) Read more Marketing Project Management and DAM: 4 Reasons Why They’re Better Together Read more Marketing Leveraging DAM for Marketing Asset Management Read more Marketing Top Challenges in Marketing Operations & How to Overcome Them Read more
Marketing DAM Helps Revenue Teams to Find & Use Sales Collateral Collateral takes time, effort, and budget, which makes it frustrating when the sales team doesn’t use it. Here’s how to change it. June 22, 2023 Carlie Mason Director of Growth Marketing 3 min read Marketing teams are usually tasked with creating sales collateral that helps move prospects along the funnel and helps sales teams win deals against competitors.From brochures & case studies to ROI calculators, sales collateral takes time, effort, and budget. The most frustrating part about it? Without clarity on sales teams’ needs, they probably won’t use half the collateral you generate! So what are you doing wrong?It’s not enough to just make content. You have to make content that’s directly applicable to the salespeople’s needs and find ways to easily get that content into their hands.Here are 5 steps to getting sales teams to use your collateral:Collaborate on sales collateral ideasMake finding collateral easy and intuitiveCategorize your collateral in a meaningful wayUse metadata to add keywords and tagsIntegrate with their existing tools1. Collaborate on sales collateral ideasThis may seem like an obvious one, but you’d be surprised by how many teams skip this step. The easiest way to get sales using your collateral is to ask them what they want and need. Specifically, you need to know what their leads are asking for, and what they don’t already have.Whether it’s quarterly, monthly, or weekly, schedule regular meetings with the sales team to touch base and get updates on what’s needed. This way, you can prioritize projects and have a steady flow of collateral that will actually help with sales enablement.Using software to collaborate will allow both revenue-generating and marketing teams to clearly understand what’s needed, and when it can be completed. A digital asset management (DAM) system facilitates an easy, intuitive collaborative process.2. Make finding collateral easy and intuitiveIt is essential to provide salespeople with a reliable source of information. This source should be accurate and up-to-date to ensure potential customers are not receiving outdated information.It’s not enough to keep all your collateral organized on hard drives or other hard-to-reach locations – if the process to get the collateral is too complicated, salespeople will likely choose to use old versions of brochures that they already have saved to their desktops.Adding all your sales collateral into a DAM solution or content hub can streamline sales processes. It also allows you to organize and manage your sales enablement materials to ultimately drive better sales results.3. Categorize your collateral in a meaningful wayOnce all your collateral is in a central library, you want to make sure it’s as easy as possible for your sales team to find the resource they need. While getting your collateral in the library is important, if your sales team is spending hours hunting, it’s only a matter of time before they give up altogether.To make the process easier, you need to add intuitive categories that make logical sense to your sales team. Should you categorize it by stages in the buyer journey? What about by collateral type? The choice is ultimately up to you and your sales team, but a smart category structure is necessary to get sales finding and using your sales collateral.A DAM system facilitates a structured library that makes sense for your organization. Teams can quickly find and use the approved assets they need.4. Use metadata to add keywords and tagsIf your sales team is looking for a specific piece of content, intuitive search capabilities can be very useful. Searching should go so much further than just the title of the document. Who is really going to remember the title of your brochure as “Summer_2023_MVBrchr_V3”?This is where metadata comes in. Make it easier for your sales team to find and use their preferred content. Include relevant keywords and tags in each piece of collateral.You can choose a system with more advanced search options like filtering by date, file type, and photographer. Digital asset management platforms often have AI-powered metadata and enhanced search capabilities. This can make it easier to store and find sales collateral. By leveraging these features, you can improve the discoverability of your content and boost your team’s productivity.5. Integrate with their existing toolsWhile we can do everything to get our sales collateral into a DAM system or other repository and can tag and categorize all day long, let’s face it, it can be a pain to actually go and get the collateral from a separate system.From logging in to downloading PDFs & PPTs to your own files, the system can be long and dreary. Integrating your asset library with systems already in use is the most important step in getting your sales team to use your collateral.Giving salespeople direct access to these tools will reduce any resistance they may have to use your corporate-approved materials and requires minimal changes to their behavior.Digital Asset Management systems (DAMs) can be integrated with productivity solutions, like Office 365. This integration allows salespeople to insert videos, documents, and photos without leaving the platform. It can also allow them to easily draft media-rich presentations and send product information over their email expediting the sales cycle.Bringing sales and marketing teams together, throughout the creative process and the content lifecycle, is essential for creating relevant sales collateral. But ensuring easy access to approved materials is crucial to ensuring sales teams actually use the right assets!Implementing a digital asset management platform can help to break down siloes between revenue and marketing teams. Building better content creation processes, and accessibility can ultimately lead to more opportunities and sales. Related Articles Marketing The Ultimate Guide to Content Proofing (Tools & Process) Read more Marketing Project Management and DAM: 4 Reasons Why They’re Better Together Read more Marketing Leveraging DAM for Marketing Asset Management Read more Marketing Top Challenges in Marketing Operations & How to Overcome Them Read more What a DAM good read! 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Marketing DAM Helps Revenue Teams to Find & Use Sales Collateral Collateral takes time, effort and budget, which makes it frustrating when the sales team doesn’t use it. Here’s how to change it. June 22, 2023 Nuala Cronin Content Manager 3 min read Marketing teams are usually tasked with creating sales collateral that helps move prospects along the funnel and helps sales teams win deals against competitors.From brochures & case studies to ROI calculators, sales collateral takes time, effort and budget. The most frustrating part about it? Without clarity on sales teams’ needs, they probably won’t use half the collateral you generate! So what are you doing wrong?It’s not enough to just make content. You have to make content that’s directly applicable to the sales people’s needs and find ways to easily get that content into their hands.Here are 5 steps to getting sales teams using your collateral:1. Collaborate on sales collateral ideasThis may seem like an obvious one, but you’d be surprised by how many teams skip this step. The easiest way to get sales using your collateral is to ask them what they want and need. Specifically, you need to know what their leads are asking for, and what they don’t already have.Whether it’s quarterly, monthly or weekly, schedule regular meetings with the sales team to touch base and get updates on what’s needed. This way, you can prioritize projects and have a steady flow of collateral that will actually help with sales enablement.Using a software to collaborate will allow both revenue generating and marketing teams to clearly understand what’s needed, and when it can be completed. A digital asset management (DAM) system facilitates an easy, intuitive collaborative process.2. Make finding collateral easy and intuitiveIt is essential to provide salespeople with a reliable source of information. This source should be accurate and up-to-date to ensure potential customers are not receiving outdated information.It’s not enough to keep all your collateral organized on hard drives or other hard-to-reach locations – if the process to get the collateral is too complicated, salespeople will likely choose to use old versions of brochures that they already have saved to their desktop.Adding all your sales collateral into a DAM solution or content hub can streamline sales processes. It also allows you to organize and manage your sales enablement materials to ultimately drive better sales results.3. Categorize your collateral in a meaningful wayOnce all your collateral is in a central library, you want to make sure it’s as easy as possible for your sales team to find the resource they need. While getting your collateral in the library is important, if your sales team is spending hours hunting, it’s only a matter of time before they give up altogether.To make the process easier, you need to add intuitive categories that make logical sense to your sales team. Should you categorize it by stages in the buyer journey? What about by collateral type? The choice is ultimately up to you and your sales team, but a smart category structure is necessary to get sales finding and using your sales collateral.A DAM system facilitates a structured library that makes sense for your organization. Teams can quickly find and use the approved assets they need.4. Use metadata to add keywords and tagsIf your sales team is looking for a specific piece of content, intuitive search capabilities can be very useful. Searching should go so much further than just the title of the document. Who is really going to remember the title of your brochure as “Summer_2023_MVBrchr_V3”?This is where metadata comes in. Make it easier for your sales team to find and use their preferred content. Include relevant keywords and tags in each piece of collateral.You can choose a system with more advanced search options like filtering by date, file type, and photographer. Digital asset management platforms often have AI-powered metadata and enhanced search capabilities. This can make it easier to store and find sales collateral. By leveraging these features, you can improve the discoverability of your content and boost your team’s productivity.5. Integrate with their existing toolsWhile we can do everything to get our sales collateral into a DAM system or other repository and can tag and categorize all day long, let’s face it, it can be a pain to actually go and get the collateral from a separate system.From logging in to downloading PDFs & PPTs to your own files, the system can be long and dreary. Integrating your asset library with systems already in use, is the most important step in getting your sales team to use your collateral.Giving salespeople direct access to these tools will reduce any resistance they may have to using your corporate-approved materials and requires minimal changes to their behaviour.Digital Asset Management systems (DAMs) can be integrated with productivity solutions, like Office 365. This integration allows salespeople to insert videos, documents, and photos without leaving the platform. It can also allow them to easily draft media-rich presentations and send product information over their email expediting the sales cycle.Bringing sales and marketing teams together, throughout the creative process and the content lifecycle, is essential for creating relevant sales collateral. But ensuring easy access to approved materials, is crucial to ensuring sales teams actually use the right assets!Implementing a digital asset management platform can help to break down siloes between revenue and marketing teams. Building better content creation processes, and accessibility can ultimately lead to more opportunities and sales.MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI. Related Articles Marketing The Ultimate Guide to Content Proofing (Tools & Process) Read more Marketing Project Management and DAM: 4 Reasons Why They’re Better Together Read more Marketing Leveraging DAM for Marketing Asset Management Read more Marketing Top Challenges in Marketing Operations & How to Overcome Them Read more Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo