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Understanding Digital Asset Management Pricing

When companies first start looking into digital asset management (DAM) solutions to better organize their content, figuring out the pricing structure can quickly become complicated. Without understanding how a DAM is priced, and what your organization’s ongoing needs truly are, the system can often become more expensive than anticipated. To avoid unwanted extra costs, it is important to map out what features and benefits the DAM is providing for your company, and to choose a provider that you trust will be fair in helping you choose the right plan, with room to scale up if needed. 

In this post, we will cover the various DAM costs to expect, including:

This will help you better understand the true pricing of digital asset management systems and plan accordingly.

Subscription Costs

All DAM solutions have a base subscription cost, which is usually dependent on a combination of storage, user numbers, administrators, and user groups. To receive an accurate quote for the subscription price for your DAM solution, you’ll need to be able to answer these four questions:

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  1. Storage: How many terabytes (TBs) of assets will you store?
  2. Users: How many people will use (or could use) the DAM?
  3. Administrators: How many people will manage the library?
  4. User Groups: How many different customized user groups will be needed?

Each DAM vendor has a slightly different approach in how they price their base subscription, as well as what they include with it. For example, MediaValet’s core DAM subscription only charges for storage, and includes unlimited users, administrators, and custom user groups.

Understanding the Impact

This is often the most variable cost, so it’s important to consider how each vendor’s pricing structure will impact your organization’s long-term growth. Some pricing structures can prevent organizations from extending DAM access to other users, such as additional departments or marketing agencies, as it would increase the price of the DAM’s base cost substantially. A subscription model that’s based on just storage, with unlimited users, can greatly improve the scalability and reach of your DAM - and should be a priority if you’re expecting to grow your user base.

Upfront Costs

There are often one-time fees to cover the upfront costs of implementing the DAM. First, an onboarding fee is an extra cost associated with the initial DAM setup for your organization and may increase with additional storage or integrations. Another is a consultation fee. Many DAMs will either offer consultation internally or have partners that can provide additional support with navigating more complex DAM implementations. Both of these fees are normal but can vary across vendors and quickly add-up if they’re estimated based on an hourly rate. With MediaValet, the onboarding fee is a flat rate that covers the entire onboarding process, followed by unlimited training and support over the customer’s lifetime. We also have several partners that can help with additional implementation needs.

Understanding the Impact

In many cases, implementations can take longer than expected, so take care to understand what’s included with these fees to avoid getting caught with an unexpected bill. Make sure you understand if the onboarding and consulting fees are based on a set number of hours, and the implications of going over and above what’s included. Understanding the kinds of services that are included also set clear expectations between the DAM vendor and you, the customer.

Ongoing Costs

Piggy bankA typical ongoing cost is for DAM training which involves booking time in with the DAM vendor to train new users on the platform or update users on how to take advantage of new features. This can be in the form of one-on-one training or group training sessions, and is usually priced based on a set number of hours and/or sessions. Another ongoing cost is for DAM support, which covers technical challenges with the DAM (system bugs, setting up new users, recovering deleted assets, etc.). Like training costs, support costs are usually bundled or billed hourly. Both DAM training and support are critical to the adoption and usability of the platform, so it should be an expected cost. Again, with MediaValet, unlimited training and support is included in the base subscription cost.

Understanding this Cost

While “optional” training and support can be tempting to pass up, ensuring new users understand how to use the platform ensures better long-term adoption and increased ROI. It can also save you from wasting valuable time trying to solve technical problems yourself, only to make matters worse. In most cases, investing in training and support inevitably saves you time and stress down the road. With this in mind, consider using a vendor that offers unlimited training or be sure to thoughtfully budget for this additional cost.

Get the Full Picture

In order to optimize productivity, get the most out of your digital asset management system and avoid any unforeseen costs, it’s important to understand how each vendor’s pricing works, as well as what features and benefits they provide. Ensure you understand the subscription, upfront and ongoing costs of your DAM as well as what's included in what you’re paying for. It's just as important to choose a provider that you trust will be honest in helping you decide on the right plan for you.

We believe in investing in the success of our clients by offering unlimited onboarding, training, support, users, and user groups. Why wouldn’t we help our customers get the most out of their DAM? Get your custom MediaValet pricing today.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI. See MediaValet in action today.