Maintaining a consistent and recognizable brand identity becomes increasingly challenging as organizations expand their reach across numerous online channels. These days, every website update, tweet, and ad can impact your brand’s perception, making it more crucial than ever to keep your brand guidelines tight and well-defined.

Effective brand guidelines are the backbone of your brand’s identity, ensuring that every piece of content, from marketing materials to customer interactions, reflects your core values and visual aesthetics. However, as your organization grows and diversifies its online presence, these guidelines must be meticulously managed and amplified to maintain consistency and coherence.

But how do you lasso every employee, and every department to ensure that each instance of your brand is on point and in line? With an easy-to-use, central, and accessible library for all assets.

But we’re getting ahead of ourselves. Let’s first cover some of the more foundational aspects of amplifying brand guidelines.

In this post we’ll cover:

• What are brand guidelines
• Brand guidelines essentials
• How to create & amplify brand guidelines
• Leveraging dam for brand guideline management
• How ACAMS harnesses DAM to amplify global brand guidelines

What are Brand Guidelines?

Brand guidelines are one of the most crucial aspects of any brand. Everybody should apply the rules to maintain consistency and recognition, including those regarding the use and placement of logos, colour palettes, typography, and voice.

In its simplest form, brand guidelines can be a downloadable folder with a curated set of brand assets and rules. However, when taken one step further, they can act as the single source of truth for your entire brand and connect your stakeholders directly with the up-to-date logos, fonts, photos, and more needed to represent your organization successfully.

Brand Guideline Essentials

Effective guidelines ensure a brand is consistently represented across all platforms and communications. These guidelines serve as a comprehensive manual that directs everyone involved in creating, promoting, and maintaining the brand.

When done right, brand guidelines help protect the brand’s integrity, making it instantly recognizable and trustworthy. The following are the key components that make up robust brand guidelines:

There are 3 essential asset types to include in your brand guidelines:

Logos: Your logo is the most critical component of your brand. Using an outdated one adds confusion, reduced trust, and lost sales in the worst circumstances.

It’s essential to ensure your brand guidelines share your various logos and communicate which to use in any given circumstance, as well as proper placement.

For most organizations, it’s common to have dozens of logos with different colour schemes, sizes, and formats, depending on:

• Placement,
• Background colour,
• Channel,
• Medium (printed or online),
• And more.

Colour Palettes: Another necessary asset type to include in your brand is colours – the primary, secondary, and accent colours that represent your organization and spark brand recognition. These are especially helpful to share with those who create public-facing collateral, such as sales presentations, brochures, and advertisements.

When adding colours to your brand guidelines, include the HEX, RGB, and CMYK values for each colour to ensure your stakeholders are on-brand across the website, print, online, and other initiatives. Also, make it clear which colours can be matched together and where they can be used to prevent any off-brand colour placements.

Fonts: The final element that’s critical to your brand is your fonts. While sometimes not instantly identifiable to the naked eye, it can be jarring for customers to see a font that’s “off.”

Like the other two components, in addition to providing each font, it’s important to provide context when using the fonts and, when relevant, what sizes to use. If using an entire font family, separate them (into Light, Regular, Bold, Italics, etc.) to create a clear distinction in their use cases and prevent unnecessary access to off-brand font types.

Practical Steps to Create and Amplify Brand Guidelines

Creating comprehensive and accessible brand guidelines is a collaborative and strategic endeavor that involves multiple stakeholders.

This process requires careful planning, inclusive input from various departments, and a structured approach to ensure the guidelines are practical, widely accepted, and effectively implemented across the organization.

Stakeholder Engagement

Inclusive Input Gathering: Engage representatives from various departments, such as marketing, sales, customer service, and product development. Each department interacts with the brand differently and can provide unique insights into how the brand is perceived and implemented. This ensures that the guidelines are well-rounded and cater to the needs of all parts of the organization.

Workshops and Brainstorming Sessions: Conduct workshops and brainstorming sessions with these stakeholders to gather diverse perspectives and foster a sense of ownership and commitment to the brand guidelines.

Documentation

Comprehensive Brand Elements: Document all branding elements, including logo usage, color palettes, typography, imagery, tone of voice, and messaging. Each element should have specific instructions on proper and improper usage.

User-Friendly Format: Ensure that the guidelines are accessible and easy to understand. Use visuals, examples, and concise explanations to illustrate key points. A well-organized digital document or interactive online portal can make navigation and updates easier.

Consistency in Communication: Include guidelines for maintaining consistency across different communication channels. Specify how the brand is represented in social media posts, advertisements, email campaigns, and customer service interactions.

Training and Onboarding

Comprehensive Training Programs: Develop training programs to educate employees about the brand guidelines. These programs should be tailored to different organizational roles, ensuring everyone understands their responsibilities in maintaining brand consistency.

Accessible Resources: Create a centralized repository where employees can easily access the brand guidelines and related resources, such as templates, logo files, and approved imagery.

Organizations can apply these steps to create and amplify brand guidelines that maintain consistency and adapt to the dynamic nature of a growing digital landscape. The next step is to implement the right technology to amplify brand guidelines.

Leveraging DAM to Amplify Brand Guidelines

Implementing a robust DAM system to store and manage all brand assets. This ensures that everyone has access to the most up-to-date and approved versions of brand elements.

Organizations can utilize DAM features that streamline the enforcement of brand guidelines. These tools can help monitor and manage brand usage across various platforms, reducing the risk of inconsistencies.

Leveraging a DAM system like MediaValet can significantly streamline the creation, management, and distribution of brand guidelines. MediaValet, for example, offers tools that facilitate the organization and sharing of digital assets that adhere to these guidelines, enhancing both accessibility and consistency.

Brand Portals: MediaValet’s Branded Portals enable you to take your brand guidelines to the next level, sharing your brand essentials with stakeholders at scale. With Branded Portals, users can easily preview and download logos, brand colours, approved photos, corporate headshots and more – even fonts can be previewed directly in the portal!

Branded Portals can also be updated on the spot, which means if a new logo needs to be shared or an outdated headshot needs to be removed, your organization can continue to access your brand kit using the same link every time.

CDN Linking, Expiry Dates, and Custom Permissions: These features can help manage how and where content is distributed, ensuring that only current and approved versions are in use.

CDN Links simplify asset sharing, enable quicker load times, and reduce bandwidth costs.

Expiry dates enable administrators of the DAM to apply end dates to asset usage ensuring outdated or unlicensed assets are not used.

Custom permissions allow DAM administrators to curate access allowances across user groups ensuring that only correct brand assets are visible.

DAM Templates: Implementing DAM templates can drastically enhance your team’s efficiency without compromising on brand consistency.

By providing a repository (in the DAM) of customizable, pre-approved, on-brand templates (with the templating solution) your creative teams can produce adaptable, brand consistent materials swiftly, addressing each department’s unique needs.

By integrating a DAM, companies can maintain a strong and consistent brand presence, both internally and in their external communications.

How ACAMS Manages Global Brand Guidelines with MediaValet

ACAMS (Association of Certified Anti-Money Laundering Specialists), turned toMediaValet to overhaul its brand management processes.

Using the DAM to centralize their digital assets ACAMS achieved more consistent brand guidelines and improved their global brand coherence.

Interested in how ACAMS have achieved a cohesive, global brand with their MediaValet DAM? Check out the ACAMS case study here!

The significance of brand guidelines cannot be overstated. They are not just a set of rules but a foundation for building a recognizable and respected brand. As shown through various examples and technological supports, effectively implemented and managed brand guidelines are key to maintaining brand integrity.

If you’re interested in improving your organization’s access to and use of your brand guidelines, reach out to our expert reps at MediaValet and find out how we can enhance your branding efforts.

Organizations are facing the daunting challenge of efficiently managing a vast array of marketing assets across multiple digital channels. But maintaining brand consistency and authority is not just a marketing team responsibility: it lies with the entire organization.

It’s imperative that organizations enable and foster collaboration across various departments, and marketing asset management (MAM) is the foundation of this.

What is Marketing Asset Management?

Marketing asset management refers to the processes and tools used to manage marketing and brand assets effectively. This includes digital assets like images, videos, presentations, documents, logos, and more that are used across various marketing efforts.

The goal is to ensure that these assets are organized, easily accessible, consistent, and utilized efficiently to maximize their value and impact in marketing strategies.

Crucial aspects to marketing asset management include:

1. Centralization: Storing all marketing assets in a central location (often cloud-based) to ensure easy access.
2. Organization: Categorizing and tagging assets in an intuitive way so that they can be quickly found and reused.
3. Control and Security: Implementing permissions and access controls to ensure that only authorized personnel can access, edit, or distribute the assets.
4. Distribution: Facilitating the easy sharing and distribution of assets to internal teams, partners, and external platforms.
5. Version Control: Keeping track of different versions of assets to ensure that the most current and approved versions are used.
6. Compliance and Brand Consistency: Ensuring that all marketing materials meet legal requirements and brand guidelines to maintain consistency across all channels and touchpoints.
7. Performance Analysis: Tracking the usage and performance of assets to understand their impact and effectiveness in marketing campaigns.

What are the Benefits of Marketing Asset Management?

Marketing asset management enables organizations to maximize the value of their marketing assets, leading to more effective and cohesive marketing efforts. The benefits of marketing asset management include:

Effective marketing asset management enables:

1. Increased Efficiency and Productivity: Reduces the time spent searching for and recreating existing materials leading to more efficient workflows.
2. Improved Brand Consistency: Ensures that all marketing materials adhere to brand guidelines, regardless of who creates them or where they are distributed.
3. Enhanced Collaboration: Facilitates easier collaboration between team members, departments, and external partners.
4. Better Asset Utilization: Effective organization and tagging, marketing assets become more visible and accessible, reducing the likelihood of duplicates and ensuring valuable assets are fully utilized.
5. Control and Security: Granular control over who can access, edit, and distribute assets not only protects intellectual property but also ensures that only approved, on-brand content is released.
6. Cost Savings: Reduced need for redundant asset creation to enable quicker, more effective marketing campaigns, MAM can lead to significant cost savings.

Marketing asset management inefficiencies often lead to operational challenges like inconsistent brand messaging, and a fragmented work environment.

Enter Digital Asset Management (DAM) — a critical component of the modern tech stack that promises to revolutionize the way marketing assets are managed and how collaboration is conducted across functions within the organization.

DAM stands at the forefront of enabling more efficient marketing asset management and enhancing cross-functional collaboration, thereby unlocking an organization’s full potential.

The Impact of DAM on Marketing Asset Management

Without a cloud DAM system in place, organizations often grapple with asset silos, inefficient workflows, and inconsistent branding — barriers that significantly hamper effective collaboration across marketing, sales, design, and IT departments.

DAM addresses these challenges head-on by centralizing assets, streamlining workflows, and ensuring brand consistency.

This centralization not only eliminates redundancies and inefficiencies but also fosters a unified branding approach, crucial for maintaining a competitive edge in today’s market.

But it’s not just better marketing asset management, there are trickle-down economics at work. DAM can enable marketing teams to accomplish so much more than organization:

Ensuring Brand Consistency Across Channels

Brand consistency is paramount in today’s fragmented media landscape.

A DAM system helps maintain this consistency by providing a repository for brand guidelines, logos, and templated materials. This ensures that all marketing assets adhere to the same branding standards, regardless of the channel or platform on which they are used.

By having centralized control over the distribution and usage of assets, organizations can prevent off-brand content from being published, thereby reinforcing brand identity and trust with their audience.

Measuring Asset Performance and Informing Strategy

Advanced DAM systems offer analytics and reporting tools that help marketing teams measure the performance of their assets across different channels.

By understanding which assets are performing well and which are not, teams can make data-driven decisions to optimize their marketing strategies.

These insights are invaluable for refining asset creation and distribution strategies, ensuring that marketing efforts are aligned with audience preferences and behaviors.

Enhancing Cross-Functional Collaboration with DAM

In addition to improving marketing asset management, DAM systems play a crucial role in facilitating collaboration between marketing and other departments such as sales, CX, and IT.

Seamless collaboration is not just beneficial—it’s essential. DAM serves as the linchpin for these cross-functional efforts, offering tools and features that enhance communication, streamline processes, and ensure consistency across all touchpoints.

Centralizing Communication and Feedback

Leveraging a DAM system to enable efficient and centralized marketing asset management facilitates communication and feedback on marketing assets.

This centralization is crucial for aligning marketing strategies with sales objectives, CX goals, and IT requirements.

Integrating the DAM with a PM software like Wrike enables two-way collaboration and feedback facilitating clear and actionable communication.

Integrated feedback loops mean that designers, writers, and project managers can quickly iterate content based on real-time input from stakeholders across the organization. This not only speeds up the approval process but also ensures that final assets are crafted with a holistic view of the company’s objectives in mind.

MediaValet offers several out-of-the box integrations and also offers an open API for organizations to customize the DAM to their integration needs.

Version Control and Real-Time Updates

Version control is another key feature of DAM systems that enhances marketing asset management and enables cross-functional collaboration.

By maintaining a history of revisions for each asset, DAM ensures that everyone has access to the latest version, eliminating confusion and preventing the use of outdated materials.

Real-time updates alert users to changes or new versions of assets they’re following or working on, ensuring that all team members are informed of the latest developments.

This feature is particularly valuable in fast-paced environments where marketing campaigns and materials need to be rapidly updated or repurposed across different channels and departments

MediaValet’s version control and Check in/ Check out feature enables teams to review and regulate asset versions in just a couple of clicks.

Role-Based Access and Permissions

Using a DAM system to enhance marketing asset management can also support collaboration through role-based access controls and permissions.

By assigning specific access rights to different users or groups, organizations can ensure that sensitive assets are protected while still being accessible to those who need them. Sales teams can access the latest product brochures, CX can retrieve up-to-date branding materials, and IT can manage technical documentation—all within the same system.

This feature is particularly valuable in fast-paced environments where marketing campaigns and materials need to be rapidly updated or repurposed across different channels and departments.

This approach not only streamlines asset management but also supports compliance with data protection regulations by controlling who can view, edit, or distribute assets.

MediaValet customers can do more with unlimited users and user groups enhanced with our custom permission controls.

On-the-Go Access and Mobile Collaboration

In today’s mobile-first world, the ability to access and collaborate on assets from anywhere is critical.

DAM systems often offer mobile-friendly interfaces or apps that enable team members to view, comment on, and approve assets while on the go. This mobility is particularly beneficial for teams that are geographically dispersed or frequently work remotely.

It ensures that collaboration doesn’t stop when team members step away from their desks, keeping projects moving forward and allowing for timely responses to market changes or opportunities.

MediaValet Mobile enables internal teams and external stakeholders to have uninterrupted access to the DAM, from anywhere in the world, ensuring no disruptions to your workflows!

A digital asset management solution is essential to overcoming the challenges of marketing asset management and in turn, fostering a collaborative work environment.

When used cross-functionally, DAM unlocks the full potential of teams and drives organizational success. The expanding use of DAM and its evolving capabilities underscore its critical nature in the digital transformation of marketing to not only overcome current challenges but to enable organizations to position themselves for sustained success in the dynamic digital landscape.

In the fast-paced world of marketing, brand management stands as a cornerstone for businesses in any industry. But what exactly is brand management? Simply put, brand management is the process of maintaining, improving, and upholding a brand so that it resonates with current and potential customers, stays consistent across all platforms, and ultimately contributes to a company’s goals.

The Impact of Digital Transformation on Brand Management

Digital transformation has radically altered how brands interact with their audience. It’s not just about adopting new technologies; it’s a profound shift in business operations, centered around customer needs and experiences. This transformation means more than just an online presence – it’s about integrating digital processes in every aspect of business to enhance customer engagement and satisfaction.

Brand management faces unprecedented challenges. Digital platforms have not only changed how consumers interact with brands but also how brands maintain their presence and reputation in the market.

Amidst this flux, digital asset management (DAM) systems have emerged as a vital tool for companies seeking to navigate the complexities of the digital age.

This blog post explores the evolving landscape of brand management in the era of digital transformation and how DAM systems offer a strategic solution to its challenges.

In this blog post, we’ll delve into:

• Challenges in modern brand management
• Harnessing DAM for effective brand management
• How MediaValet helped Experian through digital transformation and brand management

Challenges in modern brand management:

The digital era has significantly transformed brand management. With the advent of social media, mobile technology, and digital channels, brands now have more platforms than ever to engage with their audience, meaning a higher volume of digital assets to manage and expectations to quickly adapt.

For some brands, digital channels may even represent the only customer-business interaction. For brand management, this means adapting strategies to meet the expectations of a digitally savvy audience.

The primary challenges include:

• Consistency and Coherence: With multiple digital platforms, maintaining brand consistency becomes harder to manage.
• Volume of Digital Assets: The sheer volume of digital content required to engage customers across various platforms can become overwhelming.
• Brand Agility: The rapid pace of change in digital trends demands agility in brand strategies.
• Brand Integrity: Safeguarding intellectual property and brand image in the digital space is increasingly complex.

Brand management has evolved to be more dynamic, data-driven, and customer-centric than ever before.

It requires tools and software that not only integrates seamlessly with the existing tech stack, but that also serves entire organizations.

A Digital Asset Management (DAM) system is a powerful tool in the arsenal of modern brand management. It serves as a centralized repository for all digital assets, ensuring that the latest and most accurate versions of brand materials are accessible to stakeholders.

At its core, a DAM system is a centralized repository that stores, organizes, manages, and distributes an organization’s digital assets. This includes images, videos, audio files, and other digital content. Beyond just storage, DAM systems enable efficient asset retrieval, version control, rights management, and integration with other marketing and business tools.

Harnessing DAM Systems for Effective Brand Management

DAM software streamlines the process of organizing and retrieving digital assets by becoming a single source of truth for all of an organization’s assets.

It can help to reduce the risk of using outdated materials and facilitate easy sharing of brand-compliant resources.

Let’s break down a few of the most impactful effects a DAM can have on brand management:

• Enhanced efficiencies: A DAM streamlines workflows by making it easier to find, share, and repurpose assets and collaboration by enabling secure access to non-DAM users helping to maintain a cohesive brand image and save time in marketing operations.
• Accelerated time-to-market: A DAM enables your team to bring your most impactful assets to market faster and to secure customer and target audience engagement ahead of the competition, helping to enhance brand reputation.

• Consistent brand representation: CDN linking enables you to expertly manage web content – published changes to assets are instantly reflected to save time and maintain consistency across channels and properties.
• In-depth analytics: A DAM can aid in brand strategy by providing insights into asset usage and performance. Track which assets are most effective, helping to inform and refine brand strategy and development based on data-driven insights.

• Scalability: As your brand grows, a DAM system grows with you, managing increasing volumes of assets seamlessly.

Interested in how a DAM works in a real-world setting? Experian partnered with MediaValet in 2016 to help manage their brand refresh and have seen it massively aid brand management across distributed teams and external stakeholders.

How a MediaValetDAM helped Experian’s Brand Management

Experian is one of the world’s largest global information companies and must manage brand consistency across 45 countries.

Before undergoing a brand refresh, the team at Experian knew that it was crucial to maintain consistency across all regions and campaigns.

They wanted to:

“Ensure that our brand is cohesive and consistent [and] that we’re all speaking with a single voice and brand vision.”

With the sheer volume of brand assets created during the refresh, and the number of stakeholders that needed to access them, Experian wanted to build a central library that was accessible even to their distributed teams.

To do this, they needed new tools and technology. Something that could help them work collaboratively across regions, borders and business units.

They turned to MediaValet.

The platform has proven to be particularly valuable to manage the brand even with distributed, remote teams.

They’ve worked closely with the MediaValet team (a complimentary, unlimited aspect to partnering with MediaValet) to ensure widespread adoption of the platform.

Managing more than 10,000 assets within the library, they’ve leaned on the LightBox function to streamline sharing capabilities and to save time.

Experian has seen their brand transform worldwide and have maintained it seamlessly with the help of the MediaValet DAM.

“It was a comprehensive, enterprise solution, that was incredibly easy to understand and use.”

Read the full Experian story here.

Welcome to the final part of our three-part series: Marketing and AI! Part three covers using AI to enhance marketing strategies. Learn how to leverage AI to build better-targeted and tailored marketing campaigns that reach a wider, more qualified audience.

In case you missed earlier posts, read how AI is revolutionizing marketing efforts, and how AI can act as an extra team member.

Artificial intelligence (AI) is constantly evolving and it’s impacting the way marketing professionals reach their target audiences. Most organizations are, at the very least, dabbling in AI-powered tools to elevate their marketing, but some are still skeptical.

AI has raised the stakes though, and teams that aren’t leveraging AI to enhance marketing strategies are falling behind their competition.

By leveraging AI, marketers can gain valuable insights into customer behaviors and preferences. These can help to create better targeted, and better tailored campaigns for their target markets.

As AI continues to evolve, marketers can look forward to even more powerful capabilities. Marketers should use AI-powered tools to:

1. Review the past through data-driven insights,
2. Prepare for the future with predictive analytics, and
3. Truly optimize resource allocation.

Using AI to Enhance Marketing Strategies

There are multiple ways marketers can use AI to enhance marketing strategies. By automating marketing tasks like content creation and scheduling, marketers can free up time to focus on more strategic tasks.

Marketers can leverage AI to uncover past insights they’ve never had time to review. They can also anticipate customer needs and identify trends to create more impactful strategies that drive long-term business value.

Read about the 8 AI Tools that can Enhance your Marketing Strategy

Reviewing the Past with Data-Driven Insights

With quickly changing markets and customer expectations to compete with, it’s essential that marketers truly understand their audience. How have they behaved? And which campaigns have yielded the highest conversions or engagement rates in the past?

AI significantly reduces the time it takes for marketers to understand their target audience’s behaviours, preferences, and engagement patterns. These insights enable teams to understand the true value of prior efforts including campaign messaging and channel use.

Using tools like Google Analytics or Salesforce Analytics to analyze historical data enables marketers to gain a comprehensive understanding of their audience segments. They can also help to identify key trends and patterns to strategically curate campaigns going forward.

Preparing for the Future with Predictive Analytics

It’s crucial for marketers to be agile and ready to switch gears to meet evolving market trends and customer expectations to ensure the most impactful strategic tactics.

AI-powered tools can provide real-time insights and recommendations, allowing marketers to adapt their strategies promptly. By continuously monitoring and analyzing customer interactions, AI tools can identify emerging trends, customer sentiments, or potential issues. This enables marketers to make agile decisions and adjust their marketing strategies accordingly.

Using tools like Microsoft Azure Machine Learning and RapidMiner, marketers can identify the most effective channels and touchpoints, refine their messaging, tailor their campaigns, and optimize their marketing strategies. All of this to better resonate with their target audience to result in more effective and personalized marketing campaigns.

Optimizing Resource Allocation with AI-Powered Tools

Operating with stagnant or reduced budgets means that the pressure is on to achieve more with the same or even fewer resources. It’s essential that teams invest in tools that increase effectiveness.

The most effective options? AI-powered tools that can automate data analysis, reporting, performance tracking, and reduce the manual efforts required to support efforts and optimize budget and time management.

Let’s uncover how a digital asset management (DAM) system can help marketing teams operate more effectively and build better strategies.

The Benefits of Using an AI-Powered Digital Asset Management System

Digital Asset Management (DAM) systems are a great example of how AI is being used to help marketing teams both review past campaigns and influence future strategies.

MediaValet uses AI-powered technology to effectively and securely organize, store, and even recognize digital assets, such as images, videos, and documents and enabling teams to quickly find the assets they need, when they need them.

Reporting

Reporting capabilities within MediaValet provide insights into how assets are being used, allowing marketing teams to track the performance of their campaigns and make adjustments as needed.

Audio and Visual Intelligence

The advanced audio and video intelligence (AVI) MediaValet offers enables easy management, discoverability, and sharing of video files. It detects and tags objects, people, topics, and on-screen text, and transcribes and translates in 60+ languages allowing teams to easily find, analyze and repurpose videos in their library.

Digital asset management systems like MediaValet can seamlessly integrate into the martech ecosystem. These integrations optimize and streamline marketing processes and workflows. From social media integrations to CMS options to project management systems, integrating your DAM can help enhance and expedite marketing abilities to quickly react to new and emerging needs.

As marketing professionals, it’s important to stay on top of the latest trends and technologies. AI is quickly becoming an integral part of strategic marketing plans. It’s essential to understand how it can help enhance your efforts. AI can help with a variety of tasks, from digital asset management (DAM) to creating targeted campaigns.

AI has the potential to revolutionize how we market and reach potential customers. With the right tools in place, marketing teams can use AI to enhance their marketing strategies and drive invaluable advantages including massive pipeline impact and exponential business growth.

Marketing teams are usually tasked with creating sales collateral that helps move prospects along the funnel and helps sales teams win deals against competitors.

From brochures & case studies to ROI calculators, sales collateral takes time, effort, and budget. The most frustrating part about it? Without clarity on sales teams’ needs, they probably won’t use half the collateral you generate! So what are you doing wrong?

It’s not enough to just make content. You have to make content that’s directly applicable to the salespeople’s needs and find ways to easily get that content into their hands.

Here are 5 steps to getting sales teams to use your collateral:

• Collaborate on sales collateral ideas
• Make finding collateral easy and intuitive
• Categorize your collateral in a meaningful way
• Use metadata to add keywords and tags
• Integrate with their existing tools

1. Collaborate on sales collateral ideas

This may seem like an obvious one, but you’d be surprised by how many teams skip this step. The easiest way to get sales using your collateral is to ask them what they want and need. Specifically, you need to know what their leads are asking for, and what they don’t already have.

Whether it’s quarterly, monthly, or weekly, schedule regular meetings with the sales team to touch base and get updates on what’s needed. This way, you can prioritize projects and have a steady flow of collateral that will actually help with sales enablement.

Using software to collaborate will allow both revenue-generating and marketing teams to clearly understand what’s needed, and when it can be completed. A digital asset management (DAM) system facilitates an easy, intuitive collaborative process.

2. Make finding collateral easy and intuitive

It is essential to provide salespeople with a reliable source of information. This source should be accurate and up-to-date to ensure potential customers are not receiving outdated information.

It’s not enough to keep all your collateral organized on hard drives or other hard-to-reach locations – if the process to get the collateral is too complicated, salespeople will likely choose to use old versions of brochures that they already have saved to their desktops.

Adding all your sales collateral into a DAM solution or content hub can streamline sales processes. It also allows you to organize and manage your sales enablement materials to ultimately drive better sales results.

3. Categorize your collateral in a meaningful way

Once all your collateral is in a central library, you want to make sure it’s as easy as possible for your sales team to find the resource they need. While getting your collateral in the library is important, if your sales team is spending hours hunting, it’s only a matter of time before they give up altogether.

To make the process easier, you need to add intuitive categories that make logical sense to your sales team. Should you categorize it by stages in the buyer journey? What about by collateral type? The choice is ultimately up to you and your sales team, but a smart category structure is necessary to get sales finding and using your sales collateral.

A DAM system facilitates a structured library that makes sense for your organization. Teams can quickly find and use the approved assets they need.

4. Use metadata to add keywords and tags

If your sales team is looking for a specific piece of content, intuitive search capabilities can be very useful. Searching should go so much further than just the title of the document. Who is really going to remember the title of your brochure as “Summer_2023_MVBrchr_V3”?

This is where metadata comes in. Make it easier for your sales team to find and use their preferred content. Include relevant keywords and tags in each piece of collateral.

You can choose a system with more advanced search options like filtering by date, file type, and photographer. Digital asset management platforms often have AI-powered metadata and enhanced search capabilities. This can make it easier to store and find sales collateral. By leveraging these features, you can improve the discoverability of your content and boost your team’s productivity.

5. Integrate with their existing tools

While we can do everything to get our sales collateral into a DAM system or other repository and can tag and categorize all day long, let’s face it, it can be a pain to actually go and get the collateral from a separate system.

From logging in to downloading PDFs & PPTs to your own files, the system can be long and dreary. Integrating your asset library with systems already in use is the most important step in getting your sales team to use your collateral.

Giving salespeople direct access to these tools will reduce any resistance they may have to use your corporate-approved materials and requires minimal changes to their behavior.

Digital Asset Management systems (DAMs) can be integrated with productivity solutions, like Office 365. This integration allows salespeople to insert videos, documents, and photos without leaving the platform. It can also allow them to easily draft media-rich presentations and send product information over their email expediting the sales cycle.

Bringing sales and marketing teams together, throughout the creative process and the content lifecycle, is essential for creating relevant sales collateral. But ensuring easy access to approved materials is crucial to ensuring sales teams actually use the right assets!

Implementing a digital asset management platform can help to break down siloes between revenue and marketing teams. Building better content creation processes, and accessibility can ultimately lead to more opportunities and sales.

Marketing teams are usually tasked with creating sales collateral that helps move prospects along the funnel and helps sales teams win deals against competitors.

From brochures & case studies to ROI calculators, sales collateral takes time, effort and budget. The most frustrating part about it? Without clarity on sales teams’ needs, they probably won’t use half the collateral you generate! So what are you doing wrong?

It’s not enough to just make content. You have to make content that’s directly applicable to the sales people’s needs and find ways to easily get that content into their hands.

Here are 5 steps to getting sales teams using your collateral:

1. Collaborate on sales collateral ideas

This may seem like an obvious one, but you’d be surprised by how many teams skip this step. The easiest way to get sales using your collateral is to ask them what they want and need. Specifically, you need to know what their leads are asking for, and what they don’t already have.

Whether it’s quarterly, monthly or weekly, schedule regular meetings with the sales team to touch base and get updates on what’s needed. This way, you can prioritize projects and have a steady flow of collateral that will actually help with sales enablement.

Using a software to collaborate will allow both revenue generating and marketing teams to clearly understand what’s needed, and when it can be completed. A digital asset management (DAM) system facilitates an easy, intuitive collaborative process.

2. Make finding collateral easy and intuitive

It is essential to provide salespeople with a reliable source of information. This source should be accurate and up-to-date to ensure potential customers are not receiving outdated information.

It’s not enough to keep all your collateral organized on hard drives or other hard-to-reach locations – if the process to get the collateral is too complicated, salespeople will likely choose to use old versions of brochures that they already have saved to their desktop.

Adding all your sales collateral into a DAM solution or content hub can streamline sales processes. It also allows you to organize and manage your sales enablement materials to ultimately drive better sales results.

3. Categorize your collateral in a meaningful way

Once all your collateral is in a central library, you want to make sure it’s as easy as possible for your sales team to find the resource they need. While getting your collateral in the library is important, if your sales team is spending hours hunting, it’s only a matter of time before they give up altogether.

To make the process easier, you need to add intuitive categories that make logical sense to your sales team. Should you categorize it by stages in the buyer journey? What about by collateral type? The choice is ultimately up to you and your sales team, but a smart category structure is necessary to get sales finding and using your sales collateral.

A DAM system facilitates a structured library that makes sense for your organization. Teams can quickly find and use the approved assets they need.

4. Use metadata to add keywords and tags

If your sales team is looking for a specific piece of content, intuitive search capabilities can be very useful. Searching should go so much further than just the title of the document. Who is really going to remember the title of your brochure as “Summer_2023_MVBrchr_V3”?

This is where metadata comes in. Make it easier for your sales team to find and use their preferred content. Include relevant keywords and tags in each piece of collateral.

You can choose a system with more advanced search options like filtering by date, file type, and photographer. Digital asset management platforms often have AI-powered metadata and enhanced search capabilities. This can make it easier to store and find sales collateral. By leveraging these features, you can improve the discoverability of your content and boost your team’s productivity.

5. Integrate with their existing tools

While we can do everything to get our sales collateral into a DAM system or other repository and can tag and categorize all day long, let’s face it, it can be a pain to actually go and get the collateral from a separate system.

From logging in to downloading PDFs & PPTs to your own files, the system can be long and dreary. Integrating your asset library with systems already in use, is the most important step in getting your sales team to use your collateral.

Giving salespeople direct access to these tools will reduce any resistance they may have to using your corporate-approved materials and requires minimal changes to their behaviour.

Digital Asset Management systems (DAMs) can be integrated with productivity solutions, like Office 365. This integration allows salespeople to insert videos, documents, and photos without leaving the platform. It can also allow them to easily draft media-rich presentations and send product information over their email expediting the sales cycle.

Bringing sales and marketing teams together, throughout the creative process and the content lifecycle, is essential for creating relevant sales collateral. But ensuring easy access to approved materials, is crucial to ensuring sales teams actually use the right assets!

Implementing a digital asset management platform can help to break down siloes between revenue and marketing teams. Building better content creation processes, and accessibility can ultimately lead to more opportunities and sales.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.

Welcome to part two of our three-part series, Marketing and AI: Using AI as an Extra Team Member.

In case you missed it, last week we covered how to use AI to enhance your marketing efforts. We discussed the world of AI-powered marketing and explored its potential. The post covered three possible applications: content generation, SEO, and campaign optimization.

Today, our blog uncovers the time- and resource-saving possibilities AI can unlock for marketing teams who treat AI-powered tools as extra team members.

Imagine a marketing team member that can do all the grunt work. They cover all the tedious tasks, and the research, and they even evolve as they’re completing those tasks. No, it’s not a marketing intern that never sleeps, it’s what happens when marketing teams embrace emerging, groundbreaking AI tools.

As marketing strategies continue to evolve, AI has emerged as a valuable tool for businesses to gain a competitive edge. AI has been shown to be effective in streamlining routine tasks and improving marketing campaigns. It can provide invaluable insights into customer behaviours and preferences.

In part two of our Marketing and AI series, we explore how AI can become an integral marketing team. AI tools enable marketers to work smarter, not harder. By utilizing AI, they can save extensive time to better their marketing efforts and enhance their skillset to evolve their careers.

Using AI as an Extra Team Member

1. AI Can Automate Repetitive and Time-Consuming Tasks

AI can help marketing professionals massively reduce the amount of time they spend on repetitive tasks and ensure better accuracy than a human ever could. Using artificial intelligence to power simple tasks like scheduling social media posts, monitoring campaign performance, and enhancing email marketing campaigns can save countless hours and resources.

One of the most powerful elements of AI in marketing is personalization. By analyzing consumer data, AI can help marketers create highly personalized content that speaks directly to the consumer. This helps build stronger relationships between marketers and their audiences, making it easier to convert leads into customers.

2. AI Can Help Marketers Gather Insights

AI can step in to help analyze vast amounts of customer data patterns and mine more in-depth insights, in a fraction of the time. This allows marketers to better understand customer behaviours and develop strategies around more effective campaigns.

AI can gather valuable insights into customer behaviour. By collecting and analyzing consumer data, AI-powered tools can highlight the types of content and messaging that resonates with potential customers and areas where marketers should focus their efforts. Machine learning can analyze and suggest patterns that humans would spend hours and hours trying to do, providing insights into buying patterns, behaviours and even predictive analysis in order to better serve and reach the customer.

3. AI Can Help Identify Trends and Opportunities

In addition to gathering valuable insights, AI can also help identify emerging marketing trends and opportunities in real-time. This can help marketing teams respond quickly to changes in the market and adjust their strategies accordingly.

AI can scan and analyze the overall industry and its customers to identify potential new leads, competitors and even social trends that a human cannot cover alone. By using machine learning algorithms, marketers can predict customer behaviour, the success of marketing campaigns and identify larger target audiences.

4. AI can Analyze Consumer Sentiment

One of the most significant advantages of AI in marketing is its ability to analyze consumer sentiment. With the help of natural language processing (NLP), AI can read and analyze comments, reviews, and social media discussions. This enables marketers to understand how consumers feel about a particular product or service.

This analysis provides businesses with invaluable insights on how to improve their products or services and engage customers more effectively. This understanding can enable them to invest resources in the most appropriate areas. It can also help to predict the effectiveness of a marketing campaign before it’s even executed.

Using AI as an extra team member can help teams to streamline routine tasks and enhance their creative capabilities. By reducing the time spent on mundane tasks, marketing professionals can focus on creating compelling campaigns that resonate with target audiences and drive conversions.

Ultimately, AI can become a valuable member of any marketing team. It can exponentially enhance existing team member capabilities, rather than undermine them. Leveraging AI helps to build stronger brands and achieve innovative marketing strategies. It’s time to embrace it and see how it can propel your efforts!

Next week, join us as we dig into how AI can impact and enhance marketing strategies!

Welcome to our three-part blog series, Marketing and AI! Over the next three weeks, we delve into the different ways AI is revolutionizing marketing and how to take advantage. From enhanced marketing efforts to additional team members to optimized strategies, AI and Marketing, the series will cover multiple angles on AI-powered technology and how it can strengthen your marketing team.

It’s no secret, artificial Intelligence or AI is revolutionizing marketing and streamlining how we approach, execute, and optimize our efforts. With the emergence of ChatGPT, other AI tools are getting more attention, and the way marketers work is changing before our eyes.

It can be hard to know which technologies to embrace (if any at all) but even if you’re still feeling resistant, you should understand how AI technology is now essential to optimizing marketing workflows and output.

In today’s fast-paced digital age, staying relevant and innovative is no longer a luxury—it’s a necessity. AI tools are emerging as the ultimate sidekick for any marketing team looking to compete and make a lasting impact.

Today, we’ll explore the different types of AI technology that marketers can leverage to enhance their efforts.

Let’s dive deep into the world of AI-powered marketing, exploring its unparalleled potential, real-world applications in three key areas:

• Content Generation,
• SEO, and
• Campaign Optimization.

Driving Marketing Results With Video

Learn about why video content is important in building trust among current and potential customers.

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Three Ways AI is Revolutionizing Marketing

Content Generation

Content marketing is going nowhere, but how we approach it has drastically changed, especially this past year.

The ability to create content at scale has never been easier with tools like ChatGPT at our fingertips. The AI-powered chat bot has taken the world by storm with incredible capabilities but, it’s not perfect. Essentially, ChatGPT scrapes what already exists on the internet, so using its generated answers to build content is a great start, but not really ideal.

There are other AI tools out there that can help marketing teams generate content at unprecedented levels, without compromising on quality.

JasperAI

JasperAI not only generates the content you need, but it learns your brand voice, tailors its responses to your target audience, and streamlines your content creation by eliminating writer’s block. Ask JasperAI for writing prompts, blog topic ideas, video scripts, and to even summarize your Zoom transcripts.

Grammarly

As an AI-powered writing assistant, Grammarly has been around for years. It provides real-time grammar and spelling checks, style suggestions, and even tone analysis to ensure your content is always polished and engaging.

SEO

Search Engine Optimization or SEO is essential for marketing teams to succeed. SEO has always been a crucial aspect of marketing strategy but nowadays, you need to be even better, even faster, even stronger to compete on SEO.

There are millions of results for every keyword you can think of so staying ahead of your competitors requires an acute ability to produce measurable amounts of SEO-focused campaigns, webpages, and blog posts.

AI-powered tools are a marketing teams best chance at winning against competitors, and maintaining search enging results page (SERP) presence.

BrightEdge

BrightEdge is an SEO-focused, AI-powered platform that comprehensively enables marketers to manage and improve SEO strategy. The platform uncovers valuable insights into search trends and competitor performance, facilitating better informed SEO decisions.

SEMRush

The AI-powered SEO platform helps marketers identify trends, audit site health, and make data-driven decisions on SEO strategy. Moreover, SEMRush can automate time-consuming tasks, such as keyword research, content optimization, and competitor analysis.

Campaign Optimization

In an increasingly competitive digital environment, the optimization of marketing campaigns to reach target audiences with tailored messaging it essential to a brand’s success.

It’s crucial that marketing teams are agile and easily adapt to meet changing and evolving trends efficiently.

By harnessing the power of AI-powered tools, marketing teams can analyze vast amounts of data, identify trends, and make informed decisions that drive better results.

HubSpot

HubSpot is an AI-driven platform that provides a comprehensive suite of tools for inbound marketing, sales, and customer service. It enables marketers to automate processes, personalize interactions, and track performance across various channels.

MediaValet

The MediaValet digital asset management (DAM) system streamlines the management of and access to marketing materials. MediaValet uses AI technology to power robust search capabilities, metatag files, and transcode and translate audio and video files. The DAM increases marketing productivity, brand consistency, and optimize campaign performance.

There’s no doubt about it, AI is revolutionizing marketing efforts, driving content generation at scale, optimizing output, effort, and reach. Embracing AI-powered marketing tools is essential for marketing teams wanting to beat the competition, impact their audience, and developing effective marketing strategies that truly deliver leads and pipeline.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.

Video marketing is not a new concept. In fact, since 2016 it has been commonly practiced, to excellent results, by some of the most forward-thinking brands out there.

Over the past seven years or so, video consumption has been rising steadily. But it’s not just in the younger generations – video marketing can impact everyone.

Not convinced video marketing is right for your brand? Check out these stats. . .

• 90% of US consumers between the age of 12 and 44 are digital viewers
• 89% of people have been convinced to buy a product and;
• 79% of people have bought software or an app because of a video they watched.

With these figures top of mind, why aren’t more marketing teams jumping on the bandwagon and creating videos galore?

Video Marketing Drives Business Value

Limited budgets, minimal resources, and being short on time are some of the most common reasons marketers fail to include video in their marketing campaigns and plans. Yet, according to Gartner, some of the top-performing brands in both business-to-business (B2B) and business-to-consumer (B2C), are “agile in their media mix . . . and continue to invest in the format.”

As marketing objectives evolve and become more revenue-focused, strategies need to be more thoughtful of audience habits, expectations, and constraints.

Does your ICP truly have time to review a 60-page document, or would a 90-second video be better suited? You need to be agile to find out!

The best part about a video marketing strategy is that it can be used across the customer lifecycle. There are infinite ways to meet your audience in the right place and at the right time, with meaningful, valuable video.

Video marketing can be truly impactful in terms of driving business goals across the customer journey – from prospect to advocate.

If you’re here – you’ve at the very least toyed with the idea of implementing video marketing into your strategy. Let’s dive into how video can be mapped to the lifecycle.

Mapping Video Marketing Across the Customer Lifecycle

The customer lifecycle refers to the journey a consumer or buyer takes before, during, and after the sales cycle.

Though not exhaustive, there are generally four stages: Pre-Sales: Awareness and Evaluation, Sales: Purchase, and Post-Sales: Retention.

Each touchpoint requires different forms of nurture and information. There is no catchall solution to speaking across the lifecycle and when it comes to video marketing, there must also be a unique approach in how the audience is spoken to at each stage.

Awareness Phase

Prospects don’t always know that they need a solution, or even that they have a problem.

You need to show that you understand their pain points and that your product can help them achieve a solution. You need to validate your prospective customers’ worries. Put them in context and ensure that they know there is a way to fix it.

It’s time to flaunt what you’ve got and make your brand memorable.

Using brand videos enables you to showcase your values and your unique position in the market. Educational webinars can support you and your product as an industry leader and convert prospects to leads.

According to Wyzowl, 95% of marketers say that video has increased brand awareness.

Evaluation Phase

When prospects understand the scope of their problem, and which other brands are experiencing something similar, they begin to review available solutions.

At this point of the customer lifecycle, it’s imperative that you establish your brand as a winner. And more importantly, with you, customers can win too.

It’s time to use video to both educate and sell.

Ideally, potential customers know your brand at this point and want to understand why they should choose you over your competition. Building feature-led videos that showcase your integrations or features can help you stand out.

The State of Video Marketing 2023 disclosed that 90% of marketers saw video generate leads.

Purchase Phase

At the bottom of the funnel (BOFU), prospects need to see how your solution beats the others. Whether that be in terms of ROI, initial cost, capabilities, or service and support there needs to be a cherry on top.

You want to cross the finish line with your customers. To do that, you must ensure they feel seen, understood, and that their success is a priority for you.

It’s time to whip out those super happy customer testimonials.

Customer satisfaction-focused videos should explain why they are happy they chose you, switched to your service or product, and directly explain your superiority. When it comes to testimonial videos, it’s best to leave humbleness at the door and be bold.

Wyzowl reported that 87% of marketers say that video has helped increase sales.

Retention

The customer lifecycle truly begins after the sale has gone through. Marketers need to ensure that they cater to customers to help in retention efforts.

Consistently offering value to your customers is key to keeping them happy: whether this value directly relates to your product or service, or is purely for your customers’ sake, you must ensure that they feel looked after.

It’s time to show your gratitude.

Providing onboarding, informational use cases, and ‘tips and tricks videos can help to support your customers as they onboard and find value in your product.

Based on the Wyzowl 2023 report, 53% of marketers said that video has reduced support queries.

Video can be an impactful medium at every touch point of the customer lifecycle helping to elevate your marketing strategy, spread brand awareness, and accomplish business objectives.

Now that you understand the need for video marketing and how it can apply across the customer cycle, it’s time to learn how to create a results-driven video marketing strategy.

Our detailed eBook The Beginners Guide to Results-Driven Video Marketing can help you build a plan your whole team can get behind.

Download the eBook for free and learn how to:

• Measure and analyze your success,
• Optimize and recycle content, and
• Stay organized to maximize ROI.

If you’re seeking a solution to securely store and effectively distribute your video assets, find out why a digital asset management (DAM) system is the most effective solution out there.

Manufacturing brands amass thousands of digital files and require a system that enables efficient, accurate content distribution across their channels. It’s crucial to have a DAM system in place to help centralize, organize, and distribute content and to ensure all stakeholders have access to the correct assets.

Manufacturing companies that focus on digital marketing are able to unlock the potential for significant growth. In fact, what companies state as their main priorities, fully rely on effective marketing including existing market expansions, unlocking new geographies and introducing new products and services.

Some examples of digital assets include photos, images, content, media, videos. For marketers in the digital age, a company’s digital assets are their new currency. These digital assets facilitate the value exchanged between a company and its customers before any sale takes place. Sales, distributors, PR, agencies and contractors require a steady flow of product-related content, creative media and visuals to grow brand awareness and revenue.

How do manufacturing organizations effectively create, manage and distribute assets across their communication channels, brand and revenue-generating teams? And what are the challenges that need to be considered? Read on to find out more.

Types of Content Used by Manufacturers

Every aspect of manufacturing marketing requires extensive visual and media production. The most effective websites use a combination of aesthetics, performance and ease of navigation. Just a few years ago, hiring a photographer and providing photos of available product, would be sufficient to showcase the brand, expand the business and grow demand. But now there are new forms of media that create more engaging experiences for customers. Organizations that provide more unique experiences, will earn more attention and engagement. Video demonstrations of the product, three-dimensional product images and even virtual reality experiences are just some examples of visual and media formats that manufacturing companies are now using to create content.

Considerations for Managing Media Content

These assets are increasingly expensive to produce and require specialized solutions and expertise to manage. Here’s what needs to be considered:

• Finding photos and videos of product collections, brand assets, marketing and safety resources (MSDS, brochures, price lists etc.)
• Building and sharing visually compelling product photo and media catalogues and collections
• Distributing and sharing with employees, distributors and agencies product photos, videos, 3D models and promotional materials
• Setting up permissions for Corporate Marketing and other divisions to view, edit and share select content and resources
• Setting up connected libraries for different divisions or brands with separate taxonomies and administrators
• Enabling all users to download and transform files into different file types and sizes

Use Cases for Managing Digital Assets

Let’s take a look at a few use case scenarios, where organizations have found solutions to common challenges around digital and media assets.

Providing multiple divisions with corporate assets

A global manufacturing conglomerate with multiple product divisions and sub-brands needs to ensure that everyone has access to on-brand corporate assets such as corporate logos, PR resources, investor information and reports. Yet, each division needs to have access to their own unique library, but also have designated administrators and permission structures established for accessing and editing assets.

A digital asset management platform with a multi-library structure was leveraged, creating several libraries under an overall corporate umbrella. Every division now has access to the corporate collateral and the IT team has oversight and administrative control for the entire corporate library. Each division and product line have their own nestled library and designated administrators, asset curators and even taxonomies specific to their division specialization. Leveraging a DAM platform provided all departments, subsidiaries and partners with secure access to approved corporate assets, streamlined collaboration, enforced brand integrity, and increased productivity across their entire organization.

One-click content access and file transformations

One of the biggest complaints from marketing and creative teams at an aerospace manufacturing corporation was the number of requests to provide the required product collateral or to alter logos and images to a specific format from everyone in the company. The Marketing team was already under pressure to produce a tremendous volume of content and visuals, but was also wasting hours searching for required resources or reformatting files. With global offices in India, Europe and North America, each location had its own on-premise storage systems, with no way to search across all available assets. The inefficiencies kept growing and required a company-wide solution.

Implementing a digital asset management system with an unlimited number of users completely eliminated this challenge. All employees, agencies, external contractors and distributors were given access to the approved section of the corporate library. Every user, even those who were resistant to new technologies, were able to find what they needed from the latest versions of the approved photos, brand assets and collateral. What’s even better is that they were able to specify the file type, size and resolution that was required, and download in that specific format and size. As a result, Marketing had a spike in productivity and users were happy to use the platform to find any visuals, media or content when they needed it.

Brand consistency for global sales and distribution network

Serving a global customer base, a global leader in bolt securing technologies with subsidiaries in Europe, the United States and Asia, and a worldwide network of authorized distributors was having issues with brand consistency across their large corporate umbrella. Due to the large global footprint of the organization, the marketing team required a solution that would enable them to quickly and reliably access and distribute assets from any country in the world. In addition, these assets required permission restrictions, to ensure that they were being accessed by the correct people. A digital asset management solution was identified and rolled out globally in less than a month. Today, their entire organization – including its extended distribution network – can quickly, easily and securely access the corporate assets they require, from any device, anywhere in the world. And the Marketing team can ensure that all sales and distribution points have the on-brand resources and tools they need to effectively drive sales growth within all markets.

To learn how digital asset management can help with other key challenges marketing or creative teams experience in the manufacturing industry or how it can help scale digital strategies, check out Digital Asset Management for Manufacturing.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.