Who needs digital asset management?
It’s a great question, but there isn’t one standard industry that benefits the most from a DAM. When collections of digital assets become scattered, misplaced or lost, many different companies - no matter their industry, shape or size - suffer from wasted time, failure to meet business goals, and even the complete loss of valuable digital assets.
Whether you’re an S&P 500 company operating in hundreds of countries or a local, single-office organization, a digital asset management system will help you secure your digital collection, improve your creative processes and meet your business goals faster.
Let’s take a deeper look at some common industries that use digital asset management.
Universities and colleges need a strong visual presence to drive recruitment, funding and student engagement. With large amounts of photos, videos and content across multiple teams and channels, they face challenges effectively managing their marketing collateral.
With a DAM, these schools can provide users with the ability to securely access, download and share files from any location - on or off campus - to improve cross-campus consistency and better connect with stakeholders.
Real Estate & Construction
Real estate companies rely on their agents, departments and partners to peak interest and increase sales, using property photos, virtual tours and content templates. But, with large file sizes and increasingly complex file types (such as 3D models), it can be a challenge to effectively connect these teams with the content they need.
A DAM allows real estate & construction organizations to secure all of their assets in a single library, while supplying sales content to all employees across the organization.
Manufacturing organizations collaborate heavily with their distributors, buyers and retailers to get their product and messaging to the end customers. Their business growth relies on their ability to consistently communicate with distributors and enable them with the most up-to-date product information, images and collateral.
A digital asset management system gives manufacturers and their partners a single-source-of-truth for all their brand material. With a library that enables search by SKU, product ID and more, manufacturers are able to empower their distribution channels and strengthen their brand.
With thousands of options worldwide, agencies are faced with the challenge of standing out as the ideal partner for clients. As part of this, agencies need to provide superior lines of communication, shorter turnaround times and better access to final projects than competing agencies.
A DAM helps improve the creative production process between agencies and their clients and provides a point of access for clients to find their finished projects.
The technology industry has become more competitive than ever and companies need to engage with customers across multiple relevant digital channels if they hope to stand out. Their teams and content need to be extremely well-aligned, which can be a challenge when departments and offices are siloed.
A digital asset management system breaks down those siloes, creating one single-source-of-truth for any and all departments to find the content, templates and brand assets they need to create and share on-brand material.
Retail & eCommerce
Retail organizations rely on high-quality images and engaging content to build trust in their brand and entice customers to make purchases. But, as retailers expand their product lines and distribution channels, it can become more challenging to streamline and manage content creation.
Digital asset management helps retailers to better manage the creation and distribution of their brand materials across each department, team and partner. From eCommerce to in-store signage, a DAM ensures that every channel remains consistent and on-brand.
Other Industries that Benefit from a DAM
The benefits don’t stop at these industries! Here are some other industries that are making the most of their assets with a DAM.
A key concern for nonprofits is often the time they waste trying to manage their marketing material across multiple hard drives and personal computers, with a majority of their employees working off-site. A DAM provides a central point of access for assets no matter where employees or volunteers are working.
Hotels & Resorts
With various locations, chains and products, managing a hospitality enterprise can be difficult. Hotels & resorts benefit from a DAM that allows their collection to grow at a rapid rate and enables global employees to access digital assets when they need them.
In tourism, employees typically work with agencies and partners across geographical boundaries and use a DAM to consolidate scattered and siloed collections. Tourism boards also use a DAM as an online hub to help drive customer engagement and encourage user-generated content.
A common problem that most franchises face is making on-brand material instantly available to their franchisees. With a DAM in place, each item in the system is subject to controls and permissions set up by an admin, which ensures that users across all franchise locations have access to up-to-date collateral that’s relevant to their location.
While governments suffer from common DAM problems, they absolutely cannot risk assets being improperly shared with unauthorized audiences. With a DAM built on security-forward cloud platforms (such as Microsoft Azure), governments can be at ease that their private digital files are stored in a safe and secure manner.
When it comes down to it, just about every industry has a use-case for digital asset management system. For a more detailed look at how DAM impacts MediaValet’s customers, take a look at our case studies.