Is your creative team overwhelmed? Are your marketing campaigns delayed? Are your sales teams compromising brand integrity to meet targets? With DAM templating, these challenges will be a thing of the past.

Let me explain.

Implementing digital asset management templates drastically enhances your team’s efficiency by providing a repository (in the DAM) of customizable, pre-approved, on-brand templates (with the templating solution). These templates allow creative teams to produce adaptable, brand consistent materials swiftly, addressing each department’s unique needs.

Departments across your organization can access and modify necessary assets directly through the DAM, integrating them effortlessly into their projects. This not only streamlines workflows but also promotes a culture of innovation and collective creativity.

By ensuring organization-wide access to on-brand assets and customizable templates, you can maximize the creativity of your entire organization without compromising brand integrity.

This blog post will explain:

• How DAM templating works
• How DAM templating can impact organizations
• DAM templating use cases
• The functionality of MediaValet Templating, Powered by Marq

How Does DAM Templating Work?

Embedded within the DAM platform, DAM Templating puts adaptable templates in a separate tab within your DAM so you don’t need to navigate to another platform. Teams can quickly and easily navigate to the templates library and utilize them for their specific needs. Templates can be created for pitch decks, business cards, brochures, social posts, and more.

1. Access templates conveniently through a dedicated tab within your DAM,
2. Effortlessly utilize assets stored within your DAM directly in your templates,
3. Quickly customize templates with approved assets for specific needs,
4. Easily customize text and tailor the copy to personalize templates, and
5. Share and distribute templates directly from the DAM library!

In-house creative teams can easily design adaptable templates from scratch or utilize existing collateral as a foundation. These templates are readily accessible to other departments, allowing them to customize content to their specific needs with ease.

How DAM Templating Benefits Organizations

Digital asset management templating makes it easy for teams to harness their creativity by enabling instant access to all approved, on-brand assets and seamlessly use them within any approved template.

Streamlining Material Creation

Creative teams are stretched across multiple team needs, making it challenging to prioritize tasks and projects.

DAM Templating enables teams with standardized templates for commonly requested assets, such as business cards and pamphlets allowing them to self serve simple design requests.

Not only does this improve delivery of requested digital assets and branding materials, it saves your creative teams time, and enables them to focus on more strategic work.

Ensuring Uniformity and Compliance

Most customers will meet a brand on multiple different platforms which means uniformity and brand compliance are key. In fact, brands that follow through on consistent brand identity can increase revenue by 33%.

DAM templating can ensure uniformity and secure sensitive content. Specific elements within these templates can be locked, maintaining a standardized layout throughout all materials.

An established approval workflow ensures that all materials are thoroughly reviewed for accuracy before being disseminated, making it seamless to manage and distribute information effectively.

Accelerating and Enhancing Marketing Reach

According to DemandSage, 43% of marketers struggle to create high quality visual content. Yet, visual content can increase website traffic by up to 12%.

DAM templating can enable staff across departments and locations to effortlessly find and customize these templates to suit specific campaign objectives. This not only enhances the relevance and appeal of the campaigns but also ensures consistent and efficient distribution across multiple marketing channels.

Organizations looking to accelerate and extend the reach and impact of their marketing campaigns can do so by enabling seamless access to on-brand templates. This integrated approach amplifies campaign reach while maintaining brand integrity throughout all promotional activities.

Optimizing Marketing and Sales Collateral Creation

The HubSpot State of Sales Report, 2023 found that more than 50% of sales leaders use sales enablement content, and 79% say these materials are essential for making a sale. Yet, creating on-brand sales enablement content can be a slow process, impacting the sales process and its success.

By centralizing essential branding assets, templating capabilities enable marketing teams to develop consistent, on-brand templates for a wide range of materials, including brochures and sales presentations. Sales representatives can easily customize these templates to suit specific customer and prospect needs, inserting relevant assets directly from the DAM.

This customization helps tailor messaging and content to specific customer segments, boosting engagement and allowing for the tracking of asset performance to refine future strategies.

And that’s why we are so excited to announce the launch of MediaValet Templating, powered by Marq – a tool that is guaranteed to unleash the creativity of, and empower teams across organizations to save time and resources, and maintain brand consistency.

MediaValet Templating Use Cases

MediaValet Templating, powered by Marq is a transformative tool for sales enablement and accelerating the time-to-market of marketing campaigns all while maintaining consistent branding.

This new tool can:

Enhance Sales Enablement

Sales teams that need to respond quickly to market opportunities and customer inquiries with tailored, up-to-date information are in for a treat with MediaValet Templating.

By providing a centralized platform where all sales and marketing assets are readily available, MediaValet ensures that teams have immediate access to the most current and relevant materials that align with the brand’s messaging and visual standards.

Accelerate Marketing Campaign Creation and Deployment

For marketing teams that need to swiftly create and deploy campaigns and achieve faster time to market without compromising on brand integrity, MediaValet Templating is a key tool.

With pre-approved templates and easy access to a comprehensive digital asset library, marketers can rapidly assemble and customize campaign materials without the usual delays associated with asset creation and approval. This results in a dramatically shorter campaign time-to-market, allowing organizations to capitalize on trends and respond to competitive pressures more effectively.

Improve Brand Consistency

Teams that struggle to maintain brand integrity or consistency can rely on MediaValet Templating to ensure materials and content are up-to-date and approved.

The automation of content updates ensures that all materials reflect the latest product information and branding elements, which is critical for maintaining consistency across all touchpoints. This seamless integration of updated content reduces the risk of brand inconsistencies, fostering a cohesive brand experience that can drive better customer engagement and conversion rates.

By enhancing the efficiency of both sales and marketing processes, MediaValet Templating, powered by Marq not only improves the speed and agility of teams but also contributes directly to improved sales performance and market responsiveness, giving organizations a significant competitive advantage.

Introducing MediaValet Templating, Powered by Marq

MediaValet Templating, powered by Marq simplifies the creation of diverse materials—from sales proposals to social media posts—by connecting directly to the central DAM library.

Here’s how it enhances your processes:

Access assets with ease

Employees can directly access the centralized MediaValet library from within the templating tab powered by Marq, eliminating the need to search for assets in separate platforms.

Unleash creativity in every employee

Even non-creative users can customize templates to their specific objectives, without relying on the design team, or compromising on brand consistency.

Automate documentation for real-time updates

Update specific asset information to automatically reflect in real-time, eliminating the risk of brand inconsistencies, and ensuring all information is accurate.

Instantly publish to social channels

Eliminate the need to switch between platforms, ensuring seamless content sharing and consistent branding across social channels.

Protect your content

Administrators can secure content by applying “locks” adding an extra layer of security, protecting critical information from unauthorized modifications.

Interested in learning more about MediaValet Templating, Powered by Marq? Reach out to a rep today to find out how it can help your organization.

In the meantime, watch our video on MediaValet Templating to learn about some of the top features and how it can impact your organization!