Creative and marketing teams have a tab-switching problem. Your approved brand assets live in your DAM. Your project timelines, briefs, and deliverables live in your project management system. And every time a designer needs a logo inside a task, someone has to stop what they’re doing, open another tool, and do it manually.
That’s not a people problem. It’s a tooling gap. And today, we’re closing it.
MediaValet and Asana now work together natively. Creative and marketing teams can browse and attach DAM assets directly inside Asana tasks, push approved files back to MediaValet with metadata auto-mapped, and automate the entire asset handoff using Asana’s rule builder, without leaving the tools they already use every day.
The Problem with the Way Things Work Today
If your team runs creative projects in Asana and governs brand assets in a DAM, you already know the friction:
- Context switching. Finding the right asset means opening MediaValet in another tab, searching, downloading or copying a link, and then going back to Asana. Every time.
- Manual metadata re-entry. When a finished file gets uploaded to the DAM, someone has to re-enter the project name, campaign, assignee, and status with information that already exists in Asana.
- Version chaos. Without a direct connection between your project tool and your DAM, files get renamed manually: logo_v3_FINAL_USE_THIS.jpg. The “right” version is never obvious.
- Ungoverned assets. Files pushed from project tools often arrive in the DAM without context. They’re untagged, unsearchable, and difficult to govern.
The result: your DAM library drifts out of control, and your creatives spend time on file management instead of creative work.
Introducing the MediaValet and Asana Integration
The MediaValet and Asana integration is a native, bidirectional connection built on Unify, MediaValet’s modern integration framework. It brings MediaValet directly into Asana tasks and sends approved work back to the DAM automatically, with full project context intact.
Here’s what you can do from day one:
Browse and Attach Assets Inside Any Asana Task
Access your entire MediaValet library without leaving Asana. From any task, subtask, comment, or project overview, you can browse by category or search by keyword and attach assets directly (as asset links, CDN URLs, or direct file uploads). No more switching tabs to find a logo. No more downloading and re-uploading files that already exist in your DAM.
Push Approved Files Back to MediaValet with Metadata Auto-Mapped
When creative work is complete, send it to MediaValet in a single action. Asana custom fields map dynamically to MediaValet metadata attributes on every push so the project name, campaign, assignee, and status your team already filled out in Asana become the metadata that organizes the asset in your DAM.
No manual re-entry. No missing fields. No assets arriving untagged.
Automate the Asset Handoff with Asana’s Sentence Builder
Build triggers using Asana’s native sentence builder to automate asset transfers when conditions are met. Assets route to MediaValet automatically, without scripts, polling delays, or Zapier workarounds.
This is rules-based automation that works inside the tool your team already knows with no new interfaces to learn, no middleware to manage.
Interested in Learning More about MediaValet’s DAM Integration Framework?
Getting Started
Setup is straightforward and requires just a quick call with your MediaValet representative. Book a demo to see the integration in action.
