Creativity

MediaValet Partner Showcase: Marq 

Discover how Marq, MediaValet's embedded Templating Software, accelerates content creation, ensures brand consistency, and boosts productivity. 
Steve Outerbridge

August 28, 2025

Steve Outerbridge

Director of Strategic Partnerships

4 min read

blog Partner Showcase Marq hero 1

Organizations are facing a universal challenge: how to deliver more content, faster, without losing brand consistency. Too often, digital assets get lost in scattered drives, designers are overloaded with requests, and local teams resort to “DIY” marketing materials that dilute the brand. 

That’s why MediaValet and Marq are a dream partnership for any marketing team. Together, we simplify the full lifecycle of on-brand content—from asset creation in Marq’s templating software to asset management in DAM. 

This partnership empowers organizations to find, customize, and distribute brand-approved materials at scale, all while ensuring speed, governance, and brand integrity. 

What is Marq Templating Software? 

Marq is a leading templating software platform designed to help organizations scale content creation without sacrificing brand integrity. Templating software gives teams customizable templates with lockable elements—ensuring that logos, fonts, and critical messaging stay consistent, while non-designers can edit content like text and imagery for their unique needs. 

When paired with MediaValet’s DAM, Marq templates pull approved assets directly from the DAM—keeping every piece of content secure, compliant, and on-brand. 

Why MediaValet and Marq? A Seamless Workflow 

  1. Centralized Asset Management with MediaValet 
    Store, organize, and govern brand assets in a secure, scalable DAM platform. 
  1. On-Brand Customization with Marq 
    Enable employees, partners, and non-designers to localize templates with ease, without ever straying off brand. 
  1. Scalable Execution 
    From regional campaigns to personalized collateral, assets flow directly from DAM to Marq for instant brand-compliant content creation. 
  1. Combined Support 
    Both MediaValet and Marq representatives work together to ensure users of both systems can maximize the benefits in record time. 
  1. Truly Integrated Systems 
    As Marq’s only fully embedded DAM system, MediaValet’s templating and digital asset management capabilities are unmatched.  

Together, this solves the age-old marketing pain point: “How do we scale content creation without overloading creative teams?” 

How Does the MediaValet–Marq Integration Work?

The integration makes it seamless for teams to: 

  • Access approved assets instantly – search and pull from MediaValet’s DAM within Marq. 
  • Customize templates safely – editable fields combined with locked brand elements. 
  • Collaborate with confidence – proofing and approval workflows built in. 
  • Publish at scale – from print materials to social campaigns, all managed in one ecosystem. 

The result? A DAM templating solution enables non-designers to create campaign-ready content without pinging design teams for every variation. 

Deep Dive into Marq Features  

Brand-Locked Templates
 
Designers set guardrails—logos, fonts, and colors stay locked—while end users adjust text, imagery, or localized details. 
Direct DAM Integration Pull approved assets directly from MediaValet into templates. No more version confusion or off-brand images. 
Scalable Personalization Sales teams, recruiters, or regional offices can quickly produce on-brand brochures, flyers, or social posts tailored to their audience. 
Analytics and Governance Track usage, adoption, and ensure brand compliance across every touchpoint 

Explore more about how it all works on our dedicated MediaValet Templating page.

The Impact: Real Results from MediaValet and Marq Customers 

The University of Tulsa

University of Tulsa Logo

The University of Tulsa faced a challenge common to higher education: scattered assets and inconsistent branding across dozens of departments and faculty members. With multiple schools, student services, and community initiatives all producing content, the central marketing team struggled to keep brand usage aligned. 

By implementing MediaValet and Marq, UTulsa established a single source of truth for assets and empowered staff across campus to access pre-approved templates. Faculty and administrators can now: 

  • Quickly pull images and logos from the DAM to use in brochures and presentations. 
  • Customize templates in Marq for specific events or communications while staying within brand guidelines. 
  • Reduce back-and-forth with central marketing — freeing up creative teams to focus on major campaigns rather than small, repetitive requests. 

The result was not just better consistency, but also greater autonomy for departments, ensuring every student- or community-facing piece felt authentically Tulsa, without compromising the brand. 
Read the full case study

PT Solutions

With rapid growth and multiple locations, PT Solutions needed faster turnaround on marketing collateral. By leveraging DAM and templating, their team achieved: 

PT Solutions Logo
  • Faster campaign execution 
  • Unified brand across hundreds of clinics 
  • Empowered local teams to personalize assets responsibly 

See PT Solutions’ success story

The Key Benefits of Marq Templating with MediaValet 

  • Time Savings: Internally MediaValet teams used Marq to create 520 ad variations in 9 hours—saving 2,000+ hours. 
  • Scalability: Empower every team, from sales to HR, to self-serve content. 
  • Creative Empowerment: Designers reclaim time for high-value projects instead of resizing banners or swapping copy. 

The Numbers Don’t Lie: DAM and Templating Results 

According to the latest DAM Trends Report, organizations using DAM and templating together achieve: 

Stronger brand consistency – 100% 

Better team collaboration – 66.67% 

Improved asset utilization – 66.67% 

Faster time to market – 66.67% 

Streamlined creative processes – 66.67% 

Saved money – 75% 

The message is clear: combining DAM and templating isn’t just convenient, it’s transformative. 

Best Practices for Templating Software Rollout 

To maximize adoption, organizations should: 

  • Start with a pilot rollout in one department. 
  • Use locked templates for high-value brand assets. 
  • Train non-designers with simple guides or videos. 
  • Track usage analytics to measure adoption and ROI. 

Try Templating That Scales with You 

With Marq software integrated into MediaValet’s DAM, organizations get the best of both worlds: creativity at scale and bulletproof brand consistency. 

Interested in learning more? Reach out to a rep today and get more information on how MediaValet and Marq can work together for you!


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