TIFF Discover how Toronto International Film Festival (TIFF) uses MediaValet for better media asset management. Who is Toronto International Film Festival? TIFF (Toronto International Film Festival) is one of the world’s most renowned film festivals, with almost 50 years of history. In addition to its annual festival, TIFF runs year-round programming and maintains an extensive digital archive of films, events, and promotional materials. Location: Toronto, Canada Industry: Non Profit Company size: Mid-Market Joined MediaValet: 2022 Features: Branded Portals, Face Recognition The Challenges With millions of digital assets stored in general cloud storage, TIFF faced significant challenges related to duplication, siloing, and inefficient access to critical assets like promotional stills and archival materials. The Results After implementing MediaValet’s Digital Asset Management solution (DAM), TIFF has significantly improved asset management processes, allowing the organization to save time, streamline workflows, and make better use of its extensive archive. Tagged over 3,500 faces in a few months (a year’s worth of work) Removed 500,000 duplicate assets, reducing the library size by 25% Improved collaboration, internally and externally, saving hours weekly Streamlined rights management to ensure better compliance The Challenges An Asset Management Nightmare Before MediaValet, TIFF faced significant challenges in managing its vast digital archive of over 2 million assets stored across disparate cloud storage systems. Without a unified solution, the organization grappled with various inefficiencies that hindered its ability to operate smoothly: Duplication: Nearly 25% of TIFF’s assets were duplicates, cluttering their library and making it difficult to maintain a single source of truth. This duplication not only wasted storage space but also led to confusion about which files were up-to-date and accurate. Inefficiencies in Access: Internal teams and external stakeholders encountered consistent delays when trying to locate the assets they needed. The absence of robust metadata or search functionality forced users to manually comb through folders, resulting in missed deadlines and lost opportunities. We ran a deduplication process and found that out of 2 million assets, half a million were duplicates. Managing access internally and externally was a nightmare without having the right information attached to the assets.” Siloed Workflows: Without a centralized platform, collaboration among key teams like marketing, guest services, and archival staff was severely limited. Sharing and accessing assets required time-intensive manual processes, creating bottlenecks and hampering productivity. These challenges underscored the need for a comprehensive Digital Asset Management (DAM) system that could streamline workflows, improve asset discoverability, and eliminate redundancies. MediaValet delivered just that. The Use Case Revolutionizing Asset Management for Global Film Events The Toronto International Film Festival has transformed its digital workflows with MediaValet’s DAM, ensuring that its vast collection of assets is efficiently organized and accessible. With an immense volume of promotional, archival, and event-based assets, TIFF’s implementation of MediaValet has introduced precision and scalability to their operations. Here’s how TIFF leverages the platform: Streamlining Event Coverage: Managing tens of thousands of images from TIFF’s annual film festival is no small feat. MediaValet’s DAM allows TIFF to centralize and categorize these assets, making it effortless for internal teams and external partners to locate and utilize materials for marketing and media purposes. The platform ensures that critical images from red carpets, premieres, and panels are instantly available. Accelerating Promotional Materials: TIFF collaborates with distributors to upload and organize stills, trailers, and other promotional content. This streamlined process enables faster deployment of marketing campaigns and ensures that promotional efforts align with the festival’s timelines. The ability to distribute assets directly through MediaValet’s DAM, especially during festival seasons, has been super helpful.” Preserving History with Archival Management: In collaboration with TIFF’s renowned film reference library, MediaValet has become an integral part of their archival strategy. By incorporating historical collections into the DAM, TIFF has enhanced accessibility to its rich film heritage, facilitating research, storytelling, and promotional projects. Streamlining Rights Management with Integrated Metadata Prior to implementing MediaValet, TIFF’s rights data was stored separately from the assets, requiring teams to manually cross-reference documents—a time-consuming process prone to errors and missed compliance. With MediaValet’s integrated metadata capabilities, TIFF can now attach licensing details and usage restrictions directly to each asset. This ensures that all rights-related information is instantly accessible alongside the asset, reducing risks associated with improper use. Sensitive assets are further secured with user-specific access controls, providing an additional layer of protection. The Key Features DAM and AI Driving Success MediaValet’s DAM capabilities have played a critical role in transforming TIFF’s asset management, addressing long-standing challenges and enabling seamless workflows across departments. Here’s how these three key features have contributed to TIFF’s success: Branded Portals: MediaValet’s Branded Portals have revolutionized how TIFF shares promotional and branding materials. Instead of manually sending files via email, marketing teams can now provide internal teams and external partners with secure, polished portals containing the exact assets they need. This not only saves time but also ensures consistency in how TIFF’s brand is presented across various channels. During the festival season, branded portals have been instrumental in distributing event coverage, such as red-carpet photos and branding elements, to key stakeholders. Using branded portals has saved us a huge amount of time internally. But we use them externally as well, especially when we’re working with partners. It’s a really great way to provide a polished experience that provides them access.” Face Recognition: With thousands of celebrity and event images in its archive, TIFF relies on MediaValet’s Face Recognition feature to tag and retrieve photos effortlessly. By assigning names to recognized faces, the platform automatically identifies and categorizes all instances of that individual across TIFF’s entire collection. This capability has drastically reduced manual tagging efforts and allowed teams to quickly fulfill asset requests, such as locating images of specific celebrities attending past festivals. Face recognition [has been] huge for us. It’s hugely valuable. It’s enabled us to find things that we probably wouldn’t have been able to find otherwise. It has identified or picked out over 10,000 faces – we’ve identified just over 3,500 of them. That’s one year’s worth of progress.” AI-Powered Metadata: MediaValet’s AI capabilities have enhanced TIFF’s metadata management by automatically generating descriptive tags for assets. This ensures that critical details about each asset—such as context, people, and keywords—are immediately captured and linked. As a result, teams can search for and locate specific assets faster than ever. Further, TIFF’s digital rights management is now more efficient, with licenses and restrictions directly tied to assets through metadata. This automation reduces errors, ensures compliance, and empowers teams to confidently utilize their digital assets. Before MediaValet, nothing was individually described; things were described at sort of a folder level. So, it was really hard to find, for example, an image of a specific person or something like that. Now, we can even manage rights through metadata, which has been incredibly valuable.” The Results Saving Time, Driving Efficiency, and Enhancing Collaboration Since adopting MediaValet, TIFF has seen significant, measurable improvements in its asset management processes, allowing the organization to save time, streamline workflows, and make better use of its extensive archive. Here’s how: 25% Reduction in Duplicates: MediaValet has enabled TIFF to identify and eliminate nearly 500,000 duplicate assets, reducing their library size by 25%. This cleanup not only saved valuable storage space but also established a single source of truth for their assets, improving accuracy and usability. Improved Collaboration Across Teams: Centralizing assets in MediaValet enabled teams like marketing, guest services, and donor relations to work seamlessly. With all assets easily accessible from a shared platform, collaboration has become more effective, reducing silos and ensuring that everyone has the right materials when needed. Faster Access with Metadata and Face Recognition: MediaValet’s metadata and Face Recognition tools have drastically cut down the time spent searching for specific assets. The Face Recognition feature alone identified over 10,000 unique faces in TIFF’s vast archive, with 3,500 successfully tagged—a task that would have been impossible without this automation. Metadata, now systematically attached to each asset, further accelerates search and retrieval times. These advancements represent a year’s worth of progress condensed into just months, allowing TIFF’s teams to focus on creative and strategic priorities instead of time-consuming searches. Better Rights Management: Managing rights and licensing was once a cumbersome process for TIFF, requiring teams to cross-reference separate documents. With MediaValet, rights information is integrated directly into each asset’s metadata, ensuring that restrictions and licenses are instantly visible. This automation reduces errors, mitigates compliance risks, and ensures assets are used appropriately across all initiatives. MediaValet has revolutionized how we manage our event coverage archives and distribute materials. It has streamlined our workflows and improved our efficiency across the board. We’re excited to expand our use case even further!” Let’s have a DAM good time Meet with one of our product experts. Book a demo
The University of Tulsa Discover how UTulsa uses MediaValet and Marq to enable creative independence for teams across the university. Who is The University of Tulsa? The University of Tulsa (UTulsa) is a private, comprehensive research university with just under 4,000 students across undergraduate, graduate, and law programs. Known for its intimate class sizes and a nine-to-one student-faculty ratio, UTulsa is a leader in attracting National Merit scholars and boasts one of the top-ranked petroleum engineering programs among private universities in the U.S. Location: Tulsa, OK Industry: Higher Education Company size: Enterprise Joined MediaValet: 2023 Features: Branded Portals, Face Recognition, Templating The Challenges Coming off the pandemic, UTulsa’s Strategic Marketing and Communications (MarCom) team faced staff shortages, coupled with a deluge of marketing requests from across campus. The team was bogged down by high-volume, low-impact tasks like flyers and stationery, leaving limited bandwidth for larger initiatives that could advance the university’s goals. The Results Since implementing a MediaValet DAM and Templating powered by Marq, UTulsa has empowered departments across the university to take control of their marketing needs while maintaining brand integrity. This shift has reduced the volume of requests, streamlined creative operations, and allowed the team to focus on high-impact projects. They’ve accomplished: Over 2,500 requests tracked and analyzed in the first 14 months Reduced 3-day review cycles to zero on templated content (while maintaining 100% brand consistency) Time savings and optimized resource use due to AI-powered search capabilities The Challenges Overcoming the Post-Pandemic Bottleneck Post-pandemic, staff reductions and shifting objectives left the team grappling with a backlog of paused projects and unclear campus needs. Implementing a ticketing system revealed the scale of the problem: over 2,500 requests in 14 months, ranging from event flyers to full marketing campaigns. “In January 2023, our department was suffering from a staff deficit,” said Amanda Hodges, Creative Director at UTulsa. A significant portion of these requests fell into what Amanda termed “pebbles”—high-volume, low-impact tasks such as business cards and digital screen promotions. These tasks consumed valuable resources and hindered the team’s ability to tackle “rocks and boulders”—the higher-impact projects crucial to advancing UTulsa’s mission. They turned to a MediaValet DAM integrated with Templating by Marq to help centralize the university’s marketing initiatives and enable better control over priority tasks. The Use Case Building a Future-Proof Creative Ecosystem The goal of implementing a DAM at University of Tulsa was to reduce marketing workloads but it has further improved marketing operations across the campus. Through strategic use of their MediaValet DAM, UTulsa has created a scalable, efficient ecosystem that enhances collaboration, empowers departments, and safeguards brand integrity. Empowering Departments with Self-Serve Access One of the key pillars of UTulsa’s DAM use case is the self-serve access enabled by centralizing the DAM as the Marketing Resources Hub. By enabling access to Branded Portals, the team provides faculty and staff with the tools to independently access brand-approved materials such as logos, templates, and photography. The self-serve model not only ensures brand consistency but also reduces the burden on the central marketing team by eliminating routine requests. We’ve created promotional item portals, brand portals by college and department, and even a streamlined approval process for promotional items. All of this maintains brand consistency while empowering users to manage their own needs.” Amanda HodgesCreative Director at UTulsa Enabling Creative Independence With MediaValet Templating, powered by Marq, UTulsa has streamlined the process of creating branded materials. The tool empowers a select group of university employees, known as “brand champions,” to independently produce high-quality digital screens, event flyers, and other assets. By locking critical brand elements within the templates, the team ensures consistency while granting creative freedom. This approach not only upholds UTulsa’s brand standards but also eliminates the need for frequent interventions by the MarCom team. It’s super easy; you can share it, you can download it, you can send it to print. You can do all kinds of things. I love having the control that that Marq allows us to have.” Amanda HodgesCreative Director at UTulsa Simplifying Asset Retrieval Across Campus: MediaValet’s AI-driven Face Recognition feature has been a game-changer for asset retrieval at UTulsa. By tagging individuals through facial recognition, the platform makes it effortless to find relevant photos, even from vast collections. This capability has been especially useful for projects like campaigns with graduating seniors, where the team can retrieve images spanning years of a student’s journey—from first-week group photos to graduation day. For campaigns with graduating seniors, we could easily pull photos from their first week on campus, even from group shots of 1,000 people. That level of detail is invaluable and would have been impossible without this technology.” Amanda HodgesCreative Director at UTulsa The Key Features Tools That Transformed UTulsa’s Operations Self-Service/ Brand Portals: Brand Portals have revolutionized the way UTulsa’s teams access resources, offering easy entry points to brand-approved assets, templates, and guidelines. These ensure that each unit or department has access to materials specific to their needs, including logos, templates, and photography maintaining consistency. MediaValet Templating, powered by Marq: Templating allows for quick and controlled customization of branded materials while locking down critical elements like logos, colors, and fonts. This ensures consistency across all outputs while enabling select staff members, known as “brand champions,” to independently produce high-quality materials. Amanda emphasized the benefits, stating, “The thing I love about this when we’re talking about brand integrity is that you’re able to lock down each asset, each layer here individually.” Face Recognition: MediaValet’s Face Recognition technology has transformed asset retrieval for UTulsa. This feature enables DAM admin to assign names to faces once, making it simple to locate photos of faculty, staff, or students across vast collections within the entire library. This functionality has been particularly impactful for projects involving alumni or long-term campaigns, saving countless hours. In fact, the 2025 DAM Trends Report found that 83% of organizations that implement Face Recognition save money. Face Recognition is super cool. But if I want to get even more granular and find images, for example, of President Carson looking cool, I can search for him with sunglasses and the AI pulls them! No one would know how to find those in a folder structure without that AI functionality.” Amanda HodgesCreative Director at UTulsa AI-Driven Tagging: Automated tagging powered by MediaValet’s AI ensures that assets are consistently and accurately labeled. This significantly improves search capabilities, helping teams find what they need quickly and efficiently. The Results Less Busywork, More Strategy By shifting “pebble” tasks to the self-service portal, UTulsa’s partners across campus now have the tools to advance their own projects without compromising brand standards. “They feel empowered to move their own projects forward,” said Amanda. The self-service model significantly cut down ticket requests, allowing the creative team to focus on strategic initiatives. Amanda noted, “It feels amazing to stop feeding the ticket machine.” The integration of MediaValet and Marq has not only simplified workflows but also maintained the university’s commitment to brand consistency. The team has measured a 100% reduction in review cycles on their templated content without ever compromising on their branding – previously, they were facing 3-day review cycles, wasting time on low impact tasks. Marq makes it foolproof. People can’t mess it up too bad, and that’s been smooth sailing.” Amanda HodgesCreative Director at UTulsa The University of Tulsa’s Success in Numbers: Over 2,500 requests tracked and analyzed in the first 14 months. Reduced 3-day review cycles to zero on templated content (while maintaining 100% brand consistency). Time savings and optimized resource use due to AI-powered search capabilities. Next Steps Scaling Success Across University of Tulsa With the successful rollout and adoption of MediaValet and Marq, UTulsa is now exploring further opportunities, including leveraging Marq’s presentation features and refining their DAM taxonomy. We’re excited to help the team oversee these evolving processes, ensuring continuous improvement and scalability! Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
University of California, San Francisco Learn how UCSF uses MediaValet to enable education and health science. Who is University of California, San Francisco? UCSF, or University of California, San Francisco, is the leading university dedicated exclusively to the health sciences.From genomics and immunology to specialty care for women and children, UCSF brings together the world’s leading experts in nearly every area of health. They are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells. Location: California, SF Industry: Higher Education Company size: Enterprise Joined MediaValet: 2020 Features: Branded Portals The Challenges The 5-person communications team in the UCSF Neurosurgery Department is tasked with highlighting the accomplishments and activities of the department, a group of several hundred faculty, residents, nurses, researchers and staff. One of the ways the team carries out this task is by managing the department’s website and social media platforms. The department was growing so the communication team needed to expand their social media presence, but their assets were not very accessible, and the team was struggling to manage things effectively. The Results 5 years ago, the UCSF Neurosurgery Department implemented their DAM, playfully called HIPPO – short for hippocampus (the part of the brain responsible for long-term memory)! Since then, the communications team has accomplished: Meticulous record keeping and precise connection of patient consents form with relevant assets, Seamless collaboration with other communications departments across the university, Effective distribution that doesn’t compromise sensitive information, and Innovative repurposing of assets for educational purposes. Todd Dubnicoff Visual Communication Specialist, UCSF The Challenge Assets, Assets, Everywhere The team was in the midst of a growth spurt and simultaneously trying to manage an evolving social media presence, more communications requirements, and a department that was spread across the city and the wider San Francisco Bay Area. Assets were scattered across team members’ hard drives, on premise systems, and other cloud-based management solutions. In other words, they were everywhere but nowhere accessible. Todd and his team needed a better, more centralized library and found their solution in a MediaValet DAM. The Use Case An Inter-Departmental Knowledge Base The primary user of the DAM is for the Communications Team to share and distribute content to different teams within the department, UCSF proper, social media, and across the website. Todd’s team has used their MediaValet DAM to stand as the central hub or knowledge base for digital assets including social media and website assets, photos, illustrations, templates, educational and administrative content. The DAM has become like a brain (pun intended!) for the neurosurgery department, storing lots of information that we can access for many different uses!” Todd DubnicoffVisual Communication Specialist, UCSF The DAM is used in three ingenious ways: An administrative filing cabinet Todd has implemented custom user groups to ensure that teams across the department can use the DAM where necessary (without compromising sensitive content). The admin team that support the faculty can access the DAM for headshots and logos and other needs without having to ask! An educational vault The DAM includes videos and illustrations of surgical procedures which the neurosurgery residents, students and even faculty can access for surgical training and presentations. Among the video collection are patient education videos which the department can share with prospective patients or their referring doctors to help them understand available medical options. An historical archive By storing the archive of work from the neurosurgery department’s state-of-the-art clinical services and basic research programs, Todd’s team has provided a historical record of the department’s pioneering work. The Key Features True Efficiency and Security The team at UCSF has used their MediaValet DAM to incorporate truly efficient workflows within and external to the neurosurgery department. They’ve leaned into three key MediaValet features to achieve both true efficiency and strong security. Branded Portals Todd’s team has created several “mini websites” that have become essential for sharing assets with people who don’t use HIPPO or the DAM. When faculty members ask for content to share during lectures or presentations, the team has created a Branded Portal for explainer videos and animations and cut these into smaller clips for ease of explanation. I was asked for content by a professor to use for an upcoming lecture and was able to share exactly what they needed within seconds!” Related Assets The team at UCSF is using Related Assets in a truly exceptional way – for security and compliance. To take photos or video during a surgery or procedure, UCSF must have a signed patient consent form. Previously they had paper forms but now, they upload the form to the DAM and connect it with the photos and footage from the surgery through Related Assets! The team then applies custom permission rules to user groups to ensure that only authorized people have access to this content. This has saved so much time tracking down consent forms. Now, when I search the DAM for a specific surgery photos or video – I know if the person has consented and can quickly share and distribute content where needed!” *NOTE* To store patient information in the DAM, UCSF needed a HIPAA compliant DAM – MediaValet is the #1 DAM on the market for security and is vigilant about compliancy and security requirements. Adobe Connector (CI HUB) When it comes to distributing customized content quickly, the team at UCSF makes use of the Adobe Connector (CI HUB). The team logs into PhotoShop to make adjustments to their flyer templates and can drag and drop the relevant assets directly from MediaValet. Using the Adobe Connector, I save those tedious steps of downloading and uploading again to make for a really seamless experience – it’s true efficiency.” The Results Accessible Education UCSF has used their MediaValet DAM to implement innovative ways to not just manage a huge library of images, but fastidiously support the neurosurgery department through smart governance, streamlined asset distribution and sharing, and intelligent asset reuse. Emotionally speaking there’s a peace of mind to know that all our assets are centralized and curated, and in terms of accomplishing tasks and projects there’s such a level of efficiency we couldn’t have achieved without MediaValet!” Meticulous Record Keeping Using the Related Asset feature to connect patient consent forms to relevant content has enabled the team to not just stay compliant but truly organized. Limiting the user groups that can access this content supports true security of sensitive information and content. Seamless Collaboration The MediaValet DAM is under ownership of the neurosurgery department but has positively impacted communication efficiencies, social media presence, educational content distribution and access, and collaboration across the entire organization. Secure Assets The team at UCSF had to find a DAM with up-to-standard security and HIPAA compliance levels which really narrowed down their options. With MediaValet they not only check off their security requirements and ensure safekeeping of sensitive materials and information, but they’ve implemented fastidious workflows that align with these compliance measures. Smart Asset Repurposing Todd’s team have uploaded historic and current content from the neurosurgery department to be further used as communications, social media, and educational content. Repurposing videos and creating clips that are housed in specific Brand Portals, the team has not only streamlined access to this information but ensured its safekeeping for further, future research and learning. Interested in how MediaValet could help your school? Reach out to one of our expert reps today! Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
HYTORC Learn how HYTORC, a highly trusted manufacturer, has used their MediaValet DAM to unify it's global brand. Who is HYTORC? HYTORC is a 50+ year old, highly trusted industrial bolting systems manufacturer. From steel mills and mining equipment to refineries, power plants, wind turbines, and numerous other industries; HYTORC develops solutions for every bolting application imaginable. Location: Mahwah, New Jersey Industry: Manufacturing Company size: SMB Joined MediaValet: 2024 Features: Branded Portals The Challenges HYTORC was working across a library ecosystem but struggling to manage, organize, and find assets – which was especially frustrating with several teams working across the world. The Results Since making the switch to a MediaValet DAM, HYTORC’s international affiliates no longer have a global time difference delaying their receipt of the assets they need, and the organization has watched its brand unify in real-time. Jon Grusky Design Lead, HYTORC The Challenges A Poor Library System in Place HYTORC has been working in the manufacturing space for more than 50 years and has established authorized repair facilities all over the world. With the growth of their organization has come multiple, global offices and stakeholders. As the Design Lead, Jon Grusky works to support the marketing manager and with an external marketing agency in all branding efforts. From social banners to printed banners, trade show displays, vehicle wraps, printed catalogs, manuals, and guides, Jon leads the charge in content creation. From early on, the team at HYTORC knew they needed a central repository for their digital assets and initially used a library system that turned out to have a seemingly “black and white tier hierarchy”. Permissions could be assigned to new users, but access to various areas was not inherent to the construct, and uploaded assets were either public or private, with no in between. As they and their content library grew, the system just couldn’t manage their needs or scale with them. It ended up becoming one large junk folder and they found themselves frustrated. We wanted to have a more organized ecosystem of assets that was trustworthy” Jon GruskyCreative Lead, HYTORC They needed a solution that was maintainable, accessible, and could grow to manage their huge volume of digital assets. The Use Case Unifying a Global Brand It was time to search for a dedicated DAM system, one that could meet their needs, and solve their growing content dispersion, and accessibility issues. The team needed a solution that could seamlessly enable user autonomy, asset sharing, and time-savings, and they had a couple of system requirements on their list. It was time to assess digital asset management (DAM) systems, what they offered, and how impactful the options could be for their business. Enter MediaValet, a platform that met every one of HYTORC’s wants, and even more! 1. Scalability As the organization and the need for new formats of content continued to grow, the HYTORC team realized the need for a system that could expand. They found that MediaValet was a true partner in digital asset management, offering unlimited users, and unlimited training, they knew that the DAM could grow and accommodate teams both now, and in the future. 2. Maintenance The previous ecosystem that HYTORC was using was neither maintained nor upgraded. They needed a system that would be easy to administrate, but also one that would grow to meet their needs in the future. As a pure-play or best-of-breed DAM, MediaValet is dedicated to building a consistently better product, and ensuring that customers are enabled with new and upgraded features. 3. Global Accessibility HYTORC teams are spread across the world, and ensuring accessibility for every stakeholder, no matter their location, without compromising on security and ensuring was an essential feature. As the only DAM built exclusively on Microsoft Azure, MediaValet has the largest global footprint of any DAM with 140 highly secure data centres available in 61 countries. It’s also Certified (SOC 2, GDPR) and equipped to allow single-sign-on (AD, OKTA). 4. Custom Permissions It was essential for the HYTORC team to enable users with easy, but restricted access to the platform. Without the ability to offer thoroughly customizable tiered access, the team struggled to ensure the right content was being disseminated. Customers can use MediaValet to tailor every user group’s access to the DAM library. Custom user permissions ensure the right people have the right access to the right content. The Results Moving to MediaValet; a Cake Walk HYTORC was excited to get started with MediaValet and begin their DAM journey. To promote successful adoption, and ensure stakeholders made the most of the platform, they wanted to gradually bring in their users. They offered first dibs to the most hardened employees, those with habits that may have been hard to break. But when they said, “Now that’s what we’re talking about!”, HYTORC knew the MediaValet DAM was “going to be a cakewalk for everyone else.” With the success of the first wave of users, HYTORC pushed MediaValet across the global organization to huge approval rates. The most popular features? Branded Portals have proven to be incredibly successful. HYTORC has used portals to share the correct artwork for conferences, and trade shows. They have built several portals titled and outfitted with scalable production artwork that is manageable by any vendor, and appropriate for any booth footprint. It’s been received immensely well, and we’ve had people come back to and say that the vendors had been extremely happy to engage with these; with the portals, with the lightboxes, and even just downloading the files.” Jon GruskyCreative Lead, HYTORC Further to that, HYTORC has a universal fleet of vehicles that also require unified branding, and they use MediaValet Portals in the same fashion with excellent results and feedback from the field. Jon’s team is also a big fan of instant reformatting and resizing as well as the ability to assign labels and access permissions. It’d saved his team a ton of time – they no longer needed to respond to requests from across the organization, and those using the DAM no longer needed to wait for a response. We’re an international company, so we could have someone in the UK saying I need a logo and then by the time I get into the office it’s their weekend. And then by the time they get it, it’s Monday. Now people can now go in, grab what they want and regardless of what they grab, it’s always current because we can update versions without breaking links or having to supply new ones.” So, what are the future DAM plans for HYTORC? Jon sees the DAM as expediting the dissemination of corporate and marketing content, better knowledge sharing, and a cross-pollination of ideas and documentation. Ultimately, theMediaValet DAM has upgraded HYTORC’s content organization and dissemination, but also improved accessibility and brand consistency. MediaValet is effectively empowering our employees and reps to confidently grab-and-go for current assets. It’s all immediate for everyone.” Is MediaValet a Good Fit for you? MediaValet’s DAM platform provided HYTORC with the tools they needed to overcome dispersed, global teams and build a unified, consistent brand. With MediaValet on their side, HYTORC can focus on maintaining their leading manufacturing business without worrying about digital asset mistakes or misuse. If you’d like to learn more about how MediaValet can help your business, reach out to a rep today! Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
United Way of King County Learn how United Way of King County used their MediaValet DAM to uncover the full potential of their asset library to further spread their incredible message! Who is United Way? United Way of King County is a Seattle, Washington-based nonprofit organization that works side by side with communities to ensure everyone has access to resources, quality education, enough to eat, and a safe place to call home. Location: Seattle, WA Industry: Nonprofit Company size: Mid-Market Joined MediaValet: 2022 Features: Advanced Search, Branded Portals The Challenges United Way had been working from a DAM platform with very little guardrails to ensure easy, cohesive organization. Storing and locating assets was proving difficult due to lack of keyword or attribute requirements during the upload process. In the end, the DAM was rarely being used by the team and had become redundant. The Results Since moving to a MediaValet DAM, AudioVideo Intelligence (AVI) has allowed the team to use invaluable video footage to build stories about the positive impact that donors have had on their community through United Way, further spreading their messaging. United Way has also found that the ability to set compulsory keyword inclusion for uploaders and pre-set categories for each project has massively increased asset discovery, even helping to uncover assets they weren’t previously aware of. Jannette Whippy Creative Services Manager, United Way of King County The Challenges A Platform that No Longer Served Jannette and her team at United Way were finding themselves incredibly limited by their old DAM system. Both uploading and organizing assets was proving so difficult that her team had stopped using the platform altogether resulting in an even more scattered library. Our previous DAM was difficult to navigate and rarely used . . . it was impossible to find anything.” Jannette WhippyCreative Services Manager The team desperately needed a central repository for their growing asset library but the option in place was just not up to scratch. Jannette knew it was time for a new DAM platform, and excited to start her search, she set out to find the best option for her team. The Use Case A Major Overhaul in the Works Based on a recommendation from her predecessor, Jannette had MediaValet at the top of her list of possible vendors, but she wanted to do her due diligence. Jannette compiled a list of requirements for the new United Way DAM system, and she wanted to make sure the platform she chose could accommodate these and more! When she compared her wants to what MediaValet could offer, it was an easy decision to make! Simple, but comprehensive uploading – For her team to use the DAM, Jannette knew that they needed minimal effort to upload assets. They wanted a “busy-person proof” solution. Uploading to a MediaValet DAM is simple. Using AI, uploaders can opt to automatically tag content with relevant keywords, as well as do so manually. Object and text detection, as well as colour recognition streamline the uploading process and significantly reduce time spent populating the asset library. Enhanced search capabilities – United Way was struggling to find assets within their existing system and wanted to find a solution that could comprehensively comb through their assets and find relevant content. MediaValet’s Advanced Search, unlimited categories, and cognitive metadata offer an optimal user experience that makes finding assets a breeze. With the addition of Face Recognition, Jannette saw an opportunity to tag the faces within their community and easily find them later on. Optimized distribution options – the existing solution at United Way was only accessible within the brand team, making asset sharing and distribution excessively difficult. They needed an upgrade that could securely enable access to select assets for other stakeholders. MediaValet’s unlimited users and permission controls allow teams to fine tune and control how many people can access the asset library while Branded Portals open up the ability to share outside of the organization with ease. The Results The Difference a Good DAM can Make! Since migrating DAMs to MediaValet, Jannette has done her utmost to ensure her team are maximizing the value of the DAM system. Running regular training sessions, and 10-minute tips and tricks discussions, she has slowly but surely managed to get her team, and her organization using the DAM to the fullest of its capabilities! My goal was to have everyone on my team comfortable using our DAM to upload, search, download, and share images. I see progress every day and love hearing how excited they get when they find what they need.” Jannette WhippyCreative Services Manager How has MediaValet helped drive results at United Way? Jannette has been making the most of MediaValet’s AudioVisual Intelligence (AVI) to show how people who have used their programs have been progressing with the organization’s help, and how donors are making an impact. Her team has identified older editorial video shoots and used AVI to isolate footage of a specific person, location, or topic to build new videos that showcase the success of their programs and their users. The United Way team is also a big fan of Branded Portals and has been using them to great success! I LOVE Branded Portals! I can just quickly throw together a portal and share some amazing content. It’s so easy to update a portal quarterly to share current photo assets of staff volunteering and working events with HR to use in their recruitment efforts.” Jannette WhippyCreative Services Manager What’s next for United Way and their MediaValet DAM? Jannette anticipates AI enhancing their library and their DAM journey even further in the future! Is MediaValet a Good Fit for you? MediaValet’s DAM platform enabled United Way to truly uncover, use, and do more with their asset library and has helped them showcase the incredible work the organization does to help those in need. With MediaValet as a trusted partner, United Way can concentrate their efforts on building programs and inspiring donors, not on finding assets. If you’d like to learn more about how MediaValet can help your business, reach out to a rep today! Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
Columbia Business School Executive Education Learn how Columbia Business School Executive Education use their MediaValet DAM to consolidate their video library into one centralized, easily accessible system. Who is Columbia Business School Executive Education? Columbia Business School Executive Education provides executives across industries and sectors with the tools, frameworks, and learnings needed to lead and excel. Designed for high-impact business leaders, their offerings include over 35 non-degree, open-enrollment programs in leadership, strategy and innovation, finance and investing, marketing and more — available in person, live online, or online — as well as a unique certificate path and custom program opportunities. Location: New York, NY Industry: Higher Education Company size: SMB Joined MediaValet: 2022 Features: AVI, Branded Portals The Challenges With a rapidly expanding portfolio of over 4,000 video assets produced since 2013, the Online Team at Columbia Business School Executive Education faced mounting challenges in managing their content. They faced three core problems: Dispersed content storage Lost institutional knowledge Time-consuming searches The Results After adopting MediaValet’s Digital Asset Management (DAM) platform, Columbia Business School Executive Education was able to consolidate their video library into one centralized, easily accessible system. Improved workflow efficiencies Enhanced content reuse Increased control and accessibility Streamlined external sharing Lindsey Varghese Director of Content Strategy, Online and Digital Programs, Executive Education at Columbia Business School The Challenges Lost in a Digital Maze Columbia Business School Executive Education’s content management challenges stemmed from an inconsistent and fragmented storage system. Assets were scattered across various platforms such as Google Drive, Dropbox, and shared physical drives. With no single source of truth, the team struggled to find the right assets when needed. But it wasn’t just about having a lot of files; it was about making sure the right people had access to them, at the right time. According to Lindsey Varghese, Director of Content Strategy, Online and Digital Programs at Executive Education at Columbia Business School, the inconsistent storage and management system resulted in inefficiencies that hindered the team’s ability to access and repurpose their rich content library. We had videos on Google Drive, Dropbox, and physical drives. The knowledge about where these files were stored often left with team members who exited the organization.” They were facing three major challenges with their existing file management system: Dispersed content storage: Files were spread across various platforms, making it difficult to access and share content efficiently. Lost institutional knowledge: Inconsistent file storage and record-keeping meant that, when team members left, critical information about content location and use was lost. Time-consuming searches: The absence of a centralized system resulted in significant time spent searching for the right assets, slowing down their workflows and content production. The Use Case Strategic, Streamlined Video Management To address these challenges, Columbia Business School Executive Education adopted MediaValet’s DAM platform. The DAM enabled the team to organize all their video assets in one place, making it easier to manage, access, and share them both internally and externally. The DAM system allows them to dive deep into their existing content, identify gaps, and reuse content for new programs. Centralized video library: MediaValet enabled Columbia Business School Executive Education to consolidate their 4,000+ video assets into a single, easily accessible system. This ensured much better video asset management and that all team members could locate and use the latest content without delays. Improved asset reuse: The team can now repurpose existing content more effectively. As Lindsey Varghese explained: Once we understood the assets we had, we could ensure the content could be reused. You can’t reuse content unless you know what’s there.” Enhanced search capabilities: One of the most significant advantages of the DAM platform was its advanced search functionality. The team could now search within video titles and even within the content itself using AI-generated transcripts, allowing them to find relevant clips faster without having to scrub through entire videos. The Key Features The Essential Features Fueling Columbia’s Success Several features of MediaValet’s DAM played a crucial role in Columbia Business School Executive Education’s success: Advanced Search capabilities: Enabled the team to search not just by video title but within the video content itself using AI-generated transcripts. Branded Portals: Provided an elegant, branded experience for sharing content externally with clients, faculty, and partners without needing additional logins or complex file-sharing permissions. Branded portals let us provide a more elegant sharing experience with our partners. We can easily revoke access if needed, giving us full control over the assets.” AVI and AI-generated transcripts: The team could search not just within the video titles but within the content itself using AI-generated transcripts. This capability made it easier to find the right clips without needing to watch entire videos. The Results The Impact of a Streamlined Approach Since implementing MediaValet, Columbia Business School Executive Education has significantly streamlined its content management and workflow processes. The DAM system not only enhanced collaboration within the team but also made it easier to share assets with external stakeholders through branded portals. This transformation has led to improved efficiency, allowing the school to focus on creating high-quality educational content rather than spending time on administrative tasks. Improved Workflow Efficiency: With all content in one place and easy access to videos through advanced search capabilities, the team has significantly reduced the time spent locating and managing assets. Enhanced Content Reuse: The ability to quickly identify and repurpose existing assets has enabled Columbia Business School Executive Education to reduce content creation costs and improve the efficiency of their educational offerings. Increased Control and Accessibility: The DAM system has put the team in the “driver’s seat,” allowing them to manage their content without relying on IT. They can now control access, expiration dates, and sharing permissions more effectively. Streamlined External Sharing: Branded Portals have improved the way Columbia Business School Executive Education shares assets with external partners, creating a more seamless and professional experience. Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
Jones Healthcare Group How Jones Healthcare Group use MediaValet to enhance collaboration while safeguarding their assets Who is Jones Healthcare Group? Jones Healthcare Group is a leading provider of innovative packaging, printing, pharmacy products and medication adherence solutions in both the healthcare and pharmaceutical industries. With over 100 years in the business and Jones Healthcare is an established partner for brands across North America and Europe, and beyond. Location: London, ON Industry: Healthcare Company size: Mid-Market Joined MediaValet: 2021 Features: Branded Portals, CI Hub The Challenges As a global business, Jones Healthcare, their large asset library and distributed, remote teams were proving more and more challenging. There were issues with using outdated content, and the use of third-party services for transferring files, was leading to concern around security measures. The Results Since implementing their MediaValet DAM in 2020, the team has greatly improved their asset workflows. But further to that, they’ve seen a massive turnaround on both branding and security. With their DAM, Jones Healthcare has: Improved communication & brand consistency Enhanced internal and external collaboration Improved compliance with industry regulations Camilo Gutierrez Content Marketing Supervisor, Jones Healthcare Group The Challenge Clunky Systems Pre-Covid, the team at Jones Healthcare was finding it challenging to distribute up-to-date content and assets across their organization and with their myriad partners. The team was spending an excessive amount of time managing the growing library of digital assets and even more time trying to ensure the correct versions were being used (not always successfully). And then, they went remote – a catalyst for further disorganization! Relying on third-party systems to transfer large files was not only clunky and ineffective, but it was creating a looming sense of concern around privacy, security, and compliance, especially when distributing sensitive information pertaining to major pharmaceutical brands. They needed a new, more effective system, so they migrated to a MediaValet DAM, and they haven’t looked back since. The Use Case A Secure, Self-Serve System With offices based across North America, the UK, and Spain, and many team members working entirely remotely, creating a centralized yet controllable library was the key to better collaboration, communications, and security. The team at Jones Healthcare Group is using their MediaValet DAM in a multitude of ways: Self-service library: The team uses MediaValet as a central platform for storing, organizing, and distributing digital assets. Incorporating a smart taxonomy supported by relevant metadata they’ve organized the library departmentally, ensuring employees have appropriate access to up-to-date content. It’s become a self-serve ‘brand central’. . . and it has empowered people to just find things on their own.” Maintaining compliance and reputation management: Jones Healthcare is using the DAM to ensure that everything in the library is managed by the right people, but also offered to or made available to the right people. Integration with Office 365 for single sign-on (SSO) is a crucial component of enhancing security and simplifying access, ensuring compliance with industry standards and safeguarding their reputation with major brands. Security is super important here especially when we deal with pharmaceutical or healthcare related assets. We do rely on MediaValet, single sign-on integrated with Office 365, and we know that it’s secure.” The Key Features Empowering Jones Healthcare for Success Version Control to enhance operational: Using Version Control, Jones Healthcare has ensured that all team members have access to the latest versions of assets with detailed change logs. This feature has helped to exponentially streamline digital asset workflows. With Version Control, we can update something like the corporate master deck and check out the old one, check in a new one, but also put a note of what changed so that people now have access to the latest, but they know what is new in that presentation.” Branded Portals for improved distribution: The team is using Branded Portals as “microsites” to ensure content shared outside the organization is secure yet easily distributed, and that content shared within the organization (like training materials) is up-to-date and accessible. Expiry dates and SSO for security: Security requirements when working within healthcare and pharmaceutical industries are critical and Jones Healthcare uses both expiry dates and SSO to ensure they remain compliant. Applying expiry dates to their regulated material and associated components ensures that expired assets will go out of service and be archived within the DAM. Adobe and CI Hub plugin for better workflows: The team at Jones Healthcare uses the Adobe and CI Hub plugin to connect their working files from within Adobe Creative Cloud to the DAM. It’s very helpful because you can change them on the go, and they’re always connected. Having that connection is priceless!” The Results Communication, Collaboration, and Compliance Since implementing their MediaValet DAM, Jones Healthcare have seen incredible improvements in their digital asset management, and it’s enabled them to achieve: Improved efficiency and productivity: The team shared how MediaValet has enabled significant time savings when it comes to their asset management processes. They now have the ability to self-serve; metadata has facilitated much quicker retrieval times and SSO and custom permissions have enabled easier access across departments. Better communication: MediaValet has enabled the teams to collaborate and communicate more efficiently both internally and externally with other teams from overseas or distributors.” Enhanced collaboration: Branded Portals, CI Hub, and more features have allowed the team at Jones Healthcare to improve their collaborative workflows and helped them to achieve more streamlined processes within and external to the organization. Better compliance and security: MediaValet’s top-tier security standards help the team to better comply with industry regulations and have ensured the organization is better equipped to maintain security standards and manage their brand reputation. Interested in how a MediaValet DAM could help your organization improve operations to achieve better branding, compliance, or collaboration? Reach out to a rep to learn more today! Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
SONOS How SONOS uses MediaValet to Secure and Amplify a Global Brand. Who is SONOS? Considered as the pioneers of wireless audio, SONOS wireless speakers bring every room and everyone together with incredible sound for music, TV, and more. Retailing across 60+ countries, SONOS works with a bold vision for the future of home sound and has invented the technology needed to make it a reality. Location: Santa Barbara, CA Industry: Retail Company size: Enterprise Joined MediaValet: 2021 Features: File Sharing The Challenges SONOS was struggling to manage a vast library of assets, mainly because they were working with a third-party creative production company that had their own asset library in place of a DAM. As the company expanded, the system in place simply couldn’t scale with SONOS; the search abilities were poor, and the ability to control their own work was incredibly limited. The Results Since migrating from traditional file sharing solutions like Box and Google Drive, SONOS have accomplished an amazing level of control on their assets. With the DAM in place, SONOS has: Streamlined asset access internally and externally, Improved operational efficiencies, globally, and Implemented stronger brand protections. Matthew Lawson Global Marketing Operations Specialist, SONOS The Challenge Makeshift Technologies Originally, Sonos was using a third-party creative production company’s asset library as a makeshift DAM, which was insufficient for their growing needs. Sonos had to rely on another party for asset management, leading to complicated processes for asset search and access and incrementally increasing costs. The system in place had poor search capabilities, and without a central, accessible library it was leading to duplicated and outdated assets. Additionally, the old system had weak security controls which was creating unnecessary vulnerabilities for the organizations’ sensitive, unreleased product information. When you’re not in control of your own work, you don’t really produce and make the efficiencies that you normally would if you had that kind of level of oversight that we do now with MediaValet.” The team wanted a dedicated DAM system that could enable true ownership and control of their asset library, and they found MediaValet. The Use Case Global Organization Since implementing MediaValet, the team at SONOS has used it as a central source of truth. The repository serves the entire global organization with all go-to-market assets, ensuring all materials, from product renders to videos to retail guidelines, are centrally stored and updated, and more importantly – easy to access. Basically, everything that can even relate to one asset or a seasonal campaign is hosted in the library. MediaValet has been instrumental in helping us transition from an inefficient system to a centralized, secure, and highly functional DAM solution.” It’s enabled the organization in multiple ways: Archiving outdated assets: With the old system in place the team was grappling with constant duplications leading to a bloated library that was incredibly difficult to search. Of the 20,000 assets migrated to MediaValet, 80% were archived. Splitting the library into hot and cold storage has enabled the team to save a LOT of time finding what they actually need. Now, we have access to older renders for older products – we literally would not have been able to do this before. We would have likely had to pay somebody at our previous platforms to do that work because it would have taken hours.” Enhancing collaboration between internal and external stakeholders: SONOS currently has 5,000 users on their MediaValet DAM, and despite being a huge operation, the platform has facilitated collaboration across different teams and external partners. With controlled access to the necessary assets the team has maintained visibility and security without compromising on distribution and collaboration with the numerous external partners, and agencies they work with. Amplifying brand consistency: SONOS is a global brand and with that comes high pressure to ensure true consistency. The MediaValet DAM is an essential tool in ensuring up-to-date, approved assets go live, across the company’s wide-spread markets. The team at SONOS uses the DAM to control access and permissions, version control, and can prevent unauthorized access to or publishing of sensitive or unready materials. The Key Features Fueling SONOS’ Success Expiry dates for brand protection: The team has incorporated licensing, expiration dates, use terms directly into the metadata of their assets, facilitating detailed tracking of asset usage, which is crucial for compliance and cost management. With their DAM taxonomy set up, an expired asset can’t even be downloaded so it cannot be distributed. This saves the organization from inadvertently breaking licensing agreements or contracts. Being able to incorporate licensing directly into thousands of files is incredibly efficient and [has enabled] huge cost savings!” User groups for global access: SONOS has a lot of regional products and campaigns across North America, the EU region, Southeast Asia and newer growth markets. By locally applying custom user groups and permissions they have enabled different partners and agencies without losing the bird’s eye view of their operations. It’s really helped us gather a lot of insight into how we produce our work and how complicated and, complex these processes can be when you’re working with people all around the world in all these different languages.” Lightboxes for project organization: Lightboxes within the DAM enable teams around the world to organize, share, and manipulate assets and projects in their own way, without affecting the main asset library. Working in smaller spaces, teams can access everything they need and collaborate on projects however suits them best. Given the complexity of our global operations, the Lightbox feature has been a game-changer for our project management, allowing our teams to organize assets flexibly without altering the main library.” The Results True Asset Control Since moving away from traditional file sharing systems like Box and Google Drive, SONOS has been able to wrangle their asset library into something incredibly accessible yet secure. As a retail giant, ensuring their brand remains protected yet amplified is a fine line to tread but with MediaValet, they’ve managed to achieve true asset control. Their MediaValet DAM has enabled: Streamlined asset access and sharing: The implementation of MediaValet has significantly simplified the process of sharing digital assets among teams and with external partners, reducing dependency on manual sharing methods like email. Self-serve on a global scale: The DAM has enabled teams outside of the US continue their work without relying on teams based in different time zones. Improved operational efficiency: With better asset tracking, intuitive metadata and attributes, and a central system, Sonos has enhanced its ability to manage and utilize digital assets effectively, leading to more streamlined operations and better control over asset distribution. Stronger brand protections: As the organization really began to prioritize security, MediaValet has helped to support their needs. Single sign-on integration with Okta means internal employees have secure access, and custom user group permissions mean that external stakeholders can only access required assets. With MediaValet, we’ve been able to sleep a lot better at night. Now that we have that tighter control, we’ve been able to make much more efficient and streamlined workflows when it comes to producing products.” Interested in how a MediaValet DAM could help your organization? Reach out to a rep today to learn more! Ready to see what the DAM hype’s about? Meet with one of our product experts Book a demo
MediaValet Templating, powered by Marq See how MediaValet uses MediaValet Templating to launch 260X the assets in the same time frame! Who is MediaValet? MediaValet is a Vancouver-based public company specializing in cloud-native Digital Asset Management (DAM) solutions. Founded in 2010, it serves over 500 organizations worldwide, providing a centralized platform for managing, organizing, and distributing digital assets such as photos, videos, documents, and creative files. With the recent launch of MediaValet Templating, our creative team was eager to try the workflow themselves and experience its impact firsthand. This powerful tool enabled our internal teams to effortlessly create a social media ad campaign with a wide array of LinkedIn ads, significantly reducing the time and effort typically required for such tasks. Here’s a detailed look at how we achieved this and the impressive results that followed. The Challenges Creating engaging social media ad campaigns is typically a resource-intensive process, involving multiple iterations and extensive collaboration between creative and marketing teams. We needed a solution that could simplify this process, allowing us to quickly produce high-quality, varied ad content without compromising on creativity or effectiveness. The Results MediaValet Templating provided the perfect solution to our challenge. This tool allowed our teams to easily generate a diverse range of social media ads through a user-friendly interface, without requiring a huge lift from our in-house creative team.With MediaValet Templating, it took just 9 hours for the creative and marketing team to create 260x the assets. The Process 8 hours of Dedication Creative Phase Our in-house creative team dedicated 8 hours to crafting essential visual assets. They created 5 background images and 12 different images, giving our team a rich visual library to work with and uploaded these assets into a dedicated category in our DAM. Content Creation Phase Our marketing team dedicated 1 hour to crafting the copy. They crafted 3 distinct headline options and 3 subheading options. The Results Collaboratively, the design and marketing teams’ work (a total of just 9 hours) resulted in 520 unique ad variations. Implementation Using MediaValet Templating, our Marketing, Customer Success, Sales, and Product teams easily went into the tool, accessed the template, and then assembled, customized, and created their own unique social ads to build an extensive social media campaign. The Outcome Thousands of Impressions The social media ad campaign created with MediaValet Templating garnered excellent engagement from our social media audience. Total Posts: 28 unique LinkedIn posts were crafted and published by our team. Engagement: These posts collectively garnered 410 likes, showcasing strong engagement from our audience. Impressions: The posts garnered an estimated 28,560 impressions, greatly enhancing our brand visibility and creating excitement about Templating on LinkedIn. The Time Savings 260X the Assets Typically, the design team completes one social ad in 4 hours. With 8 hours of work and the use of templating, the team created 5 background images and 12 different assets, resulting in 520 variations, plus 1 hour of marketing for the content. To make 520 ad variations, the creative team at MediaValet would have spent 2,080 hours meaning they saved a whopping 2,076 hours (about 3 months) to build a successful social media campaign. By using MediaValet Templating, the design team created 260 times more social ads in 9 hours compared to their usual process. The Key Benefits The Power of MediaValet Templating Efficiency: The MediaValet Templating tool dramatically reduced the time required to produce high-quality ad content. What previously would have taken weeks was accomplished in just a few hours. Scalability: With 520 variations generated from a relatively small set of assets, we were able to maintain high levels of creativity and variation without overburdening our in-house creative team. Engagement: The streamlined process resulted in highly engaging content, as evidenced by the significant number of likes and impressions. Team Collaboration: The tool facilitated seamless collaboration between our design and marketing teams, ensuring that both visual and textual elements were perfectly aligned. MediaValet Templating proved to be a game-changer for our social media campaign efforts. By simplifying and accelerating the ad creation process, we were able to produce a large volume of high-quality, engaging content in a fraction of the usual time. This case study demonstrates the power of effective digital asset management tools in enhancing productivity, creativity, and overall marketing success.
City of Kawartha Lakes Learn how the City of Kawartha Lakes uses MediaValet to support brand management and streamline city wide communications. Who is The City of Kawartha Lakes? The City of Kawartha Lakes (Kawartha Lakes), is Ontario’s second largest single-tier municipality and home to some of the most vibrant downtowns, abundant green spaces and diverse opportunities in the province.It is a year-round home to 80,000 residents. Over the Summer season, Kawartha Lakes welcomes over a million tourists. Location: Kawartha Lakes, ON Industry: Government Company size: Mid-Market Joined MediaValet: 2021 Features: Partner access & brand consistency The Challenges Cheri Davidson and her team faced challenges in scaling their digital presence to serve the community and growing tourism sector.Despite its idyllic setting and burgeoning population, Kawartha Lakes faced hurdles in streamlining communications across its 1200 staff and variety of external vendors and media partners. The Results Since turning to MediaValet for their digital asset management needs, Kawartha Lakes has accomplished: More effective program promotions A cohesive brand image for the Kawartha Lakes Enhanced media engagement Cheri Davidson Manager of Communications, Advertising, and Marketing, The City of Kawartha Lakes The Challenge Disjointed Digital Asset Management Cheri Davidson, the Manager of Communications, Advertising, and Marketing, explained Kawartha Lakes’s initial struggles; with a staff of approximately 1,200 and a myriad of communication needs, securely managing their growing library of photo and video assets was proving to be an uphill battle. There was a reliance on fragmented systems for asset storage and access. Sharing assets through email attachments or file sharing was also proving inefficient. Our reliance on SharePoint and email for file sharing was both inefficient for internal staff and our external partners.” They needed a system that could offer a centralized hub to store and manage digital assets and facilitate easier access for various departments as well as a new, more secure method for distributing their assets externally. It was time to find a unified platform that could do all of these things, so Kawartha Lakes turned to MediaValet. Not only was there an incredible improvement in asset management and distribution, but their MediaValet DAM helped them achieve so much more! The Use Case Streamlining City-Wide Communications Now, the team at Kawartha Lakes is using MediaValet as a central component of their marketing tech stack. By centralizing and improving access to their digital assets, it’s enabled them to scale their marketing efforts on par with the rate Kawartha Lakes is expanding. The DAM serves their marketing and communication needs, but the team at Kawartha Lakes has also leaned into the efficiencies and benefits of using Branded Portals. Customized Branded Portals for Diverse Needs Recognizing the diverse needs of its audience, Kawartha Lakes has deployed multiple, specialized Branded Portals, each designed to cater to the unique requirements of different stakeholders. For instance: Partner Resource Portal: For external partners, including contractors, vendors, and regional agencies, this dedicated portal provides access to essential branding guidelines, project briefs, and collaborative tools. It ensures that all external communications and representations of The Kawartha Lakes are consistent and aligned with its brand identity. Media Portal: For timely access to media assets, partners can login to download exactly the version and size needed for their media outlet. Community Services Portal: Aquatics and recreation staff are empowered to access the training, marketing and operational files they need, when they need them, knowing the latest versions are always current. The use of these Portals has seen two major improvements in how the team at The Kawartha Lakes utilize their assets and manage their teams. Transforming Municipal Communications The Kawartha Lakes’s innovative use of Branded Portals, underpinned by MediaValet’s security and asset management capabilities, has transformed its approach to communication. What was once a challenge of managing files across multiple users has now become a streamlined, secure, and effective strategy that not only enhances internal operations but also enriches the work Kawartha Lakes does with its various partners. Through Branded Portals, Kawartha Lakes can facilitate effective distribution of information and resources, enhancing their communication abilities within the organization and streamlining their external communications methods. In fact, the DAM is being used as a transformative tool for enhancing operational efficiency and partner connection in Kawartha Lakes’s municipal communications. Improving Promotional and Branding Initiatives: The team uses MediaValet’s Branded Portals to enable easy access to up-to-date logos and brand guidelines across teams and stakeholders, ensuring consistent communications. They use Portals to house operational templates for seasonal staff, and Portals with specific branding guidelines to ensure both efficiency in the distribution of and consistency across their branding materials. Our promotional campaigns have become more impactful and resonant with our target audiences.” With easier access to promotional materials and community information, Kawartha Lakes is continuously enhancing its engagement efforts, promoting events, services, and initiatives to more effectively market Kawartha Lakes as a desirable location to live and work. It’s really become a way of working for our core users across departments…and has become a way that we can start, continue, and finish a project with third-party vendors.” The Key Features Achieve Versatile Asset Management Kawartha Lakes’s innovative application of MediaValet’s features, particularly branded portals, exemplifies the DAM’s versatility. But they’re using so many more features to build a digital presence. User Groups and Permissions To facilitate collaboration with external users like photographers and videographers, Kawartha Lakes implements user groups with specific permissions (an unlimited feature within MediaValet). This allows for controlled access based on user roles, enabling external contributors to upload and manage content within predefined guidelines. This has led to optimized external collaborations and asset management. By setting up user groups, The Kawartha Lakes’s contribution process is streamlined for external partners, ensuring that all digital assets are uploaded, tagged, and managed according to the Kawartha Lakes’s standards, enhancing the quality and consistency of their digital library. Security Features Kawartha Lakes leverages MediaValet’s top-tier security features to ensure safe and secure distribution of digital assets both internally and to the public. This includes the secure sharing of promotional materials, community information, and sensitive operational documents. The MediaValetDAM helps to safeguard sensitive information and resources. It ensures that digital assets are protected against unauthorized access, supporting Kawartha Lakes’ commitment to maintaining high standards of data security and privacy. The Results True Alignment Kawartha Lakes’ journey with MediaValet highlights how digital transformation can streamline operations and maintain brand consistency. Their MediaValet DAM has transformed municipal communication and marketing strategies by: Streamlined Operations: Since implementing MediaValet, workflow efficiency across Kawartha Lakes departments has improved significantly, reducing the time spent on searching for and sharing files. Increased Engagement: MediaValet has helped to enhance access to promotional materials and community information allowing for more effective promotion of events, services, and initiatives. Adaptive Brand Management: The MediaValet DAM has facilitated controlled distribution of branding materials enabling the team to present a cohesive Kawartha Lakes image, supporting economic development and tourism. Cheri Davidson remarked on the profound impact of MediaValet, stating, MediaValet has become integral to our way of working, enabling us to initiate, execute, and conclude projects with a level of efficiency and collaboration that was previously unattainable. It’s fundamentally changed how we manage our brand, marking a new era in our digital strategy.”
