Who is Fred Rogers Productions? 

Fred Rogers Productions, the non-profit behind the beloved Mister Rogers’ Neighborhood and several modern PBS children’s shows, is home to a content archive spanning over 70 years.  

With more than 1,150 television episodes, thousands of images, and extensive historical content, the organization faced growing challenges managing, accessing, and distributing its massive media library. Since implementing MediaValet, Fred Rogers Productions has transformed its asset management process—streamlining access, accelerating search and distribution, and unlocking the full value of its legacy content. 

Originally relying on a legacy, on-premise DAM system, Fred Rogers Productions encountered major roadblocks: slow access, inconsistent metadata, poor search functionality, and limited usability. Team members needed to be onsite to access files, and simple requests—like finding a specific clip or sweater color—could take hours or simply go unfulfilled.  

Their vendor platform was acquired and discontinued, worsening user trust and highlighting the urgent need for a scalable, video-focused DAM solution. 

“It was beyond frustrating, the system constantly broke, and people didn’t trust it. It was made for admins, not end users.” 

Fred Rogers Productions needed more than just a place to store assets—they needed a system that could keep pace with their legacy and scale with their future. With thousands of hours of video and decades of materials in various formats, simply locating the right file—whether it was an episode, image, or song—was often a time-consuming process. 

With MediaValet, they centralized their entire media library in the cloud, allowing for fast, secure access from anywhere in the world. Every department now leverages the DAM in unique ways: 

To streamline management, each active series now has a designated DAM Champion—a team member responsible for uploading new assets and applying metadata. These champions collaborate with the DAM administrator to ensure assets are properly categorized, searchable, and ready to use across the organization. This decentralized yet coordinated approach ensures that no institutional knowledge is lost and every piece of content is maximized for reuse. 

What began as a project to preserve archival content has evolved into a company-wide platform powering creativity, efficiency, and connection to Fred Rogers’ enduring legacy. 

Fred Rogers Productions selected MediaValet for its ability to scale with their video-first needs, and the features that stood out most have become core to their daily workflows across departments: 

Audio/Video Intelligence (AVI): 
AVI instantly transcribes dialogue, identifies people and objects, and auto-tags video content with time-stamped metadata. This allows users to search for specific clips—like “Mr. Rogers in a purple sweater in front of the castle”—and locate results within seconds.  

Video asset management capabilities also reduce reliance on manual tagging and have made a noticeable impact in both speed and accuracy for discovery. 

The voice transcription and captioning generates searchable transcripts and subtitles across historic and current content, even for episodes with no prior closed captioning. This is particularly valuable for accessibility and search, helping staff locate exact moments by word or phrase—including lyrics from iconic songs. 

Video Trimming: 
Staff can create video clips directly in the DAM without exporting into third-party editing tools. This has been a major productivity boost for creative teams, especially in social media and production. 

Portals: 
Used across departments to share curated, always-updated collections with external collaborators, writers, researchers, and licensing partners. These microsites automatically update as new assets are added to the DAM, removing the need for manual uploads and reducing the margin for error. 

AI-Powered Search and Filtering: 
The robust filtering options and keyword tagging—both automated and manual—enable staff to locate content based on themes, visuals, characters, phrases, or even sweater colors. Unlike their previous DAM, MediaValet’s Smart Search understands context and returns relevant results, not just keyword matches. 

The team can even search scanned images, graphics, and PDFs—such as cast lists—for specific text. This is vital for tasks like royalty payments, where quick access to episode and actor data is needed. 

Unlimited Users & Configurable Access: 
With over 85% of staff using the DAM regularly, open access combined with custom permissions ensures everyone—from licensing to fundraising—can safely find and use the content they need. 

Fred Rogers Productions’ DAM implementation with MediaValet has resulted in a complete cultural and operational transformation. 

On top of their ongoing success with the  MediaValet platform, the team emphasized the value of responsive, hands-on support from MediaValet, making adoption easier and innovation more attainable.

“It’s good to know someone has your back,” noted Jack Rowley. 

“What once would’ve taken hours—or wouldn’t have been possible at all—can now be done in seconds.” 

“Every facet of our business takes inspiration from our past. Giving staff access to our full history—and control over what gets added or distributed—is an absolute blessing.” 

“It’s not just a place where we keep things—it’s where we distribute them. That’s the real charm of a DAM.” 

The move to MediaValet has ensured that Fred Rogers’ legacy is not only preserved but positioned for continued growth and relevance across digital channels and future generations. 

Interested in learning more about how a MediaValet DAM could transform your organization? Reach out to one of our DAM experts today!   

Who is Monumental Sports & Entertainment? 

Monumental Sports & Entertainment (MSE) is a prominent integrated sports and entertainment company based in Washington, D.C.

Owning and operating eight professional sports teams—including the NHL’s Washington Capitals and the NBA’s Washington Wizards and owning six venues —MSE is also involved in various other ventures, including a regional sports network and philanthropy ventures.

MSE broadcasts their team’s games along with some pregame coverage, post-game coverage, and internally produce five shows.

Before implementing MediaValet, MSE faced significant challenges with managing their vast array of digital assets. Creative assets were scattered across various cloud storage servers, shared drives, and local drives, and source files were difficult to locate without a centralized system or oversight.

While a standard request process was in place, many clients were not using the systems and when they did, it simply wasn’t meeting their needs.

This disorganization led to inefficiencies in asset retrieval, use, and brand consistency. There was no single source of truth, causing considerable delays in accessing the right files and inconsistencies in asset usage, which hindered marketing and operational efforts across the organization.

One major goal at MSE? Better align creative efforts with marketing initiatives. It was imperative to cut down on the time designers spent on administrative tasks, file management and client outreach so they could spend more time where their talent lies – in the creatives process!

That’s why in 2020 MSE turned to MediaValet, and haven’t looked back!

MSE uses MediaValet to streamline their digital asset management across various internal properties, teams, and enterprises and to enable better workflows and processes for creative and marketing teams.

The centralized hub houses each properties’ assets, with a detailed categorization, grouping, and selective access to ensure content is reviewed only by those who need to see it.

“We have so many different and unique properties under one very strong and unified brand. So sometimes it is important to share assets, but in many ways these teams and these properties independent operate independently. And so, we favor a tailored view of assets.”

They break the library down into several views:

And the team goes even further to protect content by enabling custom access and approval permissions:

Due to the sheer size of MSE, collaboration is incredibly important. Having a standard process for design requests is so helpful for MSE, which is why the team loves using the Wrike and MediaValet integration so much.

When a request is submitted to Monumental Design for new creative, it goes through the lifecycle within Wrike and is then published directly to MediaValet.

The marketing team then takes all the approved materials and packages everything together into one share link to get the assets to those who need them.

This integration has automated everything to ensure that submitting a request through to fulfilling it is simple and straightforward. And now, clients and internal users use the request system properly!

The team has found that mapping ability between systems has made the process even smoother, matching categories in both Wrike and MediaValet to enable a seamless transition from one platform to the other.

Eliminating extra steps for designers was key:

“The connection between MediaValet and Wrike is so wonderful!” 

The team at MSE uses several MediaValet features to support their collaborative teams and ensure seamless processes and workflows are in place. They also strive towards strong external access without compromising on maintaining brand security.

The team uses:

Integration with Wrike

The MediaValet and Wrike integration truly enhances MSE’s project management capabilities by connecting workflows from the initial creative request in Wrike directly to the final asset storage in MediaValet, significantly reducing administrative overhead and improving project turnaround times.

Branded Portals

Custom portals for each team and major event, centralizing assets like logos, marketing materials, and campaign collateral, which streamline external and internal communications.

The team has about 60 Branded Portals, “we absolutely love them.”

Face Recognition

Utilized extensively by the marketing and media teams to quickly locate images and videos of specific players, Face Recognition has been particularly useful during fast-paced periods like trading seasons.

“We love Face Recognition here! We’re always in the middle of a trade deadline or something so when we go through a trade we used to scramble to find every instance of their face. Now, we click through to the right category and find them all in seconds!”

The integration of MediaValet into MSE’s operations has brought about transformative changes.

By using a DAM, the team at MSE has not only improved operational efficiencies but also supported strategic marketing initiatives, leading to better brand management and enhanced team collaboration.

The establishment of a unified DAM system has eradicated previous inefficiencies related to asset storage and retrieval, saving considerable time and reducing frustrations among team members.

The team manages 12 properties from one single library, ensuring clear ownership over each contained space and effective collaboration across a huge usership base.

“We have about 250 users and 12 different properties to manage and MediaValet has truly enabled us to do that!”

Branded Portals have notably enhanced the way campaigns are managed and executed, providing teams with easy access to all relevant materials, which has been crucial for maintaining brand integrity across multiple platforms.

The ability to tag and categorize assets extensively within MediaValet has led to improved organization, making it easier for different departments to find and reuse assets, which in turn supports MSE’s branding consistency across all channels and campaigns.

“We know that anything in MediaValet is already approved by marketing and is on-brand.”

The seamless integration between MediaValet and Wrike has streamlined the creative process, from request to final approval and asset publication, creating a more cohesive workflow and reducing cycle times for project completion.

Automating tedious tasks, and ensuring simplicity for users has improved adoption rates of the request process and saved the team precious time, again and again!

MediaValet has empowered MSE to leverage their assets more effectively, supporting their growth and maintaining their status as a leader in the competitive arena of sports and entertainment.

With the successful rollout and adoption of MediaValet and Wrike, Monumental Sports & Entertainment has transformed their digital asset management. If you’d like to learn how MediaValet could impact your organization, reach out today! 

Who is Toronto International Film Festival? 

TIFF (Toronto International Film Festival) is one of the world’s most renowned film festivals, with almost 50 years of history. In addition to its annual festival, TIFF runs year-round programming and maintains an extensive digital archive of films, events, and promotional materials.

Before MediaValet, TIFF faced significant challenges in managing its vast digital archive of over 2 million assets stored across disparate cloud storage systems. Without a unified solution, the organization grappled with various inefficiencies that hindered its ability to operate smoothly: 

Duplication: Nearly 25% of TIFF’s assets were duplicates, cluttering their library and making it difficult to maintain a single source of truth. This duplication not only wasted storage space but also led to confusion about which files were up-to-date and accurate. 

Inefficiencies in Access: Internal teams and external stakeholders encountered consistent delays when trying to locate the assets they needed. The absence of robust metadata or search functionality forced users to manually comb through folders, resulting in missed deadlines and lost opportunities. 

Siloed Workflows: Without a centralized platform, collaboration among key teams like marketing, guest services, and archival staff was severely limited. Sharing and accessing assets required time-intensive manual processes, creating bottlenecks and hampering productivity. 

These challenges underscored the need for a comprehensive Digital Asset Management (DAM) system that could streamline workflows, improve asset discoverability, and eliminate redundancies. MediaValet delivered just that. 

The Toronto International Film Festival has transformed its digital workflows with MediaValet’s DAM, ensuring that its vast collection of assets is efficiently organized and accessible. With an immense volume of promotional, archival, and event-based assets, TIFF’s implementation of MediaValet has introduced precision and scalability to their operations. Here’s how TIFF leverages the platform: 

Streamlining Event Coverage: 

Managing tens of thousands of images from TIFF’s annual film festival is no small feat. MediaValet’s DAM allows TIFF to centralize and categorize these assets, making it effortless for internal teams and external partners to locate and utilize materials for marketing and media purposes. The platform ensures that critical images from red carpets, premieres, and panels are instantly available. 

Accelerating Promotional Materials: 

TIFF collaborates with distributors to upload and organize stills, trailers, and other promotional content. This streamlined process enables faster deployment of marketing campaigns and ensures that promotional efforts align with the festival’s timelines. 

Preserving History with Archival Management: 

In collaboration with TIFF’s renowned film reference library, MediaValet has become an integral part of their archival strategy. By incorporating historical collections into the DAM, TIFF has enhanced accessibility to its rich film heritage, facilitating research, storytelling, and promotional projects. 

Streamlining Rights Management with Integrated Metadata 

Prior to implementing MediaValet, TIFF’s rights data was stored separately from the assets, requiring teams to manually cross-reference documents—a time-consuming process prone to errors and missed compliance. 

With MediaValet’s integrated metadata capabilities, TIFF can now attach licensing details and usage restrictions directly to each asset. This ensures that all rights-related information is instantly accessible alongside the asset, reducing risks associated with improper use. Sensitive assets are further secured with user-specific access controls, providing an additional layer of protection. 

MediaValet’s DAM capabilities have played a critical role in transforming TIFF’s asset management, addressing long-standing challenges and enabling seamless workflows across departments. Here’s how these three key features have contributed to TIFF’s success: 

Branded Portals: MediaValet’s Branded Portals have revolutionized how TIFF shares promotional and branding materials. Instead of manually sending files via email, marketing teams can now provide internal teams and external partners with secure, polished portals containing the exact assets they need.  

This not only saves time but also ensures consistency in how TIFF’s brand is presented across various channels. During the festival season, branded portals have been instrumental in distributing event coverage, such as red-carpet photos and branding elements, to key stakeholders. 

Face Recognition: With thousands of celebrity and event images in its archive, TIFF relies on MediaValet’s Face Recognition feature to tag and retrieve photos effortlessly. By assigning names to recognized faces, the platform automatically identifies and categorizes all instances of that individual across TIFF’s entire collection.  

This capability has drastically reduced manual tagging efforts and allowed teams to quickly fulfill asset requests, such as locating images of specific celebrities attending past festivals. 

AI-Powered Metadata: MediaValet’s AI capabilities have enhanced TIFF’s metadata management by automatically generating descriptive tags for assets. This ensures that critical details about each asset—such as context, people, and keywords—are immediately captured and linked. As a result, teams can search for and locate specific assets faster than ever.  

Further, TIFF’s digital rights management is now more efficient, with licenses and restrictions directly tied to assets through metadata. This automation reduces errors, ensures compliance, and empowers teams to confidently utilize their digital assets. 

Since adopting MediaValet, TIFF has seen significant, measurable improvements in its asset management processes, allowing the organization to save time, streamline workflows, and make better use of its extensive archive. Here’s how: 

25% Reduction in Duplicates: MediaValet has enabled TIFF to identify and eliminate nearly 500,000 duplicate assets, reducing their library size by 25%. This cleanup not only saved valuable storage space but also established a single source of truth for their assets, improving accuracy and usability. 

Improved Collaboration Across Teams: Centralizing assets in MediaValet enabled teams like marketing, guest services, and donor relations to work seamlessly. With all assets easily accessible from a shared platform, collaboration has become more effective, reducing silos and ensuring that everyone has the right materials when needed. 

Faster Access with Metadata and Face Recognition: MediaValet’s metadata and Face Recognition tools have drastically cut down the time spent searching for specific assets. The Face Recognition feature alone identified over 10,000 unique faces in TIFF’s vast archive, with 3,500 successfully tagged—a task that would have been impossible without this automation. Metadata, now systematically attached to each asset, further accelerates search and retrieval times. These advancements represent a year’s worth of progress condensed into just months, allowing TIFF’s teams to focus on creative and strategic priorities instead of time-consuming searches. 

Better Rights Management: Managing rights and licensing was once a cumbersome process for TIFF, requiring teams to cross-reference separate documents. With MediaValet, rights information is integrated directly into each asset’s metadata, ensuring that restrictions and licenses are instantly visible. This automation reduces errors, mitigates compliance risks, and ensures assets are used appropriately across all initiatives.