The Top 5 Benefits of DAM for Higher Education
Director of Growth Marketing
4 min read
Implementing a DAM enables unlimited school departments and stakeholders to streamline their digital asset storage and distribution methods without compromising on security. Uncover the benefits of a DAM for higher education.
From Ivy League schools to community colleges, the education sector is becoming more competitive than ever, constantly battling for funding and new students. As competition increases, having a significant digital presence can be key in driving recruitment, engaging students, and attracting donors. But, the larger your digital presence, the more content you need to be creating, which often leads to an overflow of digital assets and no scalable way to manage them.
This is where a DAM comes in.
DAM for Higher Education: What are the Benefits?
A digital asset management system (DAM) helps universities and colleges to better manage their content and establish a solid foundation for their long-term digital strategy, acting as a central library for all of their visual assets such as photos, videos, graphics, logos, and more.
Here are 5 benefits of a DAM system that are allowing leading universities and colleges to maximize the ROI of their content and increase the overall productivity of their departments.
With asset requests constantly coming in from the marketing department, the alumni association, and other departments, there are frequent bottlenecks for IT departments and digital teams, as they try to track down the correct assets in the formats requested. Many universities today, including the University of Windsor, are using a DAM to remove these bottlenecks by empowering departments and individual users to access a single media library, where they can easily search for and share approved photos, videos, and more, without having to contact the IT department. Some DAM systems have AI capabilities that allow you to optimize discoverability by automatically tagging assets with relevant keywords.
Providing Secure Access
Universities and colleges can have thousands of faculty members, staff, students, and partners, all based in different locations. Therefore, in most schools, there are countless different priorities and needs for the files and brand assets to keep up with. A DAM system allows administrators to set custom permission settings, ensuring that specific departments, seniorities, and other stakeholders will only have access to the assets that are relevant to them. You can manually set permissions or enable single-sign-on with Azure Active Directory or Okta.
Giving Immediate Access to Branded Content
Distribution can be a major challenge for universities, especially when they’re working across multiple locations and in different languages. Whenever a brochure or piece of content is updated, the marketing team needs to ensure the change is communicated to the necessary departments. A DAM allows universities, like the University of Wollongong, to make their content widely available while complying with security requirements, ensuring users can access the most up-to-date brochures, newsletters, reports, and recruitment material 24/7.
Tracking Individual Asset Rights
Each year, leading universities collect a flurry of photos and videos from fundraisers, speaker conferences, and commencement ceremonies. With so many digital assets being collected, it can be hard to keep track of what rights are attached to which photos or videos. With a DAM in place, schools are able to attach the photographer, expiration date, and usage rights directly to each asset, while also linking it to the appropriate model release form, ensuring that there's no illegal use of assets.
Throughout a post-secondary’s lifespan, there are countless assets that have derived from different marketing channels, events, and faculties that all contribute to an extensive media library. While a DAM system can be primarily used to organize a current or growing library, it’s also a great tool to help preserve and archive assets. With DAM, universities can easily archive and store photos and videos from each year and event, all the while ensuring they are secure and in turn preserving the school’s legacy for years to come.
A MediaValet DAM for Higher Education Institutes
We've helped dozens of universities streamline and improve their digital asset management, and bolster their online presence. Some of our partners include Saint Leo University, The University of Windsor, and Emory University.
These are only a few examples of the benefits of DAM for higher education institutions. If you’re ready to take a deeper look at digital asset management best practices and evaluate if you're ready for a DAM, here's how MediaValet enables schools to better manage their content: Digital Asset Management for Higher Education.