A Digital Asset Management system or a DAM helps consumer goods organizations to build a more effective digital presence. An excellent online experience can help to establish a trustworthy brand and improve business bottom lines.
The last three years have seen a shift for most every industry out there. The rise of e-commerce, social media, and other digital channels has created a pressure to build an excellent online presence.
This digital permutation was always coming, but Covid-19 and the resulting business consequences have expedited the urgency of effectively managing digital assets.
Consumer goods organizations are no exception to this. There is a need to improve processes that organize, distribute and share digital assets to build a more effective online experience and ensure business longevity. This is where a Digital Asset Management (DAM) system comes to play.
Let's explore how a DAM helps consumer goods organizations.
How a DAM Helps Consumer Goods Organizations
Consumer goods organizations need DAM to help them optimize their digital assets, but a DAM can help way beyond that. Let’s examine how:
1. To Manage the Explosion of Digital Assets:
Consumer goods organizations are producing and using more digital assets and require more stakeholder input than ever before.
From product images and videos to logos and packaging designs, to marketing materials, and more, it’s crucial to have a centralized system that ensures consistent, efficient and secure asset management.
A DAM solution enables organizations to store, organize, search, and distribute their assets easily. This helps to reduce the risk of asset loss, duplication, or misuse.
2. To Enhance Brand Consistency:
The growing number of digital touchpoints and channels can be incredibly difficult to maintain, let alone keep consistent.
It’s imperative that organizations eliminate the use of outdated, unauthorized, or just wrong assets being shared across their online channels. Building a consistent brand with the correct messaging can help to build brand authority and establish trust with your audience.
A DAM can become a central repository for brand guidelines, approved assets, and templates, ensuring that everyone in the organization has access to the latest and approved versions of assets.
3. Streamline Collaboration and Workflow:
Collaborative teams and stakeholders are crucial to building an effective online presence for consumer goods organizations.
It’s important that all stakeholders, from internal teams like marketing to external collaborators like distributors can communicate, work together, and approve assets in real-time.
A DAM should, ideally, integrate with other tools in your tech stack to facilitate better project management or creative workflows, ensuring that the entire process, from conception to asset creation to deployment is as seamless as possible.
4. Increase Efficiency and Time-to-Market:
The consumer goods sector is a rapidly changing one, and competition is rife. It’s essential that organizations consistently improve their time-to-market.
Ensuring internal teams, retailers, and distributors are quickly able to find the correct assets helps to speed up campaign and product launches and helps consumer goods organizations to effectively respond to market demands.
A DAM uses AI functionality, such as metadata tagging, and advanced search capabilities to enable users to quickly locate and retrieve assets, eliminating the time wasted searching through multiple folders or shared drives, and ultimately speeding up time-to-market.
5. Empower Personalized and Omnichannel Experiences:
To establish trust with an audience, consumer goods organizations need to ensure that customers are being met where they are, and that they find value in the communications shared, I.E., personalized content is crucial to an excellent online experience.
By adapting content to speak to the relevant audience segment on the relevant digital channel, organizations can better cater to their customer expectations.
A DAM allows for effective repurposing of assets across different channels, formats, and target audiences.
TDIndustries Elevated their Marketing Collateral with a MediaValet DAM
Before implementing a DAM, TDIndustries was operating across seven offices and were accumulating an unmanageable number of digital assets. Thousands of assets were stored on an in-house server and accessibility, discoverability, and efficiency were becoming excessively difficult.
Since the implementation of their MediaValet DAM, TDIndustries has:
- Centralized their brand assets into a single secure media library easily accessed across all seven offices.
- Improved asset discoverability with comprehensive metadata mapping and a well-designed, centrally managed category structure.
- Provided mobile-friendly access for their remote teams and external stakeholders.
TDIndustries has been able to improve operational efficiencies and successfully manage thousands of assets. In fact, their MediaValet DAM has enabled TDIndustries to market more efficiently and has significantly increased access to external stakeholders whether they are remote or in-person – without compromising their security.
Learn more about TDIndustries’s DAM story here!
To find out more about how a DAM could positively impact your consumer goods organization, reach out to a rep and learn why MediaValet is the right choice for you!
MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI. See MediaValet in action today.