Webinar

How WTW uses Experience Portals to Successfully Rebrand

When Willis Towers Watson rebranded as WTW, the company faced the challenge of launching a unified global brand. In this session, Molly Fisher, Director of Brand Management, shares how her team used MediaValet’s Experience Portal to make the transformation seamless and scalable.

WTW transformed their Experience Portal into a single source of truth, giving global teams instant access to approved assets, templates, and brand materials. Smart permissions and an intuitive design ensured consistent, confident representation of the new WTW brand at every touchpoint.

Molly will showcase how they used their portal to go beyond static guidelines, bringing the brand to life with engaging explanations, real-world examples, and a unified visual language that inspired adoption across the organization.

Join us to learn how MediaValet’s Experience Portal helped WTW:

  • Scale their rebrand efficiently across global teams
  • Centralize and control brand assets with ease
  • Empower users through intuitive access and governance
  • Drive engagement and consistency with an interactive brand center
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Speakers

Molly_Fisher_WTW

Molly Fisher

Director of Brand Management, WTW

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