DAM Trends Report Series

The Future of Video Asset Management

In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset management, and how.

Dive into the report

Blue half circle shapes moving to the right on a green blue gradient background

Chapter 1

Rather listen to the report? Press play here.

Chapter 1

What is the Importance of Video Content?

Over the past several years, video content has been evolving into a cornerstone of marketing. Now, video content has become essential to other areas of business, including sales enablement, internal training, and customer engagement.

Video content, today, is a fundamental element of business communication and organizations are investing significantly more in 2025.

According to survey data:

81 percent 81% of respondents will integrate video into their content strategies. As audiences increasingly prefer visual content, businesses are leveraging video to drive engagement, enhance learning, and strengthen brand presence a cross multiple platforms.

81 percent 45% of respondents will dedicate a significant portion of their total content strategy to video. This growing investment underscores the need for efficient video asset management to ensure seamless creation, organization, and distribution at scale.

How are organizations using video for the most impact?

Companies recognize video as an essential tool for:

Chapter 1 chart 1

While the most effective types of video are:

Chapter 1 chart 2

Video’s Role Beyond Marketing

While traditionally associated with marketing, video content has become a critical asset across entire organizations. Video content plays a crucial role across various business functions. It serves to strengthen corporate communications, reinforce brand identity and company culture. With video supporting multiple teams and workflows, organizations need scalable and efficient video asset management to maximize its impact across departments.

Survey results show that companies leverage video for:

Chapter 1 chart 3

With video supporting multiple teams and workflows, organizations need scalable and efficient video asset management to maximize its impact across departments. As video moves to dominate digital strategies, organizations must not only create compelling content but also manage it efficiently. However, managing video at scale comes with its own set of challenges.

Chapter 2

What are the Challenges of Managing Video Content?

Despite its importance, video content presents significant challenges for many organizations. Teams often struggle with organizing growing libraries of footage, managing multiple formats, and maintaining consistency across channels. These challenges can lead to delays, miscommunication, and underused content that never reaches its intended audience.

Our respondents identified the top hurdles in video asset management, including:

Chapter 2 chart 1

What is the Future of Video?

Driven by shifting consumer behaviors and search trends, the demand for video content is expected to continue its rapid expansion. With YouTube now the second-largest search engine in the world, video has become a dominant force in content discovery, brand engagement, and online visibility.

Companies are more invested in short-form video content, but struggle to optimize it:

61 percent

61% of organizations planning to increase their usage of platforms like TikTok, Instagram Reels, and YouTube Shorts

72 percent

72% of respondents acknowledge the importance of YouTube SEO

46 percent

46% of respondents actively optimize video metadata, transcripts, and keywords

Despite the growing investment in short-form content and recognition of YouTube SEO’s importance, many organizations still struggle to fully optimize their video assets. This gap highlights the need for more efficient processes to manage, enhance, and distribute video content at scale.

With video consumption on the rise and businesses relying on it for diverse functions, organizations’ need for scalable solutions for efficient asset management has become increasingly critical. That’s why AI-powered tools are gaining traction, with 57% of respondents interested in AI-assisted video editing and metadata tagging.

Why AI is Essential for Video Management

As video content continues to expand, traditional asset management tools struggle to keep up. Video files are larger and more complex than other digital assets, requiring specialized solutions that can handle storage, organization, and distribution at scale. AI-powered software is becoming a necessity for organizations seeking to efficiently manage their growing video libraries.

AI-driven technologies can automate and enhance video asset management by:

Automating metadata tagging, making searchability more efficient.
AI-assisted video editing, streamlining content repurposing and reducing manual effort.
Facial recognition and scene detection, enabling quicker retrieval of relevant content.
Automated transcription and captioning, improving accessibility and SEO performance.

With video consumption rising and businesses relying on video for diverse functions, AI-powered solutions will play a critical role in ensuring scalability, efficiency, and accessibility in video asset management.

Chapter 3

Why is Digital Asset Management the Must-Have Solution?

With video content growing in both volume and complexity, the challenges of managing it are becoming harder to ignore. From organizing massive libraries to ensuring compliance and accessibility, teams need smarter, more scalable solutions. That’s why Digital Asset Management (DAM) software is quickly becoming the go-to platform for organizations looking to take control of their video content.

Of our survey respondents:

Chapter 3 chart 1

So, what are the barriers to DAM adoption?

Organizations hesitate to adopt DAM due to:

Budget concerns – Many perceive DAM as costly despite its long-term savings.
Perceived complexity – Some believe DAM is too complex to implement.
Integration concerns – Compatibility with existing workflows is a concern.

Educating decision-makers on DAM’s cost savings and efficiency benefits is crucial.

According to our 2025 DAM Trends Report, organizations that use DAM and Audio Visual Intelligence (AVI):

Chapter 3 chart 2

Video Management Tool Satisfaction

Organizations relying on cloud storage or project management tools often face inefficiencies, with 72% reporting difficulties in organizing and retrieving video files. In contrast, video management benefits achieved by DAM users include:

Improved Searchability and Metadata Management	67% of DAM users reported that AI-powered search and metadata tagging significantly improved asset discoverability.	52% of DAM users cited automated metadata tagging as a game-changer in reducing the time spent searching for assets.
Enhanced Collaboration and Review Workflows	53% of DAM users stated that integrated review and approval workflows helped accelerate content approval and reduce bottlenecks.	A significant number of teams benefited from automated version control and compliance safeguards, reducing redundancy and errors.
Optimized Publishing and Distribution	50% of DAM users noted that omnichannel video publishing features improved distribution and repurposing of video assets across multiple platforms.	Compared to cloud storage users, who often have to manually transfer files between systems, DAM solutions provided integrated publishing workflows that cut down on operational inefficiencies.
Better ROI and Efficiency in Video Asset Management	72% of traditional storage users reported inefficiencies in organizing and retrieving video files, while DAM users experienced significantly fewer challenges related to file management and retrieval.	42% of DAM users reported measurable ROI improvements, as they were able to track usage, engagement, and performance analytics more effectively.

Ultimately, 100% of organizations using DAM for video management are satisfied with their tool vs. just 66% of cloud storage or project management tool users.

100% of organizations using DAM for video management are satisfied with their tool

66% of organizations using cloud storage or project tools are satisfied with their tool

Chapter 4

What Makes MediaValet: The Ultimate Video DAM Solution?

Among DAM software, MediaValet stands out as the most comprehensive video asset management solution on the market. With advanced capabilities tailored for video-heavy workflows, MediaValet offers features such as:

Artificial Intelligence Video Indexing (AVI)

Video content, today, is a fundamental element of business communication and organizations are investing significantly more in 2025. According to survey data: 63% of respondents indicate that AVI would improve video retrieval.

With a goal to reach one billion viewers, the team at The Chosen has been using the DAM as a centralized platform where marketing materials and digital assets are easily shared with international partners and distributors. This capability ensures that The Chosen maintains a consistent and impactful presence across different markets and platforms. With MediaValet’s AI-powered video intelligence (AVI) to translate video and identify text within assets, The Chosen is still discovering how AVI can be used in their targeted campaigns and aid with unprecedented asset delivery speed and captivate viewers across different cultures and regions.

Read The Chosen’s full story here.

Face Recognition

52% of respondents find Face Recognition enhances video searchability.

With thousands of celebrity and event images in its archive, Toronto International Film Festival (TIFF) relies on MediaValet’s Face Recognition feature to tag and retrieve photos effortlessly. By assigning names to recognized faces, the platform automatically identifies and categorizes all instances of that individual across TIFF’s entire collection. This capability has drastically reduced manual tagging efforts and allowed teams to quickly fulfill asset requests, such as locating images of specific celebrities attending past festivals.

Read TIFF’s full story here.

Face recognition [has been] huge for us. It’s hugely valuable. It’s enabled us to find things that we probably wouldn’t have been able to find otherwise. It has identified or picked out over 10,000 faces – we’ve identified just over 3,500 of them. That’s one year’s worth of progress.

Timothy Arthur

Digital Asset Librarian, Toronto International Film Festival

Read Case Study

Video Trimming & Editing

Video trimming reduces video editing time by an estimated 40%. At MediaValet, our team uses Video Trimming to quickly turn long-form webinars into short, snackable clips—perfect for social posts, email campaigns, and internal onboarding content.

Instead of relying on external tools or video editors, clips can be trimmed and tagged directly in the DAM, making repurposing fast, intuitive, and cost-effective.

The best part? Trimmed clips don’t overwrite the original video, so our full-length content stays secure and intact in the library. Downloads retain the original resolution (up to 1080p), which is ideal for social media and digital sharing. Clips are ready to drop into a social scheduler like HubSpot, Hootsuite, or Later—so we can go from edit to publish in minutes. And with automated transcripts, it’s even easier to locate moments that matter most—just search, trim, and go.

This feature has enabled modern, accelerated content publishing and repurposing workflows. We’re drinking our own champagne, and our videos are moving at the speed of digital.

Ian Smyth

Demand Generation Manager, MediaValet

Robust Reporting & Analytics

MediaValet has empowered these organizations to streamline their video management processes, maximize content value, and enhance cross-team collaboration.

As video content continues to dominate digital engagement, organizations must adopt scalable solutions that streamline management, enhance collaboration, and optimize distribution. The latest survey data reinforces that DAM solutions outperform traditional storage and project management tools by reducing inefficiencies, improving searchability, automating workflows, and enhancing ROI.

With 67% of DAM users experiencing improved searchability, 53% benefiting from seamless collaboration workflows, and 50% leveraging integrated publishing tools, the evidence is clear—investing in a DAM solution like MediaValet empowers teams to maximize the value of their video assets.

As video libraries grow, AI-powered capabilities will be essential for maintaining organization, ensuring compliance, and enabling teams to work faster and smarter. For organizations looking to future-proof their video strategy, DAM is no longer just an option—it’s a necessity.

Reach out to a MediaValet representative today to learn more about MediaValet and how it can help facilitate and improve your organization’s video content management!

It’s time for a better DAM system.

Choosing MediaValet is about more than storage—it’s choosing a partner that empowers your team to do more. Ready to work smarter and scale faster? Book a demo today.

Scale without limits with unlimited users
Budget accordingly with transparent pricing from day 1
Unlock core AI capabilities that save hours every week
Accelerate implementation and ROI
Improve brand consistency with embedded tools