Webinar
From Guidelines to Guardrails: Operationalizing Brand Identity
A brand launch is a major milestone, but managing it with control and visibility at scale becomes the next challenge.
In this webinar, we explored:
- The challenges of brand management post-launch
- The enforceable guardrails you can implement to ensure success
- Providing real-time visibility into how brand content is accessed, adapted, and distributed
Speakers
Jack Rowley
Senior Director of Client Engagement, BrandActive
Stephen Midgely
Chief Marketing Officer, MediaValet