West Monroe

Who is West Monroe? 

West Monroe is a a 23-year-old global business and technology consulting firm that helps organizations accelerate digital transformation through a unique blend of consulting, design, and engineering expertise. 

Based in Chicago, Illinois West Monroe has offices across the US, London, and Costa Rica. They serve clients through mergers & acquisitions, transform operations and enable organizations to connect systems, platforms, and data. 

The Challenges

Too Many Assets, Not Enough Access 

West Monroe had a classic brand management headache: too many storage solutions, too little consistency, and too much time wasted chasing down assets. Their previous approach to managing brand assets was scattered across servers, SharePoint folders, and local drives—making version control a nightmare and frustrating both internal teams and external partners. 

Their brand guidelines lived in a static PDF that people referenced once—if they even remembered where to find it.  

The lack of centralized access led to: 

As Chris Stafford, Head of Brand and Creative, noted: “We needed a way to bring everything together into one place and give people access to the right version of the right thing at the right time.”  

The Use Case

From Disconnected Drives to a Unified Hub 

West Monroe selected Experience Portals to centralize brand governance and improve content access across departments. 

Initially focused on implementing the portals for marketing and brand teams, but they quickly proved valuable across the entire organization: 

Over time, the Experience Portal has become more than a library—it’s a launchpad for campaigns, a resource hub for internal initiatives, and a safeguard for brand integrity.  

West Monroe initially explored other solutions but found that most DAMs treated brand guidelines as an afterthought. The Experience Portal however, put brand guidelines front and center.  

The interactive, scalable platform provided a single source of truth for all brand-related assets and guidelines. It allowed West Monroe to:  

Offer real-time updates to brand guidelines, creating a needed single source of brand truth. 

The Results

One Brand, One Platform, Zero Chaos

Since implementing the Experience Portal, West Monroe has experienced significant time and resource savings across their creative operations. 

Key outcomes include: 

Faster content production: Teams no longer spend time hunting for assets. 

Increased brand consistency: Everyone—from marketers to internal partners—is using the correct version of every asset. In fact, 83% of users return to the portal. 

Better cross-functional collaboration: Marketing, communications, and internal teams are aligned around the same brand resources. 

Next Steps

With the successful rollout and adoption of Experience Portals, West Monroe has revolutionized their branding. We’re excited to help the team oversee these evolving processes, ensuring continuous improvement and scalability!