How Ultradent Keeps 200+ Sales Reps On Brand with MediaValet 

The Challenges

Disjointed Systems, Disjointed Teams

Before implementing MediaValet, Ultradent’s sales reps struggled to find up-to-date, approved assets quickly — especially when working from the field. Files lived on internal servers, making it difficult to search, confirm version accuracy, and share materials efficiently.

Ultradent housed all creative and sales materials on a shared server system creating several critical workflow issues.

Hard-to-search server storage	Reps spent significant time searching for files, slowing down prep and live conversations.
Uncertainty around approved versions	Outdated assets were frequently used in the field, leading to off-brand or inaccurate messaging.
High volume of repetitive asset requests	The Creative Services team received constant requests and interruptions from sales reps needing files.
Inefficient sharing for global teams	Sending files to regional teams required manual zips, uploads, and emails.

The Use Case

A Sales-Friendly Content Ecyosystem

Ultradent implemented MediaValet DAM to centralize all creative assets and re-enable the organization with strong searchability, version control, and scalable content delivery for the sales team.

Once adoption began, the marketing team recognized that sales needed a more streamlined experience than accessing the DAM directly. To solve this, Ultradent used Branded Portals to create a dedicated Sales Enablement Portal tailored specifically to reps’ real-world workflows.

The Branded Portal included:

• High-usage content only: Assets like promotional flyers, sample request sheets, PowerPoints, sales one-pagers, and social posts are organized and easily searched for.
• Mobile-friendly browsing: Reps can download content in real-time at client offices of right before appointments.
• Quick search and downloading: The reps have access to a clean, branded interface that’s simple to use, even in front of clients.
• Consistent brand presentation: Brand consistency stays stable no matter where or when sales reps are showcasing Ultradent content.

The portal quickly became the primary day-to-day tool for the sales team. Reps now access materials before appointments or directly onsite with clinicians.

To support ongoing training and scale new-hire onboarding, Ultradent recorded short video walkthroughs, ensuring every rep could adopt the tool at their own pace, even in a fast-moving sales environment.

How did they do it?

With 200+ reps and regular new hires, Ultradent enabled adoption of the DAM by:

• Using usage analytics to continuously improve the layout and content included
• Creating pre-recorded walkthrough training sessions
• Keeping portal structure simple and intuitive
• Enabling DAM mobile access to ensure access on-the-go

The following MediaValet features were instrumental in improving sales enablement workflows:

Feature	How It Helped
Branded Portals	Provided a simple, clean, mobile-friendly interface for reps to quickly access approved sales materials.
Advanced Search	Enabled fast discovery of the right assets across a large and growing catalog.
Asset Update and Expiration Controls	Ensured sales teams always used current, compliant, and in-market materials.
Permissions & User Groups	Delivered the right access to the right content based on teams and regions.
Azure SSO Integration	Simplified access and drove adoption across the organization.
Collections for Localization	Streamlined sharing of English-language materials with regional teams for translation.

By implementing MediaValet and introducing a branded sales enablement portal, Ultradent achieved measurable improvements across workflow efficiency, brand consistency, and rep adoption.

Reduced Time Spent on Requests
The Creative Services team experienced a 40–50% reduction in time spent responding to one-off asset requests. Reps can now locate what they need directly in the portal, eliminating the repetitive back-and-forth that previously slowed both teams down.

Higher Sales Team Adoption
The portal saw a significant increase in daily use, particularly among sales reps working on tablets and mobile devices in the field. The streamlined interface and faster access workflow made it easy for reps to incorporate the portal into their pre-call prep and live customer conversations.

Improved Brand Consistency
With all sales materials centrally managed and automatically updated, reps consistently use the most current and approved assets. This ensures accurate, polished, and on-brand messaging across every customer touchpoint.

More Efficient Global Distribution
The DAM and portal also simplified how Ultradent shares content with international teams. Instead of packaging and emailing files manually, global groups now pull assets directly from organized, centralized collections—speeding up localization and market readiness.

Ultradent is now expanding its use of MediaValet with Experience Portals to deliver tailored content experiences for distributors and dealer networks around the world.

Ultradent’s Success in Numbers:  

Next Steps

UltraDent continues to evolve its sales enablement strategy and is now expanding to MediaValet’s Experience Portals to further support distributor and dealer networks globally. The team plans to scale personalized content access, provide region-specific resources, and maintain the same level of control and brand consistency that has driven success across its U.S. sales organization! 

Interested in what MediaValet can do for your organization? Reach out to a rep today!