T. Rowe Price

The internally built brand center at T. Rowe Price just wasn’t cutting it anymore—with hundreds of content creators working across geographies and languages, T. Rowe Price’s internal systems were buckling under the weight of their asset library.  

Their marketing and creative teams relied heavily on shared drives, which lacked version control, global accessibility, and structured metadata. This caused several critical issues: 

With a distributed workforce spread across 16 offices over four continents, the brand team needed an effective, engaging method to deliver and govern the brand, one that freed up the IT team and empowered associates by making the brand easy to use. 

T. Rowe Price implemented Experience Portals to create a unified, cloud-based content hub that supports global asset access, version control, and cross-functional workflows. A living, breathing hub with the full capability to support their ambitious brand governance vision, they named the portal to match their promise to deliver a “brand that works”: BrandWorks. 

It was rolled out to regional and global teams, enabling better content reuse, faster campaign execution, and easier internal collaboration. 

Beyond core marketing use cases, other departments—such as legal, compliance, and internal communications—quickly saw value in the Experience Portal’s structured access and metadata capabilities. The platform now plays a critical role in ensuring content is not only available but compliant and consistent across all touchpoints. 

The T. Rowe Price brand team takes a progressive approach to brand governance; one that’s less about enforcing compliance and more focused on offering strategic solutions.  

The brand team’s twice-yearly brand training sessions for marketers and content creators dive deep into the brand and receive intensive BrandWorks training. 

Because the platform is flexible and user-friendly, demands on the IT team have abated; keeping it fresh is no longer on their long list of to-dos. Instead, T. Rowe Price’s brand team is actively augmenting and adjusting to increase site functionality and value. Among their top priorities has been creating clarity in the navigation, refining the placement of the different content areas to really narrow into brand assets. 

Now, T. Rowe Price’s consolidated brand ecosystem enables seamless collaboration across markets, strengthening compliance, and significantly reducing time spent searching for approved assets 

The brand team is now focusing on promoting BrandWorks and integrating it into the daily workflow of internal audiences—key factors to increasing usage of the platform and thereby sustaining the brand.  

In addition to showcasing BrandWorks on the corporate intranet, the team wants to: 

The Experience Portal is more than just a library—it enables true alignment. Teams are more efficient, and brand is more consistent. 

Next Steps

With the successful rollout and adoption of Experience Portals, T. Rowe Price has successfully modernized global content operations and improved branding exponentially across the 50 countries they serve. We’re excited to help the team oversee these evolving processes, ensuring continuous improvement and scalability!