Razer

See how Razer improves its global creative operations across 15 offices, with easy access to assets for employees, partners and retailers.
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Who is Razer? 

With a fan base on every continent, Razer is the world’s leading lifestyle brand for gamers, offering hardware, software and services to give gamers an edge over the competition, and coining the tagline “For Gamers. By Gamers.”

Location:

Irvine, CA

Industry:

Technology

Company size:

Enterprise

Joined MediaValet:

2017

Features:

Core DAM

The Challenges

Razer struggled to manage its growing library of digital assets across 15 global offices. Their old system lacked scalability, making it hard for teams and partners to access content and keep assets secure.

The Results 

With MediaValet’s DAM, Razer centralized its assets, improved security, and made global access easier. The platform streamlined workflows and integrated with tools like Hootsuite and WordPress to boost content production and collaboration.

The Challenge

Razer was facing challenges managing photos and videos on their legacy storage solution. It couldn’t scale to meet their expanding global distribution network and made it difficult for Razer’s worldwide marketing team to collaborate efficiently. With a global footprint across 15 offices, Razer needed a better way to manage their digital assets. They wanted a system that would:

  • Improve access to brand material for employees and partners across the globe.
  • Boost collaboration and productivity across departments.
  • Maintain control and security of Razer’s brand and assets.

The Solution

After a thorough evaluation involving multiple DAM vendors, it was clear to Razer that MediaValet best aligned with their goals and functionality needs. With unlimited users, flexible permissions and worldwide data centers, MediaValet was able to address Razer’s global footprint and give employees, partners and retailers secure access to the assets they need to set up Razer products in retail and etail.

MediaValet’s ability to customize the platform’s look and feel, as well as comprehensive integrations into a wide spread of business tools, such as Hootsuite and Wordpress, also allowed Razer to easily integrate its new enterprise DAM, without making drastic changes to employee workflow.

The Results

After implementing MediaValet, Razer has seen benefits to their marketing programs, including:

  • Streamlined global operations across departments, offices and partners
  • Improved marketing team efficiency when collaborating on creative projects
  • Increased speed of creative production, with lightning-fast search
  • MediaValet provides the best technology stack to support our global footprint, our regional speed, security and reliability requirements, and our aggressive growth expectations.” 
    Hilmar Hahn
    Associate Director, Global Marketing, Razer

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