G2 Best DAM Vendor The 2025 G2 DAM Vendor Report Get the Report If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter most to customers — including ease of use, support, video capabilities, brand management, and ROI. This peer-powered report reveals the DAM platforms rated as Market Leaders by G2. If you’re evaluating digital asset management platforms, this is the insider insight you need before making a move. Market Leader is the top level in the ranking system. Products in the Market Leader level are rated highly by G2 users and have considerable market presence. Not all DAMs are created equal. Read the report to learn what to look for in a DAM platform. Chapter 1 A DAM That’s Easy to Work With Chapter 2 A DAM That Makes Content Flow Chapter 3 A DAM That’s Worth the Investment Chapter 4 Behind the Report Chapter 1 A DAM That’s Easy to Work With When you’re rolling out a DAM platform, the technology matters — but the team behind it matters even more. MediaValet leads the pack in key service-related categories, because we prioritize partnership, not just product. Unmatched support at every step Support 95% MediaValet 94% Bynder 90% Brandfolder 92% Canto Support isn’t an add-on at MediaValet — it’s a core part of our offering. Every customer is paired with a dedicated onboarding manager to ensure a smooth start and a dedicated customer success manager for long-term success. Unlike other vendors, unlimited support and training are included with your subscription — no upsell required. Our support team is available by phone, chat, or email, helping you avoid downtime and maximize efficiency. According to G2, MediaValet earns the highest support rating among its peers — and our customers notice. As one user put it: The quality of support at MediaValet has been game-changing… even minor issues get resolved within the day.Emily HegranesUS Naval Institute A partner worth recommending Likely to Recommend 91% MediaValet 88% Bynder 89% Brandfolder 90% Canto MediaValet customers are among the most likely to recommend their DAM solution — and it shows in our G2 reviews. This isn’t just about having a great interface or cool features — it’s about being a trusted partner that teams can rely on. G2’s “Likelihood to Recommend” metric places us ahead of competitors like Bynder, Canto, and Brandfolder, reinforcing what we already know: our commitment to customer experience drives results and loyalty. MediaValet makes organizing and accessing our images and videos a breeze. The new AI features have really added to our ease of access. I would easily recommend MediaValet to anyone looking for a Digital Asset Management system.Guillermo AngelDigital Communications Consultant, City of Kelowna Setting you up for long-term success Time to Go Live (in months) 3 MediaValet 3.93 Bynder 3.12 Brandfolder 2.52 Canto Getting live quickly is great — but getting live confidently is better. MediaValet’s onboarding timeline reflects a thoughtful, hands-on process designed to set your team up for long-term success. While Canto may boast shorter implementation time, it can often come at the cost of internal alignment, proper configuration, and adoption. At MediaValet, we strike the balance — getting you up and running faster than Bynder and Brandfolder, while investing more time than Canto to ensure everything is built around your actual needs. Every customer is assigned a dedicated onboarding manager who walks through configuration, user training, and team workflows. And once you’re up and running, a customer success manager takes over to drive ongoing engagement, adoption, and ROI. Our streamlined deployment process, proactive onboarding, and intuitive UI reduce friction across departments — so your entire team can get value from the platform faster. MediaValet is easy to use, visually pleasing, and the ability to add and remove contributors is simple. MediaValet offered better customer service, better pricing, better onboarding process, more visually appealing/user friendly, and less aggressive sales team than other DAM vendors we looked at.Jill OCape Breton University Chapter 2 A DAM That Makes Content Flow MediaValet is purpose-built for the way creative, marketing, and brand teams actually work. From video intelligence to advanced brand control, we offer tools that simplify complexity, streamline production, and empower global collaboration. Smarter video management Video Management 90% MediaValet 87% Bynder 89% Brandfolder 88% Canto As the demand for video content surges, many DAM platforms struggle to keep up. MediaValet doesn’t. Our video capabilities go beyond storage — we enable deep search, management, and activation of your most valuable content. With AI-powered video intelligence (AVI), you can automatically tag, transcribe, and translate video assets in over 60 languages. Time-stamped metadata lets you search by exact clip or frame, making editing and reuse effortless. The MediaValet Customer Success people have helped us get the most out of our DAM. MediaValet worked with videos better than the others.Jack RowleyDigital Asset Manager, The Fred Rogers Company Enabling stronger brand consistency Brand Guidelines 91% MediaValet 87% Bynder 87% Brandfolder 87% Canto Maintaining brand consistency is tough — especially with growing teams, multiple channels, and distributed partners. Keeping everyone aligned is a major challenge to scaling brands. MediaValet makes it easy. MediaValet’s Brand Portals enable teams to confidently self-serve the assets they need — from product shots to presentation templates — knowing they’re always brand-compliant and up to date. Our Brand Portals keep every asset, message, and visual aligned with and organization’s core identity. And with granular permission controls, you can manage how every piece of content is accessed, used, and shared — minimizing risk and maintaining control. We’re an international company with a lot of moving pieces — MediaValet lets our team confidently grab-and-go from one central place.Jon GruskyHYTORC Empower smarter decisions through analytics Analytics 85% MediaValet 78% Bynder 79% Brandfolder 80% Canto Your assets hold value — but you can’t unlock it without insight. MediaValet’s built-in analytics and dashboards provide clear data on asset usage, team activity, and content performance. Customers use these insights to: Identify power users and offer targeted training Prioritize content updates based on actual demand Measure engagement by region, team, or asset type Justify DAM ROI with real performance metrics With G2 users ranking MediaValet far ahead of competitors in Analytics, it’s clear our tools help organizations do more with their content — not just store it. Chapter 3 A DAM That’s Worth the Investment Adoption rates that drive results Adoption 64% MediaValet 47% Bynder 58% Brandfolder 60% Canto The best platform in the world won’t help if your team won’t use it. That’s why MediaValet is built for adoption. Our clean UI, intuitive navigation, and unlimited training ensure teams of all skill levels can confidently use the platform — and stay using it. Higher adoption translates to better asset usage, less duplication, and a faster return on investment. And now, MediaValet has an even better, more intuitive interface than ever before. Based on customer feedback, this revamped UI takes DAM to the next level, offering an intuitive, streamlined experience that anyone can master—whether they’re a seasoned DAM professional or just getting started. Scoring better than our competitors just got even easier. Fewer bottlenecks for faster results Workflow Management 91% MediaValet 88% Bynder 89% Brandfolder 90% Canto One of the most underestimated cost drivers in content production is inefficient workflows. MediaValet helps eliminate this issue by supporting every stage of the content lifecycle — from initial brief to final approval. With built-in Proofing, Version Control, and integrations into platforms like Adobe Creative Cloud, Wrike, Monday.com, Asana, and Microsoft 365, MediaValet brings your entire creative and marketing workflow into one central place. This reduces back-and-forth, simplifies approvals, and gives everyone on the team visibility into project status. Creative teams can focus on creating, marketers can launch faster, and stakeholders can review and approve assets — all without leaving the DAM. By eliminating silos and accelerating approvals, MediaValet helps teams get campaigns out the door faster — and frees up time for strategic, creative work. MediaValet is great for organizing and sharing assets within our team and with our vendors. They have helped speed up the process of finding and sharing photography, videos, logos and other brand assets.Jocelyn ScearsManager Graphic Design, 84 Lumber Delivering ROI in record time Time to ROI (in months) 10 MediaValet 16 Bynder 17 Brandfolder 14 Canto According to G2 data, MediaValet customers achieve ROI faster than any of our top competitors — with an average time to ROI of just 10 months. Compare that to 14 – 17 months for others in the market, and it’s clear: MediaValet delivers value quickly. Based on findings from the 2025 DAM Trends Report, MediaValet customers: Save 13 hours per week on asset-related tasks Reallocate 78% of their resources to other high-value tasks These time savings result in real-world cost reductions and productivity gains across marketing, brand, and creative teams. With MediaValet in place, our team performs better. It improved productivity and boosted ROI across our entire asset lifecycle.Dennis WashingtonTDIndustries Chapter 4 Behind the Report About G2 G2 is the largest and most trusted third-party software and professional services review site. Boasting “real time” advice from industry peers, this tech marketplace keeps up with the pace, and helps find the right solutions for real world businesses. On an annual basis, more than 80 million people use G2 to research, buy and manage software and services for their businesses. The recently released, Spring 2025 Vendor Comparison Report, in the digital asset management (DAM) category is based on peer reviews. MediaValet has been labeled a “Market Leader” in the DAM space. About MediaValet MediaValet stands at the forefront of the software-as-a-service digital asset management and creative operations industries. Built exclusively on Microsoft Azure and available across 61 Microsoft data center regions in 140 countries , MediaValet delivers unparalleled enterprise-class security, reliability, redundancy, compliance, and scalability; while offering the largest global footprint of any DAM solution. In addition to providing enterprise cloud-native DAM capabilities at a global scale, desktop-to-server-to-cloud support for creative teams, and overall cloud redundancy and management for all source, WIP and final assets, MediaValet offers industry-leading integrations into Adobe Creative Suite, Microsoft 365, Workfront, Wrike, monday.com, Drupal, WordPress and many other best-in-class 3rd party applications. Where does MediaValet come out on top? MediaValet is one of the highest-ranking DAMs in multiple categories. We’ve chosen the 11 categories we’re most proud to win against competitors. Read each of these sections to see what our customers love most: We’re a DAM lot better to work with We make managing content a DAM lot easier We save you a DAM lot more money Let’s have a DAM good time To learn more about how to transform your video asset management, book a demo with one of our product experts. Book a demo
DAM Trends Report Series The Future of Video Asset Management Get the Report In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset management, and how. Chapter 1 Why Video Content Matters More Than Ever in 2025 Uncover why video is becoming the most strategic content format of the year. Read More Chapter 2 Top Challenges in Managing Video Effectively Video management is messy, learn the main roadblocks, and how to avoid them. Read More Chapter 3 The Best Software to Manage Your Video Library Discover how to improve video distribution & retrieval with one solution. Read More Chapter 4 MediaValet: Your All-in-One Video Management Platform What makes a platform truly video-ready? Learn which features matter most. Read More Rather listen to the report? Press play here. Chapter 1 The Rising Importance of Video Content Over the past several years, video content has been evolving into a cornerstone of marketing. Now, video content has become essential to other areas of business, including sales enablement, internal training, and customer engagement. Video content, today, is a fundamental element of business communication and organizations are investing significantly more in 2025. According to survey data: 81% of respondents will integrate video into their content strategies. As audiences increasingly prefer visual content, businesses are leveraging video to drive engagement, enhance learning, and strengthen brand presence across multiple platforms. 45% of respondents will dedicate a significant portion of their total content strategy to video. This growing investment underscores the need for efficient video asset management to ensure seamless creation, organization, and distribution at scale. How are organizations using video for the most impact? Companies recognize video as an essential tool for: While the most effective types of video are: The Future of Video Asset Management See how leading teams are tackling video chaos and staying ahead in 2025. Share a few details to unlock the insights. Listen to the rest of the report here. Video’s Role Beyond Marketing While traditionally associated with marketing, video content has become a critical asset across entire organizations. Video content plays a crucial role across various business functions. It serves to strengthen corporate communications, reinforce brand identity and company culture. With video supporting multiple teams and workflows, organizations need scalable and efficient video asset management to maximize its impact across departments. Survey results show that companies leverage video for: With video supporting multiple teams and workflows, organizations need scalable and efficient video asset management to maximize its impact across departments. As video moves to dominate digital strategies, organizations must not only create compelling content but also manage it efficiently. However, managing video at scale comes with its own set of challenges. Chapter 2 The Challenges of Managing Video Content Despite its importance, video content presents significant challenges for many organizations. Teams often struggle with organizing growing libraries of footage, managing multiple formats, and maintaining consistency across channels. These challenges can lead to delays, miscommunication, and underused content that never reaches its intended audience. Our respondents identified the top hurdles in video asset management, including: The Future of Video Driven by shifting consumer behaviors and search trends, the demand for video content is expected to continue its rapid expansion. With YouTube now the second-largest search engine in the world, video has become a dominant force in content discovery, brand engagement, and online visibility. Companies are more invested in short-form video content, but struggle to optimize it: 61% of organizations planning to increase their usage of platforms like TikTok, Instagram Reels, and YouTube Shorts 72% of respondents acknowledge the importance of YouTube SEO 46% of respondents actively optimize video metadata, transcripts, and keywords Despite the growing investment in short-form content and recognition of YouTube SEO’s importance, many organizations still struggle to fully optimize their video assets. This gap highlights the need for more efficient processes to manage, enhance, and distribute video content at scale. With video consumption on the rise and businesses relying on it for diverse functions, organizations’ need for scalable solutions for efficient asset management has become increasingly critical. That’s why AI-powered tools are gaining traction, with 57% of respondents interested in AI-assisted video editing and metadata tagging. Why AI is Essential for Video Management As video content continues to expand, traditional asset management tools struggle to keep up. Video files are larger and more complex than other digital assets, requiring specialized solutions that can handle storage, organization, and distribution at scale. AI-powered software is becoming a necessity for organizations seeking to efficiently manage their growing video libraries. AI-driven technologies can automate and enhance video asset management by: Automating metadata tagging, making searchability more efficient. AI-assisted video editing, streamlining content repurposing and reducing manual effort. Facial recognition and scene detection, enabling quicker retrieval of relevant content. Automated transcription and captioning, improving accessibility and SEO performance. With video consumption rising and businesses relying on video for diverse functions, AI-powered solutions will play a critical role in ensuring scalability, efficiency, and accessibility in video asset management. Chapter 3 Why Digital Asset Management is the Must-Have Solution With video content growing in both volume and complexity, the challenges of managing it are becoming harder to ignore. From organizing massive libraries to ensuring compliance and accessibility, teams need smarter, more scalable solutions. That’s why Digital Asset Management (DAM) software is quickly becoming the go-to platform for organizations looking to take control of their video content. Of our survey respondents: So, what are the barriers to DAM adoption? Organizations hesitate to adopt DAM due to: Budget concerns – Many perceive DAM as costly despite its long-term savings. Perceived complexity – Some believe DAM is too complex to implement. Integration concerns – Compatibility with existing workflows is a concern. Educating decision-makers on DAM’s cost savings and efficiency benefits is crucial. According to our 2025 DAM Trends Report, organizations that use DAM and Audio Visual Intelligence (AVI): Video Management Tool Satisfaction Organizations relying on cloud storage or project management tools often face inefficiencies, with 72% reporting difficulties in organizing and retrieving video files. In contrast, video management benefits achieved by DAM users include: Improved Searchability and Metadata Management 67% of DAM users reported that AI-powered search and metadata tagging significantly improved asset discoverability. 52% of DAM users cited automated metadata tagging as a game-changer in reducing the time spent searching for assets. Enhanced Collaboration and Review Workflows 53% of DAM users stated that integrated review and approval workflows helped accelerate content approval and reduce bottlenecks. A significant number of teams benefited from automated version control and compliance safeguards, reducing redundancy and errors. Optimized Publishing and Distribution 50% of DAM users noted that omnichannel video publishing features improved distribution and repurposing of video assets across multiple platforms. Compared to cloud storage users, who often have to manually transfer files between systems, DAM solutions provided integrated publishing workflows that cut down on operational inefficiencies. Better ROI and Efficiency in Video Asset Management 72% of traditional storage users reported inefficiencies in organizing and retrieving video files, while DAM users experienced significantly fewer challenges related to file management and retrieval. 42% of DAM users reported measurable ROI improvements, as they were able to track usage, engagement, and performance analytics more effectively. Ultimately, 100% of organizations using DAM for video management are satisfied with their tool vs. just 66% of cloud storage or project management tool users. 100% of organization using DAM for video management are satisfied with their tool 66% of organizations using cloud storage or project tool are satisfied with their tool Chapter 4 MediaValet: The Ultimate Video DAM Solution Among DAM providers, MediaValet stands out as the most comprehensive video asset management solution on the market. With advanced capabilities tailored for video-heavy workflows, MediaValet offers features such as: Artificial Intelligence Video Indexing (AVI) Video content, today, is a fundamental element of business communication and organizations are investing significantly more in 2025. According to survey data: 63% of respondents indicate that AVI would improve video retrieval With a goal to reach one billion viewers, the team at The Chosen has been using the DAM as a centralized platform where marketing materials and digital assets are easily shared with international partners and distributors. This capability ensures that The Chosen maintains a consistent and impactful presence across different markets and platforms. With MediaValet’s AI-powered video intelligence (AVI) to translate video and identify text within assets, The Chosen is still discovering how AVI can be used in their targeted campaigns and aid with unprecedented asset delivery speed and captivate viewers across different cultures and regions. Read The Chosen’s full story here. Face Recognition 52% of respondents find Face Recognition enhances video searchability With thousands of celebrity and event images in its archive, Toronto International Film Festival (TIFF) relies on MediaValet’s Face Recognition feature to tag and retrieve photos effortlessly. By assigning names to recognized faces, the platform automatically identifies and categorizes all instances of that individual across TIFF’s entire collection. This capability has drastically reduced manual tagging efforts and allowed teams to quickly fulfill asset requests, such as locating images of specific celebrities attending past festivals. Read TIFF’s full story here. Face recognition [has been] huge for us. It’s hugely valuable. It’s enabled us to find things that we probably wouldn’t have been able to find otherwise. It has identified or picked out over 10,000 faces – we’ve identified just over 3,500 of them. That’s one year’s worth of progress.Timothy ArthurDigital Asset Librarian, Toronto International Film Festival Video Trimming & Editing Video trimming reduces video editing time by an estimated 40%. At MediaValet, our team uses Video Trimming to quickly turn long-form webinars into short, snackable clips—perfect for social posts, email campaigns, and internal onboarding content. Instead of relying on external tools or video editors, clips can be trimmed and tagged directly in the DAM, making repurposing fast, intuitive, and cost-effective. The best part? Trimmed clips don’t overwrite the original video, so our full-length content stays secure and intact in the library. Downloads retain the original resolution (up to 1080p), which is ideal for social media and digital sharing. Clips are ready to drop into a social scheduler like HubSpot, Hootsuite, or Later—so we can go from edit to publish in minutes. And with automated transcripts, it’s even easier to locate moments that matter most—just search, trim, and go. This feature has enabled modern, accelerated content publishing and repurposing workflows. We’re drinking our own champagne, and our videos are moving at the speed of digital.Ian SmythDemand Generation Manager, MediaValet Robust Reporting & Analytics MediaValet has empowered these organizations to streamline their video management processes, maximize content value, and enhance cross-team collaboration. As video content continues to dominate digital engagement, organizations must adopt scalable solutions that streamline management, enhance collaboration, and optimize distribution. The latest survey data reinforces that DAM solutions outperform traditional storage and project management tools by reducing inefficiencies, improving searchability, automating workflows, and enhancing ROI. With 67% of DAM users experiencing improved searchability, 53% benefiting from seamless collaboration workflows, and 50% leveraging integrated publishing tools, the evidence is clear—investing in a DAM solution like MediaValet empowers teams to maximize the value of their video assets. As video libraries grow, AI-powered capabilities will be essential for maintaining organization, ensuring compliance, and enabling teams to work faster and smarter. For organizations looking to future-proof their video strategy, DAM is no longer just an option—it’s a necessity. Reach out to a MediaValet representative today to learn more about MediaValet and how it can help facilitate and improve your organization’s video content management! Let’s have a DAM good time To learn more about how to transform your video asset management, book a demo with one of our product experts. Book a demo
eBook The 2025 DAM Trends Report Welcome to the 2025 DAM Trends Report, the go to publication for digital asset management software (DAM) statistics, industry information, and future DAM trends. Download your copy today! See what organizations are achieving with DAM Uncover how DAM saves time and money From streamlined onboarding of new employees, to improved efficiencies, to reduced software costs, there are a multitude of ways that a DAM system can save organizations time and money. Want to know where organizations can redirect that time and money? Download the report! Learn how DAM facilitates reallocation of resources Once asset related tasks are optimized with DAM, how and where do organizations reallocate resources to improve efficiency? Find out in chapter three of the report! Discover how DAM enables better marketing outcomes As a critical component of the marketing tech stack, DAM enables the 10X marketer; a marketer whose productivity and impact are exponentially greater than average, and DAM systems are key enablers of this enhanced performance. Interested in how you could use DAM to be a 10X marketer? Get a copy of the report! Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
Uncover how DAM saves time and money From streamlined onboarding of new employees, to improved efficiencies, to reduced software costs, there are a multitude of ways that a DAM system can save organizations time and money. Want to know where organizations can redirect that time and money? Download the report! Learn how DAM facilitates reallocation of resources Once asset related tasks are optimized with DAM, how and where do organizations reallocate resources to improve efficiency? Find out in chapter three of the report! Discover how DAM enables better marketing outcomes As a critical component of the marketing tech stack, DAM enables the 10X marketer; a marketer whose productivity and impact are exponentially greater than average, and DAM systems are key enablers of this enhanced performance. Interested in how you could use DAM to be a 10X marketer? Get a copy of the report!
eBook The DAM Capability Model The DAM Capability Model can be used to renew and grow your DAM. Whether you're a beginner or an expert in DAM, this model will enable you to elevate and future-ready your DAM skills. Download now to learn: How to better enable access to and use of assets, The roles and responsibilities needed for a successful DAM, andHow to maximize your assets' lifecycle potential. Download your copy today Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
eBook The 2025 DAM Buying Guide A digital asset management (DAM) system is a critical aspect of your organization’s tech stack – but finding the right one can be tricky. The 2025 DAM Buying Guide is the perfect step-by-step guide to determine the scope and objectives of a DAM project and finding the right DAM vendor for your organization. Find the right DAM in 7 steps Download a copy of the 2025 DAM Buying Guide and get actionable insights into: Defining goals and deliverables for your DAM, Comparing DAM vendors in a meaningful way, and Finding a vendor to meet your long-term needs. Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
eBook Adopting AI for a Game-Changing Digital Marketing Strategy Adopting AI for a Game-Changing Digital Marketing Strategy to uncover the 8 most useful tools on the market that can help your digital marketing strategy gain a competitive advantage. The free eBook details how you can: Centralize content to improve ROI, Improve real-time engagement, and Reach target accounts more effectively. Download your copy today Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
eBook The Essential Guide to Curing Content Chaos Learn actionable tips and strategies to manage your digital assets more effectively in 2025. Download your copy today to learn: Common challenges experienced with managing growing volumes of content,5 steps to take today to reclaim control of your assets and,How a DAM solution can help cure your content chaos.A complimentary workbook is now included! Download your copy of the eBook today Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
eBook The Digital Asset Management Needs Assessment Use this self-assessment quiz to analyze your organization’s need for a DAM system. Download to access: A simple checklist that will identify if you need a DAMImportant questions to allow you to analyze your current stateA worksheet to empower you to better articulate your DAM challenges.
eBook Choosing a DAM for the Long Haul No matter what phase you’re at in a digital transformation, at the centre stage of all modern and highly adaptable marketing stacks is DAM, and it's clear that it's no longer optional. The eBook will cover: What technical abilities to consider when evaluating potential DAM vendorsHow to ensure a potential vendor's vision will align with your growth strategyHow to maximize the value of DAM within your organization Download your copy today Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
eBook The Beginner’s Guide to Results-Driven Video Marketing In today's world, organizations are investing heavily on rich digital experiences to improve market share. Learn the importance of video content and its role in building trust among current and potential customers. Key takeaways from this guide: How to improve the lifespan of your video contentFour strategic steps to increase video marketing performanceHow video improves the digital experience for customers Download now Ready to see what the DAM hype's about? Meet with one of our product experts Book a demo
