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4 CIO Priorities You Need to Know (and Where DAM Fits In) | MediaValet
Industry Insights

4 CIO Priorities You Need to Know (and Where DAM Fits In)

  • 6 min read

As leaders in the IT world, CIOs are faced with the challenge of implementing and managing the right technology and processes to support all areas of the business. In a world where technology is constantly improving, adapting, and changing, this is no easy task. Every year, they need to prioritize which initiatives are going to have the biggest impact on the business—and 2022 is no exception.

At the beginning of the year, CIO.com released an article sharing the top 8 priorities for CIOs in 2022. While reading through, we couldn’t help but notice that DAM could play a big role for CIOs leaning into some of these trends—and with good reason. Here, we’ll take you through some of those trends and explain how DAM fits in.

4 CIO Priorities in 2022

While CIO.com covered 8 trends in their article, there were 4 in particular that stood out:

Trend 1: Optimize Digital Dexterity

One of the top priorities of the article is the need to improve digital dexterity. Specifically, the need to lean into technology that helps teams to streamline processes, even when working in a remote environment. As highlighted in the article: “The days when a team member could simply walk down the hall with an important contract and have a colleague physically sign it are over.” This thinking isn’t just limited to contracts. The “over the shoulder” way of collaborating and communicating is now much more limited, emphasizing the need for new solutions and digital transformation.

Trend 2: Transitioning to The Cloud

Central to the topic of digital transformation is the need to commit to the cloud. The past three years have seen many organizations transition from on-premise solutions to the cloud—a trend that CIO.com anticipates will only continue to grow in 2022. In fact, even Steve Hagerman, CIO of Wells Fargo, shared that the organization will be moving to the cloud this year, despite operating in a highly regulated and security-focused industry. He expects the shift will result in benefits including “a more scalable workload, innovative practices, and an enhanced customer experience”. Those that fall behind on this trend risk being outpaced by their more agile competitors.

Trend 3: Double-Down on Automation

As the world moved to work-from-home in 2020, many organizations were forced to accelerate their digital transformation to ensure that everyone could work efficiently outside of the office. With this in mind, it came as no surprise to see that CIOs are prioritizing automating redundant tasks and processes. Oliver Saucin, VP of Global IT Solutions at Computer Task Group, shared his insights in automating cost-inefficient processes to better position yourself to meet increasing business needs. One key point in particular to highlight was his emphasis on prioritizing areas where automation is already built into the solutions, in order to see faster proof of success.

Trend 4: Prepare for The Hybrid Workplace

While 2020 was focused on enabling employees to work effectively from home, the next challenge for CIOs will be to address the hybrid working environment. Moving into 2022 and beyond, CIOs are prioritizing addressing the needs of both those that are working in the office and at home, ensuring that tech and processes aren’t isolating or inconvenient. Just as important is ensuring that security remains high. Rahul Mahna, Managing Director of EisnerAmper, shares that the next phase will be creating hybrid environments that “function effectively and still facilitate secure platforms and delivery systems”. While the article focuses primarily on the impact of COVID 19 on employee abilities to come into the office, the hybrid work environment is becoming a norm for many organizations.

How a DAM Can Help

Regardless of if you’re remote, hybrid or otherwise, it’s no longer a given that everyone will be working within the same four walls. With this in mind, using on-premise solutions, like servers and hard drives, to store your organization’s high-value assets (logos, images, videos, etc.) greatly limits who can access them. Investing instead in a cloud-based digital asset management (DAM) solution can bring several benefits to your organization. Examples include:

  1. Access for Remote and Hybrid Teams: When your assets are stored in the cloud, they are available 24/7, regardless of where someone is located. This means your organization is able to lean into remote or hybrid work environments—or grow to multiple offices.
  2. Reduced Manual Processes: A DAM can help reduce some of the manual work from accessing the assets you need. No more requesting logos from the marketing team or asking your neighbor if they know where the latest document is. Everything is instantly available in the DAM.
  3. Automated Asset Discoverability: Relying on file names and folders alone can make it near impossible to find your assets. A DAM solution simplifies discoverability, allowing you to enhance your assets with keywords, custom attributes, AI auto tags, and more.
  4. Tailored Library Access: A DAM ensures users only have access to the assets that are useful for their specific role, location, or department. With custom user groups and permissions, it's easy to tailor how each person can use the DAM (download, upload, share, etc.) and which categories they can access.

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DAM Screenshot

Benefits to The CIO

In addition to the benefits a cloud-based DAM can bring to the organization, it also has features that make it CIO-approved and friendly, including:

Enterprise-Level Security
A DAM offers enterprise-level security measures, such as triple redundancy, geo-replication, single sign-on and more to ensure that your company’s assets are safe from loss due to human error or natural disaster. Some DAM vendors, like MediaValet, are even SOC 2 compliant.

Comprehensive Compliance
Many DAM vendors are compliant with common geographical and industry-related regulations. Plus, cloud providers, like Microsoft Azure, deliver a large set of compliance certifications and attestations and offer data residency in over 60 regions across the world.

Scalability
A DAM is able to scale endlessly and adapt to internal changes easily, as the organization grows and changes. Taking this one step further, MediaValet offers an unlimited model, designed to allow you to grow and change with minimal constraints.

Support and Training
A DAM vendor typically offers support and training as part of their solution, allowing the IT department to focus on other initiatives.

Reduced TCO for Storage
A DAM reduces costs for storage hardware and removes the costs for upgrades, maintenance, and disaster recovery.

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Prepare for Your Digital Transformation

If the CIO.com article made one thing clear, it’s that the time is now (if not yesterday) to invest in your digital transformation and, with that, your transition to the cloud. If your organization works with a ton of media assets, digital asset management should be your first stop.

Still not convinced? See why DAM is the Foundation of Your MarTech Stack here.

MediaValet Team