Brand USA See how Brand USA streamlines its content marketing and stores 50TB of assets with MediaValet. Who is Brand USA? With 800 partners worldwide, Brand USA is a destination marketing organization focused on promoting the United States as a premier travel destination and improving its share of the global travel market. The Challenge With a changing tourism market, Brand USA’s marketing team developed a new strategy to better engage tourists and showcase destinations across the United States. This approach introduced a digital plan that included new websites, an updated visual identity and an increased focus on partner-generated media content. To facilitate the upcoming increase in content production, Brand USA needed a system that could enable its partners and integrate into its existing marketing technology stack. The company needed a DAM that would: Streamline the syndication of partner-donated photos and videos, to be used in marketing campaigns, Manage and track the usage of Brand USA’s images, documents and videos, and Increase the marketing team’s efficiency when curating new content and collaborating with partners. The Solution After evaluating top vendors, Brand USA selected MediaValet to host its 50 TBs of content. With custom-built online forms to manage and track Brand USA’s partner content donations and asset usage, MediaValet provided Brand USA’s marketing team with the functionality they needed to create engaging content while ensuring their entire collection of visual assets remained secure. Leveraging MediaValet’s Drupal integration also allowed the marketing team to quickly build and update webpages using approved images and videos from their library. The Results After implementing MediaValet, Brand USA’s team has streamlined content production and increased efficiency. Specifically, they’ve: Improved processes for collecting content that’s been donated by partners. Increased speed of creative production, with easy access to brand materials. Enhanced security and accountability around when and how assets are used. To succeed, it would take a DAM partner with the infrastructure and experience to support not only our massive library and worldwide access and security needs, but also provide a simple and intuitive user experience with the training and customer support needed to ensure all our users are happy.” Mark LapidusBrand USA’s Director of Digital and Social Media, Brand USA Let’s have a DAM good time Meet with one of our product experts. Book a demo
Almond Board of California See how the Almond Board of California enables hundreds of users worldwide and saves 50% on IT costs. Who is the Almond Board of California? The Almond Board of California was set up in 1950 to represent the Californian almond growers, who produce 86% of the world’s supply of almonds, in matters concerning agriculture, exports, marketing and more. The Challenge The Almond Board’s staff and marketing agencies were routinely frustrated with their in-house, legacy digital asset management system. Users couldn’t access the digital assets they needed efficiently and the Almond Board’s IT department was spending too much time on support tickets. The Almond Board needed a better way to manage its digital assets. They wanted a system that would: Be globally accessible and user-friendly for its staff and marketing agencies, and Greatly reduce the time the IT department was spending on support and maintenance. The Solution Created on Microsoft Azure, MediaValet was able to meet the Almond Board’s technical and user requirements, as well as their need for a cost-effective solution. With the help of MediaValet’ support team, the Almond Board’s new DAM was fully implemented and launched within a 60-day cycle, exceeding the expectations of the organization. The Results Today, roughly one hundred users worldwide are happily using a custom-branded version of MediaValet on a daily basis to access and share the Almond Board’s 2TB and growing library of digital assets. Since implementing MediaValet: The Almond Board spends 50% less on IT and administration costs, compared to their previous DAM. The manpower needed to maintain their DAM has reduced from 10-15 hours per month to zero. The time required to perform back-ups has reduced from 16-20 hours per month to zero. Help Desk tickets for DAM-related issues have been reduced by 95%. MediaValet’s focus on exceeding our needs has been ‘par excellence’. They come up with creative solutions wherever we face challenges and their support team has routinely gone above and beyond – doing things you normally wouldn’t get from a vendor.” John JoynerA.D. Corporate Technology, the Almond Board of California Let’s have a DAM good time Meet with one of our product experts. Book a demo
