Webinar
The Economics of Content: What is Your DAM Actually Worth?
Can your marketing team tell you what they *spent* on content? Creative costs, licensing, redundant production, orphaned files; all of these costs are difficult to quantify, until they’re managed in one single space. David Lipsey uses this session to dig into the true cost of content creation and helps reframe your DAM as a balance sheet asset, not a cost center.
Key Takeaways
The Real Price Tag
Why the “true cost” of content is almost always higher than what’s in the production budget
From Expense to Asset
How you can present your DAM as a balance sheet item, not a marketing line cost
AI's Hidden Ledger
The hidden (and important) impacts of AI on the cost and value of our digital assets
Getting Finance at the Table
How leading teams are starting the DAM capitalization conversation with finance
Featured Speakers
David Lipsey
Director, DAM & Creative Operations Programs, Rutgers University
Stephen Midgley
CMO, MediaValet