Music Tribe

Discover how Music Tribe supports their global brands with 70% faster access to assets, and 40% faster campaign creation.
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Who is Music Tribe? 

Valued at an estimated US$2 billion, Music Tribe is one of the most recognized audio companies in the industry.

Music Tribe boasts a strategic and extensive network of Super Partners in 134 countries, 12 Brand Tribes, 350 Innovation Triberss, and 2,000 Customer Obsessed Tribers across 13 locations.

The company’s mission is captured in just a few words – ‘There’s a Musician in Every Human Being.’

Location:

Philippines

Industry:

Manufacturing

Company size:

Enterprise

Joined MediaValet:

2023

Features:

CDN Links, Adobe CC Integration


The Challenges

  • No single source of truth
  • Delayed content & campaign delivery  
  • Overwhelming content requests & tracking

The Results 

  • 70% faster access to assets
  • 40% faster campaign creation
  • 80% faster branded asset delivery
The Challenges

Static Storage

Before MediaValet, Music Tribe’s FACE Division juggled multiple platforms—Adobe AEM, SharePoint, NAS, and Confluence—to store, manage, and share creative assets. The result? Scattered storage, duplicated content, and versioning nightmares.

Each tool had its own shortcomings: limited metadata, no true version control, and interfaces that slowed teams down. Requests from brand teams and partners were hard to track, and worse—delays and outdated content were making their way into public-facing platforms.

“As our asset volume grew, so did the chaos,” said Jen Tan. “We knew we needed a centralized system that could support our global team, speed up workflows, and support our Industry 4.5 strategy.”

The Use Case

One Library to Rule Them All

Industry 4.5 is Music Tribe’s human-centric evolution of Industry 4.0, a concept introduced by its founder and CEO, Uli Behringer. While Industry 4.0 focuses on automation, data exchange, and smart manufacturing technologies, Industry 4.5 takes it a step further by putting people at the center of the digital transformation.

In the context of their DAM implementation, Industry 4.5 means MusicTribe is using MediaValet not just for storing assets—but as a foundational part of an intelligent, automated, and human-centered content ecosystem.

The FACE Division selected MediaValet to become their single source of truth—a modern, intuitive DAM that could keep up with the creative engine behind 11 global brands.

“With MediaValet, we no longer waste time digging for files or sending assets through email chains,” said Dawn de Guzman. “We’ve simplified everything from production to publishing.”

MediaValet now powers every stage of their content lifecycle:

  • Final assets are stored, tagged, and shared through MediaValet’s centralized library.
  • Branded portals enable fast, controlled asset sharing with both internal and external stakeholders.
  • CDN links are embedded across brand websites, community platforms, B2B portals, and CMS systems—ensuring updates made in MediaValet are reflected everywhere, instantly.
  • Assets are accessible from any device, eliminating the need for local storage.
Music Tribe Behringer Portals 1
Key Features

Precision Tools for a High-Performance Creative Team

With a content engine supporting over 10 globally recognized brands, Music Tribe’s FACE Division depends on MediaValet’s feature-rich platform to power collaboration, enforce brand governance, and automate asset delivery across the organization.

Here are the features making the biggest impact on their day-to-day operations:

Metadata & Tagging

AI-powered metadata and tagging structures make it easy for teams to locate the exact file they need—instantly. Whether searching for the latest product renders or social-ready videos, smart filters help reduce noise and surface only relevant, approved content.

“With proper tagging and naming conventions, teams understand how assets should be used without needing to clarify every time,” shared Jen Tan.

CDN Integration for Real-Time Publishing

CDN links are used extensively across Music Tribe’s ecosystem—from brand websites to B2B and community portals. Anytime an asset is updated in MediaValet, it’s automatically updated across every platform where that asset appears.

“If we update a file in MediaValet, it’s instantly updated everywhere it’s published. That’s been a game changer for us,” said Jessie Biros.

This approach eliminates the need to manually upload, replace, or revalidate assets across platforms—accelerating time to market and ensuring brand consistency at every touchpoint.

Concert goer
concert

Version Control & Governance

Before MediaValet, asset overwrites were common and tracking changes across SharePoint or NAS was a challenge. Now, the team benefits from version history, approvals, and access control—ensuring everyone’s using the right file, every time.

“Version control and check-in/out prevent duplication and ensure everyone is working with the most up-to-date, approved files,” said Dawn de Guzman.

Creative Cloud Integration

The Adobe Creative Cloud integration lets designers access and save assets directly from tools like Photoshop or Illustrator. This eliminates download/upload cycles and lets the team move faster from concept to delivery.

Automation & Open API

Music Tribe’s advanced teams also take advantage of MediaValet’s open API, enabling workflows such as bulk CDN link generation, attribute updates, and future integrations with platforms like SharePoint, ERP, and PIM systems.

“We leverage MediaValet’s API to automate repetitive tasks and align with our Industry 4.5 automation goals,” shared Johnny Camagong. “It’s all about reducing manual effort and improving scalability.

Analytics & File Recovery

With insights into content usage and the safety net of file recovery features, teams can measure performance and recover from accidental deletions without missing a beat.

The Results

Scaling Creative Excellence at Full Volume

Since switching to MediaValet, the FACE Division has transformed the way it manages, shares, and publishes content:

  • 70% faster asset retrieval, thanks to metadata-rich search and centralized access.

By centralizing all digital assets into a single, easy-to-navigate platform, teams are eliminating hours spent hunting for assets and have confidence they’re always working with the latest, approved files—no more second-guessing or recreating content.

Music Tribe Portals
  • 40% faster campaign creation, with approved assets ready for use at every stage.

Content creation has also accelerated with the MediaValet DAM. The FACE team cites streamlined access to pre-approved assets and built-in collaboration tools like Branded Portals and Adobe CC having enabled over 11 brands to consistently produce high-quality creative campaigns at scale.

  • 80% faster branded asset delivery, using bulk sharing via branded portals.

Perhaps most notably, the team has seen an increase in the speed of delivering branded campaign assets. What once required manual zipping, emailing, or uploading to various channels can now be done in bulk via MediaValet’s Branded Portals and CDN links—empowering internal stakeholders and external partners alike to access exactly what they need, when they need it.

The team also reports better internal collaboration, brand consistency, and scalable content publishing across platforms.

“With MediaValet, we no longer waste time digging for files or sending assets through email chains,” said Dawn de Guzman. “We’ve simplified everything from production to publishing.”

Did anything else stand out? The onboarding and support.

From planning to post-launch, Music Tribe praised the collaboration and responsiveness of the MediaValet team—including personalized support from their dedicated Customer Success Manager and CTO.

“MediaValet’s support team has been consistently proactive and solutions-oriented. They’ve helped us adopt best practices while responding quickly to our feedback,” says Jessie Biros.

Music Tribe Tannoy Portals
Next Steps

Looking Forward to Even More Results

As part of their broader digital transformation, Music Tribe is planning future integrations with SharePoint, ERP, and a Product Information Management (PIM) system. MediaValet will remain the central repository, with product assets flowing from PIM into MediaValet and out via CDN.

With powerful automation and a human-first mindset, the team continues to unlock time savings, creative freedom, and smart scalability—redefining professional audio for the digital era.

Want to learn how MediaValet can impact your organization? Reach out to us today to find out!

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How Vaisala Uses MediaValet to Empower Content Creators & Global Partners

Since moving from an on-premise DAM to MediaValet, Vaisala has improved global accessibility, content distribution, and partner engagement.
Assembly line of metal cylinders being manufactured on a blue background.
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Who is Vaisala? 

Vaisala is a global leader in measurement instruments and intelligence for climate action. With almost 90 years of innovation and expertise, Vaisala employs a team of close to 2,500 experts committed to taking every measure for the planet.  

Location:

Helsinki, Finland

Industry:

Manufacturing

Company size:

Enterprise

Joined MediaValet:

2023

Features:

Core DAM


The Challenges

Vaisala’s on-premise DAM system was nearing the end of its lifecycle, and the business’s evolving needs required a modern, cloud-based solution. They required a DAM that could: 

  • Easily distribute assets globally  
  • Serve a diverse set of users  
  • Integrate with digital touchpoints 

The Results 

With MediaValet, Vaisala migrated to a cloud-based DAM that: 

  • Supports 1,200 internal and partner users globally 
  • Provides intuitive asset management reinforced with a powerful search functionality  
  • Enables global distribution  
The Challenges

A Legacy DAM Solution Past Its Prime 

Vaisala’s on-premise DAM, housed in Helsinki, had served them well for years, but it was reaching the end of its lifecycle. As the company’s digitalization strategy evolved, so did the demand for modern asset distribution.  The on-premise solution limited the digital strategy:  

End of Lifecycle: Their legacy on-premise DAM system no longer met the company’s growing needs. 

Slow and Inconsistent Performance: Employees and partners outside Finland experienced performance lags, making asset retrieval frustrating and inefficient. 

Limited Global Distribution Capabilities: With a renewed digitalization strategy, Vaisala needed a DAM that could efficiently manage and share assets to front-end touchpoints. 

We needed a cloud solution that could distribute assets globally while being easy to use for a wide range of content creators, internal content consumers, and partners.” 
Katy Greatrex
Head of Applied Digital Innovation
The Use Case

Global Collaboration

Vaisala implemented MediaValet’s DAM to accommodate the changing needs of its global operations. The platform is now used by 1,200 users across the organization and partner network for various tasks, including: 

Global Asset Distribution: Marketing, brand, and product management teams use the DAM to upload source materials that can be accessed by global internal teams. 

Partner Empowerment: Vaisala’s global partner network accesses the DAM to find and use promotional assets such as product images and brochures. 

E-commerce and Documentation Portal Integration: The DAM is integrated with Vaisala’s digital touchpoints, such as their online store and documentation portal, for seamless asset distribution. 

Our partners globally are hungry for digital assets. They use the DAM to browse for the images and brochures relevant to their business segments and distribute them as needed.” 
Katy Greatrex
Head of Applied Digital Innovation
The Key Features

Driving Success

Vaisala’s transition wasn’t just about moving to the cloud—it was about finding the right solution tailored to their needs. MediaValet provided a suite of features that transformed their asset management process, ensuring seamless distribution and usability across digital touchpoints. 

Cloud-Based Performance: Moving away from on-premise hosting to the cloud meant teams worldwide could access assets without latency issues, significantly improving the user experience for both internal teams and external stakeholders. 

CDN Linking and Access Controls: MediaValet’s robust content delivery network (CDN) ensured that assets could be distributed easily while maintaining granular control over permissions. This allowed marketing, sales, and product teams to share content securely without worrying about unauthorized access. 

CDN Link MediaValet

Seamless Integrations: MediaValet’s API integrations allowed Vaisala to embed the DAM into their broader tech stack, including their e-commerce platforms and content delivery platforms, enabling an improved digital customer experience. 

Previously, if you weren’t in Helsinki, performance wasn’t optimal. Now, our global teams can access what they need instantly, without roadblocks.” 
Katy Greatrex
Head of Applied Digital Innovation
The Results

Efficiency, Scale, and Future Growth 

Since implementing MediaValet, Vaisala has experienced a notable shift in how they manage and distribute digital assets across their global network. The transition to a cloud-based DAM has removed previous performance bottlenecks and allowed for seamless collaboration between teams and partners worldwide. 

Global Accessibility: No matter where they are, employees and partners have immediate access to the latest brand and product assets. With MediaValet’s distributed network, performance issues that once plagued offsite teams have been eliminated, ensuring smooth access to high-quality digital content. 

Faster Content Distribution: Assets are now readily available to external partners, allowing them to integrate product images and marketing materials into their own channels. 

Improved Usability: The DAM’s intuitive interface reduces the learning curve and increases adoption. The wizard-driven upload process simplifies content contribution for marketing teams, while an advanced metadata model ensures that assets are easily searchable. 

Effortless Scaling: With over 1,200 users onboarded, Vaisala has been able to scale DAM adoption quickly without overburdening IT teams. Thoughtful category design and access controls ensure that assets remain organized and accessible to the right audiences without complexity. 

Optimized Partner Engagement: Vaisala’s global partners can continue to self-serve and retrieve the assets they need with reduced effort required from internal teams. 

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Herff Jones

Learn how Herff Jones uses MediaValet and Wrike to cut approval times in half, enable shorter project turnaround, and and improve efficiency.
Red background with a female graduate punching the air in her cap and gown.
Herff Jones Logo

Who is Herff Jones? 

Herff Jones is an American manufacturing company that creates and sells educational recognition and achievement products, in business since 1920. Herff Jones manages an extensive catalog of creative and marketing materials that are integral to their operations. 

Location:

Indianapolis, USA

Industry:

Manufacturing

Company size:

Enterprise

Joined MediaValet:

2021

Features:

Wrike Integration


The Challenges

As the company’s digital assets grew exponentially, Herff Jones faced significant challenges in managing creative assets and streamlining their workflows. Their existing system was inefficient, causing delays in project timelines and reducing overall team productivity. Specifically, the marketing team struggled with creative collaboration and approvals, often resulting in bottlenecks that hindered their ability to meet deadlines. 

The Results 

After implementing MediaValet, Herff Jones experienced a substantial improvement in their creative workflow. The team was able to streamline asset organization, simplify approvals, and enhance collaboration across departments. As a result, they saw: 

  • cut approval times in half 
  • shorter project turnaround, and
  • an overall increase in efficiency. 
The Challenges

Managing Creative Overload 

As Herff Jones expanded, their digital asset collection ballooned, creating significant obstacles for their marketing team. With thousands of files in circulation, locating the right asset became a time-consuming task, and as a result, collaboration processes suffered. 

We were overwhelmed by the sheer volume of creative assets we had to manage. Without a centralized system, our workflows were chaotic, and we struggled to meet deadlines.” 
Michelle Hammond
Manager

The existing asset management process relied on manual organization, which led to bottlenecks, especially in the approval stages. Feedback was scattered across email threads, leading to miscommunication and delays that impacted multiple departments reliant on timely marketing materials. 

The Use Case

Simplifying Workflows and Accelerating Production

To solve these challenges, Herff Jones turned to a MediaValet DAM. MediaValet quickly became the backbone of their creative operations, offering a central hub for all their digital assets. This solution empowered the marketing team to streamline workflows, from creative collaboration to approvals. 

By using MediaValet’s advanced features, Herff Jones: 

Centralizes asset management for better accessibility and collaboration: With MediaValet serving as a single repository for all creative assets, Herff Jones streamlined access across various departments, including marketing, sales, and customer service. This centralized approach ensured that all teams always had access to the most up-to-date materials, reducing the time spent searching for assets and ensuring consistency across all touchpoints.  

Streamlines creative requests for faster production and fewer errors: By utilizing the MediaValet integration with Wrike, Herff Jones automated the process of creative requests. This integration reduces manual input errors and expedites production by ensuring that all required information is accurate and available from within one platform.  

Wrike Integration
The Key Features

Improve Project Deployment

Since implementing MediaValet, Herff Jones has seen transformative results. The marketing team now enjoys faster approvals and more efficient collaboration. With assets stored centrally and easily accessible, the team spends less time searching for files and more time focused on creativity. 

To accomplish better approval times and faster project turnarounds, the team at Herff Jones has supercharged their DAM with some key features and integrations. 

Advanced search & tagging to save time: MediaValet’s advanced search functionality and dynamic AI-powered metadata and tagging system enable Herff Jones to better manage and retrieve digital assets. By using a robust combination of keywords, metadata, and custom attributes, the team can quickly locate the exact asset they need without wasting time sifting through countless files. 

MediaValet Proofing to speed up approval workflows: Streamlined feedback loops with MediaValet’s integrated Proofing tool, allow stakeholders to provide real-time comments and approvals within the MediaValet platform. With the ability to leave visual annotations directly on assets, delays are reduced, and creative teams receive clear, actionable feedback from all stakeholders.  

MediaValet Pageproof Integration Proofing

Wrike integration to connect workflows seamlessly: MediaValet’s integration with Wrike enables Herff Jones to automate the final stages of asset creation. Once a project is completed in Wrike, the assets are seamlessly uploaded and finalized in MediaValet, reducing the need for manual handoffs. This automation not only saves time but also ensures that assets are properly categorized and tagged according to predefined criteria, minimizing the risk of errors and improving the accuracy of asset metadata. 

MediaValet has been a game-changer for us. We’ve cut approval times in half, improved team collaboration, and delivered projects faster than ever before.” 
The Results

Faster Time-to-Market, Improved Efficiency 

With MediaValet, Herff Jones has reduced project turnaround times and ensured that all marketing materials are on-brand and delivered on schedule. Departments across the company—from marketing to sales—have felt the impact of improved asset management, enabling them to stay aligned and productive. 

Key outcomes include: 

Faster feedback cycles: With Proofing and Approval tools, the team has streamlined the content review process. MediaValet has enabled them to cut down on back-and-forth revisions and eliminate unnecessary delays, resulting in a 50% reduction in approval times. The team can now finalize projects much faster, helping to meet tight deadlines while maintaining high-quality output. 

Enhanced collaboration and productivity: Herff Jones has transformed their team’s collaboration efforts by centralizing all creative assets stored in one easily accessible location. The integration with Wrike also ensures that assets are directly accessible within their project management workflows, reducing time spent switching between systems. This has led to a noticeable boost in productivity, allowing the team to focus on strategic initiatives rather than administrative tasks. 

Faster project completion: By automating key processes such as creative requests, asset finalization, and approvals, Herff Jones has significantly sped up project timelines. As a result, the team can execute marketing campaigns more quickly and consistently meet their deadlines.  

With MediaValet, Herff Jones is well-equipped to scale their operations, confident that their digital assets are organized, accessible, and ready to support their growing business. 

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HYTORC

Learn how HYTORC, a highly trusted manufacturer, has used their MediaValet DAM to unify it's global brand.
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hytorc_logo

Who is HYTORC? 

HYTORC is a 50+ year old, highly trusted industrial bolting systems manufacturer. From steel mills and mining equipment to refineries, power plants, wind turbines, and numerous other industries; HYTORC develops solutions for every bolting application imaginable.

Location:

Mahwah, New Jersey

Industry:

Manufacturing

Company size:

SMB

Joined MediaValet:

2024

Features:

Branded Portals


The Challenges

HYTORC was working across a library ecosystem but struggling to manage, organize, and find assets – which was especially frustrating with several teams working across the world.

The Results 

Since making the switch to a MediaValet DAM, HYTORC’s international affiliates no longer have a global time difference delaying their receipt of the assets they need, and the organization has watched its brand unify in real-time.

Jon Grusky HYTORC

Jon Grusky

Design Lead, HYTORC


The Challenges

A Poor Library System in Place

HYTORC has been working in the manufacturing space for more than 50 years and has established authorized repair facilities all over the world. With the growth of their organization has come multiple, global offices and stakeholders.

As the Design Lead, Jon Grusky works to support the marketing manager and with an external marketing agency in all branding efforts. From social banners to printed banners, trade show displays, vehicle wraps, printed catalogs, manuals, and guides, Jon leads the charge in content creation.

From early on, the team at HYTORC knew they needed a central repository for their digital assets and initially used a library system that turned out to have a seemingly “black and white tier hierarchy”. Permissions could be assigned to new users, but access to various areas was not inherent to the construct, and uploaded assets were either public or private, with no in between.

As they and their content library grew, the system just couldn’t manage their needs or scale with them. It ended up becoming one large junk folder and they found themselves frustrated.

We wanted to have a more organized ecosystem of assets that was trustworthy” 
Jon Grusky
Creative Lead, HYTORC

They needed a solution that was maintainable, accessible, and could grow to manage their huge volume of digital assets.

The Use Case

Unifying a Global Brand

It was time to search for a dedicated DAM system, one that could meet their needs, and solve their growing content dispersion, and accessibility issues. The team needed a solution that could seamlessly enable user autonomy, asset sharing, and time-savings, and they had a couple of system requirements on their list.

It was time to assess digital asset management (DAM) systems, what they offered, and how impactful the options could be for their business. Enter MediaValet, a platform that met every one of HYTORC’s wants, and even more!

1. Scalability

As the organization and the need for new formats of content continued to grow, the HYTORC team realized the need for a system that could expand.

They found that MediaValet was a true partner in digital asset management, offering unlimited users, and unlimited training, they knew that the DAM could grow and accommodate teams both now, and in the future.

2. Maintenance

The previous ecosystem that HYTORC was using was neither maintained nor upgraded. They needed a system that would be easy to administrate, but also one that would grow to meet their needs in the future.

As a pure-play or best-of-breed DAM, MediaValet is dedicated to building a consistently better product, and ensuring that customers are enabled with new and upgraded features.

3. Global Accessibility

HYTORC teams are spread across the world, and ensuring accessibility for every stakeholder, no matter their location, without compromising on security and ensuring was an essential feature.

As the only DAM built exclusively on Microsoft Azure, MediaValet has the largest global footprint of any DAM with 140 highly secure data centres available in 61 countries. It’s also Certified (SOC 2, GDPR) and equipped to allow single-sign-on (AD, OKTA).

4. Custom Permissions

It was essential for the HYTORC team to enable users with easy, but restricted access to the platform. Without the ability to offer thoroughly customizable tiered access, the team struggled to ensure the right content was being disseminated.

Customers can use MediaValet to tailor every user group’s access to the DAM library. Custom user permissions ensure the right people have the right access to the right content.

The Results

Moving to MediaValet; a Cake Walk

HYTORC was excited to get started with MediaValet and begin their DAM journey. To promote successful adoption, and ensure stakeholders made the most of the platform, they wanted to gradually bring in their users.

They offered first dibs to the most hardened employees, those with habits that may have been hard to break. But when they said, “Now that’s what we’re talking about!”, HYTORC knew the MediaValet DAM was “going to be a cakewalk for everyone else.”

With the success of the first wave of users, HYTORC pushed MediaValet across the global organization to huge approval rates.

The most popular features? Branded Portals have proven to be incredibly successful. HYTORC has used portals to share the correct artwork for conferences, and trade shows. They have built several portals titled and outfitted with scalable production artwork that is manageable by any vendor, and appropriate for any booth footprint.

It’s been received immensely well, and we’ve had people come back to and say that the vendors had been extremely happy to engage with these; with the portals, with the lightboxes, and even just downloading the files.” 
Jon Grusky
Creative Lead, HYTORC

Further to that, HYTORC has a universal fleet of vehicles that also require unified branding, and they use MediaValet Portals in the same fashion with excellent results and feedback from the field.

Jon’s team is also a big fan of instant reformatting and resizing as well as the ability to assign labels and access permissions. It’d saved his team a ton of time – they no longer needed to respond to requests from across the organization, and those using the DAM no longer needed to wait for a response.

We’re an international company, so we could have someone in the UK saying I need a logo and then by the time I get into the office it’s their weekend. And then by the time they get it, it’s Monday. Now people can now go in, grab what they want and regardless of what they grab, it’s always current because we can update versions without breaking links or having to supply new ones.” 

So, what are the future DAM plans for HYTORC? Jon sees the DAM as expediting the dissemination of corporate and marketing content, better knowledge sharing, and a cross-pollination of ideas and documentation.

Ultimately, theMediaValet DAM has upgraded HYTORC’s content organization and dissemination, but also improved accessibility and brand consistency.

MediaValet is effectively empowering our employees and reps to confidently grab-and-go for current assets. It’s all immediate for everyone.” 

Is MediaValet a Good Fit for you?

MediaValet’s DAM platform provided HYTORC with the tools they needed to overcome dispersed, global teams and build a unified, consistent brand.

With MediaValet on their side, HYTORC can focus on maintaining their leading manufacturing business without worrying about digital asset mistakes or misuse. If you’d like to learn more about how MediaValet can help your business, reach out to a rep today!

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TDIndustries

See how TDIndustries enables its marketing and sales teams with instant access to custom photography.
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TDIndustries Logo

Who is TDIndustries? 

Founded in 1946, TDIndustries is a leading construction and facilities services company based in Dallas, Texas. Offering services spanning the full life-cycle of a building, TDIndustries provides state-of-the-art innovations for hospitals, hotels, schools, industrial complexes and more. 100% employee-owned, TDIndustries has a reputation as one of the Southwest’s most respected construction companies and has been recognized by Fortune Magazine as one of the Fortune 100 Best Companies to Work For consecutively over the last 21 years.

The Challenge

Before DAM

With seven offices, each driving various events, projects and initiatives at any given time, TDIndustries was quickly accumulating an unmanageable number of photos, videos and final collateral pieces. Using a set of naming conventions, TDIndustries stored thousands of digital assets on an in-house server. This solution, however, proved to be inefficient, with few employees conforming to the naming conventions, assets being misfiled, no metadata to search on and limited accessibility. As a result, a large number of TDIndustries’ assets were undiscoverable. Even when assets were found, employees were unclear if they were approved for use and resorted to using the same few assets.

MediaValet has significantly improved our day-to-day productivity, as well as the quality of the collateral we produce at TDIndustries.” 
Dennis Washington
Supervisor of Marketing Production, TDIndustries

TDIndustries faced additional challenges with hosting video assets. The organization used YouTube exclusively, and while most of their videos remained private from the public, they were still subject to YouTube’s copyright policies. Depending on the song playing at an event or on the radio in the background of a site, their videos would frequently get removed by YouTube for copyright infringement concerns.

Together, the myriad of challenges caused by using local servers and YouTube to manage their assets put TDIndustries in an untenable situation that was only getting worse with each new project.

The Use Case

Finding a Solution

TDIndustries needed a way to confidently manage and protect their assets while making the right assets more accessible and discoverable by their various offices and departments. Specifically, TDIndustries needed a solution that could:

  • Centralize their brand assets into a single, highly-redundant and secure media library that could be easily accessed by all seven offices.
  • Improve asset discoverability, with comprehensive metadata mapping and a well-designed, centrally-managed category structure.
  • Provide mobile-friendly access for remote teams to easily find, view and share assets.

After evaluating several DAM vendors, it was clear that MediaValet was the ideal solution to drive the organization’s new digital asset management initiative. With its longstanding commitment to user-experience, MediaValet delivered a platform that was their team’s top choice.

While TDIndustries was impressed with the security, speed and user-appeal of MediaValet’s digital asset management platform, what ultimately drove their decision was the people at MediaValet. The team’s unparalleled customer service, combined with their in-depth knowledge of digital asset management, privacy and security, made TDIndustries confident that their DAM initiative would be a success.

For our specific use-case, several of the top DAM vendors could meet our basic needs. What stood out for us was the people. After talking to various vendors, the MediaValet team was a breath of fresh air; they were increadibly personable, ridiculously responsive and extremely knowledgeable. Bottom line, we were confident our DAM initiative would be successful with MediaValet’s help.” 
The Results

How They Use MediaValet Today

TDIndustries took a phased approach to implementing their digital asset management solution. They started in the Communications department with high-value, corporate assets and slowly implemented their new DAM department-by-department, collecting, organizing and securing assets. Today, their corporate DAM drives multiple initiatives and supports various use-cases across TDIndustries, including:

Asset Organization

An accessible, organized and secure central asset library ensures each office and department can quickly find pre-approved photos and videos, as well as the latest versions of brand assets and marketing collateral.

Collateral Building

Access to a wide variety of high-quality, high-resolution in-house photography enables TDIndustries to reduce the Communications and Production teams’ reliance on a few over-used photos, ensuring every piece of marketing collateral (including posters, banners and billboards) is unique, visually-appealing and interesting.

Since implementing MediaValet, every single piece of collateral that goes out our door has custom photography. We haven’t re-used a photo since, unless it’s part of an ongoing marketing campaign. Using just a few keywords, we can instantly pinpoint the exact asset that we need and feel confident that it’s approved for general use.” 

Agency Collaboration

Private external web galleries allow TDIndustries’ various creative vendors and agencies to access curated sets of assets that are approved for distribution, significantly increasing productivity and reducing back-and-forth with the TDIndustries staff.

Project Archiving

User-friendly uploads allow TDIndustries’ dedicated Pursuits team, who build proposals to help win large construction projects, to archive the photos and graphics they create and curate for each proposal, so they can be used in other areas of the business.

With MediaValet in place, our Pursuits Team can now better perform their “close-outs” after each project by uploading the assets they used into MediaValet, where they can be re-used by other teams throughout our organization. This new process has improved productivity and boosted the ROI of our assets.” 

Sales Enablement

Advanced search capabilities enable remote users to quickly pull relevant sets of assets from previous projects (such as high definition photos, videos, and 3D architectural diagrams) during on-site meetings, helping them engage with prospective customers and win their confidence.

In the final phases of a bid, one of TDIndustries’ superintendents will meet with the potential client and use MediaValet’s web or mobile app to showcase previous projects that we’ve completed. Using Advanced Search, the superintendents are able to quickly – on the spot – search for an owner’s specific project criteria and bring up high-impact imagery of relevant projects.” 

Moving Forward with DAM

Today, with instant access to an entire library of approved assets, TDIndustries has seen a major increase in the use of in-house photography and quality of marketing materials. Using advanced search capabilities and a strong category structure, employees are now able to instantly find relevant, approved assets to use in their various projects. Now, every piece of content that’s released, regardless of the department, has a fresh, custom piece of in-house photography.

Since implementing MediaValet, TDIndustries has been delighted with the level of support they’ve received from their dedicated Customer Success Manager. The team is frequently impressed by MediaValet’s responsiveness and proactive communication of upcoming product releases and upgrades.

During the 3-4 years it takes us to complete each project, like building new stadiums, arenas, and other entertainment venues, we accumulate thousands of pictures, which become near-impossible to manage. With MediaValet, we’re able to quickly sort these photos into multiple categories and keyword them to improve discoverability. MediaValet has significantly improved our day-to-day productivity, as well as the quality of the collateral we produce at TDIndustries.” 

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